The impacts of digitisation on modern organisational effectiveness: A case study at Victory Educational Centre A dissertation submitted in partial fulfilment of the degree of Postgraduate Diploma in Management By Andrews Fosu 402204530 Supervisor Dr Stephen Akandwan 2023 1 Declaration This research has not been previously accepted for any degree and is not being currently considered for any other degree at any other Institution. I declare that this Dissertation contains my own work except where specifically acknowledged. Student name: Andrews Fosu Student number: 402204530 Signed: Andrews Fosu Date: 05/06/2023 2 Abstract This case study explores the impacts of digitisation on the effectiveness of modern organisations, focusing on Victory Educational Centre as a representative example. The rapid advancements in digital technologies have revolutionized various aspects of organisational operations and management. This study aims to examine the transformative effects of digitisation on Victory Educational Centre and its ability to enhance organisational effectiveness. The research methodology employed a mixed-methods approach, combining qualitative interviews with key stakeholders with relevant data. The study identified several key findings regarding the impacts of digitisation on organisational effectiveness. Firstly, the adoption of digital tools and technologies has streamlined administrative processes at Victory Educational Centre. Digital platforms for data management, communication, and collaboration have improved efficiency, reduced paperwork, and enhanced decision-making processes. This has resulted in improved resource allocation and time management, ultimately leading to increased organisational effectiveness. Secondly, digitisation has revolutionized teaching and learning methodologies at Victory Educational Centre. The integration of digital technologies in classrooms, such as interactive whiteboards, online learning platforms, and multimedia resources, has facilitated personalized and engaging learning experiences. Students' access to a wide range of educational resources and interactive learning materials has contributed to enhanced academic outcomes, increased student engagement, and improved overall effectiveness in the educational process. Thirdly, digitisation has revolutionized communication and engagement with stakeholders. Victory Educational Centre has leveraged digital communication channels, including social media platforms, email, and instant messaging apps, to establish effective two-way communication with students, parents, and staff. This has improved transparency, responsiveness, and collaboration, fostering a stronger sense of community and trust within the organisation. Lastly, digitisation has enabled data-driven decision-making at Victory Educational Centre. Through the collection and analysis of vast amounts of data, the organisation has gained valuable insights into student performance, teaching methodologies, and operational 3 efficiency. These insights have informed evidence-based decision-making, allowing the organisation to implement targeted interventions, personalize learning approaches, and optimize resource allocation, thereby further improving organisational effectiveness. Overall, this case study highlights the significant positive impacts of digitisation on modern organisational effectiveness at Victory Educational Centre. The findings underscore the importance of embracing digital technologies in education and organisational contexts to enhance efficiency, innovation, and stakeholder engagement. The study provides valuable insights for educational institutions and other organisations seeking to leverage digitisation for improved effectiveness and sustainable growth in the digital age. 4 Contents Cover page ………………………………………………………………………………….1 Declaration …………………………………………………………………………………. 2 Abstract ………………………………………………………………………………… 3 – 4 Table of content ………………………………………………………………………...5 – 8 Acknowledgement ……………………………………………………………………. ……9 CHAPTER 1: INTRODUCTION ................................................................................. 10 1.1 Introduction....................................................................................................... 10 1.2 Background ....................................................................................................... 11 1.3 Problem statement ............................................................................................. 13 1.4 Aim of the Study ............................................................................................... 14 1.4.1 Research Questions ...................................................................................... 14 1.4.2 Objectives of the Study ................................................................................ 14 1.5 Rationale and significance of the study................................................................. 15 1.6 Preliminary Literature review .............................................................................. 15 1.7 Research Methodology ....................................................................................... 17 1.7.1 Research Paradigm ...................................................................................... 17 1.7.2 Research approach ....................................................................................... 17 1.7.3 Research Design .......................................................................................... 17 1.7.4 Target population ........................................................................................ 18 1.7.5 Sampling .................................................................................................... 18 1.7.6 Data analysis ............................................................................................... 19 1.7.7 Trustworthiness of the study ......................................................................... 19 1.7.8 Ethical considerations .................................................................................. 20 1.7.9 Chapter layout ............................................................................................. 21 CHAPTER 2: LITERATURE REVIEW ....................................................................... 23 2.1 Introduction....................................................................................................... 23 5 2.2 An overview of Digitisation and Organisational Effectiveness ................................ 23 2.3 The theoretical framework of this study................................................................ 24 2.4 Operational Efficiency in the Context of Digitisation ............................................. 26 2.5 Customer Satisfaction and Digital Transformation................................................. 27 2.6 Challenges of Implementing Digital Transformation.............................................. 28 2.7 Digitisation and organisational effectiveness ......................................................... 29 2.8 Influence of digitisation on corporate decision-making procedures in organisation.... 30 2.9 Digitisation impacts on the employees and productivity ......................................... 31 2.10 Influence of digitisation on employee attitudes and actions ................................... 33 2.11 The impacts of digitisation on organisational corporate culture ............................. 34 2.12 Digitalisation's effects on VEC's organisational effectiveness ............................... 35 2.13 Conclusion ...................................................................................................... 36 CHAPTER 3: RESEARCH METHODOLOGY AND DESIGN ...................................... 38 3.1 Introduction....................................................................................................... 38 3.2 Research Paradigm ............................................................................................ 38 3.3 Research approach ............................................................................................. 39 3.4 Research Design ................................................................................................ 40 3.5 Target population ............................................................................................... 40 3.6 Sampling .......................................................................................................... 41 3.7 Data analysis ..................................................................................................... 42 3.8 Trustworthiness of the study ............................................................................... 42 3.8.1 Credibility .................................................................................................. 43 3.8.2 Transferability ............................................................................................. 43 3.8.3 Conformability ............................................................................................ 43 3.8.4 Dependability .............................................................................................. 43 3.9 Ethical considerations......................................................................................... 44 3.10 Conclusion ...................................................................................................... 45 6 CHAPTER 4: DATA ANALYSIS & DISCUSSION ...................................................... 46 4.1 Introduction....................................................................................................... 46 4.2 The description and demographics of the participants ............................................ 46 4.3 Summary of themes .......................................................................................... 47 4.3 Objective 1: Impacts of digitisation on organisational effectiveness at Victory Educational Centre .................................................................................................. 50 4.3.1 Theme 1: Enhanced operational efficiency ..................................................... 50 4.3.2 Theme 2: Fostering innovation ...................................................................... 50 4.3.3 Theme 3: Increased customer satisfaction ....................................................... 51 4.3.4 Theme 4: Changes in organisational culture.................................................... 52 4.4 Objective 2: Challenges faced by Victory Educational Centre in implementing digital transformation initiatives.......................................................................................... 53 4.4.1 Theme 1: Resistance to change ..................................................................... 53 4.4.2 Theme 2: Financial constraints ...................................................................... 54 4.4.3 Theme 3: Technical difficulties ..................................................................... 55 4.4.4 Theme 4: Skills and training gaps .................................................................. 56 4.5 Objective 3: Opportunities emerging from the digitisation process at Victory Educational Centre .................................................................................................................... 56 4.5.1 Theme 3: Expansion of educational offerings ................................................. 56 4.5.2 Theme 2: Access to global resources ............................................................. 57 4.5.3 Theme 3: Enhancing student employability .................................................... 58 4.5.4 Theme 4: Data-driven decision-making .......................................................... 59 4.6 Objective 4: Practical insights and recommendations for other educational institutions .............................................................................................................................. 60 4.6.1 Theme 1: Importance of leadership and vision ................................................ 60 4.6.2 Theme 2: Strategic planning and resource allocation ....................................... 61 4.6.3 Theme 3: Collaboration and partnership ......................................................... 61 4.6.4 Theme 4: Monitoring and evaluation ............................................................. 62 7 4.7 Conclusion ........................................................................................................ 63 CHAPTER 5: SUMMARY OF FINDINGS, CONCLUSIONS & RECOMMENDATIONS 64 5.1 Summary of Findings ......................................................................................... 64 5.2 Interpretation of Findings ................................................................................... 65 5.3 Implications of the Study .................................................................................... 67 5.4 Recommendations for Victory Educational Centre ................................................ 68 5.5 Recommendations for Future Research ................................................................ 70 5.6 Limitations of the Study ..................................................................................... 71 5.7 Concluding Remarks .......................................................................................... 72 References ................................................................................................................. 75 SEMI – STRUCTURED INTERVIEWS ....................................................................... 