School of Business and Management CHRIST (Deemed to be University) Course Plan – Undergraduate Programmes SECTION I Programme Academic Year Bachelor of Business Administration 2023 - 24 Course Code: BBA433 Course Code & Name Course Name: Research Methodology Course Type CC Semester IV Hours & Credits (1 Credit = 15 hours) Course Anchor Course Facilitators at – Bangalore, Central Campus Course Facilitators at – Bangalore, BGR Campus Course Facilitators at – Bangalore, Kengeri Campus Course Facilitators at – Bangalore, Yashawanthpur Campus 60 hours, 4 Credits Dr Debora Dhanya A Dr Parvathy V K Dr Kalyani V Dr Ajitha H Dr Punniya Moorthy Dr Swarangi Arvikar Dr Shanmugam Subramanian Dr Radha Yadav Dr Jimmy Thankachan Dr Lakshmi RB Dr Poornima Purushotham Dr Roy Mathew Dr Sumathi A Dr Neetha Mary Avanesh Dr Sunanda Vincent Dr Arun RJ Dr Megha Pandey Dr Pradeep Dr Sonal Dr Ashok J Dr Raghvendra Prasanna Dr Monu Singh Dr Baranidharan 1 Course Facilitators at – Delhi, NCR Campus Dr Kishore Kumar Dr Ila Anand Dr Mani Jindal Course Facilitators at – Pune, Lavasa Campus Mr. Shine Raju Kappil Dr. Jayashree Bhattacharjee Course Anchor & Faculty Contact information Class Guidelines Dr. Debora Dhanya A Email Id: debora.dhanya@christuniversity.in Contact No.9989690554 All students are required to adhere to the norms of conduct as specified in the School of Business and Management Class Guidelines Document. Class Guidelines: In order to attend class regularly, students must adhere to the following conditions: Course Description ● For lecture notes, students should maintain a separate notebook ● Technology (smartphones and laptops) may be used with faculty permission for any class activity ● For class reference, students should carry one recommended textbook ● For any case analysis, it is expected that students have read the case prior to class ● When teachers give special standing instructions, students should take notes Students are expected to maintain academic integrity while working on or submitting the assignments Research in common parlance refers to a search for knowledge in any stream or a discipline finding solutions or inputs for questions raised. Students will be provided with basic concepts of research and its process. Course focuses on inculcating research culture among students through hands on learning experience. This course will equip the students with required skill sets for identification, analysis, and interpretation of business problems. This process will help in informed business decision making. The course is designed to provide experiential learning in all the modules. 2 Course Objectives Course Outcomes (CO) To understand the concepts, tools and terminologies used in research world; To construct research questions that are based on and build upon a critical appraisal of existing research To identify the research methods best suited for investigating different types of problems and questions; To demonstrate hands on experience on different tools used in research; To recommend suggestions based on the findings from the research in a well-structured report format CLO1 - Demonstrate ability to understand different research terminologies. CLO2 - Identify research problems and questions CLO3 - Develop methodology for research problems CLO4 - Analyse data required for business decisionmaking. CLO5 - Propose suggestions based on the findings from the research. Course Focus Course Focus The course aims at exposing the students to research methodology. Domain Skills Needs met To recognize and understand the research concepts and scope of research in business and industry (Unit 1). To give basic knowledge of the research process, variables, formulation of research problem and hypotheses, measurement scales & sampling technique (Units 2, 3 and 4). Develop methodology for research problem and analyse data required for business decision-making. (Unit 5,6). To propose suggestions based on the findings from the research. (Unit 7). Functional Knowledge and communication skills – Unit 1 – Unit 7 Local - Needs met Regional - Needs met National - Needs met International –Needs met *Depends on the students’ research topic selection. Cross Cutting Socio-Economical Issues/Business related Issues/International Trade Issues Issues Addressed 3 SDG Goal - Terminology** Programme Learning Goals (PLGs) Programme Learning Objectives (PLO) Course Objectives (CO) Course Learning Outcomes (CLO) Revised Bloom’s Taxonomy Level (RBTL) Continuous Internal Assessment (CIA) End Semester Examination (ESE) SECTION II Syllabus Coverage Unit num ber 1 Unit details INTRODUCTION TO BUSINESS RESEARCH Meaning, Objectives, purpose, types, scope and significance