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Table of Contents
Introduction:
4
Find Your Side Hustle
4
Method #1: Affiliate Marketing
8
Method #2: Sell Products Online
12
Method #3: Sell Your Services on a Freelance Basis 16
Method #4: Become an Online Coach
19
Method #5: Create Online Courses
22
Method #6: Create YouTube Videos
25
Method #7: Write and Sell a Book
28
Method #8: Start a Blog
31
Method #9: Become a Virtual Assistant
35
Method #10: Tutor People in English
38
Method #11: Sell Stock Photos
41
Method #12: Do Odd Jobs on TaskRabbit
43
The Money Is Out There
46
INTRODUCTION:
Find Your Side Hustle
Sometimes you just need to make a little extra cash. You’ve got extra bills to
pay. Maybe a kid is going to college and you need tuition money. Maybe you
want to take your family on a special vacation.
Whatever the reason, you want to make a few extra dollars.
But it’s not quite that simple, right?
Do you pick up a part-time job? That’s pretty tough to do if you’re already
working full-time.
Do you sell some of your possessions? I suppose that’s an option, but
probably not the best one.
Do you enter the lottery and hope for a great stroke of luck? Probably not.
So what are you to do?
Thankfully, the internet has fundamentally changed how we make money.
Now, there are dozens of ways to make extra cash through a variety of online
techniques. We’re no longer forced to take traditional jobs in order to make
money.
If you can imagine a way to make money, you can probably do it online.
But frankly, it can be intimidating to think about trying to make money online,
especially if you’ve never done it before. The internet is huge and trying to sort
through all the options can feel terrifying.
If this describes you, then this eBook will help. In this report, you’ll find 12
effective ways to make money online. Some of these methods will be more
lucrative than others. Some will require more work than others.
Some of these money-making methods can even turn into full-time jobs.
But they all are proven, sound ways to make money online.
One thing that’s important to note before we get started: None of the
methods that follow are get-rich-quick schemes. These are real, sustainable
ways to make money. All of them require actual effort and investment of time.
There are no shortcuts.
No hacks to make you ridiculous sums of money every day.
These are all real jobs that pay real money.
Ryan Robinson puts it this way when he talks about making money online:
There’s no such thing as an online get-rich-quick scheme.
Most of the quick ways people talk about when it comes to making
money online are not true businesses.
Sure, some of them may be good for creating a few hundred or even
thousand dollars in one-time revenue. But they’re not going to help you
unlock financial freedom and achieve complete control of your lifestyle.
That’s really good advice. Don’t fall for get-rich-quick online schemes. They
almost never pan out.
Instead, go for the proven, sustainable ways of making an online income.
That’s what this book is all about. Ready?
Let’s dive in.
METHOD #1:
Affiliate Marketing
Affiliate marketing is an outstanding way to get started making money online.
The bar to entry is relatively low and you can get started with it right away.
Essentially, affiliate marketing works like this:
● You promote an online product or service created by someone else.
● If some purchases a product or service through your promotion, you get
a commission, or portion of the sale.
Typically, you promote the online product through a special link that is
connected to you. That way the company knows that the sale came through
your promotion.
Amazon Affiliates is a simple example of affiliate marketing. Once you sign up
for their affiliate program, you can promote ANY product on Amazon. If
someone clicks on your affiliate link and then purchases the product, you get
a small portion of that sale.
There are numerous other affiliate networks, such as:
● ClickBank
● ShareASale
● CJ
These affiliate programs have thousands of products to choose from,
including ones from top retailers GoPro, Barnes & Noble, Lowes, and many
more.
You might be thinking, This sounds great, but how exactly do I promote these
products?
There are numerous ways to promote the products. Really, you’re only limited
by your imagination.
You can…
● Write reviews of products on your blog and include affiliate links
● Have banner ads on your website promoting the products
● Post affiliate links on social media
● Promote products to your email list
For example, you could write a blog post about the top 10 hiking shoes. Or you
could have a banner ad featuring hiking shoes on your website. Or you could
post links to deals on hiking shoes on Facebook or Twitter. Or you could let
your email list know about a great deal on hiking shoes.
If you have an audience, whether that be on social media or through a
website, you have the opportunity to make money through affiliate
marketing.
One of the reasons affiliate marketing is such a great way to make money
online is that you don’t have to actually create any products. You’re simply
selling what someone else already created.