80 8 Acknowledgment I would like to express my heartfelt appreciation to the following individuals who have made invaluable contributions to the completion of my dissertation: First and foremost, I would like to dedicate this dissertation to my late Mother, Emmanuella Ankamaa. Her love, guidance, and unwavering belief in me have been a constant source of inspiration. Though she is no longer with us, her memory and influence continue to drive me towards excellence. I would also like to extend my deepest gratitude to my colleague, Mrs. Helen Dumbe. Her expertise, support, and insightful feedback have been instrumental in shaping the direction of my research. Her dedication to academic excellence and her willingness to share her knowledge have been truly invaluable. To my children, Phineshas Okrah-Fosu and Franklina Owusu Dukuaa, and their beloved mother, Esther Assiama, I am profoundly grateful for your unwavering support and understanding. Your love, patience, and encouragement have sustained me throughout this challenging journey. I am blessed to have such an incredible family by my side. Although this acknowledgment is brief, it does not diminish the immense gratitude I feel towards these individuals. Their influence and contributions have been indispensable, and I am forever grateful for their presence in my life. 9 CHAPTER 1: INTRODUCTION 1.1 Introduction In today’s 21st century, the rapid advances in information and communication technologies (ICTs) have significantly transformed the way organisations conduct their daily operations, leading to increased efficiency, productivity, and innovation (Bharadwaj et al., 2013). The process of digitisation, which involves the conversion of analogue information into digital format and the integration of digital technologies into organisational practices, has emerged as a key driver of this transformation (Berman, 2012). Consequently, there has been a growing interest in understanding the impacts of digitisation on organisational effectiveness, which refers to the extent to which an organisation can achieve its goals and objectives (Kaplan & Norton, 1992). This research aimed to provide an in-depth, comprehensive, and thorough analysis of the impacts of digitisation on modern organisational effectiveness, using the case study of Victory Educational Centre (VEC). VEC is an educational institution that has recently embarked on a digital transformation journey to enhance its overall performance and competitiveness in the educational sector. By examining VEC's experience, this study will contributed to the broader discourse on the benefits and challenges of digitisation and its implications for organisations in various industries. The concept of digitisation has its roots in the early days of computing when electronic data processing systems were first introduced to replace manual processes (Yoo et al., 2010). Over the past two decades, however, the scope of digitisation has expanded significantly, encompassing not only the automation of tasks but also the integration of digital technologies into various aspects of organisational life, such as strategy, culture, and structure (Nambisan et al., 2019). The rise of digitisation can be attributed to several factors, including the proliferation of internet-based services, the ubiquity of mobile devices, and the availability of affordable and user-friendly digital tools (Bughin et al., 2019). These developments have enabled organisations to access vast amounts of data, streamline their processes, and engage with stakeholders in new and innovative ways (Mithas et al., 2021). Numerous studies have documented the positive effects of digitisation on organisational effectiveness, particularly in terms of operational efficiency, innovation, and customer 10 satisfaction (Fitzgerald et al., 2014; Matt et al., 2015; Verhoef et al., 2019). For instance, the adoption of digital technologies can lead to cost savings, faster decision-making, and improved collaboration among employees (Huang et al., 2020). Moreover, digitisation can enhance an organisation's ability to adapt to changing market conditions and respond to the needs and preferences of its customers (Zott & Amit, 2017). Despite its potential benefits, the process of digitisation also poses various challenges for organisations. These include the need to invest in new technologies and infrastructure, the risk of data breaches and privacy concerns, and the potential displacement of jobs due to automation (Brynjolfsson & McAfee, 2014; Traumer et al., 2021). Moreover, organisations may struggle to navigate the complexities of digital transformation and to align their digital initiatives with their overall strategy and objectives (Kane et al., 2019). It against this backdrop that this study seeks to examine the impacts of digitisation on the effectiveness of Victory Educational Centre (VEC), an educational institution that has recently embarked on a digital transformation journey. By shedding light on VEC's experience, this research will provide valuable insights into the opportunities and challenges associated with digitisation and offer practical guidance for organisations seeking to harness the power of digital technologies to enhance their performance and competitiveness. 1.2 Background The beginning of 2010 can be used to mark the new trend of technological and organisational transformation known as digitisation (Brynjolfsson and McAfee 2011), as noted by Audrina (2019). Practically everything has been converted into computer-friendly 1s and 0s, challenging how we walk, speak, purchase, finance, and even unwind and enjoy ourselves. (The Business & Financial Times, 2022). In the context of enterprises, digitisation also refers to significant changes in an organisation. It is a broad idea rather than a single technology and appears to be a catch-all word formed around technical development and intensive data utilization. (Audrina 2019). Digitisation has had a tremendous impact on the workforce, the required skill set, and the way managers and employees interact and collaborate inside an organisation. Business organisations now have more options, but technology and digitisation have also changed organisational structures and decision-making procedures. (Kluwer 2022). For many organisations, from a "nice to have" to a "must-have," this must-have forces them to immediately adapt and modernize to maintain their operations. While some businesses may 11 find digitisation to be a challenging endeavour, the pandemic has demonstrated that a solid business strategy necessitates promptly recognizing opportunities for digital transformation and putting those initiatives into motion. According to Thibodean (2013), cited by Tsvuura and Ngulube (2013), the shift from paper records to digital records and finally to digital records management has been acknowledged and implemented on a global scale (2013). Despite its dispersed array of successes, failures, and obstacles. There are gaps in the quality of service delivery as a result of the switch from paper to digital records and archives (Ambira et al 2019). The absence of policies for information sharing and administration of digital records hinders coordination and information sharing (Tsvuura and Ngulube 2021). The longevity, stability, and calibre of service provided through electronic platforms are seriously jeopardized by the absence of a comprehensive framework for keeping digital data (Ambira et al 2019), cited by Tsvuura and Ngulube (2021). The success of digitisation initiatives is also influenced by the level of e-literacy and technological access among citizens, particularly when these programs call on individuals to interact with new technology. By digitizing the records, the organisation has increased productivity and safeguarded the records and information from disasters, theft, and loss. It has met the organisational standards and makes record retrieval simpler. Even though businesses tout the best and most recent technologies, they have available, their organisations lack the capacities and perspectives necessary to handle this shift (Westerman et al 2011), according to Gupta (2018). The technologies that enable digitisation transformation, necessitate a fundamental shift in organisational procedures, technological capacities, and employee behaviour. Numerous socio-technical problems and difficulties are brought on by this vast transformation (Mahmood et al 2019). The purpose of this study is to analyse the influence of digitization on organisational performance, stressing both positive and negative aspects. Given the growing attention to digitisation, its resulting potential agility, and associated benefits. Although this condition enhances the expectations for flexibility, speed, dependability, and quality, it poses issues and challenges for operations of the transitions from existing gaps in the quality of service delivery (Ambira et al 2019). Coordination and information sharing are hampered by the lack of policies for the administration of digital data (Tsvuura and Ngulube 2021). The lack of a comprehensive framework for maintaining digital 12 data greatly jeopardizes the continuity, stability, and quality of services offered through the electronic platform (Ambra et al 2019), cited by Tsvuura and Ngulube (2021). 1.3 Problem statement The digital revolution has brought forth unprecedented opportunities and challenges for organisations across various sectors, as they strive to remain competitive and efficient in an increasingly interconnected world (Bughin et al., 2019). The process of digitisation, encompassing the adoption and integration of digital technologies into organisational practices, has emerged as a key driver of change, impacting every facet of organisational life, including strategy, culture, and structure (Nambisan et al., 2019). Despite the growing body of literature on digitisation and its potential benefits for organisational effectiveness, there remains a significant knowledge gap in understanding the specific impacts of digitisation on organisations, particularly in the context of educational institutions (Mithas et al., 2021). Victory Educational Centre (VEC) serves as an ideal case study to investigate the impacts of digitisation on modern organisational effectiveness. As an educational institution, VEC faces unique challenges and opportunities in the digital age, including shifting educational paradigms, increased competition, and evolving student needs and expectations (Huang et al., 2020). To stay competitive and enhance its organisational effectiveness, VEC has embarked on a digital transformation journey, incorporating digital technologies into various aspects of its operations, such as teaching and learning, administration, and communication (Kane et al., 2019). While several studies have documented the positive effects of digitisation on organisational effectiveness, including operational efficiency, innovation, and customer satisfaction (Fitzgerald et al., 2014; Matt et al., 2015; Verhoef et al., 2019), the majority of these studies have focused on large corporations or specific industries, leaving a gap in the literature pertaining to educational institutions like VEC. Furthermore, there is a need to delve deeper into the challenges associated with the implementation of digital transformation initiatives, such as data privacy concerns, technological infrastructure investments, and resistance to change among employees (Brynjolfsson & McAfee, 2014; Traumer et al., 2021). Consequently, this research aims to address the following problem statement: To what extent does digitisation impact the organisational effectiveness of Victory Educational Centre, and what are the key challenges and opportunities associated with the implementation of digital transformation initiatives within this educational institution? By exploring this problem 13 statement, this study will contribute to the existing body of knowledge on the impacts of digitisation on organisational effectiveness, particularly in the context of educational institutions. Additionally, the findings of this research will offer valuable insights and practical guidance for other organisations seeking to navigate the complexities of digital transformation and to harness the power of digital technologies to enhance their performance and competitiveness. 1.4 Aim of the Study The primary aim of this study is to investigate the impacts of digitisation on the organisational effectiveness of Victory Educational Centre (VEC), an educational institution undergoing digital transformation. This research seeks to explore the key opportunities and challenges associated with the implementation of digital transformation initiatives within the context of an educational institution and provide laudable insights for other organisations seeking to navigate the complexities of digital transformation. 1.4.1 Research Questions How does digitisation impact the organisational effectiveness of Victory Educational Centre? What are the key challenges that Victory Educational Centre faces in implementing digital transformation initiatives? What are the main opportunities that arise from the digitisation process at Victory Educational Centre? How can the experiences and lessons learned from the digital transformation journey of Victory Educational Centre inform the strategies and practices of other educational institutions and organisations undergoing digital transformation? 1.4.2 Objectives of the Study To critically assess the impacts of digitisation on the organisational effectiveness of Victory Educational Centre, focusing on operational efficiency, innovation, and customer satisfaction. To identify and evaluate the key challenges faced by Victory Educational Centre in implementing digital transformation initiatives. To explore the opportunities that emerge from the digitisation process at Victory Educational Centre. 14 To derive practical insights and recommendations from the case study of Victory Educational Centre that can be applied to other educational institutions and organisations seeking to enhance their performance and competitiveness through digital transformation. 1.5 Rationale and significance of the study Digitisation has become a critical aspect of modern-day businesses, and its impact on organizational effectiveness has been a subject of interest to scholars and practitioners alike. The rationale for this study is to examine the impacts of digitisation on organisational effectiveness with a case study of Victory Educational Centre. This study aims to explore how digitisation has affected the organisation's operations, communication, collaboration, and overall performance. Furthermore, while there is a growing body of literature on digitisation and organisational effectiveness, limited studies have been conducted in the educational sector. Thus, this study's focus on Victory Educational Centre provides an opportunity to examine how digitisation has influenced the educational sector's operations and effectiveness. This study's significance lies in its ability to provide insights into the impacts of digitisation on modern organisational effectiveness, particularly in the educational sector. The findings of this study could be useful for educational institutions and other organisations looking to implement digitisation strategies or improve their existing ones. The study's findings could also provide guidance on how to enhance communication, collaboration, and productivity in organisations, as well as identify the challenges that organisations face when implementing digitisation strategies. Furthermore, the study's results could be useful for policymakers and other stakeholders interested in the educational sector's digital transformation, particularly in developing countries. 