The gamer identity scale (GIS)
Margarse, Dumangas, Gonzalo, Beniten
Developers
INTRODUCTION
INTRODUCTION
The gamer identity scale (GIS) is a 20-item self-report measure in which the researcher determines
their gamer behavior, personality, and interest in games. This scale is relevant to professional gamers,
casual gamers, or people who play games on a daily basis.
The purpose of the gamer identity scale is to determine the gamer who struggles or is unaware
of how to identify themselves in terms of behavior, personality, and interest in gaming. The scale consists
of 20 items, including behavior, personality, and interest in gaming questions. The participant will be asked
to answer the appropriate number, indicating the frequency on a four-point scale. (Scores are 1; strongly
disagree to 4; strongly agree) Each statement will highlight some of their experiences in gaming. Gaming
identity: they ought to identify themselves because they struggle to find a rightful identity when it comes
to gaming. They also have difficulties because of the negative perspective of others outside their
community, which affects their morality and their emotional state, which leads to difficulty identifying
themselves as gamers.
For subscale 1 (behavior), this short scale is designed to measure the behavior of the gamer that
manifests or inherits in gaming. The items on this scale solely focus on the behavior of the gamer inside
and outside of the games. It also helps them identify themselves based on the behavior they manifest or
inherit, whether it is negative or positive. By identifying what behavior they manifest or inherit, it will
personally help them to recognize if they have a problem or are just enjoying the game. Higher scores
between the negative and positive behaviors will indicate they developed that kind of behavior through
gaming.
For subscale 2 (personality), this short scale is designed to measure the persona of a gamer. The
purpose of this scale is to focus on the personality of a gamer when playing games. The item is to identify
their likeness and comfortable role in the game. This will help the gamer identify which gameplay is
appropriate for them and what type of gamer they are. To make them understand themselves more in
terms of the gaming concept. A high indication of a score for those personalities presented in the item
means they have those kinds of characteristics in gaming.
For subscale 3 (interest), this short-scale design measures the interest of the gamer in games in
terms of buying resources in games or peripherals used in games; it also determines the time they spend
in gaming. It may also depict the gamer’s interest in gaming-related things like cosplaying, visual
preference, etc., which eventually would help build their characters. High scores indicate gamers are too
invested in gaming.