Exponential Income Skill Course 7-Step Action Checklist Resources: 📜 Understand the Principles ● Exponential Income Roadmap ❏ 1. You only win when they win ● Creating win-win scenarios for them ● You win in a small proportion to their wins ❏ 2. Lower their risk in the beginning ● Make it easy for them to say YES ● Make them feel crazy to say NO ❏ 3. Find a way to get a foot in the door ● Everybody's lazy, just do slightly more to get your foot in the door. ● Find them FOUND money. ● Don't just take whatever work you can get, but getting early clients is key. ❏ 4. Focus on ONE result to start ● Let me get ONE result for you ● ONE result can lead to many opportunities ❏ 5. Make sure it's measurable ● People pay for what they can see ● Massively lessens resentment ❏ 6. Start by working ONLY with people who are "in motion" ● People who are already making money. ● Much more used to paying people. ● ● Plenty of people with ideas but not in motion. Learn to be a hooker, not a girlfriend. 🏆 Doing the work ● You Have One Singular Goal 1. Get your first client 2. Then get two more 3. Once you have three, create a profile 🕵️ 1. Find clients who are underleveraged in your area of expertise ● Everybody's leaving money on the table somewhere in their business ❏ Finding potential clients ❏ Facebook groups ❏ Shopify Store owners ❏ https://myip.ms - 23.227.38.0 ❏ Clickfunnels Users ❏ Clickbank Marketplace ❏ Facebook Ads ❏ YouTube Ads ❏ Google Adwords ❏ Google SEO ❏ Youtube SEO ❏ Instagram Ads ❏ Instagram Influencers 🏃♂️ ❏ Put these clients in a list somewhere, preferably Google Sheets 2. Identify people who are only in motion + niche down to ONE tiny area ● ● People who are ALREADY spending money to grow Ad buyers are willing to spend money to make money ❏ Use Facebook’s Ad Library to find people spending money on ads ❏ Note on your list which ones are spending money ● ● You become the go-to person for that problem in that area What would you be researching in your spare time, regardless if for a client or not? ❏ Note on your list which industry each business is in ● Once you do something that works for one business in the industry, you can apply it to another business in that industry 3. 🧩 Identify people who are missing your "one thing." ● ● ● ● At first, learn ONE piece of ONE skill It's like learning ONE song vs learning guitar Be a one trick pony - just pick a really good trick Everything that works - templatize it ❏ List Profit Extractor ● Email is like sugar - addicting ● Lowest hanging fruit ○ List Profit Extractor ■ 1. Abandoned Cart ■ 2. Consumption sequences ■ 3. Other ways ● Mailing more ● other autoresponders ● Mailing more ○ Funnel Auditing ■ Upsell offers ■ Order bumps ❏ What one piece of one skill can you provide? ❏ Daily mailings ● Most e-com companies will only send their list emails once a month! ❏ Sign up for their email list ❏ Are they using personalized From names? ❏ Do they mail often? ❏ Are they overly promotional? ❏ Are they garbage? ❏ Could they be improved? ❏ Cart Abandonment Emails ● (best for e-commerce) ● Quicker win than consumption sequence ● Most ecom sites ● ● ● 2-3 emails Haphazardly written Default templates ❏ Add products to your cart and begin checkout ❏ Examine their emails (if any) ❏ Are they garbage? ❏ Could they be improved? ❏ Building the sequence ❏ First email in this sequence is all about getting them back to the cart ❏ Example: Subject: Order #9502 You have (1) pending item in your cart >>> You can finish your order now by going here ❏ The most useful thing you can do is to ask why they didn’t buy. (Get the conversation started) ❏ ❏ Consumption Sequences (best for subscription based e-commerce + digital products) ● WHY - People need to be led to more easily consume and find their way to the end. You’re laying down the cheese to help the mouse through the maze ● WHAT - Get them addicted ● HOW - Practice, process, execution ❏ Use the twig and berries model ;) ❏ Buy their product ❏ Start a video and don’t complete it ❏ Do they email you to finish consuming the content? ❏ Sign up for their free content ❏ Do they email you to buy a product? ❏ Look at their From name and Subject lines ❏ Are they garbage? ❏ Could they be improved? ❏ Surveys ❏ Are they offering surveys on things like why they aren’t buying? ❏ Incentive coupon ❏ Funnel Auditing ❏ Look on their product pages ❏ Is there an order bump? ❏ Is there a checkout bump? ❏ What offer could be hyper congruent to their original product? ● Ian’s Strategy ○ "I do $37 bump for a $5.89 free plus shipping. Bout 40% take rate. And I do $77 bump on $47 front end with around 50% take. And $27 bump on $7 front end with over 50% take." ● Ian’s OTO ○ ONE TIME OFFER $77: 5 Figure Launches From Tiny Lists. I'll give you my exact formula for doing 5 and 6 figure launches to tiny lists of just a few thousand people. This is the same formula that a zero-marketing knowledge football coach used to make $6k in a week from a list of 1600 people. The same method I use for my high-end clients to do 6 and 7 figure launches from a handful of emails. I've never sold this before. It's just for you special folks who replied to my emails or on facebook :) ● Ian’s Other OTO ○ "ONE TIME OFFER (Just $27): This quick and easy 5 minute meditation/visualization helps bring money into your life by changing how you feel about money...and motivating you to do the things that will actually make you money. It's weird, but it works. Ian has used this to have his two biggest pay days of his life." 4. 