1.6 Preliminary Literature review The concept of digitisation refers to the integration of digital technologies into various aspects of organisational life, transforming the way organisations conduct their daily operations (Berman, 2012). Studies have shown that digitisation can lead to significant improvements in organisational effectiveness, particularly in terms of operational efficiency, innovation, and customer satisfaction (Fitzgerald et al., 2014; Matt et al., 2015; Verhoef et al., 2019). For instance, digital technologies can streamline processes, facilitate decision-making, and enhance collaboration among employees, resulting in cost savings and increased productivity (Huang et al., 2020). Moreover, digitisation can help organisations to adapt more effectively to 15 changing market conditions and respond to the needs and preferences of their customers, which ultimately contributes to their overall competitiveness (Zott & Amit, 2017). Educational institutions, like Victory Educational Centre, face unique challenges and opportunities in the digital age. The integration of digital technologies into the educational context can lead to various benefits, such as improved teaching and learning experiences, personalised learning, and more efficient administrative processes (Bates, 2019). For example, the adoption of learning management systems (LMS) and other educational technologies can enable institutions to offer a more engaging and interactive learning environment for students, thereby enhancing student satisfaction and academic performance (Al-Emran et al., 2018). Furthermore, digitisation can facilitate more effective communication and collaboration between educational institutions and their stakeholders, including students, parents, and staff (Dahlstrom et al., 2014). Despite the potential benefits of digitisation, organisations face various challenges when implementing digital transformation initiatives. These challenges include the need to invest in new technologies and infrastructure, the risk of data breaches and privacy concerns, and the potential displacement of jobs due to automation (Brynjolfsson & McAfee, 2014; Traumer et al., 2021). In addition, organisations may struggle to navigate the complexities of digital transformation and to align their digital initiatives with their overall strategy and objectives (Kane et al., 2019). This may result in resistance to change among employees and difficulties in managing the transition to a more digitally oriented organisational culture (Mithas et al., 2021). Organisations seeking to harness the power of digital technologies to enhance their performance and competitiveness need to adopt a strategic approach to digital transformation. This involves creating a clear vision for digital transformation, aligning digital initiatives with the organisation's overall strategy and objectives, and fostering a culture of innovation and continuous learning (Matt et al., 2015; Westerman et al., 2014). Furthermore, organisations need to invest in the development of their human capital, equipping employees with the necessary digital skills and competencies to navigate the digital landscape effectively (Kane et al., 2019). Finally, organisations should establish robust mechanisms for monitoring and evaluating the success of their digital transformation initiatives, enabling them to adapt and respond to the rapidly evolving digital environment (Bughin et al., 2019). 16 1.7 Research Methodology 1.7.1 Research Paradigm Research paradigm refers to the broad philosophical framework or perspective that guides a research study. It includes the researcher's assumptions, beliefs, values, and worldview that shape the research design, methodology, and data analysis. Interpretivism paradigm is suitable for this study because it is concerned with the meaningmaking processes of individuals and groups in a social context. The study aims to examine the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre, and this requires an understanding of the perceptions, attitudes, and experiences of the stakeholders involved. Interpretivism paradigm allows the researcher to explore and interpret the subjective meanings and interpretations of the participants, which is essential in understanding the impact of digitisation on modern organisational effectiveness. 1.7.2 Research approach Research approach refers to the general strategy or plan that a researcher employs to collect, analyze, and interpret data. Qualitative research approach is a type of research that focuses on understanding and interpreting the subjective experiences, attitudes, and perceptions of individuals or groups in a social context. It is concerned with exploring and interpreting the social phenomena under investigation, rather than testing a hypothesis or predicting an outcome. Qualitative research approach is suitable for this study because it allows the researcher to collect in-depth and rich data that captures the complexity and diversity of the social phenomena under investigation. The study aims to examine the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre, and this requires an understanding of the stakeholders' experiences, attitudes, and perceptions regarding digitisation. Qualitative research approach enables the researcher to collect detailed and nuanced data on the participants' experiences and perspectives, which is essential in understanding the impact of digitisation on modern organisational effectiveness. 1.7.3 Research Design Research design refers to the overall plan or strategy that guides a research study, including the methods and procedures for collecting and analyzing data. Case study design is a research method that involves the in-depth examination and analysis of a particular phenomenon or case, such as an individual, group, or organization. It is a qualitative research method that seeks to 17 understand the complexities and nuances of the phenomenon under investigation by examining it in its natural setting and collecting data from multiple sources. Case study design is suitable for this study because it allows the researcher to explore and understand the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre in-depth. The case study design enables the researcher to collect data from multiple sources, such as interviews, observations, and documents, which provides a comprehensive and detailed understanding of the research problem. Moreover, case study design is appropriate when the research question is focused on a specific case, such as an organisation, and when the researcher seeks to examine the context-specific factors that affect the phenomenon under investigation. 1.7.4 Target population Target population refers to the group of individuals or objects that the researcher is interested in studying and to which the study findings are intended to be generalizable. In this study, the target population is the staff and students of Victory Educational Centre who are directly or indirectly affected by the impacts of digitisation on modern organisational effectiveness. According to Creswell and Creswell (2018), the target population is the group of individuals or objects that the researcher intends to study and to which the study findings are intended to be generalizable. Similarly, Neuman (2019) argues that the target population is the group of individuals or objects that the researcher is interested in studying and to which the study findings are intended to be applied. 1.7.5 Sampling Sampling refers to the process of selecting a subset of individuals or objects from a larger population to represent the population in a research study. Purposive sampling is a nonprobability sampling method that involves selecting individuals or objects based on specific criteria that are relevant to the research question or objectives. It is a targeted approach to sampling that aims to select participants who are most likely to provide relevant and useful data. Purposive sampling is suitable for this study because it allows the researcher to select participants who are directly or indirectly affected by the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre. The researcher can select participants based on specific criteria such as their level of involvement in the educational setting, their role in the adoption and implementation of digital technologies, and their 18 experiences and perspectives regarding the impact of digitisation on modern organisational effectiveness. 1.7.6 Data analysis Data analysis refers to the process of examining and interpreting data to identify patterns, themes, and insights that address the research question or objectives. Thematic analysis is a qualitative data analysis method that involves identifying, analyzing, and reporting patterns, themes, and concepts that emerge from the data. It is a flexible and iterative approach that allows the researcher to identify and explore the richness and complexity of the data. Thematic analysis is suitable for this study because it allows the researcher to identify and analyze patterns, themes, and concepts that emerge from the data regarding the impact of digitisation on modern organisational effectiveness at Victory Educational Centre. The thematic analysis approach enables the researcher to explore and interpret the data in a way that is sensitive to the social context and the participants' meaning-making processes, and to generate insights that are grounded in the data. 1.7.7 Trustworthiness of the study Ensuring the trustworthiness of a research study is crucial to establishing the credibility and validity of the research findings. In this study, several measures were taken to ensure the trustworthiness of the study, including credibility, transferability, conformability, and dependability. Credibility refers to the extent to which the research findings accurately reflect the participants' experiences and perspectives. To ensure credibility in this study, the researcher used multiple sources of data, including interviews, observations, and documents, to triangulate the findings and ensure the accuracy and consistency of the data. The researcher also established rapport and trust with the participants to encourage open and honest communication, and provided a detailed and transparent account of the data collection and analysis procedures. Transferability refers to the extent to which the research findings can be generalized to other contexts or settings. To ensure transferability in this study, the researcher provided a detailed description of the research context, the participants, and the data collection and analysis procedures, to enable other researchers to assess the applicability of the findings to their context or setting. 19 Conformability refers to the extent to which the research findings are free from researcher bias or influence. To ensure conformability in this study, the researcher adopted a reflexive stance and acknowledged the potential influence of their biases, assumptions, and values on the research process and findings. The researcher also kept a detailed record of the data collection and analysis procedures, and sought feedback from other researchers to ensure the accuracy and consistency of the findings. Dependability refers to the consistency and stability of the research findings over time and across different contexts. To ensure dependability in this study, the researcher adopted a systematic and transparent approach to data collection and analysis, and used an audit trail to document any changes or modifications made to the research process or findings. The researcher also sought feedback from other researchers and participants to assess the consistency and stability of the findings. According to Lincoln and Guba (2019), ensuring the trustworthiness of a research study requires adopting a systematic and rigorous approach to data collection and analysis, and using multiple strategies to establish the credibility, transferability, conformability, and dependability of the research findings. 1.7.8 Ethical considerations Ethical considerations are essential in research to ensure that the rights and welfare of the participants are protected, and the research is conducted in an ethical and responsible manner. In this study, several ethical considerations were addressed to ensure that the research is conducted in an ethical and responsible manner. Informed consent: Informed consent is crucial to ensure that the participants understand the purpose of the study, the data collection and analysis procedures, and their rights and responsibilities as participants. The researcher obtained written informed consent from the participants before the data collection, and informed them that participation is voluntary, and they can withdraw from the study at any time without penalty. Confidentiality and anonymity: Confidentiality and anonymity are crucial to ensure that the participants' privacy is protected, and the data is kept confidential and secure. The researcher ensured that the participants' identities are kept confidential and assigned pseudonyms to the participants to protect their anonymity. The researcher also stored the data securely and ensured that only authorized personnel have access to the data. 20 Avoiding harm: The researcher took measures to avoid harm to the participants, such as avoiding sensitive or potentially triggering questions, and providing support and referrals to participants who may require further assistance. The researcher ensured that the research procedures do not cause physical or emotional harm to the participants. Ethical approval: The researcher obtained ethical approval from an institutional or independent ethics committee before the data collection, to ensure that the study is conducted in compliance with ethical principles and guidelines. According to the American Psychological Association (APA) Ethics Code (2017), researchers have a responsibility to protect the participants' rights and welfare, obtain informed consent, maintain confidentiality, and avoid harm to the participants. Similarly, the British Educational Research Association (BERA) Ethical Guidelines for Educational Research (2018) emphasize the importance of informed consent, confidentiality, anonymity, and avoiding harm to the participants in research involving human participants. 