You’re a promoter, and if someone purchases through your promotion, you
make money. Creating your own products can be tremendously difficult, and
affiliate marketing removes that difficulty from the equation.
The best affiliate marketers can make thousands of dollars each month
through their efforts.
METHOD #2:
Sell Products Online
There are numerous ways to sell products online (even if you don’t
manufacture one yourself).
Before you can sell products online, you’ll need a website on which to sell
them. If you don’t want to set up your own ecommerce store, you can easily
sell products on:
● eBay
● Amazon
● Etsy
● Poshmark
● Craigslist
● And many others
If you want to sell products on your own website, you’ll need to go one step
further and create an ecommerce website on which you can list your
products and accept payments.
Thankfully, companies like Shopify make it incredibly easy to set up an
ecommerce store. In a relatively short time, you can have an online store up
and running, ready to sell products and get paid for them.
What sorts of products should you sell online?
1. First, you can sell home-made products you make yourself on sites
like Etsy. If you’re the crafty type and are able to make a product that
others would purchase, Etsy can be a great option. The top Etsy sellers
make thousands of dollars every month.
2. You can also sell products you’ve already purchased on sites like
eBay, Amazon, and Poshmark. For example, let’s say you like to go to
thrift stores. You can find great products to sell on eBay at thrift stores if
you’re willing to do a little hunting. Like Etsy, the top eBay sellers (and
other sites) can make thousands each month.
3. You also have the option of dropshipping products. Dropshipping
works a little different than the standard way of selling products online.
With dropshipping, you find a product that is available online for a
relatively inexpensive amount.
● You list that product on your own ecommerce store for a higher
amount. When you make a sale, you keep the markup amount.
The maker of the product then sends the product directly to the
buyer without you ever touching it.
● To be clear, you act as a middleman, connecting the buyer and
the seller and then taking a portion of the sale. You don’t ship any
products. You just sell them at a markup and then let the maker
of the product ship them.
● If you’re trying to find good products for dropshipping, AliExpress is
a great place to start. With Shopify, you can create a store that
connects directly to AliExpress to make it easy to sell products.
4. If you’re really committed to selling products online, you can have a
product manufactured. This involves a significant investment of time
and money and requires following a number of somewhat complicated
steps. The complex nature of creating your own product is beyond the
scope of this book.
Out of all these options, selling products on sites like eBay and Etsy is
probably the simplest way to get started making money online. If you can
find products to sell, such as at thrift stores or garage sales, you can start
making money relatively quickly.
METHOD #3:
Sell Your Services on a Freelance Basis
There’s a good chance that you have certain skills that you can sell online on
a freelance basis.
For example, are you a…
● Designer
● Writer
● Translator
● Assistant
● Bookkeeper
● SEO Expert
● Voiceover Artist
● Audio Engineer
● And more
If so, then you can sell your services online. There are literally hundreds of
thousands of businesses that need these services and you can make good
money working for them.
Depending on your skill set and your ability to pitch new clients, you can make
a full-time living as a freelancer. Some freelancers even make six-figures
every year.
In order to get started freelancing, you’ll need to do a few things:
1. Create a portfolio that shows off your work. The reality is that most
businesses will want to see an example of your work if they’re going to
hire you. They want to be confident that they’re hiring the right person. A
portfolio shows that you’ve already done solid work.
2. Set your prices. There are numerous ways to set prices, including by the
hour, by the project, or as a retainer fee. Set your prices at what you
consider to be a fair amount and be confident in that amount as you
talk to potential clients.
3. Reach out to potential clients. There are numerous ways to connect
with potential clients. You can:
● Call them
● Email them
● Reach out to them on social platforms like LinkedIn
● Apply for jobs on sites like Upwork and Thumbtack
● List your services on platforms like Fiverr
Getting a freelance career started isn’t necessarily the easiest way to make
money, but if you’re diligent about finding and applying for jobs, you can turn
it into a profitable gig relatively quickly.
The key to succeeding in the freelance world is persistence. You may have to
overcome a number of “No’s” in order to get to a “Yes.” But if you’re persistent
and able to overcome objections, you should be able to start making
consistent money as a freelancer.
METHOD #4:
Become an Online Coach
This is somewhat similar to freelancing but with a bit of a different flavor.
