OBE-SCL Lesson Plan
Effective
March 2024
FACULTY OF HOTEL AND TOURISM MANAGEMENT UNIVERSITI
TEKNOLOGI MARA CAWANGAN MELAKA
Semester:
PROGRAM NAME
PROGRAM CODE
COURSE NAME
COURSE CODE
LECTURE
TUTORIAL
: DIPLOMA IN TOURISM MANAGEMENT
: HM111
: EVENT PLANNING AND MANAGEMENT
: HTT262
: 2 HOURS/WEEK
: 1 HOUR (BLENDED)/WEEK
COURSE LEARNING OUTCOMES
CLO1
CLO2
CLO3
Describe the concept and
elements in planning and
managing event.
Display practical skills in
organizing events in a selected
community setting.
Determine numeracy skills in
the task related to event
planning and management
Lesson plan/HTT262/MAR2024
PROGRAM LEARNING OUTCOMES
PLO1
PLO2
PLO3
Demonstrate systematic comprehension of
technical and theoretical knowledge to
undertake various routine or non-routine
tasks.
Identify concepts, theories, and operational
principles to solve common and well-defined
problems.
Apply a range of practical skills, essential
tools, methods, and procedures to perform
required tasks.
CO-PO MATRIX
PLO1
CLO1
CLO2
CLO3
PLO2
PLO3
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OBE-SCL Lesson Plan
Effective
March 2024
PLAN STRUCTURE
WEEK
1
TOPIC
1.0 OVERVIEW OF
THE EVENT
2
CONTACT
HOURS
2L, 1T
2L, 1T
LECTURE/TUTORIAL COVERAGE
Ability to:
1.1 Definition
1.2 Classification and Categories of  Describe an event from different perspectives.
 Compare and contrast event types.
Event
1.3 Benefits of Events
1.4 Event Committees and
Structures
3
2.0 EVENT
5
3.0 ORGANIZING
EVENT
RESOURCES
Ability to:
 Explain the gains from events.
 Identify event committees and their tasks.
 Develop event committees and structures.
LEARNING
MODEL
 LECTURE
 TUTORIAL
Ability to:
2.1 Concept and Preparation
2.2 Planning Purpose and Objectives  Describe an event concept and its preparation.
 Create event goals.
 List event objectives.
 LECTURE
 TUTORIAL
2L, 1T
2.3 Planning Process, Program, and Ability to:
 Explain an event planning process.
Content
 Describe varieties of event programs.
 Differentiate types of event content.

Ability to:
3.1 Financial Resources
3.2 Physical Resources and Services  Define financial resources.
 Describe the financial resources categories.
 Explain the differences between
 LECTURE
 TUTORIAL
2L, 1T
ASSESSMENT
Entrance Survey(UFUTURE)
 LECTURE
 TUTORIAL
2L, 1T
CONCEPT
AND PLANNING
PROCESS
4
TOPIC OUTCOME (TO)
 LECTURE
 TUTORIAL
physical resources and services.
Lesson plan/HTT262/MAR2024
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OBE-SCL Lesson Plan
6
2L, 1T
3.3 Staff and Volunteer Resources
3.4 Outsourcing Resources
Ability to:
 Describe the major manpower behind an
event.
 Explain the need to outsource
resources.
 Identify the outsourcing resources
needs.
 LECTURE
 TUTORIAL
Ability to:
 Explain the importance of marketing an event.
 Identify crowd expectations and preferences.
 Describe the dos and don’ts of the event’s
publicity.
 LECTURE
 TUTORIAL
Requirements
7
4.0 EVENT
MARKETING
AND
PROMOTION
2L, 1T
4.1 Marketing an Event
4.2 Target Marketing for Event
4.3 Strategies for Marketing
and Promotion of the Event
8
5.0 SPECTATOR
MANAGEMENT
FOR EVENT
2L, 1T
Ability to:
4.2 Accessibility
 Identify the ease of crowd access/movements.
4.3 Conflict Handling Technique
4.4 Dealing with Anger and Emotions  Describe handling disputes.
 Manage crowds’ feelings and reactions.
Lesson plan/HTT262/MAR2024
Effective
March 2024
 LECTURE
 TUTORIAL
Page 3
OBE-SCL Lesson Plan
9
5.0 SPONSORSHIP
FOR AN EVENT
2L, 1T
10
11
12
EVENT DAY
7.0 FUNDRAISING
EVENT
8.0 EVENT RISK
MANAGEMENT,
LEGALITIES
AND
CONTINGENCY
PLANNING
13
14
6.1 Establish a Business
Relationship
6.2 Obtain and Manage Sponsor
9.0 TRENDS AND
FUTURES OF
EVENT
Effective
March 2024
Ability to:
 LECTURE
 Analyze the potential business prospects.
 TUTORIAL
 Explain ways of convincing sponsors and managing them.
Ability to:
 Execute the event plan.
 Exercise teamwork
 PRACTICAL
2L, 1T
7.1 Types of Fundraising
7.2 Developing a Fundraising Plan
Ability to:
 Explain the varieties of fundraising categories.
 Develop an effective fundraising plan.
 LECTURE
 TUTORIAL
2L, 1T
8.1 Planning for Unexpected
8.2 Risk and Safety at the
Event
Ability to:
 Discuss unexpected situations involved in events.
 Explain the methods of handling risks and safety during
events.
 LECTURE
 TUTORIAL
2L, 1T
8.3 Legal Issues
8.4 Contingency Planning
Ability to:
 Discuss the major aspects of legal issues in events.
 Describe the importance of contingency planning.
 Establish contingency blueprints.
 LECTURE
 TUTORIAL
2L, 1T
9.1 Digital Event
9.2 Application and Technology of
Event
Ability to:
 Describe the coming event markets.
 Explain the benefits of using application and technology in events.
 Discuss the future event needs
 LECTURE
 TUTORIAL
SUBMISSION:
ASSIGNMENT
Exit Survey
(UFUTURE)
REVISION WEEK
FINAL TEST: (CHAPTER 3,4,6,7,8,9)
Lesson plan/HTT262/MAR2024
Page 4
OBE-SCL Lesson Plan
Effective
March 2024
ASSESSMENT
Test
Project
Assignment
: 30%
: 50%
: 20%
REFERENCES:
1.
2.
3.
4.
5.
John Mason (2018) Event Management. ACS Distance Education, Queensland Australia, ISBN: 978-0-9874834-8-5.
Donald Gets (2005), Event Management & Event Tourism, 2nd Edition, Cognizant Communication Corporation, New York , ISBN1882345460.
Bryn Parry & Anton Shone (2019), Successful Event Management: A Practical Handbook,5TH Edition Cengage Learning, London, UK. ISBN10 1473759110.
Ruth Dowson & David Bassett (2018) Event Planning and Management : Principles, Planning and Practice, Kogan Page Ltd, London, United Kingdom, ISBN10 0749483318.
Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell (2010) Festival and Special Event Management 5th Edition, John Wiley & Sons Australia Ltd, ISBN ISBN10
1742164617.
PREPARED BY:
EXAMINED BY:
NAME: SHAREENIE SHERA BINTI ABDUL HAMID
RESOURCE PERSON/LECTURER IN-CHARGE
NAME:
KETUA PUSAT PENGAJIAN
Lesson plan/HTT262/MAR2024
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