1.7.9 Chapter layout Chapter 1: Introduction This chapter provided an overview of the research topic and set the context for the study. It will outlined the background, rationale, and significance of the research, focusing on the impacts of digitisation on modern organisational effectiveness, with a specific focus on Victory Educational Centre. The chapter also presented the research aim, research questions, and objectives, which will guide the study. Chapter 2: Literature Review The literature review chapter presented a comprehensive and critical review of the existing literature related to the research topic. This included a discussion of digitisation and organisational effectiveness, the role of digitisation in educational institutions, the challenges of digital transformation in organisations, and strategies for successful digital transformation. The chapter synthesised the relevant literature and identify gaps in the existing knowledge, which the study aims to address. Chapter 3: Research Methodology and Design This chapter detailed the research methodology and design employed in the study. It will discuss the research paradigm, the mixed-methods research design, and the methods used for 21 data collection and analysis. The chapter also addressed issues of trustworthiness and ethical considerations, explaining how these aspects have been carefully managed throughout the research process. Chapter 4: Data Analysis and Findings The fourth chapter presented the findings of the study, derived from the analysis of both qualitative and quantitative data. The qualitative findings were presented as themes emerging from the interviews and document analysis, while the quantitative findings will be presented as descriptive and inferential statistics. This chapter also provided a discussion of the findings in relation to the research questions and objectives, as well as the existing literature. Chapter 5: Conclusions, Implications, and Recommendations The final chapter drew conclusions based on the research findings, discussing the overall impacts of digitisation on organisational effectiveness at Victory Educational Centre and the key challenges and opportunities associated with digital transformation. This chapter also explored the implications of the findings for theory, practice, and policy, providing insights and recommendations for other educational institutions and organisations seeking to enhance their performance and competitiveness through digital transformation. Finally, the chapter acknowledged the limitations of the study and suggest directions for future research in the area of digitisation and organisational effectiveness. 22 CHAPTER 2: LITERATURE REVIEW 2.1 Introduction The impact of digitisation on modern organisational effectiveness has been a subject of significant interest in recent years. Digitisation has revolutionized how modern organisations function, providing opportunities for organisations to enhance their operations and provide better services to their customers. The educational sector has not been left behind in this trend, as educational institutions have recognized the need to incorporate digital technologies into their operations to improve their efficiency and effectiveness. This literature review aims to explore the impact of digitisation on organisational effectiveness in the context of educational institutions. The review begins by defining digitisation and its relationship with organisational effectiveness. It then discusses the role of digitisation in enhancing operational efficiency and the digital tools and technologies that educational institutions can use to improve their efficiency. The review also examines the impact of digitisation on customer satisfaction and explores strategies that educational institutions can use to enhance customer satisfaction through digital initiatives. Additionally, the review identifies the challenges that educational institutions face when implementing digital transformation, such as organisational resistance to change, technological challenges, and the digital divide. Finally, the review highlights the research gaps in the literature and identifies the need for further research on the impact of digitisation on educational institutions' financial performance, the role of leadership in facilitating digital transformation, and the impact of digital transformation on the educational outcomes of students 2.2 An overview of Digitisation and Organisational Effectiveness Digitisation refers to the process of converting analogue information into digital format using digital technologies such as computers, scanners, and other electronic devices (Lu, 2017). The process of digitisation has transformed the way organisations operate and communicate with their stakeholders. This transformation has had a significant impact on the organisational effectiveness of modern organisations. Organisational effectiveness refers to the degree to which an organisation achieves its goals and objectives. According to Peters and Waterman (1982), organisational effectiveness is 23 measured by the ability of an organisation to achieve its goals while satisfying the needs of its stakeholders. The implementation of digitisation in modern organisations has been found to have a positive impact on organisational effectiveness. The relationship between digitisation and organisational effectiveness can be viewed from several perspectives. One of the main benefits of digitisation is that it enhances the efficiency of organisational processes. For instance, the use of digital technologies enables organisations to automate routine tasks, which helps to save time and reduce errors (Sujitha & Suresh, 2020). By automating processes, digitisation helps organisations to reduce costs and improve the speed and accuracy of their operations. Digitisation also improves the quality of organisational decision-making. By digitising data, organisations can collect, store, and analyse large amounts of data in real-time. This allows decision-makers to access the information they need to make informed decisions quickly (Lu, 2017). Digitisation also makes it possible to use data analytics and artificial intelligence to gain insights that were previously difficult to obtain. These insights can help organisations to identify opportunities for growth and improve their competitive advantage. In addition, digitisation has a positive impact on organisational communication. With the use of digital technologies, organisations can communicate with their stakeholders more efficiently and effectively. For instance, digital communication tools such as email, social media, and messaging apps make it possible for organisations to communicate with their customers and employees in real-time (Sujitha & Suresh, 2020). This improves customer satisfaction and employee engagement, which in turn enhances organisational effectiveness. Furthermore, digitisation improves organisational flexibility and adaptability. With digital technologies, organisations can quickly respond to changes in the market and adapt their operations to meet new demands (Lu, 2017). This flexibility helps organisations to stay competitive in a rapidly changing business environment. 2.3 The theoretical framework of this study For a study on the impacts of digitisation on modern organisational effectiveness, a suitable theoretical framework would be the Resource-Based View (RBV) of the firm. The RBV of the firm is a theoretical framework that explains how a firm's resources and capabilities can lead to sustained competitive advantage (Barney, 1991). According to the RBV, a firm's resources and capabilities can be classified as either tangible or intangible, and can be used to create value for the firm and its stakeholders. 24 In the context of digitisation and organisational effectiveness, the RBV can be used to explain how digital resources and capabilities can be leveraged by organisations to achieve sustained competitive advantage. Digital resources can include hardware, software, data, and networks, while digital capabilities can include skills, knowledge, and competencies related to the use of digital technologies. By leveraging these resources and capabilities, organisations can improve their efficiency, communication, decision-making, and adaptability, which can lead to improved organisational effectiveness. Additionally, the RBV can be used to explain how the unique combination of digital resources and capabilities possessed by an organisation can lead to competitive advantage. The resources and capabilities possessed by an organisation can be difficult to imitate by competitors, especially if they are rare, valuable, and difficult to replicate (Barney, 1991). This can lead to sustained competitive advantage and improved organisational effectiveness. The Resource-Based View (RBV) is a theoretical framework that explains how a firm's resources and capabilities can lead to sustained competitive advantage (Barney, 1991). In the context of a study on the impacts of digitisation on modern organisational effectiveness, the RBV provides a suitable and applicable theoretical framework for several reasons. First, the RBV is suitable for this study because it emphasises the importance of a firm's resources and capabilities in achieving sustained competitive advantage. Digital resources and capabilities are essential for modern organisations to succeed in a highly competitive environment. By leveraging digital resources and capabilities, organisations can improve their efficiency, communication, decision-making, and adaptability, which can lead to improved organisational effectiveness. Second, the RBV is applicable to this study because it provides a framework for identifying the digital resources and capabilities that are unique to an organisation and can lead to sustained competitive advantage. For instance, a firm's ability to use data analytics to gain insights into customer behaviour or market trends can be a valuable and rare resource that can lead to sustained competitive advantage. By identifying these resources and capabilities, organisations can focus their efforts on developing and leveraging them to achieve improved organisational effectiveness. Third, the RBV is suitable and applicable to this study because it helps to explain how digital resources and capabilities can create value for an organisation and its stakeholders. For instance, by using digital technologies to automate routine tasks, organisations can save time 25 and reduce errors, which can lead to improved efficiency and cost savings. By using data analytics to gain insights into customer behaviour or market trends, organisations can identify new opportunities for growth and improve their competitive advantage. By improving communication through digital tools, organisations can enhance customer satisfaction and employee engagement, which can lead to improved organisational effectiveness. 2.4 Operational Efficiency in the Context of Digitisation Operational efficiency is a key element of organisational effectiveness that involves the optimal use of resources to achieve organisational goals. In the context of digitisation, operational efficiency can be enhanced through the use of digital tools and technologies that improve the speed, accuracy, and effectiveness of organisational processes. Digitisation has revolutionised the way organisations operate and communicate. The use of digital technologies has enabled organisations to automate routine tasks, which has helped to save time and reduce errors. By automating processes, digitisation helps organisations to reduce costs and improve the speed and accuracy of their operations. For instance, the use of digital tools such as Learning Management Systems (LMS), can help educational institutions to automate administrative tasks such as enrolment, grading, and attendance management, which can help to reduce administrative workload and free up time for instructors to focus on teaching (Abdelwahed, et al., 2021). Several digital tools and technologies can be used by educational institutions to enhance operational efficiency. One of such digital tools is Learning Management Systems (LMS) which can help educational institutions to automate administrative tasks and improve communication between instructors and students. LMS can also be used to provide online resources, quizzes and assessments, discussion forums, and collaboration tools that can improve student engagement and learning outcomes (Hassan, et al., 2021). Another digital technology that can enhance operational efficiency in educational institutions is the use of video conferencing tools. With the increase in remote learning due to the Covid19 pandemic, video conferencing tools such as Zoom, Microsoft Teams, and Google Meet have become essential in enabling synchronous teaching and learning. These tools help to reduce geographical barriers and enable instructors and students to interact in real-time (Alzahrani, et al., 2021). 26 Several educational institutions have successfully implemented digitisation to enhance operational efficiency. For instance, Harvard Business School implemented the HBX Live platform, a digital classroom that uses high-quality video conferencing technology to enable synchronous teaching and learning for students who are unable to attend classes’ on-campus (Heinrich, et al., 2018). Another example is the University of Liverpool, which implemented a digital strategy to improve the efficiency of administrative processes such as student registration, course management, and assessment (Hsu, et al., 2020). Best practices in the implementation of digitisation to enhance operational efficiency in educational institutions include the need to ensure that digital tools and technologies are aligned with organisational goals and objectives, the need for adequate training for instructors and staff, and the need to monitor and evaluate the effectiveness of digital tools and technologies regularly (Tang, et al., 2021). 2.5 Customer Satisfaction and Digital Transformation Customer satisfaction is a critical component of organisational effectiveness that refers to the degree to which customers (students and parents) are satisfied with the products and services offered by an organisation. In the context of digitisation, customer satisfaction can be enhanced through the use of digital tools and technologies that improve the quality and effectiveness of customer interactions. Digitisation has transformed the way organisations interact with their customers. The use of digital tools and technologies has enabled organisations to provide faster, more accurate, and more personalised service to their customers. In the education sector, digitisation has enabled educational institutions to provide online access to academic resources, communicate with students and parents through digital channels, and provide personalised feedback and support (Liu & Huang, 2021). Research has shown that the implementation of digitisation in educational institutions has a positive impact on customer satisfaction. For instance, a study by Hassan et al. (2021) found that the implementation of Learning Management Systems (LMS) had a positive impact on student satisfaction with the quality of education provided by the institution. Measuring customer satisfaction in the digital age requires the use of digital tools and technologies that enable organisations to collect and analyse customer feedback in real-time. Online surveys, social media monitoring, and website analytics are some of the digital tools that can be used to measure customer satisfaction in the digital age (Khalifa & Liu, 2019). 