of research in business and industry. Week No. and Hrs/week (Week number in which the topic will start) Week 1 Hours per week Teaching learning methods used)/ activities and or class trips/ dates for assessment Resource/ Reference details 4 ICT tools Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Article Reading & Discussion: IBEF Research Reports & Insights On Various Business Sectors in India Doing business in India: a review of research in leading international journals-397297 192..216 (emerald.com) Students Panneerselvam, R., RESEARCH METHODOLOGY, Prentice hall of India, New Delhi, 2004 Experiential Learning 1 INTRODUCTION TO BUSINESS RESEARCH Criteria for Good research, Ethics in research. Week 2 2 ICT tools Vedio link & Discussion: (415) Introduction to Ethics in Research YouTube Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Additional content (415) Research Ethics | Ethics in Research YouTube Participative learning 4 2 RESEARCH PROCESS Research Process Steps in research, identification and formulation of research problem, extensive literature review. 2 ICT tools Week 2 Vedio link & Discussion: (415) How to write a literature review fast I write a lit review fast! YouTube Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Participative learning 2 RESEARCH PROCESS Research gap, statement of the problem, need for the study, Variablesmeaning and types. Week 3 4 Identification and Reading : Reasearch Articles under board themes of Behavioural Finance , Marketing , HRM and Compentarary Issues Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. ICT tools *Finalization of reseach themes and discussion on topics for research. Video Link https://www.youtube.com/ watch?v=hZxnzfnt5v8 Participative learning 2 3 3 RESEARCH PROCESS Theoretical framework, research questions. Deductive and inductive logic Week 3 FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES 10 Hrs Identifying and formulating research problem, Diagnosis of symptoms and problem. Week 4 FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES Setting research objectives. Doing review of literature – purpose, methods. Hypothesis – Meaning, Purpose. Week 5 2 ICT tools Participative learning Video Link : https://www.youtube.com/ watch?v=7bsNWq2A5gI 2 ICT tools Participative learning Video Link: (417) how to design a conceptual framework in research - YouTube 4 ICT tools Participative learning Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice hall of India, New Delhi, 2004 Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Video links : https://www.youtube.com/ watch?v=0zZYBALbZgg https://www.youtube.com/ watch?v=tFWsuO9f74o 5 3 4 4 4 5 5 FORMULATION OF RESEARCH PROBLEM AND HYPOTHESES Sources, characteristics of hypotheses, tyes of hypothesis, Formulation of hypothesis MEASUREMENT SCALES & SAMPLING TECHNIQUE Sample design, steps in sampling process, sampling methods – probability sampling. Week 6 3 Week 7 2 MEASUREMENT SCALES & SAMPLING TECHNIQUE Non-probability sampling, sampling error, Criteria for good sample, determining sample size(infinite and finite) MEASUREMENT SCALES & SAMPLING TECHNIQUE Measurement – Types of Scales, Scaling techniques Week 8 4 Week 9 2 DATA COLLECTION Data sources primary and secondary data, Data Collection methodsSurvey, observation, Interview, focus group technique. Week 9 2 DATA COLLECTION Data collection instruments, construction of Questionnaire, schedule, characteristics of good instrument Week 10 Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. ICT tools Participative learning Video link : (417) Sampling: Simple Random, Convenience, systematic, cluster, stratified - Statistics Help YouTube Reading material https://pdfs.semanticschola r.org/10a8/28b61f524f217 72ca7bae1d606a16c37d52 8.pdf?_ga=2.100969857.1 088472712.1589194393566447144.1589194393 Reading Material: Scales of Measurement in Research (PDF) Scales of Measurement in Research (researchgate.net) ICT tools Participative learning Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Video Link: 4 (417) Effective Data Collection: Techniques and Tools - YouTube Articlehttps://www.researchgate.n et/publication/300010607_ Questionnaire Design Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. 