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Digital and Application Engineering Services

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Digital
Cloud
Data & AI
Security
Industries
Ecosystem
Cont act
Blog
A Comprehensive Guide To Digital
Engineering Strategies
By Xoriant Marketing / 05 June, 2023
In today's rapidly evolving digital landscape, enterprises must stay
ahead of the curve to thrive. That's where digital product
Explore Related Offerings
engineering steps in—a game-changing approach that empowers
businesses and fuels success using emerging technologies and
Digit al Engineering
innovative solutions.
With digital engineering services, enterprises can unleash the full
potential
of
experiences,
modern
technologies,
and adopt
agile
create
seamless
digital product
user
Cloud & Inf rast ruct ure
Dat a and AI
development
methodologies. It's a powerful fusion of creativity, engineering
Indust ry Expert ise
prowess, and strategic vision, enabling businesses to craft
remarkable digital products that captivate their customers,
outshine competitors, and help adapt to changes that underline
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the technological world.
From
concept
to
deployment,
digital
product
engineering
transforms ideas into reality, facilitating rapid prototyping,
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this transformative practice empowers enterprises to deliver
scalable, robust, and future-proof solutions that elevate their
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brand, enhance customer satisfaction, and unlock new revenue
streams through digital-ready products.
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market size will reach a whopping $1510 billion by 2027 as the
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focus on innovation, elevated customer experience, and enduring
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digital products is higher than ever.
Digital strategy innovation and transformation journeys are
characterized by the need to deliver custom and high-quality
products. No domain is free of this need and constantly requires
innovation to keep up with the ever-changing world. Cutting-edge
product
engineering
service
providers
focus
on
How To Measure Engineering
Productivity: A Detailed Guide
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offering
enterprises a reduction in their cost of ownership of novel
solutions and helping them go to market faster. Re-designing
products to make them more customer-friendly, secure, faster,
High Availability: Concepts, Best
Practices & Benefits
and efficient is what these service providers do best.
By Mohammed S. Khan | Senior Test Lead
An ideal product engineering solutions provider will maintain the
highest service and product quality standards and suggest the
best way to strategize and execute a digital transformation
journey.
In a world where digital innovation reigns supreme, product
engineering is no longer a luxury—it's an imperative for enterprises
determined to lead, disrupt, and thrive in the digital era.
Let us explore the impact of digital product engineering on your
business.
Adopting Breakthrough Technologies
Enterprises around the world are adopting next-gen technologies
to enhance their products and services, improve their digital
customer experience design, and reduce their time-to-market.
What Exactly Is Digital Product Engineering?
Enterprises look for scalability, usability, performance, and
security in their technological transformation processes. Most
need a dedicated ISV (independent software vendor) partner with
proven experience in digital engineering to assist them in their
tech transformation journeys because they need digital-ready
products that easily integrate with modern technologies, thirdparty software, and customer infrastructures.
Any unique process of designing, creating, and improving digital
products or services, such as websites, mobile apps, and software
applications,
comes
under
product
engineering.
Dedicated
enterprise software companies use technology, creativity, and
problem-solving skills to bring ideas to life in the digital realm.
Like any other traditional product that has different stages of
development, digital product engineering, too, follows a set of
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processes. It starts with understanding the needs and goals of the
product, followed by planning and designing its features and
functionalities. Then comes the actual development, where
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software code is written to build the product. This is usually done
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innovators.
expectations. Identifying and fixing any issues or bugs and
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improving the user experience are priorities. Once the product is
ready, it is launched and made available to end users.
Digital or software product engineering requires collaboration and
communication
between
various
tech
experts,
including
designers, developers, and quality assurance testers. User
feedback, market trends, and technological advancements are
Know More
the factors that contribute to continuously enhancing and
updating the product over time.
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
What Kinds Of Services Are Offered Under Digital Product
Engineering?
Under digital product engineering, dedicated ISV partners offer the
following services:
Crafting a Digital Strategy and Innovating New Solutions:
Customer expectations are evolving rapidly, pushing tech
companies to reimagine their approaches and reshape their
offerings. Going beyond these expectations and providing
engaging digital experiences to create a lasting impact is what
companies are aiming for today. Choosing an ISV partner who
understands the challenges of digital transformation, has
witnessed the ever-changing landscape of technology, and has
honed its engineering expertise by working with dynamic tech
clients is the way to go. Such ISVs empower companies to
innovate and adapt to this transformation. Innovating new
products and solutions is a continuous journey, fueled by
collaboration and ideation. A digital strategy and innovation
company leverages its proven strategies and methodologies to
generate a constant flow of fresh ideas that drive digital
transformation. With the help of an expert software product
engineering partner, it becomes easy to develop a digital
strategy that not only meets current needs but also anticipates
future trends, ensuring that enterprises stay relevant and
ahead of the competition.
