MOTIVATION has been defined as
THE NEEDS,
DESIRES,
WANTS TO DO
SOMETHING
THE DRIVING
FORCE TO DO
SOMETHING
AN INNER
FORCE
THAT
COMPELS YOU
TO TAKE ACTION
KIT ECDC
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| Course: Businees Communication & Value Science III
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What do you think about this saying
“It is easy to get motivated
but it is difficult to stay
motivated for a long
time….”
KIT ECDC
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| Course: Businees Communication & Value Science III
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2
Many PEOPLE can never START
a Fitness Programme
There are many who begin and also
discontinue after sometime .
HAS IT HAPPENED TO YOU ?
KIT ECDC
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| Course: Businees Communication & Value Science III
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3
Maslow’s theory - "Hierarchy of Needs“ emphasizes motivation
 Abraham Maslow's "Hierarchy of Needs" is a simple, effective &
practical way to understand normal Human Behavior.
 Maslow’s hierarchy of needs is often referenced in business classes
with regard to Organizational Behavior and Human Resources.
KIT ECDC
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| Course: Businees Communication & Value Science III
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4
One of the main theories relating to motivation is
# Maslow’s hierarchy of needs is a theory in psychology proposed by the
American psychologist Abraham Maslow in his 1943 paper
“A Theory of Human Motivation”.
# People have needs, need is a lack of something, something we want.
# This produces the drive & desire which motivates to satisfy that need.
# Satisfying this need, or getting the thing we want or lack is the goal.
KIT ECDC
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| Course: Businees Communication & Value Science III
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Why Maslow’s Theory Works
The basic idea of Maslow’s Hierarchy of Needs is that our needs are constantly
changing. As one need is met, we desire other needs. This makes sense.
 Will the raise we received 3 years ago , motivate us for the next 10 years?
 Will the challenging job we began 5 years ago , have the same effect on us
today?
 Will the performance award we received last year , completely satisfy our need
for recognition for the rest of our lives?
The answers to all of these questions is clearly, no.
Maslow understood these truths and this is the beauty of his theory of motivation.
KIT ECDC
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| Course: Businees Communication & Value Science III
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Maslow’s theory - "Hierarchy of Needs“
Maslow’s hierarchy of needs is a
Theory of Psychology explaining
human motivation to fulfill their
needs in a hierarchy as like begins
with the most basic needs before
moving on to more advanced needs.
The ultimate goal is to reach the 5th
level of the hierarchy:
self- actualization.
KIT ECDC
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| Course: Businees Communication & Value Science III
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7
Maslow’s five needs
1. Physiological needs :- Physical survival needs that humans must meet as like :
food, water, shelter, warmth, sleep.
2. Safety needs :- living or working in a safe environment , having a stable & sufficient source of income , feeling
protected from crime or abuse , being in good physical health with no serious illnesses.
3. Love & belonging needs :- feeling of being connected to others, belonging to a group, & having secure
relationships. People meet these needs through: making friends, giving & receiving affection , emotional
intimacy , feeling accepted by loved ones.
4. Esteem needs :- (admiration/respect) self-worth, dignity, independence, respect from peers, acknowledgment for
one’s Achievements ,status or prestige , fame or reputation.
5. Self-actualization :- Involves knowing themselves, understanding own full potential, & reaching it.
A realistic perception of reality acceptance of imperfections , flexibility & spontaneity in pursuing goals autonomy
, responsibility consistent , strong morals , appreciation for life , creativity .
Being self-actualized does not mean a person has no problems and is always happy.
Maslow described self-actualization as an ongoing process rather than the end point of a journey.
KIT ECDC
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| Course: Businees Communication & Value Science III
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The Hierarchy of Needs (workplace)is as follows:
1.Physiological Needs (Basic issues of survival as salary & stable employment).
2. Security Needs (stable physical & emotional environment issues such as
benefits, pension, safe work environment, & fair work practices)
3. Belongingness Needs
(social acceptance issues such as friendship or cooperation on the job)
4. Esteem Needs (+ve self-image , respect & recognition issues such as job titles,
nice work spaces, & prestigious job assignments.)
5. Self-Actualization Needs (achievement issues such as Autonomy & DecisionMaking Authority ,challenging work, & subject matter expert status on the job)
KIT ECDC
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| Course: Businees Communication & Value Science III
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8 Level Pyramid in Maslow Motivation Level
Maslow initially proposed a five-tier model, and later,
in his later years, he expanded it to include
cognitive needs,
aesthetic needs &
self-transcendence needs.
KIT ECDC
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| Course: Businees Communication & Value Science III
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8 Level Pyramid in Maslow Motivation Level
KIT ECDC
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| Course: Businees Communication & Value Science III
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11
Added levels
Cognitive
Needs:
Pertains to the human
drive for knowledge
and understanding.
Ex:
Exploration, curiosity,
learning, critical thinking.
Individuals may pursue
education, engage in
problem-solving, or explore
new ideas.
KIT ECDC
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Aesthetic
Needs:
SelfActualization
Needs:
It involves the
appreciation of beauty
and balance.
Ex:
Art, nature, music, design.
People might seek out
experiences that evoke a
sense of beauty or engage in
artistic and creative pursuits.
| Course: Businees Communication & Value Science III
Individuals aim for
personal growth and
the realization of their
potential.
Ex:
Creativity, problem-solving,
acceptance of facts and
realities.
An individual might pursue
career goals, engage in
personal development, or
contribute to society.
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SelfTranscendence
Needs:
The highest level
involves a shift from
self-focus to a concern
for something beyond
the individual.
Ex:
Altruism, spiritual
experiences, connection to a
greater purpose.
This could manifest in acts of
kindness, a spiritual journey,
or a commitment to a cause
larger than oneself.
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Let us hear how successful individuals
motivate themselves.
Groups to present
their findings.
KIT ECDC
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| Course: Businees Communication & Value Science III
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