If you have significant knowledge in a particular industry or area of expertise,
you can package your knowledge and sell it. In other words, you’re selling your
expertise as opposed to a product or service.
What sort of coach could you become? The options are endless. You could be
a:
● Health coach
● Life coach
● Music/vocal coach
● Finances coach
● Executive coach
● Sales coach
● And so much more
In order to be a coach, you simply need to be able to add a high amount of
value to your clients. You need to be able to help them become consistently
better at what they do. You need to be able to help them improve their craft in
ways that they couldn’t if you weren’t there to help them.
There are also a number of ways to package coaching services. You can offer:
● 1-on-1 coaching
● Group coaching
● A course with accompanying coaching support
● Or other formats that would work for your field
You might be thinking, But I’m not an expert in anything. How could I be a
coach?
You don’t have to be an expert to be a coach. You simply have to be able to
add significant value to your clients.
For example, let’s say that you want to be a health coach. You don’t need to
be a registered dietician in order to help people get healthy. Does that help?
Sure. But it’s not a requirement.
Maybe you simply have a lot of experience in the health field and have
developed your own particular system for getting healthy. Or maybe you’re a
longtime fitness lover and have accumulated a large amount of fitness
knowledge.
You may not be an expert in the sense that you don’t have a degree, but
you’ve still acquired expertise through your many years of experience.
There are a number of platforms that make it easy to do coaching:
● Clarity.fm
● Savvy.is
● Coach.me
All these platforms make it easy to connect with clients and to receive
payment for your coaching services.
METHOD #5:
Create Online Courses
Online courses are a fantastic way to monetize knowledge that you already
have. And unlike coaching, which requires regular meetings with a small
number of clients, you can sell your course to hundreds, if not thousands of
people.
The good news is that you can create a course around almost any subject
and find people to purchase it.
For example, you can find courses in many topics, such as:
● Losing weight
● Learning to play the piano
● Painting
● Singing
● Creating a budget
● Investing in stocks
● Running
● Tennis
The list goes on and on. In order to create a course, you need a platform to
distribute it.
There are many ways to create and distribute a course:
● You can create an email course in which all the lessons are delivered
via email.
● You can build a course that’s primarily text-based and involves more
reading.
● You can create a video course where you film yourself teaching.
● You can create a hybrid text/video course that features a variety of
resources.
You simply need a method for getting your lessons into the hands of your
eager students.
There are a number of platforms which make it very easy to create courses,
enroll students, and accept payments, such as:
● Teachable
● Thinkific
● Kajabi
● TalentLMS
All of these platforms allow you to upload a variety of materials, including
video, audio, and text.
One way to get a great feel for what a course should look like is to take a few
courses yourself. Udemy offers thousands of courses for relatively low prices.
Consider taking a few courses in your niche for ideas about what to include in
your own course.
METHOD #6:
Create YouTube Videos
Believe it or not, YouTube is actually a relatively good way to make money
online. It takes work and time to build up your subscriber base, but once you
do, you can monetize it effectively.
How do you make money through YouTube videos? The simplest way is
by implementing their advertising program.
If you have over 1,000 subscribers and 4,000 hours of view time over the past
12 months, you can have YouTube show ads before your videos. For every
1,000 views a video gets, you’ll make on average somewhere between $2-$4.
Granted, this may not seem like a lot, but YouTube is a numbers game.
For example, let’s say that you have 100 videos and each video gets 5,000
views per month. That works out to somewhere between $1,000 - $2,000 per
month. Imagine if your videos started going viral and getting millions of views!
When creating YouTube videos, your content will probably fall into one of two categories:
1. Educational. These videos educate viewers in some way. Maybe you
offer a tutorial on how to solve a commonly-encountered problem.
Maybe you educate people on an important subject. Your goal is
simply to provide valuable, insightful information to your viewers.
2. Entertainment. These videos are much more lighthearted and are
intended to bring a smile to the face of your viewers. There are endless
ways to entertain people, and if you can come up with a particularly
good one, you may be able to rack up thousands of views on a video.
Once you start producing YouTube videos, you need to work on consistently
growing your channel (you need to break that 1,000-subscriber mark).
Some simple, yet effective ways to grow your channel include:
● Sharing your videos on social media
● Posting your videos to your website
● Sending your videos to your email list
● Asking others to subscribe to your channel
In many ways, growing a YouTube channel is like growing a blog. It takes
time and consistency.