Developing Tailored Software Products:
Enterprises strive to stay ahead by delivering innovative
software products, updating their existing products, and adding
features to these products to cater to the evolving needs of
digital transformation.
Navigating the complex product lifecycle while maintaining
speed, accuracy, and quality, can be a bit daunting without the
right
product
engineering company.
When it
comes to
advanced digital product development, dedicated teams of
skilled engineers and visionary thinkers come together to
create the initial concept and blueprint for the final release and
ongoing support. Designing and developing innovative products
that can thrive anywhere, anytime, is what this service does for
enterprises.
Usually,
this
service
helps
you
meet
your
specifications within your budget and without compromising on
excellence. Under this service, your enterprise can transform
your product architecture, modernize products and systems,
accelerate cloudification, optimize the performance and
security of your applications, and upgrade the technology on
which your apps are functioning.
Customer Experience Modernization:
Enterprise business processes are moving towards digitization
faster than ever. This transformation translates to a higher
number and variety of end-user devices, such as computers,
smartphones, tablets, and smartwatches. This increases the
display options, audio capabilities, touch interfaces, and diverse
form factors that can put a strain on even the most talented
user experience and UX customer experience teams. In
customer experience modernization, an expert CX/UX service
provider delivers a seamless, intuitive, and consistent user
experience across devices. A user-centric approach is vital in
today's competitive landscape. The tools and strategies
needed to deliver exceptional user experiences include working
on rich internet applications, emerging interfaces like voice
chat, AR, and VR, intuitive dashboards and data visualization
tools, high-quality aesthetics, and responsiveness that create a
balance in usability and functionality to deliver a wholesome
omnichannel experience. Investing in the latest research and
next-generation technologies to ensure that your business
exceeds customer and market expectations is the right way to
go.
Quality Assurance Testing Services:
Quality assurance has become more crucial than ever. It's no
longer enough to put all the weight on flawless validation of
omnichannel and multi-screen applications across web, mobile,
and desktop platforms. Testing also needs to cover a wide
range of technologies, including AI/ML, big data, security, multicloud, IoT, and BI. The diverse industry ecosystems in which the
product will operate also need to be considered. Software
product
engineering
ISVs
develop
cutting-edge
tools,
processes, and frameworks to meet these demands. They
accelerate your software release cycles through an integrated
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approach to testing and development. A modern approach to
digital quality assurance testing services solves the
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innovators.
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The customer demand for cloud-ready solutions and
Zero enhanced
T rust Security
digital user experiences is at an all-time high. Modernizing the
way products are built and delivered can boost business and
efficiency while ensuring stability and security. Adaptability is
key, be it on-premises infrastructure, multi-cloud and hybrid IT
environments, or the ever-expanding ecosystems. Designing
components that are interoperable, extensible, and capable of
seamlessly operating across diverse platform ecosystems is
crucial
to
achieving
adaptability.
Multi-disciplinary
Cont act
collaboration,
experimentation,
and
rigorous
testing
are
essential to achieving the best products. Your digital product
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
engineering expert will leverage the latest technologies and
best practices to create innovative, cloud-ready solutions that
exceed customer expectations so that you can tap into new
opportunities for growth.
Developing an Existing Core Product:
You invest time and money in developing a product with the
hopes of maximizing its value and return on investment (ROI)
throughout its lifetime. In core product development, you get
assistance right from the initial stages of co-ideation and
engineering
in
digital
product
development
to
ongoing
optimization and support to enhance and extend the life of
your product. Assessing, updating, and optimizing products is
done, ensuring that the products continue to meet the evolving
needs
of
your
customers
and
the
market.
End-of-life
engineering services, bug fixes, maintaining the code base, and
delivering custom enhancements and UX modernization are
taken care. By extending the value of your product, you can
increase your ROI and maximize the benefits of your initial
investment.
Automation and DevOps:
Embracing DevOps is a transformative approach to enhancing
agility and responsiveness in organizations. It reduces time to
market by adopting new tools and technologies and fosters a
culture of
continuous improvement
and cross-functional
collaboration. Your service provider will come with expertise and
guidance in various areas, including continuous integration,
monitoring, automation testing, scripting tools, source code
management,
cloud
enablement,
and
infrastructure
automation. You can streamline your CI/CD (Continuous
Integration/Continuous Deployment) pipelines and get smooth
and efficient delivery of software solutions. Your code can go
into production faster by leveraging advanced QA labs and
extensive
testing
capabilities
across
multiple
verticals,
platforms, and locations.
What Does Digital Product Lifecycle Management Look
Like?
In
Application
Development
&
Management,
these
eight
important phases are followed:
1. Ideation: Creating a Strong Foundation
Ideation is a crucial initial step in developing a robust product. It
serves as the foundation for transforming ideas into tangible
business solutions. While not every idea may ultimately become a
product, the process of ideation is where the journey actually
begins. It plays a pivotal role in the product development lifecycle.
