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BBA433 Research Methodology (1)

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School of Business and Management
CHRIST (Deemed to be University)
Course Plan – Undergraduate Programmes
SECTION I
Programme
Academic Year
Bachelor of Business Administration
2023 - 24
Course Code: BBA433
Course Code & Name
Course Name: Research Methodology
Course Type
CC
Semester
IV
Hours & Credits (1 Credit = 15
hours)
Course Anchor
Course Facilitators at –
Bangalore, Central Campus
Course Facilitators at –
Bangalore, BGR Campus
Course Facilitators at –
Bangalore, Kengeri Campus
Course Facilitators at –
Bangalore, Yashawanthpur
Campus
60 hours, 4 Credits
Dr Debora Dhanya A
Dr Parvathy V K
Dr Kalyani V
Dr Ajitha H
Dr Punniya Moorthy
Dr Swarangi Arvikar
Dr Shanmugam Subramanian
Dr Radha Yadav
Dr Jimmy Thankachan
Dr Lakshmi RB
Dr Poornima Purushotham
Dr Roy Mathew
Dr Sumathi A
Dr Neetha Mary Avanesh
Dr Sunanda Vincent
Dr Arun RJ
Dr Megha Pandey
Dr Pradeep
Dr Sonal
Dr Ashok J
Dr Raghvendra Prasanna
Dr Monu Singh
Dr Baranidharan
1
Course Facilitators at – Delhi,
NCR Campus
Dr Kishore Kumar
Dr Ila Anand
Dr Mani Jindal
Course Facilitators at – Pune,
Lavasa Campus
Mr. Shine Raju Kappil
Dr. Jayashree Bhattacharjee
Course Anchor & Faculty
Contact information
Class Guidelines
Dr. Debora Dhanya A
Email Id: debora.dhanya@christuniversity.in
Contact No.9989690554
All students are required to adhere to the norms of
conduct as specified in the School of Business and
Management Class Guidelines Document.
Class Guidelines:
In order to attend class regularly, students must adhere
to the following conditions:
Course Description
● For lecture notes, students should maintain a
separate notebook
● Technology (smartphones and laptops) may be
used with faculty permission for any class
activity
● For class reference, students should carry one
recommended textbook
● For any case analysis, it is expected that
students have read the case prior to class
● When teachers give special standing
instructions, students should take notes
Students are expected to maintain academic integrity
while working on or submitting the assignments
Research in common parlance refers to a search for
knowledge in any stream or a discipline finding
solutions or inputs for questions raised. Students
will be provided with basic concepts of research and
its process. Course focuses on inculcating research
culture among students through hands on learning
experience. This course will equip the students with
required skill sets for identification, analysis, and
interpretation of business problems. This process
will help in informed business decision making. The
course is designed to provide experiential learning
in all the modules.
2
Course Objectives





Course Outcomes (CO)





To understand the concepts, tools and terminologies
used in research world;
To construct research questions that are based on
and build upon a critical appraisal of existing
research
To identify the research methods best suited for
investigating different types of problems and
questions;
To demonstrate hands on experience on different
tools used in research;
To recommend suggestions based on the findings
from the research in a well-structured report format
CLO1 - Demonstrate ability to understand different
research terminologies.
CLO2 - Identify research problems and questions
CLO3 - Develop methodology for research
problems
CLO4 - Analyse data required for business decisionmaking.
CLO5 - Propose suggestions based on the findings
from the research.
Course Focus
Course Focus The course aims at exposing the students to research methodology.

Domain Skills
Needs met
To recognize and understand the research concepts and scope of research in
business and industry (Unit 1).
 To give basic knowledge of the research process, variables, formulation of
research problem and hypotheses, measurement scales & sampling technique
(Units 2, 3 and 4).
 Develop methodology for research problem and analyse data required for
business decision-making. (Unit 5,6).
 To propose suggestions based on the findings from the research. (Unit 7).
Functional Knowledge and communication skills – Unit 1 – Unit 7
Local - Needs met
Regional - Needs met
National - Needs met
International –Needs met
*Depends on the students’ research topic selection.