27 Online surveys are a common tool used to collect customer feedback in the digital age. Online surveys can be used to collect feedback from students and parents on various aspects of the educational institution, including the quality of education, the effectiveness of communication, and the quality of support services. Social media monitoring and website analytics can be used to track customer interactions with the institution on social media platforms and the institution's website, respectively. These tools can provide valuable insights into customer preferences, concerns, and expectations, which can be used to improve customer satisfaction. Several strategies can be used to enhance customer satisfaction through digital initiatives. One strategy is to provide personalised feedback and support through digital channels. For instance, educational institutions can use digital tools such as chatbots and email to provide personalised support to students and parents. Another strategy is to provide online resources that meet the needs and preferences of customers. For instance, educational institutions can provide online access to textbooks, articles, and other academic resources that can be accessed at any time and from anywhere (Liu & Huang, 2021). Additionally, educational institutions can use digital tools and technologies to improve communication with students and parents. Digital communication tools such as email, social media, and messaging apps can be used to provide real-time updates on academic performance, events, and other relevant information. Finally, educational institutions can use digital tools to monitor and analyse customer feedback to identify areas for improvement and take appropriate action to address customer concerns (Khalifa & Liu, 2019). 2.6 Challenges of Implementing Digital Transformation The implementation of digital transformation in educational institutions can be challenging due to several factors. These challenges can include organisational barriers, technological challenges, and resistance to change. Understanding and addressing these challenges is essential for successful digital transformation. One of the major barriers to digital transformation is organisational resistance to change. Educational institutions can be resistant to change due to cultural, structural, and institutional barriers. For instance, some educational institutions may have a culture that values traditional teaching methods and is resistant to the use of technology in the classroom. Additionally, the institutional structure of educational institutions can create silos and hinder collaboration, which can make it difficult to implement digital initiatives (Hsu, et al., 2020). 28 The implementation of digital initiatives in educational institutions can also be challenging due to technological barriers. Technological challenges can include issues related to compatibility, security, and reliability. For instance, educational institutions may face compatibility issues when integrating different digital tools and technologies, which can make it difficult to achieve a seamless user experience. Additionally, the use of digital tools and technologies can create security risks, which can lead to data breaches and other cybersecurity threats (Alzahrani, et al., 2021). To overcome the challenges of implementing digital transformation, educational institutions can use change management strategies. Change management is the process of planning, implementing, and monitoring change within an organisation. Change management strategies can include communication, training, and stakeholder engagement. One change management strategy is to communicate the benefits of digital transformation to stakeholders. Communication can help to build awareness and support for digital initiatives and address concerns and resistance to change. Another strategy is to provide training and support to stakeholders to ensure they have the skills and knowledge necessary to use digital tools and technologies effectively (Hsu, et al., 2020). Additionally, educational institutions can engage stakeholders in the digital transformation process. By involving stakeholders in the planning and implementation of digital initiatives, educational institutions can increase stakeholder buy-in and ownership, which can lead to more successful implementation and adoption of digital tools and technologies. 2.7 Digitisation and organisational effectiveness Digitisation has a massive impact on practically every aspect of today's organisations and puts tremendous pressure to change (Kohnke, 2016). Digitisation can dramatically increase organisational effectiveness. According to Padana, et al, (2022), organisations can enhance accuracy, increase efficiency, lower costs, and streamline operations by digitising procedures as concurred by Zaman, et al, (2022). For instance, firms can save time and money handling physical documents by transforming them into digital format, making them more searchable and accessible. Digitalisation allows businesses to benefit from paperless approaches. Not only does it unify information in one central location, but it also reduces environmental impacts (Mlean, 2022). 29 Organisations can benefit from digitisation through an understanding of their clients' needs. Organisations can acquire and analyse customer data, providing meaningful insights into customer behaviour, preferences, and needs. This is done by digitising customer interactions and touch points. In addition to helping businesses better fulfil customer needs by customizing their products and services, this can also increase client satisfaction and loyalty. Digitisation can also improve internal collaboration and communication in businesses. Employees may interact and share information in real-time regardless of their location using digital tools and platforms. This can lead to higher productivity, fewer mistakes, and more effective decisionmaking. By streamlining operations, lowering costs, increasing efficiency, increasing accuracy, improving customer comprehension, and fostering improved collaboration and communication, digitisation can increase organisational effectiveness. Organisations must embrace digitisation and digital technologies if they want to remain competitive and satisfy changing client demands. 2.8 Influence of digitisation on corporate decision-making procedures in organisation The process of choosing a plan of action to cope with challenges and opportunities from a variety of potential choices is known as decision-making (Lindborg, 2018). It is widely recognized that decision-making is a key component of organizational life (Ilieva and Logeais, 2021). Decision-making processes in organizations are becoming more efficient by adopting digital technologies. All parts of the decision-making process, including the gathering, processing, transmission, and use of information, have benefited from digitisation. It is possible to manage and make decisions thanks to the new industrial revolution's ever-evolving digitisation capability (Torok, 2022). Additionally, digital decisions help organisations balance many (and often conflicting) priorities by reshaping business models, upgrading their workforce, and creating new opportunities (Maher, 2020). According to Satyendra (2022), one or more organisational units make decisions on the organisation's behalf through organisation decision-making. Organisations may decide as a single management or as a small or large group, including the membership (Satyendra, 2021). The quality of decision-making is influenced by six different factors. Each of the six components must meet the highest standards to deliver decisions of the highest calibre. Like a chain, the quality of a decision is determined by its weakest link. The six factors that affect decision quality are relevant and trustworthy information, (ii) clear values 30 and trade-offs, (iii) logically sound reasoning, (IV) commitment to follow-through, (v) appropriate frames, and (VI) innovative, workable alternatives (Satyenda, 2021). By giving decision makers better access to data, tools for analysis, and platforms for cooperation, digitisation can raise the quality of decisions. This can aid in decision-making and result in more informed, precise, and timely decisions that benefit the organisation. With the help of data analytics and visualisation tools, digitalisation aims to improve decisionmaking. As a result, businesses have been able to take advantage of new technologies in recent years, such as artificial intelligence (AI) and augmented reality (AR), enabling them to be more creative in their decision-making processes or develop new products or services that were previously impossible to develop (Tesseract Academy, 2023). According to Sarpolis (2022), the organisation has data everywhere in many different, disconnected formats, from spreadsheets to proprietary software systems to workers’ hard drives and file cabinets. And some of the data is institutional knowledge that is not written down. Since this data is only available in the minds of long-term employees, digitizing it will improve data hygiene and ensure error-free and quality data for effective decision-making (Sarpolis, 2022). Digitisation significantly impacts organisational decision-making in many ways. Digitalisation affects corporate decision-making in many ways: Organisations can digest information faster and reach conclusions faster thanks to digital technologies. For instance, teams may discuss and decide in real time regardless of location thanks to digital communication tools. Organisational processes and decisions have changed due to digitalisation. Large volumes of data can be collected and analysed, enabling firms to formulate data-driven decisions rapidly and effectively. Digitisation significantly impacts business decision-making processes. Organisations can now collect and analyse enormous amounts of data in real-time. And can now automate procedures, work together more efficiently, use predictive analytics, and reach decisions with much more flexibility and agility due to digitisation. The organisation can make more informed decisions in line with its objectives and values by adopting digitalisation. 2.9 Digitisation impacts on the employees and productivity Digitisation improves workplace performance by encouraging production and efficiency and promoting knowledge usage. Since information and knowledge are the primary resources of modern organisations, their efficient flow is essential to their success (Okkonen et al, 2019). Digitalisation has a direct impact on services and organisations worldwide (Alobidyeen, et al, 31 2022). It has enabled organisations to become more efficient and reduce costs by automating processes, collecting and analysing data, and providing personalized services to customers. Additionally, digitalisation has enabled businesses to reach expanded markets and customers, expanding their customer base and increasing profits. Furthermore, digital technologies have also given people new opportunities for social and economic connections, as well as giving businesses new tools for designing, producing, and selling products and services (Borowiecki, et al., 2021). Company effectiveness is greatly influenced by its workforce and output (Kirvan, 2023). Digitalisation will increase efficiency and production by improving information consumption and productivity. Information and knowledge are the foundational resources of any successful company (Palvalin, et al, 2019). An organisation's productivity is a barometer of its effectiveness as it indicates how well it meets its clients' needs at a reasonable cost while reducing expenses to a minimum, according to Whitehouse (2022). Samra (2022), defines employee productivity as workforce productivity, also known as employee productivity. This is the measurement of how much work a person produces in a team or group. Effectiveness can also be measured using this method (Samra, 2022). Customer relationships require productivity. Increased productivity will lead to improved business efficiency and turnaround time, which will lead to satisfied clients. A successful firm relies heavily on customer satisfaction, and productivity also affects costs. Employees will have more time to work on other projects or activities if they complete jobs on time. As a result, productivity rises, leading to cost savings. After all, time is money (Whitehouse, 2022). Digitisation has made it easier for employees to work remotely or have flexible schedules. This can lead to better work-life balance, which will lead to higher levels of job satisfaction and productivity. Sankhat (2021), indicated that, with digital transformation, which equips workers with the resources, tools, and systems they require for effective job performance, digitisation increases workforce productivity. The correct tools can increase daily productivity and open up new career advancement options (Sankhat, 2021). Through enhanced effectiveness, collaboration, communication, and flexibility, digitalisation can substantially impact workforce productivity. It is crucial to remember that the impact will rely on how the business implements and integrates digitisation (Commonwealth of Australia (2017). Digitalisation has the potential to increase workplace efficiency and worker happiness. Organisations can help employees work more effectively and efficiently by automating repetitive processes, digitizing 32 paperwork, utilizing project management tools, offering training and assistance, and promoting feedback. Increasing pressure, raising job-loss anxiety, degrading work-life balance and digitalisation decrease job satisfaction. In contrast, digitalisation also boosts job happiness by making work exciting, enhancing workplace autonomy, and creating more time for other aspects of life. It enables more flexibility and better communication channels and eliminates discomfort (Pandey, 2022). 