2. know a few words
3. I can’t speak a word of anything else.
4 I’m reasonably good at Italian.
5 can also get by
6 I picked up the basics.
7 I’m bilingual
8 also fluent in
9 can have a conversation
10 it’s bit rusty
2. I picked up a few words of Italian on holiday.
3. My sister is fluent in Chinese.
4. I'm bilingual in French and Spanish.
5 I can get by in German on holiday.
6 My French is a bit rusty
2 be bilingual in
3 be fluent in
4 be reasonably good at
5 can get by in
6 Know a few words of
7 can’t speak a word of
8 can have a conversation in
9 speak some… but it’s a bit rusty.
10 pick up a bit of… on holiday.
1) English has become a global language primarily in business, commerce, and education.
Although more people speak English than any other language, non-native speakers now
outnumber native speakers three to one. The British Council predicts that in a decade, 2
billion people will be studying English, with about half the world's population speaking
it. In essence, English is now a global language spoken more widely as a second language
than a first.
2) the main takeaway from the text is that English is becoming increasingly important in the
job market around the world. If you are looking to improve your career prospects, then
learning English is a good investment.
3) English immersion schools are a new and popular way for Korean teenagers to learn
English. The schools provide a fun and immersive environment where students can
practice their English skills in a real-world setting.
4) New English speakers are not just learning the language; they are also shaping it. The
evolving language includes various types like Hinglish, a blend of Hindi and English.
David Crystal emphasizes that no one owns English anymore; it's a collective
responsibility. The influx of new speakers worldwide has given rise to diverse English
varieties, such as Singlish in Singapore and Nigerian Pidgin English. Despite perceptions
of non-standard varieties, all forms are valid as languages evolve to meet speakers' needs.
The changing nature of English reflects its vitality and adaptability, a cause for
celebration rather than concern.
1. If you improve your language skills, you'll be able to get a better job.
2. Even though Lena is completely fluent in English, she still has a strong
Russian accent.
3. SVtech is a Swedish multinational whose official language is English. This
means English is spoken in meetings and used for all company documents.
4. Have you ever thought of doing an evening training course after work?
5. My firm hopes to do more business abroad, so it plans to introduce
language training for all its staff.
6. She has a good working knowledge of Chinese and communicates easily in
everyday situations.
7. Someone who is a native speaker, speaks a language as their mother tongue.
8. Heinrich is German and Stella is from Argentina; fortunately, they have
French as a common language.
COMPANIES
the language to speak about companies
1. domestic, national, multinational, family-owned, ….
2. business sector the company operates in:
3
it produces / provides / delivers / serves /supplies
4
5
the company’s comparative advantage or USPs
any recognizable feature of the company (reputation, company culture, what it’s famous
for, adverts)
Sony Corporation is a multinational conglomerate with its roots deeply embedded in
Japan. Established in 1946, it has evolved into a global giant, playing a pivotal role in
various industries. Despite its international prominence, Sony maintains its Japanese
heritage, and while it is not family-owned, it retains a distinct corporate culture that
reflects a commitment to innovation and quality.
The company operates in a diverse range of business sectors, showcasing its versatility
and adaptability. Sony's presence spans across telecommunications and media,
engineering, retailing, construction, tourism, banking and finance, transport, vehicle
manufacturing, IT (Information Technology) and electronics, food and drink, as well as
pharmaceuticals and chemicals. This broad spectrum of industries illustrates Sony's
commitment to meeting the needs of a global market.
In terms of products and services, Sony is renowned for its cutting-edge offerings in
electronics and information technology. From consumer electronics like TVs and audio
devices to professional-grade cameras and gaming consoles, Sony's extensive portfolio
caters to a wide range of consumer and business needs. In addition, the company has a
significant presence in the entertainment industry, with a focus on movies, music, and
gaming.
One of Sony's comparative advantages lies in its commitment to innovation and research
and development. The company has consistently been at the forefront of technological
advancements, setting industry standards and revolutionizing the way people interact
with electronic devices. This dedication to pushing the boundaries of what is possible is
a key factor that differentiates Sony from its competitors.
Sony is also known for its strong brand reputation. The company has built a name
synonymous with quality, reliability, and cutting-edge technology. Its iconic logo and
recognizable brand image contribute to its status as a global leader in various markets.
Additionally, Sony's commitment to corporate social responsibility and sustainability
initiatives adds a layer of positive association with the brand.
The company's unique company culture, characterized by a spirit of innovation and a
focus on creativity, is another distinguishing feature. Sony's emphasis on empowering its
employees to think outside the box and pursue groundbreaking ideas has been a driving
force behind its success.
In terms of advertising, Sony has produced memorable and impactful campaigns over
the years. The company is often associated with visually stunning and emotionally
resonant advertisements that showcase the capabilities of its products. Sony's marketing
strategies aim to not only highlight the features of its offerings but also to create a
connection with consumers on a deeper level.
In conclusion, Sony Corporation's journey from a domestic Japanese company to a
global powerhouse reflects its adaptability, commitment to innovation, and diverse
portfolio spanning various industries. With a focus on quality, a strong brand reputation,
and a culture of creativity, Sony continues to be a force to be reckoned with in the world
of technology and entertainment.
1) "The amount of money a company receives from sales in a particular period is called its
turnover."
2) "The money a company makes after taking away its costs is its profit."
3) "A company which is more than 50% owned by a parent company is called a subsidiary."
4) The employees in a particular country or business are called the workforce.
5) The percentage of sales a company has in a particular market is its market share.
6) The main building or location of a large organization is its head office.
7) The cost of a company's shares is its share price.
2 profit
3 market share
4 return on
5 head office
6 factory
7 worksafe