Cross Cutting Socio-Economical Issues/Business related Issues/International Trade Issues
Issues
Addressed
3
SDG Goal
-
Terminology**
Programme Learning Goals (PLGs)
Programme Learning Objectives (PLO)
Course Objectives (CO)
Course Learning Outcomes (CLO)
Revised Bloom’s Taxonomy Level (RBTL)
Continuous Internal Assessment (CIA)
End Semester Examination (ESE)
SECTION II
Syllabus Coverage
Unit
num
ber
1
Unit details
INTRODUCTION
TO BUSINESS
RESEARCH
Meaning, Objectives,
purpose, types, scope
and significance of
research in business
and industry.
Week No.
and
Hrs/week
(Week
number in
which the
topic will
start)
Week 1
Hours
per
week
Teaching learning methods
used)/ activities and or
class trips/ dates for
assessment
Resource/ Reference
details
4
ICT tools
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Article Reading &
Discussion: IBEF
Research Reports &
Insights On Various
Business Sectors in India
Doing business in India: a
review of research in
leading international
journals-397297 192..216
(emerald.com)
Students
Panneerselvam, R.,
RESEARCH
METHODOLOGY,
Prentice hall of India, New
Delhi, 2004
Experiential Learning
1
INTRODUCTION
TO BUSINESS
RESEARCH
Criteria for Good
research, Ethics in
research.
Week 2
2
ICT tools
Vedio link & Discussion:
(415) Introduction to
Ethics in Research YouTube
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Additional content
(415) Research Ethics |
Ethics in Research YouTube
Participative learning
4
2
RESEARCH
PROCESS
Research Process Steps in research,
identification and
formulation of
research problem,
extensive literature
review.
2
ICT tools
Week 2
Vedio link & Discussion:
(415) How to write a
literature review fast I
write a lit review fast! YouTube
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Participative learning
2
RESEARCH
PROCESS
Research gap,
statement of the
problem, need for the
study, Variablesmeaning and types.
Week 3
4
Identification and Reading
: Reasearch Articles under
board themes of
Behavioural Finance ,
Marketing , HRM and
Compentarary Issues
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
ICT tools
*Finalization of reseach
themes and discussion on
topics for research.
Video Link
https://www.youtube.com/
watch?v=hZxnzfnt5v8
Participative learning
2
3
3
RESEARCH
PROCESS
Theoretical
framework, research
questions. Deductive
and inductive logic
Week 3
FORMULATION
OF RESEARCH
PROBLEM AND
HYPOTHESES
10 Hrs
Identifying and
formulating research
problem, Diagnosis
of symptoms and
problem.
Week 4
FORMULATION
OF RESEARCH
PROBLEM AND
HYPOTHESES
Setting research
objectives. Doing
review of literature –
purpose, methods.
Hypothesis –
Meaning, Purpose.
Week 5
2
ICT tools
Participative learning
Video Link :
https://www.youtube.com/
watch?v=7bsNWq2A5gI
2
ICT tools
Participative learning
Video Link:
(417) how to design a
conceptual framework in
research - YouTube
4
ICT tools
Participative learning
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Panneerselvam, R.,
RESEARCH
METHODOLOGY,
Prentice hall of India, New
Delhi, 2004
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Video links :
https://www.youtube.com/
watch?v=0zZYBALbZgg
https://www.youtube.com/
watch?v=tFWsuO9f74o
5
3
4
4
4
5
5
FORMULATION
OF RESEARCH
PROBLEM AND
HYPOTHESES
Sources,
characteristics of
hypotheses, tyes of
hypothesis,
Formulation of
hypothesis
MEASUREMENT
SCALES &
SAMPLING
TECHNIQUE
Sample design, steps
in sampling process,
sampling methods –
probability sampling.
Week 6
3
Week 7
2
MEASUREMENT
SCALES &
SAMPLING
TECHNIQUE
Non-probability
sampling, sampling
error, Criteria for
good sample,
determining sample
size(infinite and
finite)
MEASUREMENT
SCALES &
SAMPLING
TECHNIQUE
Measurement –
Types of Scales,
Scaling techniques
Week 8
4
Week 9
2
DATA
COLLECTION
Data sources primary and
secondary data, Data
Collection methodsSurvey, observation,
Interview, focus
group technique.