💬 Getting in touch and opening the dialogue ● ● You don’t have to do all of these to be successful The sheer reminder you exist can get you clients ❏ This step is probably the scariest for most people because ❏ You will get rejected and that’s okay ❏ You’re being vulnerable ❏ Sometimes It will feel like it’s not working ❏ First, try reaching out to people you’ve already done business with ❏ Or ask for referrals! (See Step 7) ❏ Build out your own personal script for text/video intro that you can use that feels natural for you ❏ BUT don’t just copy/paste templates then ghost them ❏ “I see you coach people on how to improve their health that have been exposed to mold. I know how big of an issue it is that most people don't take it seriously. <personal story snippet> I saw what you're doing with your marketing and was just wondering if you wanted any help. I help health coaches build and grow their email list so they can make more money in less time. “ ❏ “I see you have a list, are you actively mailing or doing anything with it? ” ❏ “Look, I'm not trying to make any money up front from you. I like what you're doing and I'm really good at helping people with their email list. I'd love to talk with you about a way you can test some of my concepts - and I only get paid if you make a bunch of money.” ❏ Say something relevant about their business ❏ ACTUALLY TALK TO THEM ❏ Compliment sandwich (they’re human, after all) ❏ “Here’s what I like...” ❏ “Here’s where things can be improved...” ❏ “Here’s what I also like...” ❏ Send a flowchart map of your proposed sequence/plan ❏ Make a video of you explaining it via Loom ❏ Create a gif of the video showing the map for easy viewing ❏ And even send the map along with it ❏ LinkedIn Messages ❏ Optimize your profile ❏ Instagram DMs ❏ Don’t have a sketchy profile ❏ Facebook Messages ❏ Actually talk to them ❏ Join affiliate programs ❏ Email them ❏ Be human, don’t just spam templates ❏ Chat with chat support on site ❏ Buy the product and talk directly to their support or directly to the owner ❏ Find Facebook groups around your area of expertise ❏ Mark on your calendar to spend 10/30/60 minutes a day responding in FB groups ● It’s like a net you put out in the morning, check in the evening - comments can be a net that lives forever ● The sheer reminder that you exist can get you clients ❏ Create your own FB group where you share expertise ❏ Actually reach out to people ❏ Brainstorm other ways you can reach out to them ● It’s easier to be different than to be better 5. 🤝 How to close + Deal structure ● ● There's no cut and dried way to do this as far as deal structure Assess your strength at 2 sides of the Exponential Income Skill ○ The skill ○ Your ability to sell the skill ❏ Lead with a win-win offer ● Let people come up with the deals for you first if possible, sometimes the numbers will surprise you ❏ Explain that “the goal here is for you to make money from what I'm doing” ❏ "If these numbers don't make sense for you, let's find numbers that make sense" ❏ You could do it for free + get paid on the win ❏ Or a flat revenue share ❏ I get X% of every sale from “found money” of sales from email/upsell/etc ❏ Or a one time fee ❏ If it beats it by X%, get paid $X,XXX 6. 🌱 Growing their Business ● ● ● At a high level when you’re selling ANYTHING...you’re trying to ○ Add gain/pleasure ○ Avoid loss/pain Ask yourself how you can do that in their business Remember: You can always outsouce ❏ Review your existing clients against this checklist ● Example: Do a consumption sequence for a customer, see what other products you can write one for ❏ Identify leverage points you can do that they probably can't do ❏ Ask yourself: ❏ How big of an impact will it have? ❏ How long will it take to implement? ❏ Want the biggest impact and quickest to implement. ❏ Reminder: Lowest hanging fruit ❏ List Profit Extractor ❏ 1. Abandoned Cart ❏ 2. Consumption sequences ❏ 3. Other ways ❏ Mailing more ❏ other autoresponders ❏ Mailing more ❏ Funnel Auditing ❏ Upsell offers ❏ Order bumps ❏ Handling objections ● Objection: "I could just do it" ● Rebuttal: Ask them how long they've been thinking about this? 6 months ○ You haven't done it yet, do you think that's going to change? Probably not ● New Offer: Why don't you let me do it? I'll do it for this fee upfront, if it doesn't work - I'll send it back. If it works - then pay this % extra. ❏ Checklist ❏ Get more customers ❏ Report/Guide/Whitepaper ❏ Book/Ebook ❏ Samples/Trials ❏ Free trial (just pay shipping) ❏ After the two weeks - Ship a 30 day supply - Cancel any time ❏ Quizzes/Surveys ❏ ❏ Opt-ins via website ❏ Free Consult/AssessmentCoupons ❏ Flash Sales ❏ Podcast ❏ If you can find ways to get your business on to a podcast, amazing advertising ❏ Blog ❏ Offline Catalog ❏ Online Catalog (ecommerce site) ❏ Valpac/Moneymailer ❏ Physical Gift/Premium ❏ Loss leader offers ❏ $7 front end offer ❏ Webinars/Teleseminars ❏ Live events ❏ Meetup Groups ❏ Tradeshows ❏ Channel selling i.e. Amazon, ebay etc... ❏ Facebook advertising (Paid) ❏ Local Facebook Ads - Geotarget and write/record leads specific to area ❏ Specific Pain Point Facebook ads - Identify specific pain and write/record leads specific to the problem. Facebook Marketing - (Organic)pages/groups/events Daily Facebook Videos Twitter Organic Twitter Paid YouTube Organic YouTube Paid YouTube Channel Specific Targeting Instagram Pinterest SEO Google/Yahoo/Bing Google Adwords (Search Network) ❏ Buy ads for the product terms ❏ Example: "persuasion hitman review" ❏ Google Adwords ( Display Network) ❏ Bing PPC ❏ Yahoo PPC ❏ Yahoo Answers (Free) ❏ Affiliate/Joint Venture/Referrals ❏ Groupon/Living Social ❏ Crowdfunding sites / Kickstarter ❏ Content Syndication ❏ Display Advertising Offline (Trade publications, Magazines, etc...) ❏ Display Advertising Online ❏ Direct Mail (for acquisition) ❏ Email Advertising (Solos, Newsletter Sponsorships, etc) ❏ Radio Advertising ❏ TV Advertising ❏ Distributed Sales Force ❏ Wholesaling ❏ Review Sites ( Yelp, Angie's list etc...) ❏ Optimization Calendar ❏ Interviews ❏ 2 step opt in - Hot List ❏ Get Them To Spend More ❏ Immediate Upsells (One Click) ❏ More Of What You Just Bought Upsell (One Click) ❏ Complimentary Product Upsell (One click) ❏ Accelerator Upsell (One click) ❏ Done For You Upsell (One click) ❏ Templates ❏ Thank You Page Offer - Banner Or Affiliate Product ❏ Checkmark bump offer on order form ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ Automated “Identity Based” Follow Up Sequence ❏ Usually written once, nobody tests = usually easy to beat control ❏ Cross Sells - Related markets ❏ Cross Sells - Seemingly unrelated offer. “This may seem weird but...” ❏ Slack Adjusters - High Ticket Upsell or Follow Up. ❏ Bundles/Kits/Value Buckets ❏ Direct Mail Ride Along for physical product ❏ Personal letter in the mail for info product buyers ❏ Line Extensions ❏ Subscription/Continuity ❏ Membership/Associations ❏ Consulting / Training ❏ Customer Appreciation Events ❏ Live Event ❏ 6 Week Live Webinar Training Series ❏ Advanced training = Original content + 6 week live webinar training series ❏ Done for you service ❏ Expedited Shipping Offers ❏ Warranties/ Insurance ❏ 1 year or Lifetime warranty ❏ Best-Buy makes most of their money from credit cards and warranties ❏ Downsells ❏ Increase Buying Frequency ❏ Regular Email Frequency (Daily/Weekly/Monthly) - Preferably Daily. Sometimes twice a day. ❏ Automated sequential email follow up ❏ List Reactivation Sequence ❏ Have you seen our other products? (email) ❏ Exit Offers - Pop Up ❏ Exit Intent - Collect Leads (Google compliant) ❏ Bounce Back Offers/ Product Includes ❏ Rent Your List ❏ Companies like Agora will pay $10k for a single list blast to a huge list ❏ Scratch and Dent sale ❏ Retargeting ❏ SMS ❏ Loyalty Program ❏ Cart Abandonment Follow up ❏ Direct Mail Marketing To Existing Customer Base ❏ ❏ ❏ ❏ ❏ ❏ ❏ Outbound Phone Follow up OOPS we made a mistake offer Survey completion discount coupon - Incentive Survey completion discount coupon - No incentive Coupon/Gift Cards Newsletter/Magazine (Physical) Customer appreciation sales / offers ❏ Order Form Improvement ❏ test long copy ❏ test new layout ❏ add testimonials (screenshots of social media comments & messages) ❏ find the little things holding people back from purchasing ❏ test inline order form vs 2-step ❏ add a screenshot of why it is the real cost (on SLFEO) ❏ add a loss component to the closing section of sales page ❏ add a testimonial for the bump offer ❏ free shipping 7. 📈 Use a Referral System ❏ You have to ask them ❏ Use a video ❏ "I want to give you one of these <show $20>. Or even one of these <show $100>” ❏ Important phrasing: "Just copy and paste your code below. In less than 10 seconds, you could make $100 a month" ❏ Ian added $3k a day in revenue in a friend's business Extras to Check Out ● ● ● ● https://open.spotify.com/album/0ECEAA0Gu19qtaBZbre0dp?si=v0SHx0zURSiiEEy4v6fZ sg The Untethered Soul Review Instagram bonus Persuasion Workshop Sequence