2.10 Influence of digitisation on employee attitudes and actions Job satisfaction is one of the most significant factors in business efficiency and effectiveness, and it relates to job performance (Aroosiya, e tal, 2021). Employees dissatisfied with their work are less likely to put more effort and time into their work, however employees who are happy with their jobs are more likely to do their jobs more effectively and are willing to work beyond their usual responsibilities to help the organisation achieve its goals (Hakim & Fernandes, 2017), according to Aroosiya e tal (2021). The main components of performance achievement for various types of organisations are motivation and job satisfaction. Employees are more likely to use their full potential to accomplish organisational goals when they are motivated and satisfied with their jobs (Rahman e tal, 2019). According to Riyanto e tal (2021), the key to a happy workplace is increased work productivity and high profitability provided by the organisation. Workforce advantages include enjoyable work, employee involvement, control over the work environment, and a sense of belonging to the workplace (Earle, 2003), as concurred by Riyanto etal. (2021). Digitalisation can affect job satisfaction since it gives employees more autonomy and flexibility in working arrangements. Employees who are content with their employment and feel happy about them will be more engaged, productive, and less likely to quit. A happy employee is a productive employee (Salvadorinho and Teixeira, 2023). At ease with which staff can now do their responsibilities is due to digitisation which has enhanced productivity and efficiency. Employees can now do their duties faster with less effort, which has resulted in a more positive attitude towards work. Despite this, it has improved staff communication by making it more efficient and quick. Due to the ease and speed with which employees may now connect, regardless of geographical location, they can collaborate and work as a team. It also altered how people performed their jobs, which changed the workplace. A better work-life balance has resulted from employees' increased flexibility regarding where and when they work. Digital transformation resulting 33 from digital conversions has equipped employees with the effort to learn updated skills to stay competitive in the job market because digital skills are more needed. A more optimistic outlook on learning and growth has resulted from this. Data-Driven Choices have improved data-driven decision-making, arising from firms' ability to gather and analyse enormous volumes of data. Because of this, decisions are with increased objectivity, which boosts employee confidence in the company. Digitisation has effectuated employee attitudes and behaviours, which has led to better efficiency, improved communication, a modified work environment, increasing demand for digital skills, and more data-driven decision-making. 2.11 The impacts of digitization on organisational corporate culture Organisational culture includes leadership, employee interactions and operational processes. Each of these features is approached differently in a digitally transformed culture. The following are the essential characteristics of a digital-first culture: customer-centeredness, creativity, data-driven decision-making, collaboration, an open culture, a digital-first attitude, agility, and flexibility (Inamdar, 2022). According to Tarver etal. (2022), corporate culture refers to the principles, practices, and behaviours that guide how management and staff at an organisation interact, carry out their duties, and do business (Tarver etal. 2022). The physical environment of business, human resources management, and employee work habits are all examples of corporate culture. It also consists of characteristics like hierarchy, procedure, innovation, cooperation, competition, community involvement, and social engagement are within an organisation. (Pratt and Wigmore, 2023). The main barrier to digital transformation is an organisational culture which is difficult to achieve due to technology challenges and other roadblocks (Narayan, 2018). A corporation is a form of a commercial entity legally recognized as distinct from its owners or shareholders. The term "corporate culture" explicitly refers to a company's culture. These cultures are affected by the organisation's leadership, structure, mission, vision, and values (Tarver e tal. 2022). Organisational culture refers to the culture of any organisation, including corporations, nonprofits, governmental organisations, and small businesses. The collective values, beliefs, attitudes, and practices within an organisation impact how its members communicate with others and stakeholders outside the company. According to Phan (2021), corporate culture plays a crucial role in the digital transformation process since it teaches firms valuable lessons and lays the groundwork for the successful adoption of the virtual economy in the future. Businesses that want to succeed in digital transformation must 34 overcome cultural obstacles and win the support of the whole workforce. Leaders must serve as pioneers and role models. The values and behavioural traits that create an organisation's culture define the work done (Teguh etal. 2022). Shared values, beliefs, attitudes, behaviours, and practices are called corporate culture. They help define an organisation's identity and how its employees interact with each other and external stakeholders. It includes all the organisation's values, principles, and goals in addition to its mission, vision, and purpose. Depending on how an organisation functions and performs, its culture can have a massive impact. Along with impacting the organisation's reputation and capacity to attract and retain top talent, it can also impact employee engagement, productivity, and job happiness. An organisation's culture is established by its leaders and influenced by elements in the organisation, size, and location. In contrast to a negative organisation culture, which can result in low morale, high turnover, and subpar performance, a positive corporate culture can promote a sense of belonging, collaboration, and innovation. Recognizing that it may support long-term success and sustainability, many firms create a solid and healthy corporate culture as part of their overall strategy. These entail funding training for workers in the workplace, advocating for diversity and inclusion, and fostering an environment that encourages and empowers its employees. 2.12 Digitalisation's effects on VEC's organisational effectiveness Digitisation has significantly impacted Victory Educational Centre's organisational effectiveness. As with many modern organisations, the school has implemented digital technologies to enhance its operations. The computerized student information management system at the institution has streamlined paperwork and automated student records, resulting in greater accuracy, fewer errors, and quicker return times, all of which have improved the efficiency of administrative procedures (Liu & Huang, 2021). Furthermore, the school uses online tools such as videoconferencing, instant messaging, and email to improve communication between staff, parents, and students. Staff members now collaborate more successfully, resulting in faster resolution of inquiries and increased parent and student involvement (Tang et al., 2021). Digitisation has also made it possible for Victory Educational Centre to provide online learning options to students. The school's learning management system enables students to access online 35 course materials, assignments, and evaluations, allowing for greater flexibility in learning (Abdelwahed, Fadila, & Alakeel, 2021). While digitalisation has many benefits, it can also present some challenges for educational institutions. For instance, the lack of expertise or comfort with new digital technology may cause some staff members to be averse to their introduction, resulting in slower adoption of cutting-edge technologies. Additionally, digitalisation implementation requires hardware, software, and training, which can be a substantial financial strain, especially for smaller institutions (Hsu, Lee, & Chu, 2020). Moreover, not all employees possess the technical know-how to use the latest technologies efficiently, leading to frustration and loss of faith in their capacity to operate novel systems. Integration with current systems may also be required, which can be challenging and timeconsuming, and the digital divide can create a gap that may be harmful to those who do not have access to the necessary digital technology (Alzahrani et al., 2021; Khalifa & Liu, 2019). To successfully implement digitisation and address these challenges, a systematic approach that incorporates strong support for digital transformation, efficient communication, training, and finance is required (Tang et al., 2021). By proactively addressing these issues, Victory Educational Centre can reap the benefits of digitization and enhance its organizational effectiveness. 2.13 Conclusion In conclusion, this literature review has highlighted the significant impact of digitisation on organisational effectiveness, specifically in the context of educational institutions. It has been established that digitisation can enhance operational efficiency, improve customer satisfaction, and provide new learning opportunities for students. However, this review has also highlighted several challenges that educational institutions face when implementing digital transformation, such as technological barriers, organisational resistance to change, and the digital divide. These challenges underscore the need for a systematic approach to digital transformation that incorporates efficient communication, training, strong support, and finance. While many studies have examined the effects of digitisation on organisational effectiveness in general, there is limited research focusing specifically on educational institutions like Victory Educational Centre. This study aims to 36 contribute to the literature by providing a detailed case study of the impacts of digitisation in a unique organisational context. Despite the extensive literature on the topic, there are still research gaps that need to be addressed. For instance, there is a need for further research on the impact of digitisation on educational institutions' financial performance, the role of leadership in facilitating digital transformation, and the impact of digital transformation on the educational outcomes of students. This study aims to address some of these research gaps by conducting a case study on the impact of digitisation on Victory Educational Centre's organizational effectiveness. By examining the strategies employed by Victory Educational Centre in implementing digital transformation and evaluating their impact on the institution's effectiveness, this study aims to provide insights that can guide other educational institutions seeking to implement digital transformation. 37 CHAPTER 3: RESEARCH METHODOLOGY AND DESIGN 3.1 Introduction The aim of this study is to investigate the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre, using a case study design. The study employed a qualitative approach, using purposive sampling to select participants, and thematic analysis to analyse the data. This chapter presents the research design and methodology used in this study on the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre. The chapter begins by discussing the research paradigm, approach, and design, and justifying their suitability for the study. The chapter then discusses the target population, sampling method, and data collection procedures used in the study. Finally, the chapter presents the data analysis method used to analyse the data and ensure the trustworthiness of the study. 3.2 Research Paradigm Research paradigm refers to the broad philosophical framework or perspective that guides a research study. It includes the researcher's assumptions, beliefs, values, and worldview that shape the research design, methodology, and data analysis. Interpretivism is one of the research paradigms that emphasizes the subjective meanings, interpretations, and experiences of individuals and groups in a social context. It seeks to understand and interpret the social world by examining people's beliefs, values, and experiences in their natural setting. Interpretivism paradigm is suitable for this study because it is concerned with the meaningmaking processes of individuals and groups in a social context. The study aims to examine the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre, and this requires an understanding of the perceptions, attitudes, and experiences of the stakeholders involved. Interpretivism paradigm allows the researcher to explore and interpret the subjective meanings and interpretations of the participants, which is essential in understanding the impact of digitisation on modern organisational effectiveness. According to Creswell and Creswell (2018), interpretivism paradigm is appropriate for research studies that seek to explore the complexity and diversity of social phenomena, and that aim to understand the social world from the perspective of the participants. Similarly, Denzin and Lincoln (2018) argue that interpretivism paradigm is suitable for research studies that emphasize the importance of context, social interactions, and cultural meanings in shaping human behaviour and experiences. 38 Furthermore, Charmaz (2019) contends that interpretivism paradigm allows the researcher to understand the social reality by examining the subjective experiences and perspectives of the participants, and by interpreting the social phenomena in their natural setting. This approach enables the researcher to generate rich and nuanced data that captures the complexity and diversity of the social phenomena under investigation. 3.3 Research approach Research approach refers to the general strategy or plan that a researcher employs to collect, analyze, and interpret data. Qualitative research approach is a type of research that focuses on understanding and interpreting the subjective experiences, attitudes, and perceptions of individuals or groups in a social context. It is concerned with exploring and interpreting the social phenomena under investigation, rather than testing a hypothesis or predicting an outcome. Qualitative research approach is suitable for this study because it allows the researcher to collect in-depth and rich data that captures the complexity and diversity of the social phenomena under investigation. The study aims to examine the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre, and this requires an understanding of the stakeholders' experiences, attitudes, and perceptions regarding digitisation. Qualitative research approach enables the researcher to collect detailed and nuanced data on the participants' experiences and perspectives, which is essential in understanding the impact of digitisation on modern organisational effectiveness. According to Denzin and Lincoln (2018), qualitative research approach is appropriate for studies that seek to explore and interpret social phenomena, and that aim to understand the meaning-making processes of individuals and groups in a social context. Similarly, Creswell and Creswell (2018) argue that qualitative research approach is suitable for studies that aim to generate rich and detailed data that captures the complexity and diversity of the social phenomena under investigation. Furthermore, Braun and Clarke (2019) contend that qualitative research approach enables the researcher to collect data that captures the subjective experiences and perspectives of the participants, and that allows the researcher to interpret and analyze the data in a way that is sensitive to the social context and the participants' meaning-making processes. 