6 5 6 6 6 DATA COLLECTION Errors in measurement. Reliability and validity of research instruments. DATA ANALYSIS Data processing – Editing, coding, tabulation, normality and stationary test, pictorial and graphical presentation of data. DATA ANALYSIS Parametric and nonparametric hypothesis testing, hypothesis testing using statistical tools such as descriptive, Chi– square DATA ANALYSIS T- test, ANOVA, Correlation and Regression. Week 11 4 Week 12 4 Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. ICT tools Participative learning Video Link: https://www.youtube.com/ watch?v=mk8tOD0t8M0 Week 13 4 ICT tools Participative learning Video Link: https://www.youtube.com/ watch?v=rulIUAN0U3w Week 14 4 ICT tools Participative learning Video Link: https://www.youtube.com/ watch?v=qYOMO83Z1W U 7 REPORT WRITING AND PRESENTATION OF RESULTS Classification and tabulation, Research presentation, Types of report - Research proposal, research report. Format of a report- Layout, Precautions. Citation and referencing (APA 6th editions) Week 15 4 Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Field, A. (2013). Discovering statistics using SPSS(4th edition). Sage publication http://doi.org/10.586 0/choice.43-3433 Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Field, A. (2013) Discovering statistics using SPSS(4th edition). Sage publication http://doi.org/10.586 0/choice.43-3433 Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan. Cooper, D. R., & Schindler, P. S. (2013). Business Research Methods (11th editio). New Delhi: TATA McGraw- Hill 7 SECTION III Mapping: Course Outcomes Programme Outcomes: No alignment, 1: Low Alignment, 2: Moderate Alignment, 3: High alignment) PLO 1.1 Demonstrate ability to understand different research terminologies. research. PLO 1.2 PLO 2.1 PLO 2.2 PLO 3.1 PLO 3.2 PLO 4.1 PLO 4.2 PLO 5.1 PLO 5.2 3 Identify research problems and questions 3 Develop methodology for research problems 2 3 Analyse data required for business decision-making. 3 Propose suggestions based on the findings from the 3 PLG : PLG 3-Communication PLO: PLO 3.1 Develop professional presentations demonstrating effective visual presentation and oral skills (RBTL6) Sl. Course Objectives Parameters of Component of Course Learning Outcomes No PLO Assessment (CLO) (Submission Based) 1 To understand the PLO 2.1- Demonstrate Demonstrate ability to concepts, tools and understanding of concepts understand different research terminologies used in and theories in various terminologies research world; domains of management CIA 1 (RBTL2) 2 3 To construct research questions that are based on and build upon a critical appraisal of existing research To identify the research methods best suited for investigating different types of problems and questions; PLO 4.1 - Identify causes of the problem (RBTL3) PLO 4.1- Choose appropriate framework for analysis (RBTL5) CIA 1 Identify research problems and questions Develop methodology for research problems CIA 2 8 4 5 To demonstrate hands on experience on different tools used in research; PLO 4.2 Choose appropriate tools for analysis (RBTL5) To recommend suggestions based on the findings from the research in a wellstructured report format PLO 4.2 Propose possible solutions with their implications (RBTL6) Analyse data required for business decision-making. CIA 3 CIA 4& CIA 5 Propose suggestions based on the findings from the research PLO 3.1 Develop professional presentations demonstrating effective visual presentation and oral skills (RBTL6) Assessment Outline Component of Assessment Description of the Assessment CIA1 Literature review and problem identification Hypothesis Formulation, Questionnaire Design & Sample Design Data collection and Analysis CIA2 CIA 3 CIA 4 Construct a research report & Paper Presentation Class participation Units covered Maximum Marks Weightage Total Marks 1,2 & 3 25 100% 25 3,4 & 5 25 100% 25 5& 6 15 100% 15 7 30 100% 30 5 100% 5 TOTAL 100 Mapping the Course Outcomes with the components of assessment Components of assessment Course Outcomes CIA I CIA II CIA III CIA IV CO1: Demonstrate ability to understand different research terminologies. CO2: Identify research problems and questions CO3: Develop methodology for research problems CO4: Analyze data required for business decision-making. 25marks 25 marks 15 marks 9 CO5: Propose suggestions based on the findings from the research 30 marks SECTION IV CIA, I Details Course Objectives CO1: Demonstrate ability to understand different research terminologies CO2: Identify research problems and questions Individual Assignment Details Literature Review and Problem Identification Assignment description Submission mode Based on the subject teacher discretion the students should be given topics on social issues such as 17 SDG goals, Women and health, Women decision making roles, Migrant Workers etc., The students must select an article from a selected Journal listed in ABDC list of Journals 2022. Each student will be selecting a journal which is listed in ABDC list of journals. Further, they must identify 20 similar articles pertain to the problem identified in the article review and identify