The primary objective during this phase is to identify a productmarket fit and determine the essential features required to make
it
viable.
This
involves
conducting
thorough brainstorming
sessions and engaging with various experts from relevant
domains. The collaborative nature of ideation allows for diverse
perspectives, enabling the exploration of different possibilities and
potential solutions.
It helps refine the product concept in line with specific business
needs. By assessing the viability and potential impact of different
ideas, you can make informed decisions on the direction to
pursue.
Additionally, you can gain insights into customer needs, market
trends, and competitive landscapes. This helps refine the product
concept, identify potential challenges, and uncover opportunities
for innovation and differentiation. By incorporating feedback and
iterating on ideas, you can increase your chances of achieving a
successful product-market fit. It considers vision, strategy, the
needs of the user, research and analysis, budgeting, proof of
concept, wireframing, and sketching.
2. Design: Creating an Intuitive and Engaging Experience
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After the ideation phase, developing a well-designed product
starts. Product design plays a crucial role in shaping the digital
Partner
Digital
Cloud
Data
Cyber
Industries
and
and
Security
Engineering
Ecosystem
AI
product experience, and making
Data
Embrace
From
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he high-tech
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D.R.E.A.M
a technologies,
treasure
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Infrastructure
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Product
Cloud
Data
Banking
Microsoft
Modernization
&
Application
Application
& Financial
Platform
Modernization
Security
Services
Engineering
informed choices regarding
Application
Cloud
Data
Enterprise
Hi-Tech
AWS
Engineering
Consulting
Security
Development
Strategy
& Management
processors, interfaces,
and Services
ecosystems
solution
competitive
assessment,
success
development
- explore
edge.
of
practices,
products,
our
Withproven
- aexplore
engineering
roadmap
tools,
impact
how
andto
capability,
everything
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driving this
and
connects
Your cloudother
journey
isn't the same
as your peers.
Application
Cloud
Data
Identity
Healthcare
Snowflake
Management
Data
& Access
&
Modernization
Management
Life Sciences
Management
Services
elements
is vital.
under our
leverage
governance.
through
connections,
services
data,
robust
Twhere
he
weand
outcome
technology
leverage
ideas
solutions
and
is
AIa
DNA,
and
collaboration
proactive
across
advanced
product
multiple
threat
engineering
analytics
are
sectors
drivingUnderstanding where you are and implementing relevant
Quality
Cloud
Data
Managed
Retail
Databricks
Analytics
&
Migration
Engineering
CPG
Security
&&Visualization
Modernization
Services
footprint,
where
identification
and
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every
and
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dependable
brings
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partner
Over
asposture
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network.
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specific
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Creating
a agreat
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(UX)
compliance
Xoriant
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Experience
Cloud
Risk
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ServiceNow
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T ransformation
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More and thrive on the cloud.
ecosystem
that includesto
world-leading
technology
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an intuitive
and engaging user experience with
Know More
CloudOps
Security
GCP
Operations
& Data Center
Centre
Services
Know More
innovators.
seamless navigation, visually appealing elements, optimal
placement, and a well-chosen color palette.
Know More
Zero T rust Security
Engaging UI/UX design customer experience experts can help
transform your product idea into incredible visuals that capture
the essence of your concept. However, before diving into the
design process, it is essential to consider a few key questions,
such as:
Cont act
What should the infrastructure and visual architecture be?
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
Without understanding the infrastructure and visual architecture
requirements, creating a cohesive and scalable design is
impossible. The framework, layout, and components that will form
the foundation of your product's design will help you move forward
without any doubts.
Is the product design user-friendly?
Ensuring that the design is intuitive, easy to navigate, and aligns
with user expectations and behaviors is vital for a positive user
experience.
If it's a product modernization, will it retain the same look and feel
or adopt a new one?
When application modernizing an existing product, altering, or
keeping the same look and feel depends on various factors. It is
always a good idea to evaluate user feedback, market trends, and
the product's target audience before making any decisions.
3. Prototyping:
Once you have an idea and a rough design in place, creating a
prototype is the next step. A prototype allows you to test and
validate the core features and basic functionalities of your
product. It helps you understand how your product will work and
enables you to gather valuable feedback. The user experience and
interactions are simulated, so you can identify any potential
issues or areas for improvement early in the development
process.
Additionally,
prototyping
helps
with
compliance
and
best
practices. By testing the prototype with real users, you can gather
insights and iterate on the design to create a more refined and
user-centric experience.
Moreover, you can ensure that your end-product aligns with your
initial business
requirements
and allows
stakeholders
and
decision-makers to visualize and assess the product's potential.
Prototyping plays a crucial role in mitigating risks, improving user
satisfaction, and ensuring a successful product development
journey.