If you post one video per month, you probably won’t get much traction.
However, if you post once or twice a week and consistently promote those
videos, you’ll slowly but surely build your channel. The more subscribers you
get, the more views you’ll rack up and the more money you’ll make.
METHOD #7:
Write and Sell a Book
Another highly effective way to monetize your knowledge is to write and sell a
book. In addition to making money with every sale, writing a book has a
number of other specific benefits:
● It establishes you as a thought leader in your industry.
● It provides you with a resource to give to clients.
● It allows you to attract new clients who wouldn’t have heard of you
otherwise.
If the thought of writing an entire book intimidates you, there are numerous
ways to still get a book written.
You can:
● Use resources from the huge PLR.me library. Simply download the
resources, edit them as you please, and then sell them as a book.
● Create an outline and then hire a ghostwriter on Upwork or Fiverr to
write the book for you.
Once you’ve written your book, you’ll need to get a cover design and have the
book printed.
You can get it printed on demand with each sale through Amazon
CreateSpace, and you can easily get a cover designed through Upwork or
Fiverr.
Alternatively, if you want to design the cover yourself, you can use software
like Canva.
After your book is written, it’s important to promote it.
Some simple ways to promote your book include:
● Post about it on your website.
● Send an announcement to your email list.
● Create shareable graphics with quotes from the book (using Canva).
● Share insights from the book on social media.
● Create a video promoting the book and share it on YouTube and other
platforms.
Can you make good money selling books you wrote? You sure can. Let’s say
you charge $7 per book and you sell 1,000 copies. That’s $7,000 (minus costs)!
METHOD #8:
Start a Blog
If you have a knack for writing, blogging can be an effective way to make
money online.
To be clear, blogging in and of itself doesn’t pay (unless you’re doing it for
someone else on a freelance basis). However, there are numerous ways to
monetize a blog. In other words, there are a variety of ways you can turn your
blog into a money-making machine.
How can you make money with a blog?
Here are some of the most effective ways:
1. Affiliate marketing. By regularly promoting affiliate products on your
blog, as well as writing reviews of affiliate products, you can make a
significant number of commissions. These can add up quickly, resulting
in thousands of dollars per month.
2. Promote your services. A blog can be one of the most effective
promotion tools for your business.
● For example, let’s say you’re a health coach. By regularly writing
posts about health, you establish yourself as a health expert. This
will attract new clients, resulting in an influx of cash.
3. Advertisements. Like YouTube, you can put advertisements throughout
your blog. Platforms like Google AdSense make it incredibly easy to put
ads on your blog. You don’t even have to worry about finding
advertisers. They do all the hard work for you.
● With many advertising platforms, you get paid based on how
many people see the ads. The bigger your audience, the more
people see your ads and the more money you make.
● Other platforms pay you each time someone clicks on the ad.
● Still other platforms pay you when you make a sale, so it’s really
affiliate marketing in this case.
● Or, you could charge a company daily, weekly, or monthly fees to
show their ad on your blog.
4. Sponsored posts. Sponsored posts are when you partner with a brand
to create original content for your website. The content is typically
somehow related to the brand and promotes the brand in a unique
way. In return for posting on your blog, the brand pays you a set
amount.
Before you get started with blogging, it’s important to note that monetizing a
blog requires an audience.
If no one reads your blog, you can’t make money from it. However, if you have
a large number of people who read it on a regular basis, you can make a
significant amount of money.
If you don’t have an audience right away, don’t fret. By blogging consistently
and then sharing those posts online through social media, you can slowly but
steadily build your audience.
With blogging, consistency is the key. If you want to build an audience, it’s
critical that you create outstanding material on a consistent basis.
METHOD #9:
Become a Virtual Assistant
This is similar to selling your services on a freelance basis but with a bit more
specificity.
A virtual assistant is someone who performs a large variety of tasks for a
person. Unlike a normal assistant, who works in close physical proximity to the
person, you don’t need to be anywhere near the person you’re assisting. All
the tasks are given to you online.
Hence the term, virtual assistant.
With many business owners being overwhelmed by the number of tasks they
have to do each day, the virtual assistant market is heating up.
If you’re organized, can effectively get tasks done, and are able to
communicate efficiently online, then you might make an outstanding virtual
assistant.