Week 9
2
DATA
COLLECTION
Data collection
instruments,
construction of
Questionnaire,
schedule,
characteristics of
good instrument
Week 10
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
ICT tools
Participative learning
Video link :
(417) Sampling: Simple
Random, Convenience,
systematic, cluster,
stratified - Statistics Help YouTube
Reading material
https://pdfs.semanticschola
r.org/10a8/28b61f524f217
72ca7bae1d606a16c37d52
8.pdf?_ga=2.100969857.1
088472712.1589194393566447144.1589194393
Reading Material:
Scales of Measurement in
Research
(PDF) Scales of
Measurement in Research
(researchgate.net)
ICT tools
Participative learning
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Video Link:
4
(417) Effective Data
Collection: Techniques
and Tools - YouTube
Articlehttps://www.researchgate.n
et/publication/300010607_
Questionnaire Design
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
6
5
6
6
6
DATA
COLLECTION
Errors in
measurement.
Reliability and
validity of research
instruments.
DATA ANALYSIS
Data processing –
Editing, coding,
tabulation, normality
and stationary test,
pictorial and
graphical
presentation of data.
DATA ANALYSIS
Parametric and nonparametric hypothesis
testing, hypothesis
testing using
statistical tools such
as descriptive, Chi–
square
DATA ANALYSIS
T- test, ANOVA,
Correlation
and
Regression.
Week 11
4
Week 12
4
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
ICT tools
Participative learning
Video Link:
https://www.youtube.com/
watch?v=mk8tOD0t8M0
Week 13
4
ICT tools
Participative learning
Video Link:
https://www.youtube.com/
watch?v=rulIUAN0U3w
Week 14
4
ICT tools
Participative learning
Video Link:
https://www.youtube.com/
watch?v=qYOMO83Z1W
U
7
REPORT
WRITING AND
PRESENTATION
OF RESULTS
Classification and
tabulation, Research
presentation, Types
of report - Research
proposal, research
report. Format of a
report- Layout,
Precautions. Citation
and referencing (APA
6th editions)
Week 15
4
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Field, A. (2013).
Discovering
statistics using
SPSS(4th edition).
Sage publication
http://doi.org/10.586
0/choice.43-3433
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Field, A. (2013)
Discovering statistics
using SPSS(4th
edition). Sage
publication
http://doi.org/10.586
0/choice.43-3433
Kothari, C. R. (2019).
Research
Methodology
Methods & Techniques (2
ed.). New Delhi: Vishwa
Prakashan.
Cooper, D. R., &
Schindler, P. S.
(2013). Business
Research Methods
(11th editio). New
Delhi: TATA
McGraw- Hill
7
SECTION III
Mapping:
Course Outcomes
Programme Outcomes: No alignment, 1: Low Alignment, 2: Moderate
Alignment, 3: High alignment)
PLO
1.1
Demonstrate ability to
understand
different
research terminologies.
research.
PLO
1.2
PLO
2.1
PLO
2.2
PLO
3.1
PLO
3.2
PLO
4.1
PLO
4.2
PLO
5.1
PLO
5.2
3
Identify research problems
and questions
3
Develop methodology for
research problems
2
3
Analyse data required for
business decision-making.
3
Propose suggestions based
on the findings from the
3
PLG : PLG 3-Communication
PLO: PLO 3.1 Develop professional presentations demonstrating effective visual presentation and oral skills
(RBTL6)
Sl.