the research gap. The students will be asked to search and download articles pertaining to their area of research interest (research based on primary data only). The students are expected to use only journals from Elsevier, Emerald, Web of Science and Sage publication for getting the articles to be reviewed. The article can be downloaded from the CHRIST library. If any article is not found to be downloadable the students are supposed to inform librarian with a request. While informing the librarian the students should follow below format and a cover letter stating that the article is not available. Submission in Google Classroom Submission deadline 20th January 2024 Individual/Group Assignment Group Assignment (Group of 4-5 students) Submission Guidelines Cover Page (Topic, Student Name, Registration Number, Date of Submission) Table of Content (with page number) Should be minimum 4-5 pages, Use 10 through 12-point fonts Use 1" top, bottom, right and left margins Use ‘Time New Roman’ style 10 Evaluation Rubric – CIA I PLG PLO CLO Total Marks Criteria/Weightage 1. Introduction of the identified articles (Scope and Importance of the study) (CLO 1- PLO 2.1) 2. Relevance to the field of the study and Analysis of the PLG2 - Functional Knowledge and Application PLG 4 - Problem Solving PLO 2.1- Demonstrate understanding of concepts and theories in various domains of management (RBTL2) PLO 4.1 - Identify causes of the problem (RBTL3) CLO 1 - Demonstrate ability to understand different research terminologies. CLO 2- Identify research problems and questions 25 Marks Excellent (5) Very Good (4) Good (3) Average (2) 20 articles closely related to the research problem is identified. 15 articles which is closely related to the research problem is identified 10 articles which is closely related to the research problem is identified 5 articles which is closely related to the research problem is identified Needs Improvement (1) 4 articles which is closely related to the research problem is identified At least 20 observation from each article is made At least 15 observation from each article is made At least 10 observation from each article is made At least 7 observation from each article is made At least 4 observation from each article is made The students where able to Identify and formulate minimum 5 gaps from the existing literature The selection of the problem is explained using more than 5 points. Good clarity on selected research theme and problem The students where able to Identify atleast 4 gaps from the existing literature The students where able to Identify minimum 3 gaps from the existing literature The students where able to Identify minimum 2 problems from the existing literature The students where able to Identify minimum 1 problems from the existing literature The selection of the problem is explained using more than 4 points. Good clarity on selected research theme and problem. The selection of the problem is explained using more than 3 points. Good clarity on selected research theme and problem The selection of the problem is explained using more than 2 points. Good clarity on selected research theme and problem Identifies and demonstrates a sophisticated understanding of the main issues/problems in the form of research questions. Identifies and demonstrates an accomplished understanding of most of the Issues/problems in the form of research questions. Identifies and demonstrates acceptable understanding of some of the Issues/problems in the form of research questions. Identifies and demonstrates a weak understanding of some of the Issues/problems in the form of research questions. The selection of the problem is not explained. Lacks clarity in identifying the real time research problem and confused on entire process of research Identifies and demonstrates a no understanding of some of the Issues/problems in the form of research questions. articles (CLO 2-PLO 4.2) 3. Identification and formulation of research problem in a well designed statement (CLO 1PLO 2.1) 4. Explaining the need for the study (CLO 1- PLO 2.1) 5Identifying the research gap (CLO 1- PLO 2.1) *Weightage (Levels) can vary depending on assignments 11 CIA II Details Course Objectives CO3: Develop methodology for research problems Individual Assignment Details Hypothesis Formulation & Questionnaire Design Assignment description Submission mode Based on the research gap identified in CIA 1, now students are asked to develop a theoretical model and formulate hypothesis for the chosen research topic using the literature collected. Further, to construct a questionnaire for conducting a research study on the research problem identified. Submission in Google Classroom