What sorts of tasks might you perform as an assistant?
They run the gamut, including:
● Responding to emails on behalf of your employer
● Purchasing items online
● Performing small personal tasks
● Making phone calls
● Inputting, sorting, and arranging data
● Managing a social media profile
● Responding to inquiries
● And more
Anything that can be digitally outsourced can be handled by a virtual
assistant.
Where should you look for virtual assistant gigs?
In many of the same places that you look for other freelance jobs:
● Upwork
● Fiverr
● Remote.co
● Indeed
● LinkedIn
Being a virtual assistant isn’t for everyone. You must be comfortable
performing a large variety of tasks and have a willing attitude. However, if
you’re a capable person who has a knack for checking off tasks, being a
virtual assistant could be a great fit.
METHOD #10:
Tutor People in English
If you have a knack for teaching and love to regularly meet with people,
tutoring people in English could be a great way for you to make money online.
This is different from teaching English as a Second Language (ESL), which
typically requires some form of certification. Rather, this is simply acting as a
tutor to those who are trying to strengthen their English-speaking skills.
There are numerous countries in which people are willing to pay for an
English tutor, sometimes as much as $25/hour.
How can you know if teaching English would be a good fit for you?
Having these skills will help:
● Have a solid grasp of English grammar
● Understand the nuances of speaking English
● Have a bachelor’s degree (typically required)
● Can communicate clearly
● Have the ability to teach
● Enjoy talking with others
● Are patient (this is critical)
● Are comfortable using technology like Skype
There are a number of places where you can find online English tutoring
jobs:
● Indeed
● Learn4Good
● Remote.co
● VerbalPlanet
● Chegg Tutors
● Teach Away
● VPKid
One benefit of tutoring people in English is that it exposes you to a variety of
cultures and places you would never experience otherwise. One day you may
tutor someone from Korea, while another day you may tutor someone from
Saudi Arabia.
METHOD #11:
Sell Stock Photos
Do you love taking photos? Are you always snapping away with your phone or
camera? You might be a great candidate for selling stock photos online.
Stock photos are photos that are licensed to others for a fee. Once someone
licenses a photo, they can use it in a variety of ways, such as on their blog or
social media pages or in print.
Stock photo sites, such as iStock and Shutterstock allow you to submit your
photos to their site. Every time someone buys one of your photos, you get a
small royalty.
Like YouTube, making money on stock photo sites is a numbers game. If you
only have a few photos available for download, you probably won’t make
much money (unless they’re incredibly popular photos).
However, if you have thousands of photos available for download, and you
achieve several thousand downloads per month, you can begin making a
substantial amount of income.
If you want to make money through a site like Shutterstock or iStock, get busy
taking photos.
As Shutterstock says:
When it comes to stock photography, quality is definitely important, but
you also need to focus on quantity. We recommend setting a monthly
goal for yourself (i.e. 50 to 100 images), so that you build momentum
with your earnings. The more images you have in your portfolio, the
more consistent your revenue stream will be.
For your best
results, the photos
you take should be
of the highest
quality. If you want
people to
download your photos, it’s important for them to be compelling, interesting,
and outstanding.
One other thing to note: Avoid showing any specific brands in your photos
unless you have explicit permission to do so. Putting brands in your photos
without permission is a copyright violation.
METHOD #12:
Do Odd Jobs on TaskRabbit
TaskRabbit is a website that allows you to do all sorts of odd jobs.
Want to help someone pack up and move their house? You can do that
through TaskRabbit.
Do you know how to assemble a table? You could earn anywhere between
$50 - $150 doing so.
Are you passionate about cleaning? You could earn anywhere between $50 $125 for cleaning bathrooms and kitchens.
The beauty of TaskRabbit is the sheer number of jobs available through the
site. And all jobs can be easily managed through their app.
You may think that you can’t effectively earn much money by performing
tasks through TaskRabbit. This isn’t the case.
Time Magazine reported that some people earn as much as $2,000 per week
through TaskRabbit.
TaskRabbit is a particularly good option if you’re skilled in a variety of things
and want to put all those skills to work. For example, if you’re a skilled
handyman but don’t want to start your own business, TaskRabbit can supply
the jobs for you.
