HOW TO GET STARTED
Instagram
Growth Guide
JUMER ADALIN
Contents
Introduction
3
Chapter One
Creating a Personal Brand
4
Chapter Two
Posting Frequency
9
Chapter Three
Staying Consistent &
Productive
Chapter Four
Content Creation Essentials
Conclusion
Unlocking Your Potential
14
19
22
3
Hi, I'm Jumer!
I'm a content creator, registered nurse, and
entrepreneur from Houston, Texas. I work full-time
at a large teaching hospital, where I get to
experience the joy of helping others firsthand.
A few years back, I started posting content online
for fun, with no clue about how things really worked
in the digital world. Fast forward to today, I've
managed to grow a combined following of over
50,000+ amazing people on Instagram and TikTok.
I've learned a ton through trial and error and
discovered some powerful strategies for building a
strong online presence. Here's the exciting part: I've
found a way to turn my content creation into a
source of passive income. I now earn money
through brand partnerships, affiliate marketing,
digital products, and even online coaching.
I created this overview guide to share my tips and
strategies with you, so you too can grow your
online presence.
Let's get started!
4
CHAPTER ONE
CREATING A
PERSONAL BRAND
5
Defining Your Brand Identity
Developing a personal brand on Instagram is
vital for standing out among content creators.
It involves crafting a unique identity and
conveying your values to attract and connect
with your target audience. Before cultivating
your personal brand, defining your brand
identity and values is essential.
Start by identifying what distinguishes you
from others in your niche. Explore your
passions, strengths, and expertise. Consider
your values and the message you wish to
convey through your content. Your brand
identity should align with your authentic self
and resonate with your audience.
Craft a concise brand statement or mission
statement that encapsulates your purpose
and what you aim to deliver to your followers.
This statement will guide you as you curate
and create content for your Instagram
account.
6
Establishing a Visual Aesthetic
A visually captivating and cohesive Instagram
feed plays a crucial role in establishing a
recognizable personal brand. By maintaining a
consistent visual aesthetic, you create a
cohesive and pleasing experience for your
audience while setting yourself apart from
others in your niche.
Consider the overall mood, color palette, and
style that align with your brand identity.
Choose a color grading style, editing
techniques, and compositions that consistently
reflect your brand's visual aesthetic. The
consistency in your visual style unifies your
content and reinforces your brand's image in
the minds of your audience.
Utilize apps and tools like Lightroom or presets
to maintain a consistent visual style. These
resources can assist in editing and enhancing
your photos or videos to align with your brand's
aesthetic.
7
Utilizing Branding Elements
Besides establishing a visual aesthetic,
incorporating branding elements into your
Instagram presence enhances your personal
brand. Consistency is key in utilizing elements
like logos, fonts, and colors that align with
your brand identity.
Design or create a logo that represents your
personal brand and feature it in your profile
picture, highlights, or as a watermark on your
content. Choose fonts that reflect your
brand's personality and use them consistently
in stories and graphic overlays. Select a color
palette that aligns with your brand's mood and
emotions, and maintain consistency across
your posts.
By incorporating these branding elements, you
create a cohesive and recognizable visual
identity that extends beyond your Instagram
profile. They contribute to building a strong
personal brand that leaves a lasting
impression on your audience.
8
Engaging with Your Audience
Building an Instagram personal brand goes
beyond content creation; it involves fostering
relationships with your audience. Engaging
with your followers creates a sense of
community and connection, leading to
increased loyalty and support.
Show genuine interest by responding promptly
to
comments
and
direct
messages.
Encourage interaction through questions,
discussions, and interactive features like polls
and quizzes. Additionally, actively engage with
your
audience's
content
by
liking,
commenting, and sharing their posts. This
reciprocity
strengthens
the
bond
and
demonstrates
appreciation
for
their
contributions.