and Presentation in the classroom Submission deadline 20th February 2024 Individual/Group Assignment Group Assignment (Group of 4-5 students) Submission Guidelines Cover Page (Topic, Student Name, Registration Number, Date of Submission) Table of Content (with page number) Should be minimum 4-5 pages, Use 10 through 12-point fonts Use 1" top, bottom, right and left margins Use ‘Time New Roman’ style Evaluation Rubric PLG 4 - Problem Solving PLG PLO 4.1- Choose appropriate framework for analysis (RBTL5) PLO CLO 3 - Determine appropriate methodology for research problems CLO Total Marks 25 Marks (20 marks for report and 05 marks for presentation) Criteria / Weightage* Identify variables (CLO 3 – PLO4.1 ) Excellent (5) Very Good (4) Good (3) Average (2) At least 4 relevant variables pertaining to the research problem are identified and clearly defined. At least 3 relevant variables pertaining to the research problem are identified and clearly defined. At least 2 relevant variables pertaining to the research problem are identified and clearly defined. Minimum one variable pertaining to the research problem is identified and defined. Needs Improvement (1) No variables pertaining to the research problem are identified and not at all defined 12 Formulate the hypothesis At least two hypotheses are clearly stated with appropriate literature support . At least two hypotheses are clearly stated but only one hypothesis is based on literature. Only one hypothesis is clearly stated with literature support. Only one hypothesis is clearly stated without any literature support. Hypotheses are not properly formulated. PLO3.1 Questionnaire is properly constructed with simple understandable languages measuring 5 variables. . The students has selected appropriate sample design with all reasoning with precision and thoroughness. Summarises Questionnaire is properly designed with simple understandable languages measuring 4 variables. The students has selected appropriate sample design with all reasoning with precision and thoroughness. Summarises Questionnaire is properly designed with simple understandable languages measuring 3 variables. The students has selected appropriate sample design with all reasoning with precision and thoroughness. Clarity in Summarise key facts with key facts with summarising Questionnaire is properly designed with simple understandable languages measuring 1 variables. The students has selected inappropriate sample design with lack of reasoning with precision and thoroughness. No clarity in summarising key facts key facts complete better clarity key facts Questionnaire is properly designed with simple understandable languages measuring 2 variables. The students has selected appropriate sample design with poor reasoning with precision and thoroughness. Limited clarity in summarising key facts with clarity clarity (CLO 3 – PLO4.1 ) Measurement of scale (CLO 3 – PLO4.1 ) Sample design (CLO 3 – PLO4.1 ) (RBTL2)-6 CIA III Details Course Objectives CO4: Analyze data required for business decision-making. Individual Assignment Details Data Collection & Analysis Assignment description Based on the research methodology designed in CIA 2, now students are asked to collect data and analyse data using appropriate statistical tools. Further, to interpret the results from the analysis. Submission mode Submission in Google Classroom Submission deadline 30th March, 2024 13 Individual/Group Assignment Submission Guidelines Group Assignment (Group of 4-5 students) Cover Page (Topic, Student Name, Registration Number, Date of Submission) Table of Content (with page number) Should be minimum 4-5 pages, Use 10 through 12-point fonts Use 1" top, bottom, right and left margins Use ‘Time New Roman’ style Evaluation Rubric PLG 4 - Problem Solving PLG PLO 4.1- Choose appropriate framework for analysis (RBTL5) PLO CLO 4 - Analyse data required for business decision-making. CLO Total Marks 15 Marks Excellent Very Good Needs Good (3) Average(2) Criteria (5) (4) Improvement(1) Pictorial and At least All the Only two Only one Hypotheses are not graphical three hypotheses hypothesis is hypothesis is properly presentation of are clearly hypotheses formulated. clearly clearly stated the Descriptive stated with are clearly stated with without any statistics stated but appropriate literature literature (CLO 4 – only one support. support. literature PLO4.1) hypothesis is support. based on literature. Hypothesis All the At least Two One No hypothesis testing using hypotheses three hypotheses hypothesis is tested using statistical tools are tested hypotheses are tested tested using appropriate (CLO 4 – using are tested using appropriate statistical tools. PLO4.1) appropriate using appropriate statistical tools statistical appropriate statistical tools statistical tools tools Interpretation Parameters Parameters Parameters of the results well defined well defined Parameters well defined Parameters were (CLO 4 – but results of but results of and and results given but no PLO4.1) two three interpretation were interpretation was parameters parameters were not completely given. were not were not relevant. interpreted. interpreted. interpreted. 