Urban Link Solutions AB
Ametistgatan 6
421 64 Västra Frölunda
Business Plan for Urban Link Solutions AB
Executive Summary
Urban Link Solutions AB is a start-up consultancy firm based in Gothenburg, specializing in
providing high-quality consultancy services to logistics, courier companies, and businesses
seeking efficient supply chain solutions. With the rapid expansion of e-commerce and global
trade, the demand for streamlined logistics and supply chain management has never been
higher. Urban Link Solutions AB aims to fill this gap by offering innovative, tailored
consultancy services that enhance operational efficiency, reduce costs, and improve customer
satisfaction for our clients.
Business Objectives
1. To establish a strong market presence in the logistics and supply chain consultancy
sector within the first two years.
2. To achieve a client satisfaction rate of 95% by the end of the first year.
3. To expand our service offerings and geographical reach within three years.
4. To maintain a steady annual growth rate of 20% after the second year.
Mission Statement
Urban Link Solutions AB is committed to helping our clients navigate the complexities of
logistics and supply chain management with innovative, sustainable, and cost-effective
solutions.
Vision Statement
To be recognized as the leading consultancy firm in logistics and supply chain solutions, known
for driving growth and efficiency in our clients’ operations.
Company Description
Urban Link Solutions AB will offer a comprehensive range of services tailored to the unique
needs of logistics and courier companies, as well as businesses requiring supply chain
consultancy. Our services will encompass logistics planning, supply chain optimization,
technology implementation, risk management, and sustainability consulting.
Urban Link Solutions AB | Ametistgatan 6, 421 64 Västra Frölunda
Services Offered
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Logistics Planning and Management: Customized solutions for routing,
warehousing, inventory management, and last-mile delivery optimization.
Supply Chain Optimization: Strategies to streamline operations, reduce costs, and
improve supply chain visibility and flexibility.
Technology Implementation: Guidance on the adoption of the latest technologies such
as AI, IoT, and blockchain for enhanced efficiency and transparency.
Risk Management: Comprehensive analysis and mitigation strategies for supply chain
vulnerabilities.
Sustainability Consulting: Solutions to minimize environmental impact and promote
sustainable supply chain practices.
Market Analysis
Industry Overview
The global logistics market is expected to grow significantly, driven by the expansion of ecommerce, technological advancements, and increased globalization. The demand for
consultancy services in this sector is on the rise, as companies seek expert advice to optimize
their operations and stay competitive.
Target Market
Our primary target market includes small to medium-sized logistics and courier companies, as
well as other businesses with complex supply chains, such as manufacturers, retailers, and ecommerce platforms.
Competitive Analysis
The consultancy market in logistics and supply chain management is competitive but
fragmented. Urban Link Solutions AB will differentiate itself through a focus on innovative
technology, personalized service, and sustainability.
Marketing and Sales Strategy
Urban Link Solutions AB will leverage a multi-channel approach to marketing and sales,
including:
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Digital Marketing: SEO-optimized content, PPC campaigns, and social media
marketing to build our online presence.
Networking and Partnerships: Establishing relationships with industry associations,
participating in trade shows, and forming strategic partnerships.
Referral Program: Encouraging word-of-mouth through a referral program for
existing clients.
Direct Sales: A dedicated sales team to identify leads and engage potential clients
through direct outreach.
Urban Link Solutions AB | Ametistgatan 6, 421 64 Västra Frölunda
Operational Plan
Urban Link Solutions AB will operate from Gothenburg, with a lean team of experienced
consultants and operational staff. We will utilize the latest in project management and CRM
software to ensure efficient service delivery and client communication.
Initial Staffing Plan
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CEO/Founder
1 Senior Consultant (specializing in logistics, supply chain management, and
technology)
Financial Plan
Start-Up Costs
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Marketing and promotion: SEK10,000
Technology and software: SEK 10,000
Company setup fee: SEK 75,00
Other expenses SEK 5,000
Total Start-Up Costs: SEK 32,500
Revenue Projections
With a conservative estimate of acquiring 20 clients in the first year, each with an average
project fee of SEK 25,000, we project revenues of SEK 500,000 in the first year. With the
planned expansion of services and client base, we aim for a 20% growth in revenue in the
subsequent years.
Funding Requirements
To cover our start-up costs and first three months of operation, we are seeking an initial
investment of SEK 107,500. This will provide us with sufficient runway to establish our client
base and begin generating revenue.
Conclusion
Urban Link Solutions AB is poised to make a significant impact on the logistics and supply
chain consultancy market. With a dedicated team, a strategic operational plan, and a clear
understanding of the market and our clients’ needs, we are confident in our ability to deliver
value and achieve our business objectives. We invite potential investors to join us on this
journey to redefine logistics and supply chain management for businesses worldwide.
Urban Link Solutions AB | Ametistgatan 6, 421 64 Västra Frölunda