4. Development: Bringing the Product to Life
During this phase, agile methodologies and complex engineering
principles are used to create a software development plan. With
this approach, you can swiftly deliver software and reduce your
time-to-market to gain a competitive edge.
An experienced digital product engineering ISV will carefully
choose the right technologies and tools that align with your
objectives to develop your product. The front-end technologies
for creating a compelling user interface and experience, as well as
the -end technologies to build a robust and scalable foundation,
play a part in this process.
While front-end development focuses on creating a smooth and
seamless
user
experience,
back-end
development
and
infrastructure are the backbone of your product. It supports the
product’s functionality, performance, and security.
Staying true to the business perspective and objectives involves
assembling the product to match the design specifications, and
the features should align with the intended user experience and
business goals. Additionally, crafting fertile firmware, if applicable,
helps ensure smooth integration and operation of the product
within the targeted ecosystem. This comprehensive approach
sets the foundation for a successful product development
journey.
5. Testing: Crossing the Ts and Dotting the Is
In this phase, the quality and reliability of the product are
rigorously tested to deliver a robust and bug-free product to end
customers. Multiple iterations after testing, analyzing, and
reviewing the product are done before launching the final version.
The focus should be on both non-functional and functional
testing methods to gain a complete view of the product's
performance and its ability to deliver the desired functionalities to
end-users.
There are several testing methods and techniques that can be
employed to validate and verify your product.These include:
Featured Insights
Focus groups: Feedback is gathered from a targeted group of
users to evaluate the product's usability, effectiveness, and
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Debugging:
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user engagement, conversion rates, or other relevant metrics.
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Usability testing: Feedback from users is observed and
collected to assess the product’s ease of use, intuitiveness,
and overall user experience.
Alpha testing: A controlled environment is used to identify any
issues or potential improvements before releasing the product.
Cont act
Beta testing: External users are enlisted to test the product in
real-world conditions. Feedback is collected, and any remaining
Digital
Cloud
Data & AI
Security
issues are identified before the official release.
Industries
Ecosystem
In addition to these testing methods, automation testing is
carried out to increase efficiency and accuracy. Automation
testing tools can provide precise answers to testing queries and
reduce manual efforts.
By implementing a comprehensive testing strategy with a mix of
testing methods and automation tools, the quality, reliability, and
performance of the product can be ensured. This commitment to
testing and quality assurance helps deliver a polished and
seamless
experience
to
end-users,
establishing
trust
and
satisfaction with your digital product.
6. Release: Confidently Rolling Out the Product
To roll out your product on the market, you need a dedicated
marketing and distribution plan to maximize its reach and attract
a wide customer base. Engaging in a comprehensive pre-launch
strategy is essential to creating awareness and generating
interest among your potential customers. An omnichannel
approach that utilizes various marketing channels and tactics is
the best way to go.
You can leverage the following channels:
Social Media: Popular social media platforms can help you create
buzz, engage with potential customers, and generate interest
through informative posts, targeted advertising, and interactive
content.
Email Marketing: Use strategically planned email campaigns to
reach out to potential customers, share product updates, and
nurture leads through personalized communication.
Content Marketing: Relevant content such as blog articles, videos,
infographics, and guides can help you educate and inform your
target audience about the product's benefits and unique
features.
Influencer Campaigns: Collaborating with influential individuals or
thought leaders in your domain to promote your product can
expand your customer base.
Video Marketing: Engaging and informative videos and tutorials
can help you showcase product features.
Paid Advertising: Targeted online advertisements, such as payper-click (PPC) campaigns, can increase your visibility, drive traffic
to your product website, and generate leads.
After the product is launched, gather feedback from end-users to
continuously improve it. This feedback helps enhance the
product's security, performance, and accessibility and gives you a
roadmap for building new features and improving the overall user
experience. Conduct customer surveys, check user reviews,
support interactions, and social media engagement to get
valuable insights for product refinement and help prioritize future
development efforts.
7. Support and Maintenance: Retaining the Product’s Life
In this phase, dedicated time, resources, and a sufficient budget
need to be invested to ensure the ongoing success and
satisfaction of your customers.
Your digital product engineering service provider will conduct
regular maintenance activities to take care of the increasing
customer demands. The focus will mainly be on modifying and
updating the software after delivery to correct errors, improve
performance, and meet evolving needs. It includes activities such
as capability enhancements, the elimination of obsolete features,
and optimization.
There
are
several
situations
that
necessitate
software
maintenance and support:
Change in User Requirements: Updating the software to meet
these new requirements effectively.
Improving System Efficiency: Enhance the performance and
efficiency of the software.
New
Hardware
and
Software
Requirements:
Ensure
compatibility with a new hardware or software platform for
seamless integration.
Code Optimization for Improved Efficiency: Optimizing the code
to improve the software's speed, responsiveness, and resource
Featured Insights
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AI Modification: Modifying specificMicrosoft
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features,
improving
existing
features,
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updating
documentation to reflect any changes.
