Sangapriya Kedar
A /1, Gajlaxmi C.H.S, Shree nagar, Wagle estate, Thane -400604
https://in.linkedin.com/in/sangapriyakedar
sangapriyak@gmail.com | (+91) 9833032911
Profile Summary
Product executive with 6+ years of experience in IT software industry. Graduated as BE
Biotechnology and completed my Post graduation in Marketing . Passionate about New Product
Development, Product Management, Feature Enhancements, Creating Product Roadmap and more.
Skills
• 6+ years experience in the product development life cycle under Agile scrum
software product management
• 6+ years experience in Requirement Gathering
• 4+ years of experience in process automation to make processes more efficient
• Ability to communicate complex product features easy to understand to the
development / engineering teams.
• Ability to work in a fast paced exciting environment
• Experience in handling tools such as Confluence, JIRA, Miro, Tableau, Axure, MS
Office, Google Analytics, Mixpanel
Work Experience
Oct 20 – Apr 22 Senior Business Analyst (Product Management)
Intellve Solutions Pvt Ltd – Thane, India
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Develop and maintain deep knowledge of target customers and market space
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Understanding business needs and translate customer requirements into solutions to
ensure that the product remains efficient and competitive.
•
Monitoring the market and developing competitive analyses
•
Prioritized product features and capabilities
•
Formulate Product Strategies using Jobs to be Done (JTBD) framework and RICE model.
•
Plan and carry out product launches.
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Responsible for product demonstration to clients.
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Contribute as Product Owner of a cross-functional scrum team.
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Plan product documentation and sales enablement sessions.
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Defining and executing on product roadmaps from ideation through launch, and manage
product backlogs.
•
Provide insight to stakeholders on the product and market
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Aligning stakeholders around the vision for the product
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Document high-level requirements
•
Support the Product Owner and Product Marketer with any questions they may have
•
Manage all aspects of in-life products, including customer feedback, requirements, and
issues
•
Awareness and experience with widely successful Agile methodolody : Scrum
•
Experience in applying a wide variety of well-documented patterns and techniques for
filling in the intentional gaps left in the Scrum approach(example: many Retrospective
formats, handling bugs, etc.).
•
Contributed in New Product Conceptualization by abstracting the information gathered
during primary market research.
•
Lead the entire phase of UI - UX creation by coordinating with third party UI designer.
•
Create detailed product specifications which include business reasons, use cases and
which are focused on addressing customer problems.
•
Worked on Product Analytics Tool – Mixpanel to understand mostly and least used
features of the platform, and driven changes accordingly to improve user experience.
•
Worked on vendor prioritization to integrate the platform with multiple third party
tools.
•
Contributed in creating business processes across organization and implemented in
coordination with multiple teams.
Aug 16 – Oct 20 Senior Business Analyst (Product Management)
Alepo Tech – Mumbai, India
I am handling various OSS / BSS products such as Wi-Fi Monetization, Product Catalog,
Partner Management System, and Connection Manager App.
Here is the list of key responsibilities areas for my profile:
•
Performing Competitive analysis using SWOT (Strength, Weakness,
Opportunities and Threats) method.
•
Gathering customers' needs and requirements from various
stakeholders (Primary Research) and Secondary research.
•
Managing product backlog and prioritizing features as per Agile
Methodology.
•
Sprint planning and execution of product throughout its life cycle.
•
Designing User stories, Acceptance Criteria and functional testing of released features.
•
Assisting development team to get more clarity on the customer requirements and
deliver the product release efficiently.
•
Driving project level feature enhancements and collaborating with different
teams (R &D Team, Solution Integration Team, etc.)
•
Ensuring time delivery of projects and meeting customerrequirements.
•
Building product documentation stack and marketing collaterals.
•
Training Pre-sales and Sales team on new products and features.
•
Providing support for presales and sales activities (Request For Proposal (RFP)
responses, Customer demos)
•
Setting objectives for the product and managing the product
roadmap keeping in mind the market trends.
•
Creating prototypes of the new features using tools such as Axure,
JustInMind to communicate the requirements to development
team.
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Designing User Interface (UI) of the product for improving the
customer experience.
•
Working on data visualization tools like Tableau and Google Analytics
for creating business intelligence reports.
Feb16 - Jul16
Trainee – Client Relationship Marketing and Sales
Alepo Tech – Mumbai, India
•
Worked for the Internal Data Management through Confluence.
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Completely owning the process of Versioning, the internal data and publishing it
to the clients.
•
Published Weekly Blogs of Presales and PDM team on Confluence.
•
Competitive analysis: Feature comparison between Alepo Productsand
Competitors’ Products.
May15 – Jul 15
Marketing Summer Intern
Bajaj Finserv Ltd. – Pune, India
Jun 15 – Jul 15
•
Competitive analysis of the strategies used by the competitors for
Lead Generation.
•
Recommended strategies to improve the customer experience and effectiveness
of the sales process.
•
Contributed in the process of Change Management for Loan Against Property
(LAP) product.
Digital Marketing Intern
Roadless Travelled. – Mumbai, India
•
Improved Social Media Presence.
•
Search engine Optimization
Education
2014 - 2016
Master of Management Studies (Marketing)
Welingkar Institute of Management, Mumbai University
As a Marketing enthusiast, worked on various marketing projects. Some of my favorite
subjects were Product management, B2B marketing, Strategic marketing management,
Customer relationship management.
2009 – 2013
Bachelor of Engineering (Biotechnology)
S.I.E.S Graduate School of Technology, Mumbai University
•
Worked on a project : Studies on Production of Glucose Isomerase
•
Worked on the production of Glucose Isomerase at competitive prices (using
carbon and nitrogen sources) than the costly conventional sources.
•
Mutated the strain using UV radiation to view the difference inthe
growth pattern on the substituted pattern
Leadership Activities and Certifications
• Certification in ‘Business Analytics’ by Manipal Global Education.
• Deputy General Secretary (2015-2016) for MMS in Welingkar Institute of Management.
• Cultural Secretary in Welingkar Institute of Management. (2014-2015).
• Organized International event - Global Peace Initiative 2015.
Hobbies
• Certifications in A1, A2, B1 and B2 Level in French. (Je peux parler et comprendre en Francais)
• Participated in Dancing Competitions in College and Office Events
• Dancing and Travelling