Marketing Manager Job Description Document
Job Organizational Scope
Reports To
Direct Reports
In-direct Reports
CEO
#
#
Job Purpose
This job is to strategically and competitively position the company in the relevant market(s)
in alignment with the set business goals and market growth. Using a range of products, the
job is to focus on customers, price, communicate and evaluate customer satisfaction in order
to contribute positively to business profitability.
Job Responsibilities and Duties
1. Manage market and brand strategies for multi-products under different subsidiaries
serving diverse nature of markets such as businesses and consumers
2. Conduct regular (qualitative & quantitative) market research, competitive analysis and
provide market insights for the management and the sales team to give commercial
direction
3. Analyze products’ marketing data, trends and business performance and apply market
decisions that contributes positively to the bottom line
4. Manage an integrated marketing communication strategy including BTL, ATL and digital
channels
5. Drive product management and advise on innovative product development
6. Lead company presence in exhibitions and open new markets
7. Build strategic business partnerships and dealerships with whole-sellers, re-sellers and
business affiliations
8. Evaluate the financial aspects of product & marketing budgets, expenses, return-oninvestment and profit-loss projections, and provide regular reports accordingly
Job Qualifications
Knowledge & Credentials
Bachelor degree is a must in Business or relevant field of study, Master degree is a plus
Administration and project Management
Sales and Marketing
Proven past experience
Communications, Media and Market Research
Technology
Proficiency in using Microsoft Applications,
Proven past experience
internet and social media multi-channels
Relevant Work Experience
7+ relevant work experience in product marketing and marketing communications in an
industrial environment
Proven experience with effective consumer communication, business analytics and
people inter-personal skills
This document is confidential and restricted to be used in ………………. Company – Top
Management & HR Department (only).
1
Job Core Competencies
No.
1
2
3
4
5
6
7
8
Competency
Strategic Thinking
Customer Focus
Communication Skills
Decision Making
Balancing Stake-holders
Building Networks
Analytical Thinking
Innovative Thinking
Proficiency Level
4
4
4
4
3
3
3
3
Job Context
Job location
Travelling Requirements
Working Days
60% office-based & 40% market visits
30% domestic travel
5 days
Internal & External Communication
Internal
Direct communication with upper-management, Sales, Finance, Production, Procurement,
Showrooms & Branches,
External
Marketing and advertising agencies, public relation agencies, suppliers, re-sellers, malls,
events agents and organizers
Job Performance Management
Objectives & Key Results (OKR’s)
Frequency by
Objective
# of Months
Deliver the milestones of the marketing strategic plan
18
(R1)
Report accurate market figures and needs (R2)
6
Adjust discount rates and customer retention rates (R2)
6
Adjust the customer acquisition cost (R3)
3
Adjust the customer lifetime value (R3)
6
Utilize the marketing budget (R4)
12
Match the customer perception to the product(s) market 9
value proposition (R4)
Deliver products new launches (R5)
6
Achieve ROI after exhibiting (R6)
Increase partnerships & dealerships (R7)
6
Record & report accurate data and information (R8)
1
Results
+
100%
70%
20%
20%
5%
100%
70%
10%
60%
10%
100%
This document is confidential and restricted to be used in ………………. Company – Top
Management & HR Department (only).
2
Job Weight Dimensions
Stake-holder
Activity
Influence
UpHold
hold
People
Direct reports
Managing marketing team
100% 0%
Budget (4 to 6) % of Annual Revenue
In case of new launches, re-launches and/or transformation: should be up-to (10%)
CEO
Discussing plans and getting approvals
50%
50%
Finance
Facilitating payments
90%
10%
Procurement
Sourcing for providers and suppliers
80%
20%
Decision Making with Stake-holders
CEO & Board
Attending meetings and discussing &
30%
70%
approving plans
Production
Collaborating on targets
40%
60%
Finance
Budgeting & sourcing cash
50%
50%
Sales
Advising on targets
75%
25%
Agencies & Business Providers Delivering projects and results
90%
10%
Job Document Control
Document Name
Document Owner
Document ID
Action
Drafted By
Reviewed By
Approved By
Marketing Manager Job Description Document
HR Department
Company Name-HR-JD-MrkMgr01-022021
Document Processing
Name/Title
Signature/E-signature
HR Consultant & HR Specialist
Business Developer Consultant
Company HR Manager
Company QA Manager
HRVP
Date
Quality Code
This document is confidential and restricted to be used in ………………. Company – Top
Management & HR Department (only).
3