However, maintenance alone is not enough for long-term product
success. Staying informed about the latest market trends and
continuously adapting and enhancing the product to remain
competitive and relevant are crucial factors that can help you
achieve your business goals.
Cont act
8. Re-engineering: Upgrading Already Existing Software
This phase
the &
maintainability,
and
Digital enhances
Cloud
Data
AI
Security adaptability,
Industries
Ecosystem
performance of existing software systems. Sub-processes such
as reverse engineering, forward engineering, and reconstructing
are carried out to analyze the current software architecture,
identify areas for improvement, and implement
necessary
changes.
Here are some of the reasons why re-engineering is necessary:
Performance
Engineering:
Optimizing
the
software's
performance to make it more efficient and responsive.
Addition of New Features: Seamless technology integration of
new features and functionalities into the existing software to
improve usability.
Support for New Platforms: Adapt and support new platforms,
technologies, and operating systems to ensure compatibility
and accessibility across devices and environments.
App Modernization: Modernization of software applications to
make them scalable, flexible, and compatible with modern
development practices and architectures.
Compliance with New Regulations: Align the software with new
regulatory and compliance requirements to ensure it meets the
latest industry standards and security protocols.
System Complexities: Complex legacy systems, outdated
technologies, and undocumented code can create challenges
in understanding and making necessary modifications.
By continuously improving and adapting the software to meet
evolving user needs and technological advancements, reengineering ensures the long-term success and sustainability
of the product.
However, implementing digital product engineering can come
with its share of challenges. These challenges may include:
Resource
Allocation:
Successful
execution
of
the
re-
engineering process requires adequate resources, including
skilled personnel, time, and budget, which can be challenging if
any of the above factors are missing.
Compatibility Issues: Issues in the compatibility between the
existing
software
and
the
proposed
changes
or
new
technologies need to be addressed through planning and
testing.
Stakeholder
Involvement:
Effective
communication
and
collaboration with stakeholders, including users, developers,
and management, is crucial for the re-engineering process.
Risk Management: Making significant changes to an existing
software system carries inherent risks, such as potential
disruptions
to
ongoing
operations
or
unintended
consequences. Effective risk management strategies should be
in place to mitigate these risks.
By anticipating and proactively addressing these challenges, your
business can navigate the re-engineering process successfully to
meet the changing demands of users and the market.
Powering Your Business Outcomes With Digital Product
Engineering
Adopting
digital
product
engineering
operations and improves efficiency,
enhances
scalability,
business
and CapEx
reduction. Apart from these benefits, it also has the following
business benefits that make it a very important approach:
Unmatched Customer Experience
By delivering products that align with real-time customer
preferences and continuously improving them over time, you
can increase the satisfaction ratio among your customers.
Digital offerings in product engineering enable your organization
to develop products that increase profitability and meet the
evolving needs and expectations of customers. By leveraging
technology and data-driven insights, you can create products
that resonate with your target audience and deliver a seamless
user experience.
By actively listening to customer feedback and incorporating it
into the product development process, you can address any
potential complaints or issues regarding the product's features
and
functionalities.
This
iterative
approach
allows
for
continuous improvement and ensures that the product remains
aligned with customer expectations. Furthermore, product
engineering helps businesses satisfy both functional and nonfunctional demands. Functional demands relate to the specific
Featured Insights
features and capabilities that customers expect from a
product, such as performance, reliability, and usability. Non-
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Zero T rust Security
Substantial Return on Investment
Digital product engineering services can contribute to a
substantial ROI by optimizing your investments and reducing
overhead operational costs.
You can streamline your processes and operations to increase
efficiency and CapEx savings. Additionally, automation can help
Cont act
you minimize manual and repetitive tasks, allowing resources to
be utilized more effectively and efficiently, optimize your
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
investments, reduce operational costs, and achieve a higher
ROI. This not only boosts morale and confidence but also
provides a solid foundation for developing meaningful and
innovative
products
that
meet
the
evolving
needs
of
customers.
A Competitive Edge in the Dynamic Market
Choosing the right
digital product
engineering solutions
empowers businesses to make data-driven decisions and
prioritize
customer
insights.
Leverage
sound
business
intelligence to identify gaps in the current market and
capitalize
on
emerging
opportunities.
A
comprehensive
understanding through data analysis gives you a fair idea of
your competitors' strategies and customers' preferences. This
valuable information enables you to develop a competitive
advantage by delivering products that align with market
demands and surpass customer expectations.
Moreover, digital product engineering services enable you to
adapt and scale your products based on the changing needs of
the market. This scalability facilitates sustainable growth and
allows your business to remain agile in the face of evolving
industry trends. By utilizing customer insights, you can tailor
your products to meet specific market segments, effectively
addressing the pain points and preferences of your target
audience. This customer-centric approach enhances customer
satisfaction, fosters loyalty, and drives business growth.