14 CIA4 Details Course Objectives CO5: Propose suggestions based on the findings from the research Individual Assignment Details Recommend possible suggestions in a well-structured research report (RBTL 5) Assignment description Submission mode Student groups have to submit the research project report (mini) for the topic chosen. Students have strictly followed the report format while submit the assignment. Plagiarism Test Report (screenshot) should be added in annexure. Based on the research project (mini) submitted by the students, presentation and viva voce will be conducted (Students must submit PPT (minimum 15 slides including the reference) before viva voce dates. Note: Students are expected to adhere all the University Norms i.e., grooming, dress code, language, behaviour and attitude in the viva voce. Submission in Google Classroom and Presentation in the classroom Submission deadline 10 April, 2024 Individual/Group Assignment Group Assignment (Group of 4-5 students) Submission Guidelines Evaluation Rubrics PLG PLO Cover Page (Topic, Student Name, Registration Number, Date of Submission) Table of Content (with page number) Should be minimum 4-5 pages, Use 10 through 12-point fonts Use 1" top, bottom, right and left margins Use ‘Time New Roman’ style 3 – PLG 3- Communication (Written Communication and Oral Communication) PLO 3.1 Develop professional presentations demonstrating effective visual presentation and oral skills (RBTL6) PLO 4.2 Propose possible solutions with their implications (RBTL6) CLO CLO 5 - Recommend possible solutions with a well-structured research report (RBTL 5) Maximum Marks (Converted to) Criteria/Weightage 15 Marks Excellent 4-5 marks Satisfactory 2-3marks Needs to improve 1-2 marks Oral Communication (15 marks) 15 PLO3.1 Summarise key facts with clarity Summarises key facts with complete clarity Summarises key facts with limited clarity Lacks clarity in summarising key facts Content is presented in a logical manner and there is an interconnectedness in the content. Presentation follows the formal style Content is not presented in a logical manner and lacks interconnectedness. Presentation follows a casual style (RBTL2)-6 PLO3.1 Organise PLO3.1 Choose Language is appropriate and Content is presented in a logical manner, however, there is less interconnectedness in the content. Presentation follows a semiformal style Language is appropriate but appropriate language professional. Effectively retains semi-professional with (verbal and non- the attention of the audience. usage of 'filler' words. verbal) while Appears confident and in control and is vocally expressive Retains the attention of the audience. Appears slightly flustered with less eyecontact PLO3.1 Demonstrate Writing is coherent and logically Writing is coherent and clarity and coherence organized. Appropriate logically organized. in writing (RBTL2) transitions used between ideas Some points remain and paragraphs to create misplaced and stray from coherence. Overall unity of ideas the topic. Overall unity of is present. idea is missing. PLO3.1 Develops documents with Document contains Develop documents appropriate academic language inconsistent use of with appropriate and complete adherence to academic language and structure and style formatting guidelines moderate adherence to content with appropriate structure and style (RBTL3)-6 expressing views (RBTL5)-3 Language is inappropriate and unrefined vocabulary. No eye contact and disconnected from audience Written Communication (15 marks) (RBTL3) PLO 4.2 Recommend suggestions and & Implications (RBTL 5) Writing lacks logical organization. Shows some coherence but ideas lack unity. Document contains inconsistent use of academic language and lacks adherence to formatting guidelines formatting guidelines Interpretation of data is Interpretation of data practically correct and with contains some critical relevant information elements and some relevant details, and additional Interpretation of data contains all critical elements and relevant details, and contains no irrelevant data irrelevant information may be included 16 Prepared by Reviewed by Approved by Dr. Debora Dhanya A Dr. Parvathy V K Dr Anuradha R 17