Course Objectives
Parameters of
Component of
Course Learning Outcomes
No
PLO
Assessment
(CLO)
(Submission
Based)
1
To understand the
PLO 2.1- Demonstrate
Demonstrate ability to
concepts, tools and
understanding of concepts
understand different research
terminologies used in
and theories in various
terminologies
research world;
domains of management
CIA 1
(RBTL2)
2
3
To construct research
questions that are based
on and build upon a
critical appraisal of
existing research
To identify the research
methods best suited for
investigating different
types of problems and
questions;
PLO 4.1 - Identify causes
of the problem (RBTL3)
PLO 4.1- Choose
appropriate framework for
analysis (RBTL5)
CIA 1
Identify research problems
and questions
Develop methodology for
research problems
CIA 2
8
4
5
To demonstrate hands on
experience on different
tools used in research;
PLO 4.2 Choose
appropriate tools for
analysis (RBTL5)
To recommend
suggestions based on the
findings from the
research in a wellstructured report format
PLO 4.2 Propose possible
solutions with their
implications (RBTL6)
Analyse data required for
business decision-making.
CIA 3
CIA 4& CIA 5
Propose suggestions based
on the findings from the
research
PLO 3.1 Develop
professional presentations
demonstrating effective
visual presentation and
oral skills (RBTL6)
Assessment Outline
Component
of
Assessment
Description of the Assessment
CIA1
Literature review and problem
identification
Hypothesis Formulation,
Questionnaire Design & Sample
Design
Data collection and Analysis
CIA2
CIA 3
CIA 4
Construct a research report & Paper
Presentation
Class participation
Units
covered
Maximum
Marks
Weightage
Total
Marks
1,2 & 3
25
100%
25
3,4 & 5
25
100%
25
5& 6
15
100%
15
7
30
100%
30
5
100%
5
TOTAL
100
Mapping the Course Outcomes with the components of assessment
Components of assessment
Course Outcomes
CIA I
CIA II
CIA III
CIA IV
CO1: Demonstrate ability to
understand different research
terminologies.
CO2: Identify research problems
and questions
CO3: Develop methodology for
research problems
CO4: Analyze data required for
business decision-making.
25marks
25 marks
15 marks
9
CO5: Propose suggestions based
on the findings from the research
30 marks
SECTION IV
CIA, I Details
Course Objectives
CO1: Demonstrate ability to understand different research terminologies
CO2: Identify research problems and questions
Individual Assignment
Details
Literature Review and Problem Identification
Assignment description
Submission mode
Based on the subject teacher discretion the students should be given
topics on social issues such as 17 SDG goals, Women and health,
Women decision making roles, Migrant Workers etc., The students
must select an article from a selected Journal listed in ABDC list of
Journals 2022. Each student will be selecting a journal which is listed
in ABDC list of journals. Further, they must identify 20 similar articles
pertain to the problem identified in the article review and identify the
research gap. The students will be asked to search and download
articles pertaining to their area of research interest (research based on
primary data only). The students are expected to use only journals
from Elsevier, Emerald, Web of Science and Sage publication for
getting the articles to be reviewed.
The article can be downloaded from the CHRIST library. If any article
is not found to be downloadable the students are supposed to inform
librarian with a request. While informing the librarian the students
should follow below format and a cover letter stating that the article is
not available.
Submission in Google Classroom
Submission deadline
20th January 2024
Individual/Group
Assignment
Group Assignment (Group of 4-5 students)
Submission Guidelines






Cover Page (Topic, Student Name, Registration Number, Date
of Submission)
Table of Content (with page number)
Should be minimum 4-5 pages,
Use 10 through 12-point fonts
Use 1" top, bottom, right and left margins
Use ‘Time New Roman’ style
10
Evaluation Rubric – CIA I
PLG
PLO
CLO
Total Marks
Criteria/Weightage
1.
Introduction of
the
identified
articles (Scope
and Importance
of the study)
(CLO 1- PLO
2.1)
2. Relevance to the
field of the study
and Analysis of the
PLG2 - Functional Knowledge and Application
PLG 4 - Problem Solving
PLO 2.1- Demonstrate understanding of concepts and theories in various domains of management
(RBTL2)
PLO 4.1 - Identify causes of the problem (RBTL3)
CLO 1 - Demonstrate ability to understand different research terminologies.
CLO 2- Identify research problems and questions
25 Marks
Excellent (5)
Very Good (4)
Good (3)
Average (2)
20 articles
closely related
to the research
problem is
identified.