One person who works for TaskRabbit on a regular basis had this to say:
I have the freedom to do everything I want to do. I live on a boat, and I
started doing a major maintenance project on it. I can’t imagine getting
a job and within a month or two pulling the boat out of the water and
undertaking this project. Also, there’s always a last-minute friend
gathering, and not every job can accommodate that.
If you want flexibility plus the ability to make some money, you might want to
look at TaskRabbit.
The Money Is Out There
We live in an incredibly unique time. You no longer have to work for a
company in order to make money. You don’t have to work a 9-5 job, sit in a
cubicle, or clock in and out.
If you want freedom and flexibility, you can have it. You can make money on
your schedule, doing the jobs you want to do.
Want to travel the world while still making money? You can do that.
Want to make a little income on the side while you stay at home with your
children? You can do that too.
Want to build a full-time career as a freelance writer or blogger? That’s also
an option.
The ways you can make money online are almost endless. You’re only limited
by your imagination.
We talked about:
● Affiliate marketing
● Selling products online
● Selling your services as a freelancer
● Becoming an online coach
● Creating online courses
● Creating YouTube videos
● Writing and selling a book
● Starting a blog
● Becoming a virtual assistant
● Tutoring English
● Selling stock photos
● Doing odd jobs on TaskRabbit
However, we just scratched the surface of what’s available out there.
If you can imagine it, you can make money doing it. All that’s required is
some hustle. If you want to succeed in making money online, you must be
self-disciplined and put in the required work.
So, don’t wait any longer. Get out there and start making some money!
10 HIGHLY EFFECTIVE
WAYS TO
DRIVE TRAFFIC
TO
YOUR WEBSITE
TACTICS PLUS STRATEGY = MARKETING:
● The old advice of build it and they will come no longer applies. Just because you
build a beautiful website does not mean people will visit it. Unless you get lucky.
● I know you are aware that in business you will have to implement strategies and
tactics together to attract customers and make sales. That is what we call
“Marketing”.
● Marketing as a whole in our opinion is very important. This is the single greatest skill
you must have to be a successful business owner. From choosing the right product to
selling effectively, a marketing skill becomes your key to opening vast areas of
opportunities.
● Provided below, are just 10 tactics and/or strategies you can implement to further
increase your business success potential. Mind you, we have refrained from calling it
“Marketing”. Because there is a deeper level of understanding that must ensue with
the definition of Marketing.
● Each of these strategies require significant time and effort to execute properly. Work
is required if you want to see results; and you must decide for yourself if these tactics
and strategies are the right ones for your marketing plan.
10 HIGHLY EFFECTIVE WAYS TO DRIVE TRAFFICE TO YOUR WEBSITE!
This material is a guide to lead you into properly developing your Marketing plan. Like was
stated previously, Marketing encompasses a meaning that takes on various spectrums of your
individual business objective.
This guide was created with you in mind. It serves as an introduction to our brand before our
launching stage.
TRAFFIC STRATEGY #1: CREATE
AMAZING, SHARE-WORTHY CONTENT
● If you want people to come to your website, you need to give them a reason to come.
You need to create awesome content that attracts people and that they feel compelled
to share with others. If you simply post short, uninspired articles, you’re not giving
people much reason to come to your site or share your content.
● For your best results, consider how you’re going to stand out from the crowd.
How can you create content in a way that differentiates you from everyone else?
● The best way to stand out from the crowd is to create highly valuable, in-depth
content. Content that answers people’s questions and speaks to their pain points.
Content that addresses a subject on a much deeper level than anything else out there.
● When creating content, ask yourself these questions:
○ Would I want to read this content?
○ Does this add value to my readers? ○ Is this share-worthy? ○ Is
this different from all the other content that’s being produced? ○
Does this content answer the reader’s questions? ○ Does it speak to
the reader’s pain points?
● If you create great content, the rest of your promotional tactics become that much
easier. Your content will practically promote itself when people see how valuable it
is. People want to share content that is valuable and if you create valuable content,
others will promote it for you.
TRAFFIC STRATEGY #2: SHARE YOUR
CONTENT ON SOCIAL MEDIA
● Share your content multiple times across all your social media profiles. Why should
you share your content multiple times? Because not every one of your followers will
see every one of your posts. Sharing multiple times maximizes the chances of your
followers seeing your social media posts. (Don’t forget to add a call to action that
directs that specific traffic to your intended destination).
