Text and Visual
Dimensions of
Information and Media
Identify what is wrong with
the design of each card and suggest ways
to improve these business cards.
CARD
A
B
C
D
ISSUES IN THE
DESIGN
SUGGESTIONS FOR
IMPROVEMENT
TEXT- defined as a simple and flexible format
of presenting information or conveying ideas
whether hand-written, printed or displayed
on-screen. It is very powerful in disseminating
information, providing direction and giving
suggestions.
Text is available in different sources, which may be categorized into two:
 Formal - Formal text-based materials are created and
distributed by established institutions (such as publishing
companies, news agencies, etc.) and go through a
rigorous process of editing or evaluation and are usually
governed by censorship of the state.
Example:
 news
articles, published books, newspapers, magazines,
advertisements, research works, etc.
Informal
- They come from personal opinions
or views on different issues, processes, etc.
Example:
blogs,
personal e-mails, SMS or text messages,
online messengers, social media platforms,
etc.
Informal
- They come from personal opinions
or views on different issues, processes, etc.
Example:
blogs,
personal e-mails, SMS or text messages,
online messengers, social media platforms,
etc.
 As
consumers of text media and information, we need
to ask questions regarding the text content to ensure
its reliability:
Who or what institution is sending this message?
What techniques are used to attract and hold
attention?
What is the language used by the writer?
What views are represented? Are they balanced?
How might the message be interpreted in different
ways?
What is omitted (removed), slurred (unclear) or
added in the message?
As
producers of text media and information,
we need to review the media and
information design framework:
target audience,
author or sender,
key content,
purpose,
form/style, and
format.
Text as Visual
Typeface
font, font type, or type) is the
representation or style of a text.
A typeface is usually composed of alphabets,
numbers, punctuation marks, symbols and
other special characters.
Fonts in digital format are installed in forms
such
Fonts in digital format are installed in forms
such as:
1. (.ttf) – True Type Font
2. (.otf)- Open Type Font
Fonts convey different emotions and
meaning,
and you must be very careful in choosing
the right font for your content.
TYPES
IMPLICATIONS
USES
EXAMPLES
Serif
Connotes formality and
readability in large
amount of texts gives a
classic or elegant look
when used for title or
heading
For the body text
of books,
newspapers,
magazines and
research
publication
Times New Roman
Garamond
Baskerville
Bookman Antiqua
Sans Serif
Brings clean or minimalist
look to the text. Gives
modern look and is used
primarily in webpage
design
For clear and
direct meaning of
text such as road
signage, building
directory or
nutrition facts in
food packages.
Arial
Century Gothic
Tahoma
Verdana
Calibri
Slab Serif
Carries a solid or heavy
look to text
For large
advertising sign on
billboards
Rockwell
Playbill
Black Oak
TYPES
Script
IMPLICATIONS
USES
EXAMPLES
Draws much attention to Must be used
itself because of its
sparingly and not
brush-like strokes.
to be used in large
body text. Usually
Brush Script
for wedding
invitation cards or
other formal
events.
Edwardian
Vladimir
French Script
Freestyle
Display/Deco Caters to a wide variety
rative
of emotions (such as
celebration, fear, horror,
etc.) or themes (such as
cowboys, circus,
holidays, summer, kiddie,
etc.)
Must be used
sparingly and not
to be used in large
body text.
Curlz
Chiller
Jokerman
AR Carter
Bauhaus 93
Design Principles and Elements
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Design Principles and Elements
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Design Principles and Elements
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Design Principles and Elements
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Design Principles and Elements
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Design Principles and Elements
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Design Principles and Elements
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