Course Name: BUS102 Fall 2023 First Assignment Business-Basics,Ethics and Environment Presented To: Wasif Sayed Choudhury Director,Operations,Challenger Group Course Instructor Certified Institute of Logistics and Transport (CILT) BRAC UNIVERSITY Presented By: MD.Rubain Biswas Student ID: 23204168 Section: 23 ❖ Short Profile of The CEO/MD of PRAN Food Company Limited. ❖ Mission and Vission statement of the company Mission: The company works forward to save the country from curses of hunger and poverty. The company is working with utmost dedication with a view to provide qualitiful food and beverage products to customers maintaining proper nutrition values at a affordable cost.The company is working for the welfare of people to ensure the access and availability of safe,nutritious and qualitiful food options. Vision: Pran food company works with a vision to improve livelihood.The company is working with utmost dedication in the foresighted leading of Mr.Ahsan to become a place of trust to humankind in the sector of safe food products.They are working very hard to uphold the name of Pran in the food and beverage industry both domestically and globally.They aim to increase their product portfolio,innovation and market reach by making their products affordable and accessible for the people from all walks of life. ❖ PESTEL Analysis of the company Political: As Pran food company has business relations with different areas and countries so,political stability is a factor for its business operations.The company can be affected if changes are made in rules and regulations,trade policies and the support of government.Any violations with proper tax issues may harm the company. Economic: The economic factors of the company; like, expansion,the rate of exchange and the purchasing power of the customers have a great impact for the company’s pricing and the profit mergin. Social: The company is working continiously in products developments keeping in mind some social factors like changing customers choices,food habits and health conciousness issues.They are going through necessary measures to meet the raising demands of their customers. Technological: To meet the evolving demand of the customer technological advancement is necessary.Keeping that in mind,the company invests in technology to enhance production, maintain quality of the products and distribution. Environmental: To run the company in an ethical way environmental factors are essential due to carbon footprints and pollution targets. Pran food company has given a great effort to reduce carbon footprint and in producing environment friedly products.They have worked and still working continuously both in production process and packaging process so that their production doesn’t affect the environment. Legal: To run business in the ethical way the company must follow the international food standards and food safety rules and regulations and keeping that as a concern Pran food company is producing their products.Any violation or changes in the food safety regulations can cause a very hard and tough consequences for the company. ❖ SWOT Analysis of the company Strengths: Basing on customers demand Pran food company ensures a wide supply of safe,qualitiful and affordable food and beverage products. Pran food company is well recognized and have earned a place of trust of the customers in the sector of safe food for its quality and tastes. Keeping pace with the customers demands Pran invests in technology,research and development to enable innovation in product offerings. The company has successfully expanded into international markets with the foresighted leadership of Mr.Ahsan and it’s dedicated workers by increasing the company’s market share and revenue. Weakness: As there is a huge competition in the food industries both in local and global markets so,keeping pace with all the local and international players maintaining a market share can be a challenge for Pran. Again,basing on the company’s scale of operations,ensuring a consistent supply of raw materials can be also a challenge.The growth of Pran food company depends on the specific geographic markets and it’s demands.Any major issues with economic or politics in these areas may affect the business of Pran food company. Oppertunities: As there is a huge demand of healthy food with the increasing population,so it can be a great opportunity for Pran in innovating and meeting customer’s demand. The world is advancing every single second.So,to keep a balance with that the online shopping platforms can provide Pran a platform to reach a wider audience. Threats: As Pran has already earned a place of trust to the customers for safe foods so, any violation to food safety rules and rergulations can damage the reputation of the company and can lead the company to legal and financial obstacles. Again, if any fluctuations occurs with the prices of raw materials then that can also be a threat for Pran’s profitability.