● When you share your content on social media, think about what format works best for
each platform. For example, Pinterest is very image heavy. When you share a blog
post to Pinterest, consider creating a specific accompanying image that fits the
Pinterest platform.
● Also, consider sharing different types of formats on social media. For example,
Facebook likes to keep people on their site as long as possible and video content
helps them do that (since people will give more of their attention to videos).
○ Facebook tends to push video content higher up in the social media feeds,
giving it more exposure. This means you should consider using video to
promote the content you create on your website.
● When using social media, don’t be afraid to experiment with different content
formats to see what works best on different platforms. Try sharing links, images,
videos, polls, and more to see what drives the most people to your website.
● You can breathe new life into old pieces of content by re-sharing them on social
media a while after they’re first published. Sharing content more than once will
generate more clicks, visits, and shares.
TRAFFIC STRATEGY #3: BUILD YOUR
EMAIL LIST
● Having an email list is like having your own traffic source. Each time you publish
something new on your website, send a link out to your email list and watch the
visitors come flooding in.
● Probably the most effective way to build your email list is by giving away something
in exchange for people’s email address. The giveaway, called a “lead magnet,” is a
piece of valuable content that readers can download once they hand over their email
address.
● For example, you may give away:
○ Whitepapers
○ eBooks
○ Case studies
○ Videos
○ Free email courses
○ Templates
○ Webinars
○ Premium content
● Another effective way to build your email list is by implementing opt-in forms in
various places across your website. For example, whenever someone first visits your
site, you could have a box pop up inviting them to sign up for your email list.
● When inviting people to sign up for your email list, give them a compelling reason to
sign up. In other words, don’t simply say, “Sign up for my list!” Instead, tell people
what they’ll get in exchange for signing up for your list.
TRAFFIC STRATEGY #4: GUEST
POSTING
● If you’re like most people, you probably won’t have much of an audience when you
first get started creating content on your website. That’s okay and should be
expected! After all, it takes time to build an audience.
● Guest posting on someone else’s website allows you to tap into another person’s
audience. Guest posting allows you to get your outstanding work in front of an
audience that’s much larger than your own, which increases your exposure and
allows you to drive traffic back to your own website.
● The most common way to secure guest posting gigs is to research blogs that are in
your niche and then contact them, asking them if they accept guest posts. One thing
to keep in mind when reaching out to these blogs is that they probably get these kinds
of requests quite regularly.
● If you want to stand out and have the opportunity to post on someone else’s blog,
you’ll need to be unique in your pitch. In other words, you’ll need to be able to offer
unique value to the other person’s audience.
● So, what can you uniquely offer in your pitch that will set you apart?
○ Years of expertise?
○ A different/fresh perspective?
○ Research on a particular subject?
○ An insider’s opinion?
● In your pitch to the blog, talk about what you have to offer and even suggest a few
topics that you might be able to write about. Ensure that you focus on how you’ll
benefit their audience.
● If a post is published, link to it across your various social media networks. That way
you benefit the owner of the website on which the guest post appears as well as
yourself.
TRAFFIC STRATEGIES #5: PARTICIPATE
IN ONLINE FORUMS
● Online forums like Quora and Reddit, as well as Facebook and LinkedIn groups, can
be great sources of traffic for your website. There are forums and groups out there for
almost every subject imaginable, and you can be sure that people are looking for the
kind of information that you can provide.
● Forums and social media groups tend to be different than standard social media sites.
You can’t simply share links to them and expect people to go to your website. In fact,
if all you do is share links in online forums and social media groups, there’s a good
chance that you’ll get the boot.
● First and foremost, members of these sites want you to add value directly to the
group, not just through your website. In other words, they want you to participate in
the conversation that is happening in the group itself, not simply spam the group with
links.
● So, answer people’s questions, contribute your own thoughts, and ask questions in
these groups. Before you share any links to your own site, participate in numerous
conversations.
TRAFFIC STRATEGY #6: REFERENCE
OTHERS
● If you can get an influencer in your industry -- someone with a large audience -- to
share your content with their audience, it can be a huge boost for your website. But
this is easier said than done, right? After all, how do you convince someone else that
your content is worth sharing?
● One of the most effective strategies for getting others to share your content is to quote
or reference them.
○ For example, let’s say you’re writing a lengthy guide to email marketing.
You could email a number of email marketing specialists and ask them for a
quote for the piece.