Furthermore, leveraging data-driven decision-making allows
businesses like yours to optimize resources, minimize risks, and
allocate investments strategically. By analyzing market trends,
customer behavior, and performance metrics, you can identify
areas for improvement, refine your product roadmap, and
allocate resources effectively.
Accelerated Business with Digital Transformation
Establishing a strong digital presence is crucial for your
business to remain competitive and relevant. Digital product
engineering services provide a valuable solution in this regard.
By leveraging technology expertise, strategic design, and tech
consulting, you can effectively break down silos and create a
digitized ecosystem. These services enable businesses like
yours to adapt and integrate emerging technologies and tools
into their existing systems, facilitating digital transformation
without the need for a complete overhaul. Enhance your
business efficiency, deliver exceptional customer experiences,
and foster sustainable growth in today's digital age.
Staying Ahead of the Curve with Innovation
Enforcing stringent quality standards in every phase of digital
transformation ensures the accelerated delivery of robust and
reliable
products
to
your
customers.
Innovation
and
modernization in developing and updating products can help
you stay ahead of your competitors and remain relevant in the
market. Incorporate the latest technologies, address changing
customer needs, and optimize your product’s performance and
functionality with the help of an expert. Through product
innovation and modernization, you can maintain a competitive
edge and attract and retain customers.
Digital Product Development Services: Five Important
Factors To Consider
Once you embark on your digital transformation journey, here are
some factors that you should consider before making drastic
changes to your strategy:
Agility: Accelerating Your GTM Strategy
The scarcity of talent is a major obstacle for businesses
adopting new technologies. In fact, talent shortages are
identified by IT executives as the primary roadblock the
implementation of more than 50% of new technologies. Add to
the mix the lengthy and cumbersome hiring cycles, and
entering the market and establishing themselves as leaders
becomes challenging.
To overcome this obstacle, many businesses have started
exploring alternative strategies, such as:
1. Augmenting their in-house teams by harnessing outsourced
talent.
Featured Insights
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2. Delegating entire projects to dedicated teams of developers.
Partnering with the right digital product development
company
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You technology
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Know More Flexibility: Explore New Opportunities
Zero T rust Security
In the realm of product engineering, you must have a broad and
open mindset toward specific technologies or methodologies.
Embrace a technology- and methodology-agnostic approach
for successful product creation.
The product development process involves numerous variables,
Cont act
and each project may require different tools, technologies, and
approaches. By adopting a flexible approach to these factors,
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
you can adapt to changes that are bound to occur during the
product development cycle.
A truly effective development team possesses the ability to
identify and implement the best methods and practices to
achieve the desired results. Mutually agreed-upon goals should
serve as a guide for their decisions. When a development team
integrates seamlessly within your company, they can inherit
your processes, values, and shared commitment to excellence.
A flexible and collaborative approach ensures that the product
engineering process remains agile, responsive, and capable of
delivering exceptional results that align with your overall
business objectives.
Quality and Reliability: No Scope for Compromise
By adhering to industry-best
engineering standards and
practices, coupled with calibrated management practices, you
can ensure the creation of exceptional digital products.
When it comes to software product engineering, several key
aspects should be considered:
Ultimate
security:
Embed
threat
modeling,
compliance
measures, test automation, and vulnerability technologies in
the product and its users' data.
DevOps
practices:
Embrace
continuous
development,
integration, delivery, and deployment to streamline the SDLC
and ensure seamless collaboration between development and
operations teams.
Testing: Adopt test-driven development practices to ensure
that the software meets the desired functionality and quality
standards.
Compliance:
Develop
products
that
adhere
to
market
compliance requirements, such as data protection regulations
or industry-specific standards.
Agile-driven
development:
Utilize
frameworks,
low-code
development platforms, and tools that offer flexibility and
adaptability to changing requirements.
By incorporating these building blocks into your digital product
engineering process and leveraging the deep expertise of an
expert development team, you can establish a culture of
continuous growth and excellence.
Cost-Efficiency: Making Innovation Affordable
The cost of innovation should align with your business benefits.
Engaging a digital product engineering expert with a diverse
talent pool of various technologies and skills can allow you
access to a development team with the specific expertise
needed for your product engineering requirements. Doing this
directly reduces your CapEx and OpEx because of reduced
infrastructure expenses and the ability to scale the team as
needed. You can optimize your budget and allocate resources
efficiently while maintaining a high level of quality and
productivity. However, you should consider factors such as
communication and collaboration processes, and legal and
security
aspects
to
ensure
a
smooth
and
successful
partnership with a software product engineering partner.
Customer-Centricity: Processes Aligned to Business Goals
Product development and management demand a nearobsessive
focus on business value
and a personalized
approach. A product engineering provider must deliver value
throughout the development process by enhancing the quality
of the solution through experienced delivery management.