15 articles which
is closely related
to the research
problem is
identified
10 articles which
is closely related
to the research
problem is
identified
5 articles which
is closely related
to the research
problem is
identified
Needs
Improvement (1)
4 articles which
is closely related
to the research
problem is
identified
At least 20
observation
from each article
is made
At least 15
observation from
each article is
made
At least 10
observation from
each article is
made
At least 7
observation from
each article is
made
At least 4
observation from
each article is
made
The students
where able to
Identify and
formulate
minimum 5 gaps
from the
existing
literature
The selection of
the problem is
explained using
more than 5
points. Good
clarity on
selected research
theme and
problem
The students
where able to
Identify atleast 4
gaps from the
existing
literature
The students
where able to
Identify
minimum 3 gaps
from the existing
literature
The students
where able to
Identify
minimum 2
problems from
the existing
literature
The students
where able to
Identify
minimum 1
problems from
the existing
literature
The selection of
the problem is
explained using
more than 4
points. Good
clarity on
selected research
theme and
problem.
The selection of
the problem is
explained using
more than 3
points. Good
clarity on
selected research
theme and
problem
The selection of
the problem is
explained using
more than 2
points. Good
clarity on
selected research
theme and
problem
Identifies and
demonstrates a
sophisticated
understanding of
the main
issues/problems
in the form of
research
questions.
Identifies and
demonstrates an
accomplished
understanding of
most of the
Issues/problems
in the form of
research
questions.
Identifies and
demonstrates
acceptable
understanding of
some of the
Issues/problems
in the form of
research
questions.
Identifies and
demonstrates a
weak
understanding
of some of the
Issues/problems
in the form of
research
questions.
The selection of
the problem is
not explained.
Lacks clarity in
identifying the
real time
research
problem and
confused on
entire process of
research
Identifies and
demonstrates a
no
understanding
of some of the
Issues/problems
in the form of
research
questions.
articles
(CLO 2-PLO 4.2)
3. Identification and
formulation
of
research problem in
a well designed
statement (CLO 1PLO 2.1)
4. Explaining the
need for the study
(CLO 1- PLO 2.1)
5Identifying
the
research gap
(CLO 1- PLO 2.1)
*Weightage (Levels) can vary depending on assignments
11
CIA II Details
Course Objectives
CO3: Develop methodology for research problems
Individual Assignment
Details
Hypothesis Formulation & Questionnaire Design
Assignment description
Submission mode
Based on the research gap identified in CIA 1, now students are
asked to develop a theoretical model and formulate hypothesis for
the chosen research topic using the literature collected. Further, to
construct a questionnaire for conducting a research study on the
research problem identified.
Submission in Google Classroom and Presentation in the classroom
Submission deadline
20th February 2024
Individual/Group
Assignment
Group Assignment (Group of 4-5 students)
Submission Guidelines






Cover Page (Topic, Student Name, Registration Number,
Date of Submission)
Table of Content (with page number)
Should be minimum 4-5 pages,
Use 10 through 12-point fonts
Use 1" top, bottom, right and left margins
Use ‘Time New Roman’ style
Evaluation Rubric
PLG 4 - Problem Solving
PLG
PLO 4.1- Choose appropriate framework for analysis (RBTL5)
PLO
CLO 3 - Determine appropriate methodology for research problems
CLO
Total Marks 25 Marks (20 marks for report and 05 marks for presentation)
Criteria /
Weightage*
Identify
variables
(CLO 3 –
PLO4.1 )
Excellent (5)
Very Good
(4)
Good (3)
Average (2)
At least 4
relevant
variables
pertaining to
the research
problem are
identified and
clearly
defined.
At least 3
relevant
variables
pertaining to
the research
problem are
identified and
clearly
defined.
At least 2
relevant
variables
pertaining to
the research
problem are
identified and
clearly
defined.
Minimum one
variable
pertaining to
the research
problem is
identified and
defined.