○ Once you’ve written the guide, tell all the people you’ve quoted in the
article. There’s a good chance that they’ll share your piece with their
audience.
● A simpler way to get quotes from influencers is to take something they’ve already
written and quote them. Then, you can reach out to them via email or social media
and let them know that you’ve quoted them. Again, there’s a decent chance they’ll
share it with their audience.
● A secondary benefit of quoting influencers and authority figures in your pieces is that
it adds expertise to your content. Rather than just being your own opinion, your
content also includes the thoughts and insights of industry experts, thus giving more
weight to your content.
TRAFFIC STRATEGY #7: COLLABORATE
WITH OTHER CONTENT CREATORS
● Always be on the lookout for ways to collaborate with other website owners and
content creators. By collaborating, you get to benefit from their audience, and you
can share your audience with them.
● A simple example of collaborating with another website is to do a guest post swap.
You post on their website and they post on yours. But it doesn’t have to stop there.
You could appear on someone else’s podcast and then you could promote that
podcast on your website.
● The key to collaboration is being able to bring value to the other person. If you can
bring value, even if that’s just sharing your audience with them, there’s a much
greater chance that they’ll want to collaborate with you.
○
When you reach out to someone regarding a collaboration, make it
crystal clear how you will add value to them.
TRAFFIC STRATEGY #8: ADVERTISE
● Advertising on Facebook, Google, or other social media platforms (like LinkedIn) is
one of the most effective ways to get traffic directly to your website. Yes, it does cost
money (unlike the other strategies listed so far). But if you’re willing to spend the
money, you can get an avalanche of traffic to your site.
● Facebook and Google are huge. Billions of people use both websites each month. It’s
an enormous audience, and if you’re willing to put some money into advertising,
Google and Facebook will share their audience with you.
● There is one distinct advantage to paid advertising above other forms of promotion:
paid advertising allows you to put your content in front of a very specific audience.
○
For example, let’s say that you’ve created a guide to preparing for
retirement. The ideal audience for this guide is people over the age of 45 who
make more than $70,000 per year and who are married. With Facebook, you
can target this precise audience.
● Instead of sharing your content across your social media feeds and hoping that the
right people see it, you can ENSURE that the right audience views your content. You
can get your content in front of the people most likely to be interested in it and your
business.
TRAFFIC STRATEGY #9: COMMENT ON
BLOGS
● In addition to your own website, there are thousands of other industry-related sites
out there that are publishing great content on a regular basis. Choose a number of
these blogs to regularly comment on.
● By commenting on these blogs consistently, you’ll begin to establish yourself as a
presence in your industry.
● When commenting on blogs, have the same mindset as when you comment in online
forums. Your goal is not simply to share a link back to your website, but to
participate in their conversations. With each comment, you’ll want to add value to the
conversation.
● It’s important to note that the blogs you comment on should all be related in some
way to your industry. A comment on a New York Times story may get a lot of
eyeballs, but most of the people who see it won’t be interested in what you have to
offer on your website.
● It’s true that this strategy builds traction slowly. But the more you comment on other
blogs, the more people will begin to recognize your name. And if you’re adding large
amounts of value to the conversation, more and more people will begin to respect you
as an expert in your industry.
TRAFFIC STRATEGY #10: CREATE
VARIOUS FORMS OF CONTENT
● People learn in a variety of ways. Some people are visual learners and learn best from
videos. Others learn best by reading, and still others prefer audio content. If you want
to connect with the greatest number of people possible, create content in a variety of
formats.
● One of the best ways to create a variety of formats of content is to use the “pillar
strategy.” The pillar strategy involves first creating a lengthy, in-depth piece of
“pillar” content. This pillar content could be a video, blog post, podcast, or something
else.
● Your pillar content will be the longest type of content you create and will talk about a
subject from a variety of angles and viewpoints. From there, you take the pillar
content and slice it up into smaller pieces of relevant content that all stand on their
own.
● For example, let’s say you created a lengthy pillar blog post. You could then:
○ Take one point from that blog post and turn it into a short video
○ Take another point from the blog post and turn it into a short podcast ○
Take a third point from the blog post and turn it into a series of social
media posts
● Each piece of content should point back to your website in some way. So, for
example, at the end of your video, you could direct people to your website for more
valuable content.
THANK
YOU
FOR
READING!