For a product engineering company, understanding your needs,
goals, and preferences and tailoring the team for the
development
process
to
meet
specific
requirements
is
imperative. As a client, you should clearly communicate,
collaborate, and align with your service provider to ensure that
the product meets your expectations and delivers the desired
outcomes.
Trends To Lookout For In Digital Product Engineering
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Data science and analytics advancements help businesses
gather and interpret data to make informed and strategic
decisions. Mobile app analytics, customer support, advertising
data, and tools provide valuable insights into customer behavior
and preferences.
Cont act
Enterprises like yours can find patterns and trends in huge
amounts of past data by using artificial intelligence (AI) and
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
machine learning (ML) technologies together with big data
analytics. It becomes easy to guess what the market wants and
needs.
AI and ML technologies also aid in automation and the overall
customer experience. AI-powered chatbots learn from ML
algorithms. If they are integrated into customer support
systems, you can reduce the workload on your support teams
and provide personalized assistance to customers.
AI enablement, ML, and predictive analytics are widely adopted
in product development strategies. The software industry is
expected to take a significant leap forward in predictive
product development, leveraging the power of advanced digital
technologies.
The Focus on Security
Security, compliance, and various regulatory standards protect
personal data and ensure information security. Here are some
important compliance frameworks:
Health Insurance Portability and Accountability Act (HIPAA):
Ensures that sensitive patient health information in the
healthcare industry is protected.
General Data Protection Regulation (GDPR): Ensures data
privacy, consent, and the rights of individuals. It is a
comprehensive data protection regulation that mandates
organizations that handle personal data of individuals within
the European Union.
Payment Card Industry Data Security Standard (PCI DSS): PCI
DSS mandates organizations that
handle
credit
card
information to secure payment card data to prevent fraud.
ISO/IEC 27001 Information Security Management: ISO/IEC
27001 provides comprehensive guidelines for establishing,
implementing, maintaining, and continuously improving an
information security management system (ISMS).
As product owners, you should invest in security to ensure that
your enterprise is safe. Another easier way would be to engage a
cybersecurity expert with proven experience. Your service provider
can easily take care of things like access controls, encryption,
secure coding techniques, and regular security assessments.
Security should be imbibed throughout the product development
lifecycle to mitigate risks, protect sensitive data, and maintain
compliance with regulatory standards.
Personalizing Products for Higher Customer Satisfaction
Integrating personalized features and customization options
into products helps you connect with your customers better
because they seek products and experiences that align with
their needs. Business intelligence and analytics can propel you
to develop products that resonate with your target audience
and ensure long-term success with your customers.
The valuable insights into customer preferences, purchasing
patterns, and user experiences can help you with data-driven
decision-making. The focus on business intelligence and
analytics is likely to increase as enterprises recognize the
importance of these insights for product success.
Distributed Teams are the New Norm
Implementing distributed teams allows businesses to tap into
talent from different locations, access specialized expertise,
and achieve operational flexibility. Dividing the business into
departments such as application engineering, distribution,
customer service, marketing, etc. and outsourcing core tasks
to expert service providers can help you ease the load off your
in-house teams. This trend is becoming more common as
remote and hybrid work models take hold. Outsourcing subject
matter experts with specific knowledge relevant to your product
can easily bring you the guidance and insights needed to
simplify your product development process.
Hiring technical experts who can lead remote engineering
teams is a must. Chief Technology Officer (CTO), digital solution
architect, or team leads are at the forefront of managing and
coordinating the work of distributed engineers and ensuring
efficient collaboration. Ensuring that there are no issues with
cross-functional collaboration and communication will help you
avoid any hiccups.
What Can A Product Engineering Expert Help You With?
Improving your Time to Market
Minimizing a Long-drawn Software Development Cycle
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Creating the Best Technology Solution
Providing Cost-Effective Support and Maintenance
Optimizing Products to Maintain a Competitive Edge
Product
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Microsoft
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Customizing Products to Meet Growing Customer Expectations
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innovators.
Xoriant, you can tap into the experience and knowledge of one of
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the best product engineering companies out there. This
Know More
will be instrumental in transforming and modernizing your existing
products and systems to meet the evolving needs of our
customers
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keep
up
with
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latest
technological
advancements.
Xoriant has strong experience and technological expertise in
cloud
computing,
artificial
intelligence,
machine
learning,
blockchain, and more. Adopting these technologies can enable
Cont act
your enterprise to unlock new possibilities, enhance efficiency, and
gain a competitive edge in the digital marketplace.
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
In addition to our technological expertise, Xoriant's understanding
of the digital landscape can help you navigate the complexities of
the digital marketplace. Our insights on best practices, industry
standards, and strategies can bring you the success you desire
from your digital transformation journey.
Xoriant’s Digital Product Engineering Offerings
Innovation and Digital Strategy
Product ideation is the foundational step to creating a modern
application that can support your business goals. When it
comes to product modernization, we can help you create
products by using the latest technology, data types, devices,
and
various
channels.
