Day #1 – Sets The Stage
Example: Welcome to
my list, each day you’ll be
getting… this is why you
should read, etc… (Introduce
attractive character)
Day #2 – High Drama -> Backstory -> Wall
Example: Tell story, and
how that story brought you
to a wall… and tomorrow
you’ll reveal how you
broke through that wall!
(build bond w/ attractive
character)
Day #3 – Epiphany -> The ONE Thing
Example: Explain the big
epiphany, and how it ties
into the ONE thing you
created for them…
Day #4 – Hidden Benefits
Example: Here are other
hidden benefits you
probably didn’t realize that
the product has..
Day #5 – Urgency C.T.A.
Example: Give them scarcity
about why they need to sign
up now.