1) How would you describe McDonald’s business strategy? What are the foundations
of its competitive advantage (what are the sources of its success)?
McDonald's business strategy involves general and intensive growth, which helps the
company to grow and eventually expand its operations and business in various countries.
McDonald's uses generic strategies for growing its business in multiple locations through
franchise options, joint ventures, etc, and also utilizes core capabilities to provide unique
food items, which are differentiated in their ranges for attaining competitive success. Not
only that, it penetrates into new markets at a relatively low cost relative to the product's
price to attract first-time customers, thereby gaining an advantage. They also develop
existing offers using innovation and provide a great taste for everyone.
The foundation of McDonald's competitive advantage comes from its customers and a
strong brand that is known globally. It derives its competitive strength from growth
strategies and low-cost food items. In addition, technology and innovation are used to
bring about new products and enhance the customer experience, bringing recognition and
trust, which in turn leads to the profitability of an entire organization.
2) How has McDonald’s aligned its business, human resource, and staffing strategies?
McDonald's has adjusted its business strategy, human resources, and employees by
focusing on effective human resource requirements, facilitating training making
employees more customer-focused, the company strives to complete become your goal.
The company tends to look for individuals who want to develop a career in the service
and restaurant industries and who have a strong track record in customer service. Various
position opportunities such as local jobs or placement opportunities are joined by the
company to find employees.
3) What are some possible talent-related threats that could eat away at McDonald’s
competitive advantage?
The main threat related to talent will be - a higher number of competitors with betterpaying plans will lead to an increased attrition rate. The availability of people with the
right attitude may decrease as more and more people move to desk jobs and technical
positions. The ability to face customers throughout the day is tedious and a lot of hard
work.
4) Would higher turnover or a tight labor market in which it is difficult to find talented
people be a problem? What would you recommend the company do to maintain its
competitive advantage over the next five years?
Yes, high turnover and a tight labor market can create good talent for better pay, easier
job roles, and better growth prospects. McDonald's can process talent granted by the
following:
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Create McDonald's as a place to work.
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Develop a career development plan for all employees.
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Encouraging employee global mobility offers better growth prospects.
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Continued on-the-job training and motivational events.
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Flexible working time and rotation to avoid overloading good employees.
Maintain their competitive edge over the next five years can be achieved by:
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Continue to penetrate new developing countries and gain a foothold in new markets.
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Develop new products and continue to innovate with existing product lines.
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Active online deals and discounts to increase engagement and orders.
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Maintain a low-cost strategy to stay competitive.
McDonald's vans continue to enter the market with a crazy market growth strategy by
targeting a new market, developing new products, and aggressive marketing.
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