9
CHAPTER TWO
POSTING
FREQUENCY
2
10
Understanding Your Audience
Determining how often you should post on
Instagram relies heavily on understanding
your audience. It's crucial to invest time in
researching and analyzing your target
demographic to gain valuable insights into
their preferences and behaviors. By knowing
who your audience is and what they seek, you
can customize your content and posting
frequency to effectively engage with them.
To begin, consider the demographics of your
audience, including factors such as age,
location, and interests. This information will
guide you in creating content that resonates
with them and determining the frequency that
suits their consumption habits. Additionally,
pay attention to the engagement patterns on
your posts, as they offer valuable feedback on
the type of content that captivates your
audience the most.
11
Analyzing Audience
Engagement & Posting Times
Analyzing engagement metrics and identifying
the best posting times is crucial for maximizing
the visibility and reach of your content.
Instagram's algorithm considers factors like
likes, comments, shares, and saves when
determining post visibility. By monitoring these
metrics over time, you can discover patterns
and trends that will guide your posting
frequency decisions.
Take the opportunity to experiment with
posting at different times of the day and week
to gauge your audience's activity and
responsiveness. Utilize Instagram Insights or
other analytics tools to track engagement
metrics and pinpoint peak periods of activity.
By aligning your posting schedule with these
optimal times, you can enhance the chances
of your content being seen and engaged with
by your audience.
12
Developing a Consistent
Schedule
Building an engaged audience on Instagram
requires consistency above all else. Once
you've gathered audience insights and
determined optimal posting times, it's crucial
to establish a consistent schedule that you
can commit to. Regularly appearing in your
followers' feeds builds familiarity and trust,
increasing the likelihood of their active
engagement with your content.
Consider creating a content calendar to plan
your posts in advance. This practice promotes
organization and ensures a steady flow of
content. Determine the frequency that suits
both you and your audience, whether it's daily,
a few times a week, or weekly. Remember to
strike a balance between quality and
quantity. Consistently delivering high-quality
content is more valuable than sacrificing
quality for the sake of posting more frequently.
13
Experimenting & Adjusting
Instagram content creation is a dynamic
process
that
requires
continuous
experimentation and adjustment of your
posting frequency. Monitor engagement
metrics and be open to adapting your strategy
based on feedback from your audience.
To find the optimal posting frequency,
experiment with different frequencies and
conduct A/B tests for defined periods to
compare results. Use the insights gained from
these experiments to inform your future
posting decisions.
There's no one-size-fits-all approach to
determine posting frequency. It's a trial-anderror process, and what works for one creator
may not work for another. Stay attuned to your
audience's preferences, track engagement
metrics, and be willing to adjust your strategy
to maximize your content's reach and impact
on Instagram.
14
CHAPTER THREE
STAYING CONSISTENT
& PRODUCTIVE
15
Planning & Setting Goals
Achieving success in content creation on
Instagram requires both consistency and
productivity. To ensure you stay on the right
path, it's crucial to establish clear goals and
develop a well-structured plan. Begin by
defining your long-term and short-term
objectives,
such
as
audience
growth,
increased
engagement,
or
brand
collaborations. Short-term goals can revolve
around specific content themes, campaigns,
or milestones.
Break down your goals into actionable tasks
and create a detailed plan that outlines what
needs to be accomplished and when. Set
deadlines to maintain accountability and
monitor your progress. By setting goals and
planning in advance, you'll have a clear sense
of direction and a roadmap to guide your
journey.
16
Creating an Editorial Calendar
An editorial calendar is a valuable asset for
maintaining consistency and organization in
your content creation process. It provides a
framework for planning and scheduling your
posts in advance, ensuring a steady stream of
content while saving you time in the long term.
Begin by identifying the specific types of
content you intend to create, such as reels,
photos, or live videos, and determine the
desired frequency for each.
Utilize a calendar or scheduling tool to map
out your content plan. Take into account
themes, seasonal events, or trending topics
that can guide your content creation. This
approach will help maintain a cohesive and
relevant feed. By scheduling your posts,
including captions, trending audio, and
hashtags in advance, you gain a visual
representation of your content strategy and
can easily adhere to your posting schedule.
17
Scheduling & Batching Content
Implementing batch content creation is a
productivity strategy that can significantly
streamline your content creation process.
Instead of creating content on a daily basis,
allocate dedicated time blocks to produce
multiple pieces of content at once. This
approach enables you to enter a creative flow
and maximize your efficiency.
Plan your batch content creation sessions in
advance. Prepare all the necessary equipment,
props, or locations, and carefully outline your
shots beforehand. By doing so, you can
generate a variety of content within a single
session, building a stockpile of posts ready to
be scheduled.
Make use of scheduling tools like Later, Planoly,
Creator
Studio,
or
Instagram's
native
scheduling tool to schedule your posts in
advance. This ensures that your content is
posted at the right time, even if you're unable
to manually publish it.
18
Finding Inspiration
To overcome creative blocks
inspiration, try these techniques:
and
find
1. Take breaks
Engage in activities that inspire you, like
walking, listening to music, or exploring
hobbies. Breaks recharge your mind and spark
fresh ideas.
2. Seek inspiration from others
Follow creators in your niche on Instagram,
drawing
inspiration
while
maintaining
authenticity. Avoid direct copying.
3. Keep a visual journal
Save inspiring images, screenshots, or mood
boards in a collection. Refer to them during
creative blocks for new ideas.
4. Practice self-care
Prioritize activities like exercise, meditation,
sleep, and healthy eating. Taking care of
yourself enhances creativity and focus.
19
CHAPTER FOUR
CONTENT CREATION
ESSENTIALS
20
Equipment
What you need to get started:
PORTABLE TRIPOD
This tripod is perfect for on-the-go.
I carry it with me pretty much
anywhere as it is light weight and
does not take up a lot of space.
OVERHEAD TRIPOD
Take your content to the next
level by filming overhead or
high-angle perspective. Great
for cooking, drawing, unboxing.
NOISE-CANCELLING MIC
This small wireless lavalier mic is
portable and easy to use for
crystal clear audio to go with your
videos!
>> ALL PRODUCTS ARE LINKED HERE <<
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EXTERNAL HARD DRIVE
Shooting 4k at 60 can consume a
lot of memory. Offload your phone
or laptop by moving content over
to an external hard drive like this.
TABLET or COMPUTER
Using a tablet or computer makes
editing more efficient. Using
phone can be cumbersome at
times due to limited processing
capabilities.
RING LIGHT
Elevate your content by bringing
light into it! This ring light is
powerful and has bluetooth
connectivity for your phone. Perfect
for vlogging, product testing, and
streaming.
>> ALL PRODUCTS ARE LINKED HERE <<
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CONCLUSION
UNLOCKING YOUR
POTENTIAL
23
Hear are 2 ways I can help you!
For every viral reel I had that brought in
thousands of followers and millions of views,
all had one thing in common...
They all begin with a strong HOOK!
What is a hook?
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and making them stop scrolling to devour your
content!
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24
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25
Instagram Strategy Happy Hour
Do you feel like...
The algorithm is working against you
because your content is not being seen by
your target audience
Your follower count and engagement have
been stagnant after weeks or months of
posting content
You’re wasting your time and effort relying
on trends and following every single guru’s
advice out there
You want to grow your personal account
but unsure where to start
I was once in your shoes!
I offer a 1:1 solutions-based strategy coaching
session to get you unstuck when it comes to
Instagram growth.
Together, we'll strategize your Instagram
presence with a personalized focus on content
themes/ideas, post frequency/workflows,
organic community growth, messaging, and
marketing from a place of authenticity.
26
JUMER ADALIN
@hijumeradalin@gmail.com
@jumeradalin
@jumeradalin
27
THANK YOU SO MUCH FOR
YOUR SUPPORT!