1 Discussion Name Institution Course Professor Date 2 Discussion Question One Qualitative primary data collection involves obtaining qualitative data in an unstructured manner from a real-world source for instance by conducting interviews on a given sample. Qualitative secondary data collection meanwhile involves obtaining data from other sources such as public records or databases to answer a different research question. Therefore, an example of a primary qualitative source is Interviews whereas an example of a secondary qualitative source is journal articles. Interviews allows a researcher to collect data in real time from the respondents whereas journal articles contain information from studies conducted by other researchers. Question Two a. Independent Variable: Type of Logo i.e., Style 1 or Style 2 b. Dependent Variable: Liking ratings (1-10) c. Measures of central tendency Style 1 Style 2 Mean 6.0625 5.375 Median 6 6 Mode 7 6 Standard Deviation 2.3796 2.5 d. Which measure, if any, best reflects each group: The mean is the best measure of central tendency to describe both groups. This is because unlike the median and the mode, when obtaining the mean, all observations made in the 3 dataset are utilized. However, the median can also be used in this case to describe both groups given that the ratings are measured on an ordinal scale. e. Based on the descriptives, do the samples seem to be normally distributed? In a normal distribution, the values of the three measures of central tendency (mean, mode and median) are usually identical. For the samples above, the measures of central tendency are not identical for each group. The values are slightly different thus suggesting that the samples do not follow a normal distribution. 4 Reference Hox, J. J., & Boeije, H. R. (2005). Data collection, primary versus secondary. Manikandan, S. (2011). Measures of central tendency: The mean. Journal of Pharmacology and Pharmacotherapeutics, 2(2), 140.