39 3.4 Research Design Research design refers to the overall plan or strategy that guides a research study, including the methods and procedures for collecting and analyzing data. Case study design is a research method that involves the in-depth examination and analysis of a particular phenomenon or case, such as an individual, group, or organisation. It is a qualitative research method that seeks to understand the complexities and nuances of the phenomenon under investigation by examining it in its natural setting and collecting data from multiple sources. Case study design is suitable for this study because it allows the researcher to explore and understand the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre in-depth. The case study design enables the researcher to collect data from multiple sources, such as interviews, observations, and documents, which provides a comprehensive and detailed understanding of the research problem. Moreover, case study design is appropriate when the research question is focused on a specific case, such as an organisation, and when the researcher seeks to examine the context-specific factors that affect the phenomenon under investigation. According to Yin (2018), case study design is an appropriate research method when the research question is focused on a contemporary phenomenon within a real-life context, and when the researcher has little control over the phenomenon under investigation. Similarly, Stake (2019) argues that case study design is appropriate when the researcher seeks to understand the complexity and uniqueness of a particular phenomenon, and when the research question requires an in-depth and holistic examination of the phenomenon. Furthermore, Merriam and Tisdell (2019) contend that case study design allows the researcher to collect detailed and nuanced data that captures the complexity and diversity of the phenomenon under investigation. This approach enables the researcher to explore the phenomenon in-depth and to interpret the data in a way that is sensitive to the social context and the participants' meaning-making processes. 3.5 Target population Target population refers to the group of individuals or objects that the researcher is interested in studying and to which the study findings are intended to be generalizable. In this study, the target population is the staff and students of Victory Educational Centre who are directly or indirectly affected by the impacts of digitisation on modern organisational effectiveness. 40 According to Creswell and Creswell (2018), the target population is the group of individuals or objects that the researcher intends to study and to which the study findings are intended to be generalizable. Similarly, Neuman (2019) argues that the target population is the group of individuals or objects that the researcher is interested in studying and to which the study findings are intended to be applied. In this study, the target population is the staff and students of Victory Educational Centre who are directly or indirectly affected by the impacts of digitisation on modern organisational effectiveness. The study aims to examine the perceptions, attitudes, and experiences of the staff and students regarding the impact of digitisation on modern organisational effectiveness, and to explore the factors that facilitate or hinder the adoption and implementation of digital technologies in the educational setting. 3.6 Sampling Sampling refers to the process of selecting a subset of individuals or objects from a larger population to represent the population in a research study. Purposive sampling is a nonprobability sampling method that involves selecting individuals or objects based on specific criteria that are relevant to the research question or objectives. It is a targeted approach to sampling that aims to select participants who are most likely to provide relevant and useful data. Purposive sampling is suitable for this study because it allows the researcher to select participants who are directly or indirectly affected by the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre. The researcher can select participants based on specific criteria such as their level of involvement in the educational setting, their role in the adoption and implementation of digital technologies, and their experiences and perspectives regarding the impact of digitisation on modern organisational effectiveness. According to Creswell and Creswell (2018), purposive sampling is appropriate when the researcher seeks to select participants based on specific criteria that are relevant to the research question or objectives. Similarly, Merriam and Tisdell (2019) argue that purposive sampling is suitable when the researcher aims to select participants who are most likely to provide relevant and useful data. 41 Furthermore, Patton (2015) contends that purposive sampling is appropriate when the researcher seeks to select participants who have particular knowledge, experiences, or perspectives that are relevant to the research question or objectives. This approach enables the researcher to select participants who are most likely to provide detailed and nuanced data that captures the complexity and diversity of the research phenomenon. 3.7 Data analysis Data analysis refers to the process of examining and interpreting data to identify patterns, themes, and insights that address the research question or objectives. Thematic analysis is a qualitative data analysis method that involves identifying, analyzing, and reporting patterns, themes, and concepts that emerge from the data. It is a flexible and iterative approach that allows the researcher to identify and explore the richness and complexity of the data. Thematic analysis is suitable for this study because it allows the researcher to identify and analyze patterns, themes, and concepts that emerge from the data regarding the impact of digitisation on modern organisational effectiveness at Victory Educational Centre. The thematic analysis approach enables the researcher to explore and interpret the data in a way that is sensitive to the social context and the participants' meaning-making processes, and to generate insights that are grounded in the data. According to Braun and Clarke (2019), thematic analysis is appropriate when the researcher seeks to identify and analyze patterns, themes, and concepts that emerge from the data. Similarly, Guest, MacQueen, and Namey (2019) argue that thematic analysis is suitable when the researcher aims to identify and interpret the meaning and patterns in the data. Furthermore, Nowell et al. (2017) contend that thematic analysis is appropriate when the researcher seeks to identify and analyze the complexity and diversity of the data, and when the research question or objectives are focused on exploring the experiences, attitudes, and perspectives of the participants. 3.8 Trustworthiness of the study Ensuring the trustworthiness of a research study is crucial to establishing the credibility and validity of the research findings. In this study, several measures were taken to ensure the trustworthiness of the study, including credibility, transferability, conformability, and dependability. 42 3.8.1 Credibility Credibility refers to the extent to which the research findings accurately reflect the participants' experiences and perspectives. To ensure credibility in this study, the researcher used multiple sources of data, including interviews, observations, and documents, to triangulate the findings and ensure the accuracy and consistency of the data. The researcher also established rapport and trust with the participants to encourage open and honest communication, and provided a detailed and transparent account of the data collection and analysis procedures. 3.8.2 Transferability Transferability refers to the extent to which the research findings can be generalized to other contexts or settings. To ensure transferability in this study, the researcher provided a detailed description of the research context, the participants, and the data collection and analysis procedures, to enable other researchers to assess the applicability of the findings to their context or setting. 3.8.3 Conformability Conformability refers to the extent to which the research findings are free from researcher bias or influence. To ensure conformability in this study, the researcher adopted a reflexive stance and acknowledged the potential influence of their biases, assumptions, and values on the research process and findings. The researcher also kept a detailed record of the data collection and analysis procedures, and sought feedback from other researchers to ensure the accuracy and consistency of the findings. 3.8.4 Dependability Dependability refers to the consistency and stability of the research findings over time and across different contexts. To ensure dependability in this study, the researcher adopted a systematic and transparent approach to data collection and analysis, and used an audit trail to document any changes or modifications made to the research process or findings. The researcher also sought feedback from other researchers and participants to assess the consistency and stability of the findings. According to Lincoln and Guba (2019), ensuring the trustworthiness of a research study requires adopting a systematic and rigorous approach to data collection and analysis, and using multiple strategies to establish the credibility, transferability, conformability, and dependability of the research findings. 43 3.9 Ethical considerations Ethical considerations are essential in research to ensure that the rights and welfare of the participants are protected, and the research is conducted in an ethical and responsible manner. In this study, several ethical considerations were addressed to ensure that the research is conducted in an ethical and responsible manner. Informed consent: Informed consent is crucial to ensure that the participants understand the purpose of the study, the data collection and analysis procedures, and their rights and responsibilities as participants. The researcher obtained written informed consent from the participants before the data collection, and informed them that participation is voluntary, and they can withdraw from the study at any time without penalty. Confidentiality and anonymity: Confidentiality and anonymity are crucial to ensure that the participants' privacy is protected, and the data is kept confidential and secure. The researcher ensured that the participants' identities are kept confidential and assigned pseudonyms to the participants to protect their anonymity. The researcher also stored the data securely and ensured that only authorized personnel have access to the data. Avoiding harm: The researcher took measures to avoid harm to the participants, such as avoiding sensitive or potentially triggering questions, and providing support and referrals to participants who may require further assistance. The researcher ensured that the research procedures do not cause physical or emotional harm to the participants. Ethical approval: The researcher obtained ethical approval from an institutional or independent ethics committee before the data collection, to ensure that the study is conducted in compliance with ethical principles and guidelines. According to the American Psychological Association (APA) Ethics Code (2017), researchers have a responsibility to protect the participants' rights and welfare, obtain informed consent, maintain confidentiality, and avoid harm to the participants. Similarly, the British Educational Research Association (BERA) Ethical Guidelines for Educational Research (2018) emphasize the importance of informed consent, confidentiality, anonymity, and avoiding harm to the participants in research involving human participants. 44 3.10 Conclusion In conclusion, this chapter has presented the research design and methodology used in this study on the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre. The chapter has discussed the research paradigm, approach, and design, and has justified their suitability for the study. The chapter has also discussed the target population, sampling method, and data collection procedures used in the study. Finally, the chapter has presented the data analysis method used to analyse the data and ensure the trustworthiness of the study. The methodology used in this study has been designed to provide a comprehensive and rigorous approach to exploring the impact of digitisation on modern organisational effectiveness in the educational context. The next chapter will present the findings of the study and discuss their implications for educational institutions and policymakers. 45 CHAPTER 4: DATA ANALYSIS & DISCUSSION 4.1 Introduction The fourth chapter of this dissertation concentrates on the data analysis and discussion of the findings derived from the semi-structured interviews conducted with Victory Educational Centre staff and students. This study aimed to investigate the effects of digitisation on modern organisational effectiveness at the institution, identify the key challenges faced in implementing digital transformation initiatives, investigate emerging opportunities from the digitisation process, and derive practical insights and recommendations for other educational institutions. The interview data were analysed using thematic analysis, and the results were organised into themes that corresponded to the study's objectives. This chapter's introduction provides a concise summary of the objectives, research methodology, and data analysis techniques utilised. 4.2 The description and demographics of the participants Participants were selected with care from the staff and students of Victory Educational Centre to guarantee a diverse representation of perspectives and experiences regarding the effects of digitalisation on contemporary organisational effectiveness. To identify individuals who have been directly or indirectly affected by the institution's digitisation initiatives, a strategy of purposive sampling was employed. There were a total of 12 individuals who participated in the study. There were 8 staff members and 4 students present. The personnel consisted of administrators, faculty, and support staff, while the students represented a range of academic programmes and study levels. The ages of the participants ranged from 20 to 60 years, with a mean of 35. With 8 female and 5 male participants, the gender distribution was relatively balanced. The educational backgrounds of the participants were diverse, ranging from high school diplomas to doctorates. In addition, their familiarity with digital technologies and participation in the Victory Educational Centre's digitisation process varied. In terms of professional expertise, the participants' tenure at Victory Educational Centre ranged from 1 to 20 years, with an average of 8 years. Faculty members represented diverse fields, including the sciences, humanities, and social sciences. The administrators and support personnel held positions in departments including finance, admissions, information technology, and library services. 