Needs
Improvement
(1)
No variables
pertaining to
the research
problem are
identified and
not at all
defined
12
Formulate
the
hypothesis
At least two
hypotheses are
clearly stated
with
appropriate
literature
support .
At least two
hypotheses are
clearly stated
but only one
hypothesis is
based on
literature.
Only one
hypothesis is
clearly stated
with literature
support.
Only one
hypothesis is
clearly stated
without any
literature
support.
Hypotheses
are not
properly
formulated.
PLO3.1
Questionnaire
is properly
constructed
with simple
understandable
languages
measuring 5
variables. .
The students
has selected
appropriate
sample design
with all
reasoning with
precision and
thoroughness.
Summarises
Questionnaire
is properly
designed with
simple
understandable
languages
measuring 4
variables.
The students
has selected
appropriate
sample design
with all
reasoning with
precision and
thoroughness.
Summarises
Questionnaire
is properly
designed with
simple
understandable
languages
measuring 3
variables.
The students
has selected
appropriate
sample design
with all
reasoning with
precision and
thoroughness.
Clarity in
Summarise
key facts with
key facts with
summarising
Questionnaire
is properly
designed with
simple
understandable
languages
measuring 1
variables.
The students
has selected
inappropriate
sample design
with lack of
reasoning with
precision and
thoroughness.
No clarity in
summarising
key facts
key facts
complete
better clarity
key facts
Questionnaire
is properly
designed with
simple
understandable
languages
measuring 2
variables.
The students
has selected
appropriate
sample design
with poor
reasoning with
precision and
thoroughness.
Limited clarity
in
summarising
key facts
with clarity
clarity
(CLO 3 –
PLO4.1 )
Measurement
of scale
(CLO 3 –
PLO4.1 )
Sample
design
(CLO 3 –
PLO4.1 )
(RBTL2)-6
CIA III Details
Course Objectives
CO4: Analyze data required for business decision-making.
Individual Assignment
Details
Data Collection & Analysis
Assignment description
Based on the research methodology designed in CIA 2, now students
are asked to collect data and analyse data using appropriate statistical
tools. Further, to interpret the results from the analysis.
Submission mode
Submission in Google Classroom
Submission deadline
30th March, 2024
13
Individual/Group
Assignment
Submission Guidelines
Group Assignment (Group of 4-5 students)






Cover Page (Topic, Student Name, Registration Number, Date
of Submission)
Table of Content (with page number)
Should be minimum 4-5 pages,
Use 10 through 12-point fonts
Use 1" top, bottom, right and left margins
Use ‘Time New Roman’ style
Evaluation Rubric
PLG 4 - Problem Solving
PLG
PLO 4.1- Choose appropriate framework for analysis (RBTL5)
PLO
CLO 4 - Analyse data required for business decision-making.
CLO
Total Marks
15 Marks
Excellent
Very Good
Needs
Good (3)
Average(2)
Criteria
(5)
(4)
Improvement(1)
Pictorial and
At least
All the
Only two
Only one
Hypotheses are not
graphical
three
hypotheses
hypothesis is hypothesis is
properly
presentation of are clearly
hypotheses
formulated.
clearly
clearly stated
the Descriptive stated with
are clearly
stated with
without any
statistics
stated
but
appropriate
literature
literature
(CLO 4 –
only one
support.
support.
literature
PLO4.1)
hypothesis is
support.
based on
literature.
Hypothesis
All the
At least
Two
One
No hypothesis
testing using
hypotheses
three
hypotheses
hypothesis is
tested using
statistical tools are tested
hypotheses
are tested
tested using
appropriate
(CLO 4 –
using
are tested
using
appropriate
statistical tools.
PLO4.1)
appropriate
using
appropriate
statistical tools
statistical
appropriate
statistical
tools
statistical
tools
tools
Interpretation
Parameters
Parameters
Parameters
of the results
well defined well defined Parameters
well defined
Parameters were
(CLO 4 –
but results of but results of and
and results
given but no
PLO4.1)
two
three
interpretation
were
interpretation was
parameters
parameters
were not
completely
given.
were not
were not
relevant.
interpreted.
interpreted.
interpreted.