We
assess
your
technological
environment and then use the technology that best aligns with
your goals. Empowered by our strong technology company
partners, platform partners, and start-ups, we deliver the best
digital engineering services to you. We have a proven track
record of serving customers, from startups to Fortune 100
companies. Our rapid prototyping expertise and proof-ofconcept approach, paired with our architecture and design,
bring you the results you desire.
Digital Product Development
We design and deliver innovative products for our clients with
our sound technological skills, workforce, strategies, and, most
importantly, agility. In digital product development and design,
our key focus areas are architecture transformation, product
modernization,
optimization,
cloud
enablement,
technology
product
upgrade,
and
security
analytics
and
and
automation.
Modern Customer Experience
We understand the importance of customer experience
engineering and how it can impact your business. To keep you
ahead of the curve, we invest in the latest research and nextgen technologies to help you capture
and retain your
customers. Our expertise in cross-platform design, emerging
interfaces, data and dashboard visualizations, omni-channel
UX, self-service enablement and mobile and other device
enablement, ensures that you get one-stop solutions for all
your customer experience design needs.
Digital Quality Assurance
Our modern tools, frameworks, and processes accelerate
software release cycles. But in this race, we give equal
importance to testing and development. Our continuous
engineering platform and our quest to maintain the highest
quality standards ensure that your product has the best quality
and performance. Under our digital quality assurance services,
we cover specialized quality engineering, advanced testing,
feature testing, usability testing, performance and load testing,
globalization
and
accessibility
testing,
and
product
interoperability testing to delight our customers.
Ecosystem and Platform Engineering Services
Innovation has always been at the core of Xoriant’s software
engineering and product and platform engineering solutions. To
make your products interoperable, we help you build modern
products that work efficiently in on-premises, multi-cloud, and
hybrid environments. As your digital platform engineering
services partner, we can help your team maximize the value of
your product. We look at the product derivatives, ecosystem
extensions and integrations, and hybrid and public cloud
platform interoperability of your product to ensure its complete
accessibility and optimal performance.
Core Product Development
With core product development, we employ our expertise to
enhance the lifetime value of an existing product after it is
deemed extensible. We not only update and optimize these
products but also provide maintenance and end-of-life
engineering services for them. Leave bug fixes, code base
maintenance, custom enhancements, and UX modernization
for these products to us.
DevOps Automation and Support
Xoriant’s DevOps Center for Excellence assists you with
monitoring, automation testing, continuous integration, source
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code management, scripting tools, cloud enablement, and
infrastructure automation. With us, your time-to-market will
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leverage
governance.
through
connections,
services
data,
robust
Twhere
he
weand
outcome
technology
leverage
ideas
solutions
and
is
AIa
DNA,
and
collaboration
proactive
across
advanced
product
multiple
threat
engineering
analytics
are
sectors
drivingUnderstanding
where you are
and implementing relevant
Engineering
Frameworks
Quality
Cloud
Data
Managed
Retail
Databricks
Analytics
&
Migration
Engineering
CPG
Security
&&Visualization
Modernization
Services
footprint,
where
identification
and
new
business
every
and
byte
and
functions
opportunities.
dependable
brings
remediation
value
- tailored
partner
Over
asposture
the
to
three
network.
business
specific
besides
decades,
needs.
evolves.
cloud strategy or migration, or modernization, we help
compliance
Xoriant
has developed
adherence.a strong technology partner
Experience
Cloud
Risk
Manufacturing
ServiceNow
& Security
Compliance
T ransformation
Services
you capitalize
Know
More and thrive on the cloud.
We includes
have codified
the smartest
ecosystem that
world-leading
technology engineering processes as nextKnow More
CloudOps
Security
GCP
Operations
& Data Center
Centre
Services
Know More gen frameworks to make swift deliveries. Xoriant’s
innovators.
software
Know More engineering
frameworks
such
as
Zero Assistant,
T rust Security
iBASE-SDLC
iMonitor Operations Assistant, iAutomate-QA Assistant, Mobile
Test Suite and iPerform make us the best digital product
engineer partner for you.
Wrapping It Up
From
concept
to
implementation,
digital
engineering
services cover the complete product development lifecycle. You
can reinvent your ecosystems and provide amazing consumer
Cont act
experiences by embracing these services. This entails utilizing
technical principles, design thinking approaches, and effective
Digital
Cloud
Data & AI
Security
Industries
Ecosystem
Cont act
project management practices to create cutting-edge products.
In today's digital economy, embracing the phenomenon of
product engineering and exploiting product engineering services
can provide you with a substantial competitive edge. You can
produce creative products that meet customer wants and
generate growth by combining engineering concepts, design
thinking, and data-driven decision-making.
Check out our related PDF: Digital Product Engineering
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