#AI
The trends that tell us
what’s coming next
#AI is among the
fastest growing
conversations on X
8.5B
IMPRESSIONS
OVER THE PAST YEAR1
+50%
GROWTH IN LAST 6 MONTHS2
Source 1: X Internal. September 25th, 2022 - September 25th, 2023. US Only.
Source 2: X Internal. March 25th, 2023 - September 25th, 2023 vs. September 25th, 2022 March 25th, 2023 . US Only.
Investing
Art
847K
+154% YoY
NFTs
1.16M
+722% YoY
725k
+142% YoY
Entertainment
327K
+284% YoY
Gaming
391K
+80% YoY
Enterprise
Software
156K
+537% YoY
Marketing
180K
+54% YoY
Animation
179K
+569% YoY
Robotics
190K
+60% YoY
Personal Finance
391K
+147% YoY
AI Image
Generation
1.16M
+585% YoY
Picking up the pace…
Arti cial Intelligence - Daily Post Volume1
Total Posts
Popularity Index
300,000
225,000
AI Robot Press Conference
Linda Yaccarino: “X will be powered by AI”
+94% increase in posts in the past 6 months
150,000
75,000
Sep-22
Oct-22
Nov-22
Dec-22
Jan-23
Feb-23
fi
Source 1: X Internal. September 25th, 2022 - September 25th, 2023. US Only.
Mar-23
Apr-23
May-23
Jun-23
Jul-23
Aug-23
Sep-23
#
AI is among the fastest growing
conversations on X in APAC too
28M
posts
+150% YoY
3.4M
authors
+54% YoY
Source: Brandwatch, conversations around AI, Jun 2022-Jun 2023, APAC (JP, KR, HK, TW, IN, AU, NZ, SG, MY, PH, TH, ID, VN)
APAC
When indexed, AI is consistently more
popular on X than on Google Search
Artificial Intelligence - Total Posts on X vs. Google Search
Google Search
X posts
% Deviation from Max Popularity (Max Popularity = 100%)
100%
1
75%
1
50%
1
25%
0
2022
May
June
July
Aug
Sep
Oct
Nov
Dec
Source: Google Trends. Weekly Artificial Intelligence Interest via Google Search. April 17th, 2022 - April 23rd, 2023.
Source: X Internal. Weekly posts about AI April 17th, 2022 - April 23rd, 2023. US Only.
2023
Jan
Feb
Mar
Apr
7
TOP 6 MARKETS POSTING ABOUT AI SINCE NOV
🇺🇸 🇮🇳 🇬🇧
🇨🇦 🇩🇪
Source: Semantic Core. X Internal Data, Global. Nov. 30 2022 - Feb. 28 2023. Posts about AI. Extracted 1st March 2023
GENDER BREAKOUT
23%
FEMALE
77%
MALE
The #AI audience skews young,
with a diverse range of interests
18-24
45+
19% +4%YoY
17%
% of AI Audience:
Business & Finance:
81%
Sports:
62%
Music:
60%
Movies & TV:
56%
Gaming:
51%
25-34
Cultural Events:
50%
38%
Fashion & Beauty:
43%
18-34 Y.O.
AUDIENCE
57%
Age Breakdown:
TOP INTERESTS
35-44
26%
Source: X Internal. April 20th, 2022 - April 20th, 2023 vs. April 20th, 2021 April 20th, 2022. Age based on statistical modeling. US.
9
Majority of X users are excited for
artificial intelligence
Amongst a number of new technologies, AI
is the one X users are most excited about,
with IoT.
+25%
More likely to be aware
of or used ChatGPT
vs online gen pop
Which of these technologies are
you excited about?
Internet of things (IoT)
55%
Artificial intelligence
55%
34%
Robotics
32%
Blockchain
19%
NFTs
Artificial meat
14%
Source: GWI Core, Q1-Q4 2022, Which of these technologies are you excited about? Global, X users. n=90k
GWI, Zeitgeist Feb 2023, Before this survey, which of these best describes what you know about ChatGPT? I have heard of this and know about its features but have not used it, I have used it n=2k
TOTAL ATTENTION SECONDS BY PLATFORM
5.3
4.7
3.2
2.8
69%
MORE LIKELY TO BE THE FIRST TO
TRY NEW THINGS (VS. NON-USERS)
witter
TikTok
Instagram
Facebook
Source 1: Ampli ed Intelligence, Attention In The Feed study commissioned by X and OMD. Fieldwork conducted Dec 2021. Markets: UK, France, Canada, Mexico.
Source 2: GWI, US, Waves Q1 2022 - Q4 2022. Audiences: X users (used at least monthly) compared to other social platform monthly users, who don’t use X (FB, Snap, TikTok, Instagram).
fi
T
The audience on X can’t get enough
T
X reaches more
decision makers
than LinkedIn
55.6%
45%
WEEKLY + SOCIAL MEDIA USAGE:
BUSINESS DECISION MAKERS
witter
Source: GWI Survey Data. Q4'21 - Q4'22, US Only. Q: Which of the following social media platforms do you use weekly or more?
TikTok
Brands on X are at the
center of the conversation
TOP CO-MENTIONED
BRANDS - PAST YEAR:
OpenAI:
73% SOV
Google:
8% SOV
Microsoft:
6% SOV
Midjourney:
3% SOV
NVIDIA:
2% SOV
YouTube:
2% SOV
Apple:
2% SOV
Intel:
2% SOV
Amazon:
1% SOV
Xiaomi:
1% SOV
Source : X Internal. September 25th, 2022 September 25th, 2023. US Only.
Tap into the audience
driving the #AI conversation
Launch something new
Connect with with what’s happening
Solutions to drive success
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Takeaways
01
#AI is on X
02
Tap into an attentive
and in uential audience
03
Brands are at the center
of the conversation
•
•
Launch something new
Connect with what’s happening
Thank You