14
CIA4 Details
Course Objectives
CO5: Propose suggestions based on the findings from the research
Individual Assignment
Details
Recommend possible suggestions in a well-structured research report
(RBTL 5)
Assignment description
Submission mode
Student groups have to submit the research project report (mini) for the
topic chosen. Students have strictly followed the report format while
submit the assignment. Plagiarism Test Report (screenshot) should be
added in annexure.
Based on the research project (mini) submitted by the students,
presentation and viva voce will be conducted (Students must submit
PPT (minimum 15 slides including the reference) before viva voce
dates.
Note: Students are expected to adhere all the University Norms i.e.,
grooming, dress code, language, behaviour and attitude in the viva
voce.
Submission in Google Classroom and Presentation in the classroom
Submission deadline
10 April, 2024
Individual/Group
Assignment
Group Assignment (Group of 4-5 students)

Submission Guidelines





Evaluation Rubrics
PLG
PLO
Cover Page (Topic, Student Name, Registration Number, Date
of Submission)
Table of Content (with page number)
Should be minimum 4-5 pages,
Use 10 through 12-point fonts
Use 1" top, bottom, right and left margins
Use ‘Time New Roman’ style
3 – PLG 3- Communication (Written Communication and Oral Communication)
PLO 3.1 Develop professional presentations demonstrating effective visual presentation and
oral skills (RBTL6)
PLO 4.2 Propose possible solutions with their implications (RBTL6)
CLO
CLO 5 - Recommend possible solutions with a well-structured research report (RBTL 5)
Maximum Marks
(Converted to)
Criteria/Weightage
15 Marks
Excellent 4-5 marks
Satisfactory 2-3marks
Needs to improve 1-2
marks
Oral Communication
(15 marks)
15
PLO3.1 Summarise
key facts with clarity
Summarises key facts with
complete clarity
Summarises key facts with
limited clarity
Lacks clarity in
summarising key facts
Content is presented in a logical
manner and there is an
interconnectedness in the
content.
Presentation follows the formal
style
Content is not presented
in a logical manner and
lacks interconnectedness.
Presentation follows a
casual style
(RBTL2)-6
PLO3.1 Organise
PLO3.1 Choose
Language is appropriate and
Content is presented in a
logical manner, however,
there is less
interconnectedness in the
content.
Presentation follows a semiformal style
Language is appropriate but
appropriate language
professional. Effectively retains
semi-professional with
(verbal and non-
the attention of the audience.
usage of 'filler' words.
verbal) while
Appears confident and in control
and is vocally expressive
Retains the attention of the
audience. Appears slightly
flustered with less eyecontact
PLO3.1 Demonstrate
Writing is coherent and logically
Writing is coherent and
clarity and coherence
organized. Appropriate
logically organized.
in writing (RBTL2)
transitions used between ideas
Some points remain
and paragraphs to create
misplaced and stray from
coherence. Overall unity of ideas
the topic. Overall unity of
is present.
idea is missing.
PLO3.1
Develops documents with
Document contains
Develop documents
appropriate academic language
inconsistent use of
with appropriate
and complete adherence to
academic language and
structure and style
formatting guidelines
moderate adherence to
content with
appropriate structure
and style (RBTL3)-6
expressing views
(RBTL5)-3
Language is
inappropriate and
unrefined vocabulary. No
eye contact and
disconnected from
audience
Written
Communication (15
marks)
(RBTL3)
PLO 4.2
Recommend
suggestions and &
Implications (RBTL 5)
Writing lacks logical
organization. Shows
some coherence but ideas
lack unity.
Document contains
inconsistent use of
academic language and
lacks adherence to
formatting guidelines
formatting guidelines
Interpretation of data is
Interpretation of data
practically correct and with
contains some critical
relevant information
elements and some relevant
details, and additional
Interpretation of data
contains all critical
elements and relevant
details, and contains no
irrelevant data
irrelevant information may
be included
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Prepared by
Reviewed by
Approved by
Dr. Debora Dhanya A
Dr. Parvathy V K
Dr Anuradha R
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