CONSUMER BEHAVIOUR
ASSIGNMENT 2
WORTH: 15% |MARKED OUT OF 50
DUE DATE: NOVEMBER 8TH AT 11:59 P.M.
DETAILS
This assignment covers chapter 9. You can refer to slide #4 on the chapter 9
slide deck for a content refresher. You will construct a consumer decisionmaking model you used for a recent large-scale purchase (e.g., expensive
clothing, car, stereo, appliance, furniture, school, etc.)
INSTRUCTIONS
Use a pur chase that is o v er $100.
Use a purchase that has been made within the last six months.
Use Canva to create an interesting visual representation of the
decision-making model.
Answer the following questions.
1. Did you gather enough information before making your decision?
2. Were you satisfied with the quantity or quality of the
information you had at your disposal?
3. What brands were in your evoked set that helped with your
decision making?
NOTES
You will be graded on following directions, effort/creativity, error-free
writing and thorough explanations.
STUDENT NAME: