Current Issues in Tourism ISSN: 1368-3500 (Print) 1747-7603 (Online) Journal homepage: https://www.tandfonline.com/loi/rcit20 Start-up entrepreneurs’ personality traits. An exploratory analysis of the Italian tourism industry Angelo Presenza, Tindara Abbate, Marta Meleddu & Lorn Sheehan To cite this article: Angelo Presenza, Tindara Abbate, Marta Meleddu & Lorn Sheehan (2019): Start-up entrepreneurs’ personality traits. An exploratory analysis of the Italian tourism industry, Current Issues in Tourism, DOI: 10.1080/13683500.2019.1677572 To link to this article: https://doi.org/10.1080/13683500.2019.1677572 Published online: 17 Oct 2019. Submit your article to this journal Article views: 109 View related articles View Crossmark data Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rcit20 CURRENT ISSUES IN TOURISM https://doi.org/10.1080/13683500.2019.1677572 Start-up entrepreneurs’ personality traits. An exploratory analysis of the Italian tourism industry Angelo Presenzaa, Tindara Abbateb, Marta Meledduc and Lorn Sheehand a Department of Economic, University of Molise, Campobasso, Italy; bDepartment of Economic, University of Messina, Messina, Italy; cDepartment of Economic and Commercial Sciences, University of Sassari, Sassari, Italy; dRowe School of Business, Dalhousie University, Halifax, Canada ABSTRACT ARTICLE HISTORY This study examines the personality traits of start-up entrepreneurs within the Italian tourism industry. The purpose is to investigate how the specific personality traits of narcissism, locus of control, and the Big Five (i.e. extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) influence the tourism start-up entrepreneur’s behaviour. After a review and assessment of the literature regarding entrepreneurs’ personality traits, the paper describes a quantitative analysis of eightynine Italian start-up entrepreneurs operating in the tourism sector. Two main results arose from the empirical analysis. Firstly, tourism entrepreneurs seem to be particularly narcissistic, extroverted and friendly (extraversion), disciplined (agreeableness), self-assured, efficient and organized (conscientiousness), unconventional (openness to experience), and proactive and vigorous (internal locus of control). Secondly, some personality traits are found to influence the efficiency and innovative capacity of entrepreneurs which ultimately lead to the success of start-ups. The paper further advances our understanding of tourism entrepreneurship by clarifying the relevance of specific personality traits that characterize start-up entrepreneurs in the tourism industry. Received 1 July 2019 Accepted 2 October 2019 KEYWORDS Personality traits; entrepreneurship; start-up; entrepreneurial intention; entrepreneurial behaviour Introduction Entrepreneurship has been studied for more than a century in various disciplines (Ateljevic & Li, 2009). Within tourism research, it has recently attracted greater attention, ‘reflecting the important role of entrepreneurs and new firm startups within the tourism industry for innovation and value creation’ (Solvoll, Alsos, & Bulanova, 2015, p. 2). Existing studies of tourism entrepreneurship (i.e.: Alsos, Eide, & Madsen, 2014; Cheng, Li, Petrick, & O’Leary, 2011; Solvoll et al., 2015; Viken & Aarsaether, 2013) have addressed a number of issues illustrating the large variety and scope of areas of tourism in which entrepreneurship is relevant. Established firms and larger firms have to a limited extent been able to innovate and develop their offerings to meet the increasing demand for unique experiences, creating memories, and engagement and emotional involvements for tourists. Hence, the tourism industry is largely dependent on new firms both to serve market growth and to support innovation (Rodriguez-Sanchez, Williams, & Brotons, 2019) and industry transformation towards the offering of experience-based products. Consequently, entrepreneurship has also been the focus of policies directed towards developing the tourism industry with the aim of increasing innovation and value creation. Furthermore, CONTACT Angelo Presenza presenza@unimol.it © 2019 Informa UK Limited, trading as Taylor & Francis Group 2 A. PRESENZA ET AL. tourism has increasingly been targeted as a part of a strategy for economic development in weak regions and several countries now make specific efforts to support new business start-ups within tourism (Jóhannesson, Huijbens, & Sharpley, 2010). Scholars emphasize the need for increased research attention on innovation and transformation in the tourism industry to take better advantage of opportunities related to the demand for experiencebased products (Alsos et al., 2014). The exploration and exploitation of such opportunities require entrepreneurial action (Sarasvathy, 2008; Shane & Venkataraman, 2000). Consistent with this development, various scholars have called for research related to entrepreneurship in the tourism industry (Cheng et al., 2011; Hjalager, 2010; Li, 2008). As an academic field of study, tourism entrepreneurship has slowly emerged from a few articles published in the 1970s and 1980s, primarily within the area of business economics and geography, to a more diverse body of literature with an increasing number of studies (Carmichael & Morrison, 2011). However, until recently, only a small proportion of articles in the tourism literature have been related to entrepreneurship issues (Li, 2008). The scant attention is also reflected in the limited focus on entrepreneurship in tourism journals, with only one journal ever listing entrepreneurship as a relevant discipline in its mission statement (Cheng et al., 2011). This paper contributes to an understanding of tourism entrepreneurship by providing insights regarding the personality traits of tourism start-up entrepreneurs. Following the previous efforts of Leonelli, Ceci, and Masciarelli (2016), this study sheds new light on how the specific personality traits of narcissism, locus of control, and the Big Five (i.e. extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience) affect the start-up entrepreneurs’ behaviour, in particular with reference to efficiency and innovation behaviour. Although significant consensus has emerged that big five personality traits capture the basic structure of human personality, ‘some personality constructs cannot be readily assigned to one and only one of the Big Five dimensions’ (Zhao, Seibert, & Lumpkin, 2010, p. 383). Therefore, several additional traits have been added to the Big Five for entrepreneurial research, including locus of control (Rauch & Frese, 2007). Additionally, researchers have acknowledged that personality traits should be aligned with specific workplace criteria reflective of the narcissism trait (Hogan & Holland, 2003). The paper focuses on start-up entrepreneurs because of the crucial role they play in the management and organization of new enterprises. As stated by Leonelli et al. (2016, p. 71), ‘the startup entrepreneur’s personality strongly influences business decisions’. The launch of new tourism businesses (start-ups) is particularly important given the rapidly growing expectation that entrepreneurs will contribute to value creation and quickly respond to opportunities through a diffuse use of innovation (Solvoll et al., 2015). This paper consists of six sections. Following this introduction, the theoretical background is structured into two sub-sections, the first examines the literature related to the personality traits of the entrepreneur, while the second analyses entrepreneurial innovation and efficiency. Next, the methodology section illustrates the data setting, analysis, and explains the statistical model utilized. In the results section, the outcomes of Structural Equation Modeling are presented and interpreted. The paper finishes with a section to relay the findings and another to provide a conclusion with the main implications of the research and suggestions for future research. Theoretical background Personality traits of the entrepreneur Personality traits have been defined as the characteristics of individual behaviour that clarify why individuals act differently in similar situations (Llewellyn & Wilson, 2003; Nga & Shamuganathan, 2010). It has been suggested that those who create and manage new business ventures should have specific capabilities (i.e. Corbetta, 2011; Green & Binsardi, 2015). In this regard, an entrepreneur CURRENT ISSUES IN TOURISM 3 should be innovative and a risk taker; able to develop, recognize, evaluate and exploit new opportunities; and make rapid decisions under conditions of uncertainty and in a resource-constrained environment (Ardichvili, Cardozo, & Ray, 2003; Choi & Shepherd, 2004; Hall, 2012; Koh, 1996; Shane, 2003). Several studies have made contributions by explaining the linkage between the personality traits of individuals and their intention to start a business (Frese, Chell, & Klandt, 2000; Rauch & Frese, 2007; Utsch & Rauch, 2000). Indeed, the influence of personality traits is considered to be the most important determinant of business start-up intentions in budding entrepreneurs (Nga & Shamuganathan, 2010). Additionally, personality traits have been found to influence the decision to start an enterprise more than subsequent business success because the impact of the individual owner decreases with the increasing size of the enterprise (Frese et al., 2000; Rauch & Frese, 2007). Specifically, individuals with personality traits such as high need for achievement, propensity to take risk, generalized selfefficacy, high tolerance of ambiguity, innovativeness and internal locus of control, are more entrepreneurial and engage in entrepreneurial activities such as starting up a new business (Rauch & Frese, 2007; Thomas & Mueller, 2000; Utsch & Rauch, 2000). Tourism entrepreneurship has been recognized as being vital to tourists’ experiences and satisfaction as well as to destination and community development (Jaafar, Abdul-Aziz, Maideen, & Mohd, 2011; Li, 2008). More specific to the present study, the literature in management suggests that personality traits influence business intentions, creation and success (Brandstätter, 2011; Koh, 1996; Mueller & Thomas, 2001). Several tourism-specific studies are also relevant. Some studies have investigated the influence of personality traits on tourism students’ entrepreneurial intentions (Altinay, Madanoglu, Daniele, & Lashley, 2012; Gurel, Altinay, & Daniele, 2010). They have found that tourism students possess some key characteristics of entrepreneurs (such as innovativeness and propensity to take risks) and also that these traits have a bearing on their intentions to start a new business (Gurel et al., 2010). Other tourism-specific contributions have examined the personality traits of entrepreneurs in the context of being small business owners. Ahmad (2015, p. 4) found that the success of an entrepreneur in the tourism industry was significantly influenced by several traits, such as sense of commitment, desire for achievement, tolerance for ambiguity, creativity and innovativeness, taking moderate risk, and internal locus of control. Similarly, Katongole, Ahebwa, and Kawere (2013) have investigated the role of personality traits towards the success of women entrepreneurs in tourism business. Their research revealed that conscientiousness (reliability, hard work and perseverance) and extraversion (being talkative, outgoing and social) are strongly associated with entrepreneurial success. Personality traits may refer to characteristics of individual psychological traits that can specifically define an entrepreneur. Table 1 lists the facets and components concerning key personality traits considered here. Facets are specific and unique aspects of a broader personality trait (McCrae & Costa, 2003), while components are the expression of the trait, where the trait is visible through a person’s actions (McCrae & Costa, 2003). In the following sections each personal trait is presented and discussed. Narcissism Narcissism has recently become of more interest in management research (Grijalva & Harms, 2014). It was described as a grandiose preoccupation with one’s own self-importance; that is, the belief that one is special and, consequently more important than others (American Psychiatric Association, 2013), thereby causing negative ethical and interpersonal implications. Diagnostic criteria for narcissistic personality disorder include fantasies of unlimited success, hypersensitivity to criticism, entitlement, exploitativeness, and a lack of empathy (American Psychiatric Association, 2013, p. 645). Similar to other personality traits, narcissism exists along a continuum, moving from high to low levels. However, normal levels of narcissism are reflected in strategies oriented to promote a positive 4 A. PRESENZA ET AL. Table 1. Facets and components related to entrepreneurs’ personality traits. Personality traits Facets Narcissism Positive self-view, attractive, charismatic, creative, visionary Extraversion Sociable, gregarious, assertive, enthusiastic, active, talkative Agreeableness (likability, friendliness) Conscientiousness (conformity, dependability) Confident, altruistic, courteous, disciplined, trusting, good-natured, flexible, forgiving, soft-hearted, tolerant. Efficient, well-organized, not lazy, not impulsive, responsible, plans, hardworking, achievement-oriented, persevering. Neuroticism Anxious, irritable, depressed, impulsive. Openness to experience Curious, imaginative, wide interests, unconventional Internal Locus of control External Locus of control Active agent, problem-solving capacity, persuasive Passive agent, believes in fate, stressed, ill, imposing Components Self-admiration: vision of themselves as perfect, special, and unique.Self-centred: needs attention, inability to listen to others, no empathy for peers.Innovative: idea generator. Ambition: impetuous, seeks leadership roles, persuasive, initiative.Sociability: talkative, gregarious, enjoys meeting people.Individuality: enjoys taking chances and stirring up excitement Cooperative: likes to help others and does things for friends, trustful of others.Considerate: good-natured, cheerful, forgives others easily Dependability: thorough, careful.Industriousness: strives to do the best, does more than planned, hardworking, persistent.Efficiency: plans in advance, rarely late for appointments, neat and orderly. Security: feels secure about self, not bothered by criticism Open: cultured, likes to try new and different things, enjoys art, music, and literatureIntellect: imaginative, likes abstract ideas and concepts, analytical and introspective, enjoys philosophical debates. Takes one’s fate into his/her hands.Modifies and improves any situation Uncertainty: hates ambiguity and new situations Source: Adapted from Leonelli et al. (2016) and Ciavarella et al. (2004) self-image and facilitate relationships among psychologically well-adjusted individuals (Wales, Patel, & Lumpkin, 2013). Narcissists normally have a positive and inflated self-view, such as a personal admiration or perverse self-love, and a self-regulatory strategy to maintain and enhance this positive self-view (Ackerman et al., 2011). Narcissists dream of power, notoriety and status, and believe themselves to be very special, unique, attractive, and more intelligent (Humphreys, Haden, Novicevic, Clayton, & Gibson, 2011; Mathieu & St-Jean, 2013). In organizations, narcissistic individuals tend to perform leadership roles (Benson & Campbell, 2007; Blair, Hoffman, & Helland, 2008). They have compelling, even gripping, visions for firms (e.g. they do not try to understand the future, rather they attempt to create it) and an enthusiastic capacity to attract followers through adept public speaking and charisma (Goncalo, Flynn, & Kim, 2010). For these reasons, narcissists are often found in positions of power such as CEOs (Chatterjee & Hambrick, 2007; Nevicka, De Hoogh, Van Vianen, Beersma, & McIlwain, 2011). Gardner and Avolio (1998, p. 154) emphasize that ‘charismatic leaders are exceptionally expressive people, who employ rhetoric to persuade, influence, and mobilize others’. This allows them to improve their creativity and their innovation capacity. Steve Jobs, the well-known former CEO of Apple, clearly exhibited the trait – in particular, while he displayed a range of the stereotypical egocentric personality traits associated with narcissism, such as being self-centered, arrogant, and entitled, he also had an almost hypnotizing level of charisma that enabled him to get others to buy into his grand visions. (Grijalva & Harms, 2014, p. 2014) While some (Goncalo et al., 2010) assert that narcissistic individuals bring benefits to organizations thanks to their visionary and innovative qualities, others (Chatterjee & Hambrick, 2007 and Wales et al., 2013) claim that narcissistic CEOs tend to generate extreme performance, both positive and negative. Furthermore, these CEOs have wide fluctuations in performance from one period to another (Chatterjee & Hambrick, 2007). Importantly, Pinto and Patanakul (2015) find that entrepreneurs’ narcissistic behaviour facilitates new product development, new operational initiatives and new project ventures. CURRENT ISSUES IN TOURISM 5 Extraversion Extraversion is observed as a trait that consists of ‘sociability, dominance, ambition, positive emotionality, and excitement-seeking’ (Barrick, Mount, & Judge, 2001, p. 11). It represents the tendency to be outgoing, assertive, active, dominant, energetic enthusiastic, and excitement seeking (Costa & McCrae, 1992; Zhao & Seibert, 2006). Individuals with a high level of extraversion are normally dominant in social situations, optimists, inspire positive feelings and seek excitement and stimulation (Brandstätter, 2011; Rothamann & Coetzer, 2003; Zhao et al., 2010). On the other hand, individuals with a low level of extraversion prefer to spend more time alone and are characterized as reserved, quiet, and independent (Zhao & Seibert, 2006). Extraverted people are often attracted to enterprising occupations such as business (Costa, McCrae, & Holland, 1984), and more specifically have entrepreneurial intentions (Zhao et al., 2010). Thus, extroversion may be a valuable trait for entrepreneurs, who necessarily must interact with a variety of people, such as venture capitalists, partners, employees, and customers. Research has revealed that extraversion is strongly related to firm performance (Barrick et al., 2001; Mount, Barrick, & Stewart, 1998). High levels of extraversion facilitate entrepreneurs’ social interaction with stakeholders which in turn improves performance (Baron & Markman, 2003; Rothamann & Coetzer, 2003; Zhao et al., 2010). Additionally, entrepreneurs with a high level of extraversion are considered charismatic leaders by their employees (Judge & Bono, 2000), and considered able to generate certain kinds of organizational outcomes such as teamwork effectiveness (Morgeson, Reider, & Campion, 2005). Agreeableness Agreeableness is usually defined as the tendency to be courteous, altruistic, trusting, modest, forgiving, and flexible in dealing with others (Ciavarella, Buchholtz, Riordan, Gatewood, & Stokes, 2004; Zhao et al., 2010). Specifically, it is the interpersonal element that characterizes the quality of relationships through trust, tolerance and cooperation (DeNeve & Cooper, 1998). In this respect, it is plausible that a level of agreeableness is necessary to receive the required support to get a new venture started or to sustain the survival of a venture. However, it has been argued that agreeableness has a negative influence on firm performance because entrepreneurs should be able to exploit opportunities, achieve their own goals and manipulate situations for firm survival and growth (Zhao & Seibert, 2006). On the other hand, Ross and Offermann (1997) reveal the existence of a positive relationship between agreeableness and charismatic leadership. Charismatic leaders tend to be generous, tolerant and attentive towards others, by promoting cooperation they are able to secure capital and future support from venture capitalists, thus increasing the probability of long-term survival of the venture (Hogan & Shelton, 1998; Shane & Cable, 2002). Conscientiousness Conscientiousness is ‘thinking before acting, being respectful of rules and law, as well as planning and organizing tasks’ (Leonelli et al., 2016, p. 77). Conscientious individuals have impulse control that enhances task- and goal-orientated behaviours. In general, it is expected that highly conscientious individuals (i.e. ambitious, persistent, serious, exacting, disciplined, and methodical) are significantly different from their less conscientious counterparts (i.e. lazy, remitting, carefree, imprecise, disorganized, and impetuous) in terms of performance expectancy and goal choice. Dependability, efficacy and industriousness are assumed to be the basic components of conscientiousness, and, therefore, those high in this factor tend to be hardworking and persevering (Zhao et al., 2010). Zhao and Seibert describe conscientiousness as a composite personality dimension including achievement, motivation and dependability (Barrick & Mount, 1991). McClelland (1961) posits that a high need for achievement would drive individuals to become entrepreneurs primarily because they prefer situations in which performance is due to their own efforts rather than to other factors (Baum & Locke, 2004; Zhao & Seibert, 2006). Dependability reflects the extent to which one is 6 A. PRESENZA ET AL. organized, deliberate, and methodical and ‘can be relied on to fulfill one’s duties and responsibilities’ (Zhao & Seibert, 2006, p. 262). Conscientiousness allows the entrepreneur to obtain high levels of productivity and benefits derived from greater efficiency and effectiveness of the firm (Ciavarella et al., 2004). In addition, conscientiousness has been found to be positively related to entrepreneurial firm performance as measured by firm survival (Ciavarella et al., 2004) as well as growth, and profitability (Zhao et al., 2010). Neuroticism Neuroticism represents individual differences in adjustment and emotional stability. High levels of neuroticism are associated with a lack self-confidence and self-esteem and include negative emotions such as anxiety, hostility, depression, self-consciousness, impulsiveness, and vulnerability (Costa & McCrae, 1992). Such individuals rarely want to take on the personal responsibilities and anxieties related to the entrepreneurial role (Judge & Bono, 2000; Zhao et al., 2010). They tend to work more hours and often have difficulty separating work from their personal life (Dyer & Handler, 1994). If this trait persists, starting and running a new business venture and assuming the related financial risk can produce physical and psychological stress (Leonelli et al., 2016). Thus, they could compromise the performance of their venture and face problems concerning the maintenance of relationships that facilitate long-term success (Ciavarella et al., 2004; Hurtz & Donovan, 2000). Openness to experience Openness to experience is a personality trait characterizing individuals that tend to be creative, imaginative, intellectually curious, and perceptive (Chang, Hung, & Lin, 2014). They are more oriented to seek new experiences and to explore new ideas (Zhao & Seibert, 2006), with a tendency to be unconventional, untraditional and to hold different ethical, social and political concepts (Rothamann & Coetzer, 2003). Starting a new venture is likely to require the entrepreneur to explore new ideas, utilize their creativity to discover solutions to novel problems, and develop innovative approaches to product development, business methods, and/or strategies (Ciavarella et al., 2004; Zhao et al., 2010; Zhao & Seibert, 2006). Especially in competitive and dynamic markets, entrepreneurs must be ready to evolve their products/services and technologies in order to compete and to obtain a sustainable competitive advantage. This requires a continued emphasis on innovation (Schumpeter, 1946), intelligence and creativeness to acquire and assimilate new knowledge of technological advances and to solve day-to-day problems (Ciavarella et al., 2004; Zhao et al., 2010). Locus of control Locus of control is an important personality trait in the entrepreneurial literature. Rotter’s (1966) theory of social learning first introduced the concept of locus of control. In general, it indicates the way in which an individual believes that personal outcomes are influenced by his or her ability, effort, or skills (internal locus of control), versus external forces beyond his or her control (external locus of control). Individuals with an internal locus of control see themselves as active agents believing that their destiny is not predetermined and that they can change it. Yusof, Sandhu, and Jain (2007) elaborate that individuals with this belief consider themselves capable of effectively controlling their life events and that their successes and failures are largely determined by their ability, capability, effort and commitment. On the other hand, individuals with an external locus of control see themselves as passive agents and believe that life events are uncontrollable because they stem from reasons of force majeure such as luck, fate, powerful people or institutions (Rotter, 1966). Entrepreneurs with an internal locus of control exhibit different characteristics than those with an external locus of control. Specifically, the locus of control trait influences the relationship between CURRENT ISSUES IN TOURISM 7 stress and illness (Boone, Brabander, & Witteloostujn, 1996; Lefcourt, 2014). If entrepreneurs with an external locus of control are facing high levels of stress, they react by feeling psychologically and physically ill (e.g. depression, herpes). In contrast, entrepreneurs with an internal locus of control deploy a problem-solving approach because they believe that they can effect change (Boone et al., 1996). The existence of a relation between locus of control and the likelihood to take action, which may affect the ability to become (or not become) an entrepreneur is the focus of this study. Individuals who perceive an entrepreneurial opportunity as desirable and achievable will start a new business venture only if they are psychologically prepared. Accordingly, an internal locus of control orientation increases the likelihood that a potential entrepreneur will implement their entrepreneurial intentions (Julian & Terjesen, 2006). In addition, it has been suggested that locus of control influences an entrepreneurs’ behaviour; in particular, entrepreneurs with an external locus of control are less likely to implement innovative and risky activities by avoiding uncertainty and ambiguity (Miller, 2011). Conversely, entrepreneurs with an internal locus of control will develop innovation strategies, new products, and implement R&D activities. Finally, it has been shown that locus of control does affect new venture creation and business performance, with empirical evidence demonstrating that ventures run by entrepreneurs with internal locus of control perform better than those directed by entrepreneurs with an external locus of control (Boone et al., 1996). Other studies show that start-ups created by entrepreneurs with an internal locus of control are more successful and possess more survival capacity than start-ups created by entrepreneurs with an external locus of control (Brockhaus, 1980; Gatewood, Shaver, & Gartner, 1995). Entrepreneur personality traits and the relationship with efficiency and innovation Any business is fundamentally concerned with two strategies for attracting and serving customers – efficiency (to lower costs and offer an attractive price) and innovation (to differentiate products) (Porter, 1996). Innovation creates a valuable and perhaps unique (for at least a period of time) product or service which may be described in terms of a specific customer value proposition (Johnson, Christensen, & Kagermann, 2008). Efficiency, on the other hand, improves the profitability of the business owner. Both innovation and efficiency are important to the survival and growth of the business. This section explores the relationships between entrepreneurship personality traits and the two strategically important concepts of efficiency and innovation, following which a hypothesis is proposed for each relationship. Efficiency Broad thinking about business management and efficiency may be accredited to Frederick Taylor, who in his pioneering book The Principles of Scientific Management claims that maximum prosperity occurs when the individual reaches the highest state of efficiency (Taylor, 1911). As an early and highly influential thinker on entrepreneurship, Jovanovic (1982) linked firm growth and survival to both innovation and efficiency. He suggested that start-up entrepreneurs, having incomplete information, learn more about their efficiency as they operate in an industry (Jovanovic, 1982, p. 649). Focusing on the successful entrepreneur, McClelland (1987) describes an efficiency orientation as finding ways to do things faster or with fewer resources or at a lower cost. Higher degrees of efficiency among entrepreneurs have been shown to not only result in better deployment of their resources and higher profitability but also a lower use of public funds dedicated to promote entrepreneurship (Hammer & Hershman, 2010; Reboredo, 2004). More recently, Salimath and Jones (2011) have extended Taylor’s notions of efficiencies to the entrepreneurial context. They specifically refer to the efficiency techniques of bricolage (improvization) and bootstrapping (operating effectively without external/financial help) as being commonly used by entrepreneurs (Salimath & Jones, 2011, p. 86). 8 A. PRESENZA ET AL. Bricolage was a term originally introduced by Lévi-Strauss (1966) as he described how to make do with whatever is available. The notion of bricolage has since been used and extended in various management domains including entrepreneurship (i.e.: Baker & Nelson, 2005; Baker, Miner, & Eesley, 2003). The concept of bootstrapping is seen by Bhide (1992) as a creative problem-solving process that is necessary given the emergent nature of entrepreneurship. Ebben (2009, p. 348) concluded that bootstrapping has been found to be a necessity for many start-up entrepreneurs who have difficulty attracting financial capital early on, but later transition to more desirable methods of financing and operating as they gain legitimacy and leverage. Gaining efficiencies through techniques such as bricolage and bootstrapping are critical for start-up entrepreneurs. Put in dramatic yet simple terms, ‘the efficient grow and survive; the inefficient decline and fail’ (Jovanovic, 1982, p. 649). The importance of efficiency to the growth and survival of start-ups naturally leads to the importance of understanding what might influence and improve entrepreneurs’ abilities to gain such efficiencies. Despite its obvious importance, the specific connection between efficiency and the entrepreneur’s personality traits has received scant attention aside from the recognition that efficiency is part of the personality trait of conscientiousness, where conscientiousness affords the entrepreneur higher productivity and efficiency (Ciavarella et al., 2004). Therefore, the link between the entrepreneur’s personality traits and efficiency clearly merits special attention. Consequently, the following hypothesis is developed: Hp1. Entrepreneur personality traits positively influence the self-assessment of efficiency. Innovation While efficiency or operational effectiveness is logically important to the financial success of start-ups it is rarely the basis for establishing competitive advantage (Porter, 1996). Rather, it is the ability to differentiate products and services through innovation that sets any business (including start-ups) apart from the existing competition. Indeed, the success of start-ups has been found to be positively correlated with their innovation capabilities (Rosenbusch, Brinckmann, & Bausch, 2011). More specifically, Groenewegen and de Langen (2012) have found that ‘uniqueness of the advantages of the innovation’ is one of three key factors that determine the growth and survival of start-ups. The interest in studying the relation between entrepreneurship and innovation is significant and confirmed in literature (Marcati, Guido, & Peluso, 2008; Naldi, Nordqvist, Sjöberg, & Wiklund, 2007). It highlights the existence of relationships among distinctive dimensions of entrepreneurial orientation and innovation. Studies within the entrepreneurship literature have explored the role of psychological variables in explaining entrepreneurs’ intention to adopt innovations (Buttner & Gryskiewicz, 1993; Foxall & Payne, 1989; Zhao & Seibert, 2006). Indeed, the importance of internal factors relating to personality traits in the decision to adopt an innovation is well documented (Becker, 1992). More recent studies exploring the relationship between firm innovation and the characteristics of the entrepreneur (Groenewegen & de Langen, 2012; Pérez-Luño, Wiklund, & Cabrera, 2011) have found that the latter does have an impact on innovation. This is especially true for small firms, especially start-ups where the entrepreneur is much closer to the decision-making process and consequently his/her personality, motivations, skills and behaviour have greater influence on the organization, management and performance of the firm (Marcati et al., 2008). Consequently, the following hypothesis is developed: Hp2. Entrepreneur personality traits positively influence the self-assessment of innovation. Methodology Data setting The paper employs statistical analysis of survey data collected from members of the Italian Tourism Startups Association. The Association was developed in 2013 as a result of a casual meeting between CURRENT ISSUES IN TOURISM 9 a couple of Italian tourism entrepreneurs with a common desire to create a network and share past experiences and challenges. The mission is ‘to create a database of all of the innovative startups in the tourism industry operating in the country of Italy’ (www.startup-turismo.it/la-nascitadellassociazione/). The Association offers several services to support the growth of startups with the overall goal of obtaining a competitive advantage for all and to accelerate innovation both nationally and internationally. More specifically, the Association seeks to promote creativity and digital innovation, support the growth of start-ups to further development of the Italian tourism economy, facilitate meetings and collaboration among members, create new opportunities for sharing experiences, train and update young people and those who want to get to know and experience the business culture and tourism innovation, and build a space for dialogue, meetings, and collaboration between stakeholders, institutions, and the government. The Association promotes the initiatives of its members and gives them national and international visibility through the preparation and participation in exhibitions, workshops and events in the travel industry. In 2019, the Italian Tourism Startups Association consists of 112 members that operate in different areas of the tourism industry. Data collection A questionnaire was created with statements/items drawn from Leonelli et al. (2016) and organized into two sections. One section asked respondents about their general socio-demographic characteristics (gender, age, education), relevant features of their company, and the main motivation behind the start of their business. The other section asked respondents to indicate their level of agreement with 40 statements regarding entrepreneurial personality traits. Answers were recorded on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree). The questionnaire was pre-tested by researchers on three Italian tourism entrepreneurs. Based on suggestions during the pre-test, a number of minor changes were made to the questionnaire. The target population included all the 112 members of the Italian Tourism Startups Association. The questionnaire was forwarded to all the members of the association by e-mail, followed by two reminders. These activities were carried out between September and November of 2018. The response rate was 79.46%, with 89 usable responses collected. The demographic profile of the entrepreneurs is given in Table 2. Most of the respondents are between 31 and 40 years old, male (80%), and have attained at least a High school level of education. The results reveal that 82% of respondents classify their business as an innovative start-up according to the Italian Law number 221/2012. Most of the companies were created after 2014 (Table 3) and have none or one employee (beyond the entrepreneur), while 78% of respondents have up to 4 business partners and are legally structured as a limited liability company (or LLC which is usually referred to as an SRL in Italy). Table 2. Demographic profile of the respondents. Demographic profile Age range Gender <20 20–30 31–40 41–50 >50 female male Primary school High school Undergraduate degree Graduate degree N % 1 17 45 17 9 18 71 1 18 61 9 1 19 51 19 10 20 80 1 20 68 10 10 A. PRESENZA ET AL. Table 3. Core start-up company information. Constitution year Number of business partners N % 2010 2012 2013 2014 2015 2016 2017 0 1 2 3 4 1 3 8 13 28 19 16 1 11 24 23 10 1 3 9 15 31 21 18 1 12 27 26 11 5 6 7 >7 7 2 3 8 8 2 3 9 Number of employees Legal status 0 1 2 3 4 5 6 7 8 >8 Limited Company (Ltd) Limited Company (Ltd) with semplifications (Italian Low) Incorporated Company Other N % 36 15 9 9 3 5 1 2 1 6 60 13 41 17 10 10 3 6 1 2 1 7 68 15 9 6 10 7 Analysis The theoretical framework has been developed by employing the Partial Least Square Structural Equation Modeling (PLS-SEM) methodology to the set of 40 statements presented in the second part of the questionnaire. The application of PLS-SEM has increased of late due to its applicability to problematic models and its ability to assess data with non-normal features or with small sample sizes (Hair, Sarstedt, Hopkins, & Kuppelwieser, 2014). PLS-SEM has been commonly used in tourism research (do Valle & Assaker, 2016) and in other fields such as supply chain management (Hazen, Overstreet, & Boone, 2015) and consumer behaviour (Zhang, 2009). It is capable of assessing both casual relationships between indicators/items and further casual relationships between latent constructs (Gudergan, Ringle, Wende, & Will, 2008) while also being suitable for exploratory and confirmatory research in the assessment of complex relationships where many indicators and constructs are present (Chin, Marcolin, & Newsted, 2003). The PLS-SEM methodology is applied here to assess the research model and hypotheses proposed using the software R (3.2.2 version) plspm package (Sanchez, 2013). The class of models used is defined by two sets of linear equations: the inner model and the outer model. The inner (structural) model postulates the relationships between unobserved or latent constructs, whereas the outer (measurement) model specifies the relationships between a latent construct and its observed or manifest items. The data analysis follows a two-step approach: the first step assesses the measurement model to ensure reliability and validity of the constructs; the second step tests the causal paths between the constructs that comprise the theoretical model and evaluates the structural model (i.e.: the relationship between personality traits and two endogenous constructs, efficiency and innovation). In the first step, item reliability, internal consistency and discriminant validity were used to test the reliability and validity of the model. The item reliability was examined through factor loadings that indicate the degree to which each indicator (that forms the construct) is correlated with its relevant latent variable. The internal consistency (also called unidimensionality) was tested using Cronbach’s alpha (C.alpha) and the Dillon-Goldstein’s rho (DG Rho). DG Rho allows one to check both unidimesionality and the variance of the sum of variables in a block. Sanchez (2013) reports that the DG Rho is a better indicator than Cronbach’s alpha since it considers how the latent variable explains its block of indicators. In the second step, the structural model was tested based upon the significance of the path coefficients, representing the strength of causal relationships between constructs, by observing the R2 values of the dependent variables, and observing the Average Variance Extracted (AVE) which CURRENT ISSUES IN TOURISM 11 measures the amount of variance that a latent variable captures from its indicators in relation to the amount of variance due to measurement error. Results The measurement model In order to assess the reliability and validity of the model, item reliability, internal consistency and discriminant validity were tested (Chin, 1998). As shown in Table 4 and Figure 1, most of the factor loadings are greater than the minimum threshold of 0.5 recommended in the literature and reach a threshold of 0.70; this indicates that the survey instrument was reliable for measuring each personality trait construct. Equivalently, communalities values greater than 0.49 are considered as acceptable. Because communalities represent the amount of variability explained by a latent variable, a communality greater than 0.5 means that more than 50% of the variability in an indicator is captured by its latent construct. Accordingly, Extraversion and Conscientiousness are the only constructs with acceptable values for the Cronbach’s alpha (greater than 0.7), meaning that the employed items well measure the corresponding latent construct. These indexes suggest that not all the factors are internally consistent. Table 4. Measurement model. Personality traits Narcissism Agreeableness (likability, friendliness) Extraversion Conscientiousness (conformity, dependability) Neuroticism Openness to experience Internal Locus of control External Locus of control Efficiency Factors loading communality C.alpha DG Rho Risk-taker Self-realization Need-autonomy Positive Attractive Charismatic Creative Visionary Altruist Disciplined Modest Friendly Enthusiast Extrovert Sure of me Efficient Arranged Impulsive Anxious Irritable Depressed Explorer Adventurous Curious Imaginative many-interests Unconventional Decision-maker Stress-tolerant Self-control Vigorous Active Problem-solving Persuasive Lazy Passive Fatalist Respectable Effective 0.259518 0.128956 0.323014 0.692 0.737607 0.685387 0.53899 0.575551 0.644395 0.869688 0.302793 0.771106 0.684193 0.936513 0.813535 0.787017 0.802525 0.812869 0.482011 0.938135 0.390118 0.507755 0.515279 0.552574 0.617214 0.702392 0.703238 0.491328 0.076164 0.527607 0.727825 0.751902 0.622264 0.640371 0.524145 0.462975 0.941819 0.728212 0.827238 0.06735 0.01663 0.104338 0.478864 0.544064 0.469755 0.29051 0.331259 0.415244 0.756358 0.091683 0.594604 0.46812 0.877057 0.661838 0.619395 0.644046 0.660757 0.232335 0.880098 0.152192 0.257815 0.265512 0.305338 0.380953 0.493354 0.494544 0.241403 0.005801 0.278369 0.529729 0.565357 0.387213 0.410076 0.274728 0.214346 0.887022 0.530292 0.684323 0.617449 0.740508 0.521271 0.75817 0.750244 0.857456 0.738648 0.85335 0.689035 0.811772 0.667349 0.781594 0.651073 0.76626 0.533442 0.762778 0.357072 0.756737 12 A. PRESENZA ET AL. Figure 1. The measurement model. Notes: Solid thick lines and stars indicate a positive and statistically significant relationship. Solid thin lines indicate a positive but not statistically significant relationship; dashed lines indicate a negative but not statistically significant relationship. However, as Table 4 displays in the last column, the DG Rho exceeds the critical threshold of 0.7 for all constructs meaning that the items within each personality trait group are measuring the same latent variable and are pointing in the same direction. These index scores validate the constructs as unidimensional, hence internal consistent. Based on this result, we were able to consider this measurement model for this first investigation of the factors. A further construct has been built and tested to explore self-assessed efficiency (Hp1) in relationship to the other personality traits. Specifically, efficiency includes respectable and effective items. As for the relationship between innovation and personality traits (Hp2), only one item (innovator) is employed for assessment. Therefore there is no need to test for unidimensionality. The structural model The second step of the analysis establishes the structural relationship between facets. Specifically, personality traits (exogenous factors) are supposed to influence the self-assessed efficiency and Table 5. Structural model relationships. Path narcissism → efficiency extraversion → efficiency agree → efficiency conscient → efficiency neurot → efficiency openness → efficiency int_locus → efficiency ext_locus → efficiency narcissism → innov extraversion → innov agree → innov conscient → innov neurot → innov openness → innov int_locus → innov ext_locus → innov Path coefficient Std. Error t-value Pr(>|t|) 0.211 -0.028 0.114 0.253 0.140 0.103 0.265 0.030 0.430 −0.065 0.046 0.253 0.064 0.008 0.120 −0.071 0.119 0.100 0.086 0.105 0.083 0.107 0.110 0.089 0.150 0.125 0.108 0.131 0.104 0.135 0.139 0.113 1.774 -0.282 1.333 2.417 1.687 0.964 2.408 0.334 2.872 −0.522 0.423 −0.742 0.608 0.060 0.868 −0.629 0.080 0.779 0.186 0.018 0.095 0.338 0.018 0.739 0.005 0.603 0.673 0.460 0.545 0.953 0.388 0.531 CURRENT ISSUES IN TOURISM 13 innovation (endogenous factors). The structural model (Figure 1) has been measured as shown in Tables 5 and 6. It reveals a positive and statistically significant relationship between narcissism and efficiency, supported with a Path coefficient of 0.211. Furthermore, Conscientiousness (coscient, path coefficient = 0.253), Neuroticism (neurot, path coefficient = 0.140), Internal Locus of control (int_locus, path coefficient = 0.265) and Efficiency are positively related. The other relationships, except for narcissism and innovation (innov) were not statistically significant. The model developed explains 50% (R 2 = 0.50) of the variance for efficiency and 21% of the variance for innovation (R 2 = 0.21). The Communality indicates how much of the block variability is reproducible by the latent variables, while the Redundancy represents the percentage of the variance in the endogenous block that is predicted from the independent latent variables associated with the endogenous latent variables. High redundancy means high ability to predict. The average redundancy for Innovation and Efficiency indicates that the exogenous facets predict 21% and 30%, respectively, of the variability of Innovation and Efficiency indicators. The average variance extracted (AVE) values were not above 0.5 for all the scales, which indicates a need to be cautious when using all of the constructs. Additionally, the goodness of fit (GoF) index has been calculated as suggested by Tenenhausa, Esposito Vinzia, Chatelinc, and Lauro (2005). GoF can be used as a global criterion that helps us to evaluate the performance of the model in both the inner and the outer models. Basically, GoF assesses the overall prediction performance of the model. Acceptable ‘good’ values within the PLS-PM community are GoF >0.7. In our case, GoF = 0.39 meaning that the predictive power of the model is 39%, so there is still room for improvement of the model construct and specification. Discussion The study yielded two major results: (1) tourism entrepreneurs exhibit specific personality traits; and (2) some personality traits influence the efficiency and innovation capacity of entrepreneurs. The existing literature has suggested that an interesting mix of entrepreneurial characteristics may influence the long-term survival and success of business ventures (Ciavarella et al., 2004; Leonelli et al., 2016). Our findings suggest that tourism entrepreneurs have an original, curious and complex combination of all personality traits. By using the above-mentioned descriptive facets, the tourism entrepreneur seems to be particularly attractive (narcissism), extroverted and friendly (extraversion), disciplined (agreeableness), self-assured, efficient and organized (conscientiousness), unconventional having many interests (openness to experience), and are proactive and vigorous (internal locus of control). This multidimensional combination suggests that many important personality traits may be necessary to achieve productivity (Belbin, 1981) and foster a culture of creativity based on extensive social interactions both internally (within the firm) and externally (outside the firm) (Nadkarni & Herrmann, 2010). Specifically, this unique set of psychological factors, concerning mainly extraversion and openness to experience, may be important to find new opportunities and ways of organizing and developing the start-up, including establishing a social network. Table 6. Diagnostics of the structural model. Personality trait factors Narcissism Extraversion Agreeableness Conscientiousness Neuroticism Openness to experience Internal Locus of control External Locus of control Innovation Efficiency Type R2 Communality Redundancy AVE Exogenous Exogenous Exogenous Exogenous Exogenous Exogenous Exogenous Exogenous Endogenous Endogenous 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.209 0.500 0.288 0.647 0.421 0.642 0.481 0.366 0.345 0.459 1.000 0.607 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.209 0.304 0.288 0.647 0.421 0.642 0.481 0.366 0.345 0.459 1.000 0.607 14 A. PRESENZA ET AL. The entrepreneur also exhibits several other traits that influence the ability to adjust emotional states to changing situations and to remain calm and focus in stressful circumstances and events (Barrick & Mount, 1991; Costa & McCrae, 1992; McCrae & Costa, 1997). Indeed, the findings show that irritability (neuroticism) and fatalism (external locus of control) strongly characterize this aspect of the psychological profile of the entrepreneur, influencing ineluctably mental and behavioural processes and determine individual forms of entrepreneurial experience and action. Going beyond description, the results for conscientiousness, with its descriptive factors such as sure of myself, efficient, and organized, indicate the relevance of this personality trait within the mentioned combination by highlighting that entrepreneurs tend to be hardworking and persevering (Barrick and Mount, 1991; Ciavarella et al., 2004). According to Timmons (1989). Their perseverance, total dedication, and drive to succeed as an entrepreneur allow them to overcome obstacles, challenges and setbacks, by taking control and assuming responsibility for strategic projects and activities (Nadkarni & Herrmann, 2010). Conscientiousness, as a composite personality dimension that includes an achievement orientation and dependability (Barrick & Mount, 1991; McCrae & Costa, 1997), shows that tourism entrepreneurs are individuals with a need for control and concrete feedback on their actions, while following norms and rules, and planning and prioritizing tasks (Zhao & Seibert, 2006). This result is consistent with Stewart and Roth (2007), confirming that an achievement orientation is a prominent characteristic of entrepreneurs, in particular of entrepreneurs who are the founders of their business and who are concretely oriented toward the growth of their entrepreneurial initiatives. Specifically, ‘high achievers feel a strong need to take responsibility for doing things immediately’ (Nadkarni & Herrmann, 2010, p. 1053), by preferring situations in which performance is due to the effectiveness of their efforts and commitment rather than other factors. Paradoxically, analysing the results obtained for conscientiousness and external locus reveals the existence of a particular ‘contradiction’ because tourism entrepreneurs seem to be more fatalist (with an external locus-of-control personality trait), even though they describe themselves as able to work harder, be well-organized, responsible and achievement-oriented. Indeed, tourism entrepreneurs attribute the outcomes of their activities to chance, luck or fate, as under the control of powerful others, or as unpredictable because of the complexity of the forces surrounding them. This may be explained in part by the fact that demand for tourism experiences is significantly influenced by the marketing and promotional policies and programs of government and destination management organizations that are not controlled by individual tourism businesses even though they are clearly important stakeholders (Sheehan & Ritchie, 2005). For this reason, these entrepreneurs may decrease their internal personal effort in certain situations where they perceive that their abilities to effect change are limited (Wijbenga & Witteloostuijn, 2007). A further result indicates an influence of some personality traits on the efficiency and innovation capacity indicating the existence of relationships among the investigated personality traits and the related components. Firstly, the analysis suggests that the efficiency construct, defined as the capacity of entrepreneurs to plan and organize in advance, is mainly related to an internal locus of control, conscientiousness, narcissism, and neuroticism, meaning that those positively affect the way entrepreneurs plan and organize their activities to achieve performance. The innovation construct, defined as the capacity to generate innovation, is only positively linked to attractive (narcissism). Interestingly, entrepreneurs exhibiting the narcissist personality trait believe they are special, charismatic and unique, more intelligent and attractive – all factors that are linked to their visionary and their innovative qualities (Goncalo et al., 2010). At the same time, extraversion (being outgoing and friendly) is found to be negatively related to both efficiency and innovation, implying that tourism entrepreneurs who are dominant in social situations perform worse inside their firm. Furthermore, entrepreneurs with an external locus of control tend to be less creative, visionary and, subsequently innovators (Miller, 2011) because they believe themselves to be passive actors, facing uncontrollable external forces that determine the firm’s success. CURRENT ISSUES IN TOURISM 15 Conclusion This paper investigated the personality and psychological traits of start-up entrepreneurs in the tourism industry. The study findings are based on the analysis of a sample of eighty-nine Italian tourism start-up entrepreneurs. Even though it is of great importance in a multitude of contexts, tourism literature remains arguably underdeveloped regarding the personality and psychological traits of start-up tourism entrepreneurs. This research has shed new light on the topic and so doing has contributed several specific findings relevant in both theoretical and managerial domains. From a theoretical perspective, the findings confirm much of the existing knowledge from the entrepreneurship literature regarding personality traits in the tourism context. At the same time, it also reveals how tourism entrepreneurs exhibit an original, curious and complex combination of all personality traits making the study of entrepreneurs in the tourism context of particular interest. From a managerial perspective, the findings reveal a complex mix of characteristics that successful tourism entrepreneurs possess. This is highly relevant for policymakers as well as for universities and others involved in training future entrepreneurs. A better understanding of the main traits and precursors of successful entrepreneurs’ behaviours will support the development of more incisive support policies and training interventions. Even though this study advances the existing literature connecting tourism start-up entrepreneurs’ personality traits with innovation and efficiency behaviour, it has certain limitations. Firstly, the sample start-up entrepreneurs are exclusively Italian, which limits the study’s generalizability to other countries. Mueller and Thomas (2001, p. 52) found that national culture influences the potential for entrepreneurship across countries. Similar studies in other country settings would improve generalizability and reveal any important country or cultural differences. Secondly, the study applies a quantitative approach by highlighting relevant relationships among the investigated items. While this a useful and necessary first step, it does not provide a deeper understanding of the findings. In this respect, a future study employing a method that mixes quantitative and qualitative analyses could complement the present findings. Such a study could increase the quality of the analysis, add understandings that could be verified through thematic analysis, improve the dependability of the findings, provide context and visual output for reporting. More specifically, several new unanswered questions merit further and deeper analysis. For example, research is required to better understand the specific external factors beyond the entrepreneur that are most important in influencing the entrepreneur’s behaviour. The first step in this regard could be based on a qualitative analysis of the perspective of tourism entrepreneurs on the topic. This knowledge could advance a better understanding of the tourism entrepreneur and the tourism business ecosystem. Disclosure statement No potential conflict of interest was reported by the authors. References Ackerman, R. A., Witt, E. A., Donnellan, M. B., Trzesniewski, K. H., Robins, R. W., & Kashy, D. A. (2011). What does the narcissistic personality Inventory really measure? 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