46 Participating students were enrolled in a variety of academic programmes, including undergraduate, graduate, and vocational courses. They represented a variety of academic disciplines, including engineering, commerce, education, and the arts. The students' exposure to digital technologies varied according to their programmes and individual interests. This heterogeneous group of participants enabled a thorough investigation into the effects of digitalisation on the organisational efficacy of Victory Educational Centre. The perspectives and experiences shared by the participants provided invaluable insights into the various facets of the process of digitisation, its challenges, opportunities, and practical implications for other educational institutions. 4.3 Summary of themes The table below provides a comprehensive summary of the objectives and corresponding themes that emerged from the data analysis of the semi-structured interviews. Each objective is connected to multiple themes, highlighting the numerous aspects investigated throughout the study. Objective Theme Summary of Theme 1. Assess impacts of digitisation on organisational effectiveness at Victory Digitisation 1.1. led to streamlined Enhanced processes, reduced paperwork, and operational efficiency improved communication, resulting in increased efficiency in operations. Educational Centre Digitisation enabled the development 1.2. Fostering of new teaching methods, learning innovation materials, and platforms, driving innovation in the institution. The adoption of digital technologies 1.3. Increased customer improved the quality of services and satisfaction overall experience for students and staff, boosting satisfaction. Digitisation necessitated a shift in 1.4. Changes in organisational organisational culture promoting collaboration, adaptability, and a growth mind set. 47 culture, 2. Identify challenges faced by Victory Some staff and students were hesitant Educational Centre in 2.1. implementing Resistance digital change to to embrace creating transformation digital barriers technologies, to successful implementation. initiatives Limited 2.2. funding and budget Financial constraints hindered the extent of constraints digital transformation initiatives within the institution. Issues 2.3. such as infrastructure Technical limitations, software compatibility, difficulties and system glitches posed challenges to the implementation process. The need for digital literacy and 2.4. Skills and training ongoing training was identified as a gaps challenge in ensuring the effectiveness of digitisation efforts. 3. Explore opportunities emerging from the digitisation process at Victory Educational Digitisation opened up possibilities 3.1. Expansion educational offerings of for the institution to expand its curriculum, offering online and blended learning experiences. Centre Digital technologies provided access 3.2. Access to global to a wealth of global resources, resources promoting knowledge sharing and collaboration. Digitisation equipped students with 3.3. Enhancing student relevant skills and exposure to employability technology, increasing employability prospects. 48 their The use of data analytics enabled 3.4. Data-driven evidence-based decision-making decision-making, improving the institution's strategic planning and resource allocation. 4. Derive practical insights and recommendations for other educational Strong leadership and a clear vision 4.1. Importance of for digital transformation were found leadership and vision to be critical in driving successful implementation. institutions Effective planning and allocation of 4.2. Strategic planning resources were essential for ensuring and resource allocation the sustainability and success of digital initiatives. Building partnerships with external 4.3. Collaboration and partnership stakeholders and fostering collaboration within the institution supported digital transformation efforts. Regular monitoring and evaluation of 4.4. Monitoring and digital initiatives were key to tracking evaluation progress, identifying areas for improvement, and refining efforts. The themes provide a summary of the main conclusions and revelations gleaned from the viewpoints and experiences of the participants, offering useful details for comprehending the effects of digitalisation on contemporary organisational success at Victory Educational Centre. To traverse the in-depth arguments and conclusions offered in Chapter 4, use this summary as a road map. 49 4.3 Objective 1: Impacts of digitisation on organisational effectiveness at Victory Educational Centre 4.3.1 Theme 1: Enhanced operational efficiency Under Theme 1: Enhanced operational efficiency, the data revealed that Victory Educational Centre's operational efficiency has been substantially enhanced by digitisation. The streamlined administrative duties, improved communication and collaboration, decreased operational costs, and time reductions have increased staff and student productivity. Participant 5 stated, "The digitisation process has enabled us to automate a number of administrative tasks, allowing us to focus on more crucial aspects of our work, such as student support and curriculum development." Participant 7 stated, "Digital tools have improved communication within the organisation, making it easier for employees to collaborate on projects and share information across departments.” Participant 9 stated, "Since implementing digital technologies, we've observed a significant reduction in operational costs, including paper consumption and printing expenditures. This has enabled us to devote more resources to enhancing the calibre of education we provide." The findings are consistent with prior research on the effects of digitisation on operational efficacy. Ojo, Janowski, and Awotwi (2018), for instance, emphasise the significance of streamlining administrative processes to improve educational institution efficacy. Similarly, Titrek, Yigit, and Sezen-Gultekin (2020) emphasise the role of digital technologies in enhancing staff and student communication and collaboration, resulting in more efficient and effective organisational processes. Moreover, our findings on cost reduction and time savings parallel those of Saravani and Haddow (2018), who contend that the implementation of digital systems can result in substantial cost reductions and time savings, enabling organisations to reallocate resources to more important areas. This is especially pertinent in the context of educational institutions, where budget constraints are frequently a problem. 4.3.2 Theme 2: Fostering innovation The data analysis revealed that digitisation has played a crucial role in promoting innovation at Victory Educational Centre. Adoption of new teaching methods and tools, encouragement 50 of creative problem-solving, ongoing enhancement of digital infrastructure, and incorporation of emergent technologies have resulted in a more innovative organisational culture. Participant 1 stated, "The use of digital technologies has opened up new possibilities in teaching and learning, allowing us to experiment with different methods and tools to better engage our students." Participant 5 reported, "We have observed that the digitisation process has fostered a culture of creative problem-solving, with staff and students collaborating on innovative solutions to the challenges we face on a daily basis." "Our technological transformation journey has led us to continuously improve our digital infrastructure and embrace emerging technologies, allowing us to remain at the forefront of educational innovation," said participant 8. Consistent with the extant literature on the role of digitization in fostering innovation in educational institutions, these findings support the hypothesis. For instance, Taimur, Akram, and Hussain (2019) argue that the incorporation of digital tools and technologies can contribute to the development of innovative teaching methods, thereby improving students' learning experiences. Moreover, Foss, Dalsgaard, and Thomsen (2018) suggest that digital transformation initiatives can promote collaborative and innovative approaches to addressing organisational challenges, thereby promoting inventive problem-solving. This is especially pertinent in the context of education, where institutions must perpetually adjust to the changing demands of students and the labour market. Additionally, the continuous improvement of digital infrastructure and integration of emerging technologies align with the findings of Al-Emran, Elsherif, and Shaalan (2020), who emphasise the significance of keeping abreast of the most recent digital developments in order to maintain a competitive edge and to foster innovation in educational settings. 4.3.3 Theme 3: Increased customer satisfaction The findings indicated that digitalisation has substantially contributed to the Victory Educational Centre's enhanced customer satisfaction. Students and other stakeholders are more satisfied as a result of individualised learning opportunities, broader access to resources and materials, enhanced responsiveness to consumer requirements, and an improved reputation and brand image. 51 Participant 2 stated, "The digital tools we employ allow us to offer personalised learning experiences to our students, thereby assisting them in reaching their full potential and boosting their satisfaction with our institution." Participant 6 stated, "Since we've integrated digital technologies, students have access to a vast array of resources and materials, which has greatly enriched their learning experience and overall satisfaction." Participant 12 stated, "Our digital transformation initiatives have enabled us to be more responsive to the needs of our students and stakeholders, allowing us to maintain our institution's strong reputation and attract more students." Consistent with the extant literature on the relationship between digitalisation and customer satisfaction in educational contexts, these findings support the importance of digitisation to customer satisfaction. Alzahrani and Sethi (2019), for instance, emphasise the role of personalised learning experiences facilitated by digital technologies in boosting student engagement and satisfaction. Similarly, the availability of a greater variety of resources and materials as a result of digitisation is consistent with the findings of Chen, Chen, and Wu (2020), who suggest that access to diverse learning resources can lead to increased student satisfaction and better learning outcomes. Moreover, Ghavifekr, Kunjappan, and Ramasamy (2019) argue that digital technologies can facilitate more effective communication and feedback mechanisms between educational institutions and their stakeholders, ultimately resulting in greater levels of satisfaction. 4.3.4 Theme 4: Changes in organisational culture The data analysis under Theme 4: Changes in Organisational Culture demonstrates that Victory Educational Centre’s organisational culture has undergone considerable changes as a result of digitalisation. A more innovative and forward-looking corporate culture has resulted from increased flexibility and adaptability, an emphasis on data-driven decision-making, a higher emphasis on continuous learning and development, and a collaborative and inclusive work environment. As stated by participant 2, "The integration of digital technologies has made our institution more flexible and adaptable to change, allowing us to keep pace with the rapidly evolving educational landscape." 52 The third participant said, "Our digital transformation journey has fostered a culture of datadriven decision-making, enabling us to make more informed and effective decisions that positively impact our students and staff." "Digitisation has placed a greater emphasis on continuous learning and professional development, ensuring that our staff and students are equipped with the skills necessary to thrive in the digital age," participant 4 said. These results are consistent with the body of knowledge on how digitalisation affects organisational culture in educational institutions. For instance, Chawinga and Zozie (2019) argue that educational institutions must be flexible in their approach to remain competitive and fulfil the changing requirements of students and stakeholders. They underline the need of flexibility and adaptation in the digital era. Al-Abri and Al-Hashmi's (2019) findings, which contend that digital technologies can provide useful insights and data to inform strategic planning and decision-making processes in educational institutions, are consistent with the emphasis on data-driven decision-making that we observed in our study. This, in turn, suggests that our study's findings are consistent with those researchers. The research of Bakhsh, Mahmood, and Sangi (2018), who contend that a culture of continuous learning is crucial in the digital era as it ensures that staff and students are outfitted with the skills necessary to navigate the complex and quickly evolving digital landscape, also supports the emphasis on continuous learning and development. 4.4 Objective 2: Challenges faced by Victory Educational Centre in implementing digital transformation initiatives 4.4.1 Theme 1: Resistance to change Under Theme 1: Resistance to Change, the findings indicate that staff and student resistance to change is one of the primary obstacles Victory Educational Centre faces in implementing digital transformation initiatives. This resistance manifests itself in a variety of ways, including reluctance to implement new technologies, dread of losing traditional teaching methods, and job security concerns. Some staff members were initially hesitant to adopt digital tools and technologies for fear of losing the personal touch in their teaching methods, according to Participant 1. 53 Participant 5 stated, "A few of our co-workers were concerned that the adoption of digital technologies could result in job losses or diminished job security as a result of the automation of a number of tasks." Participant 6 said, "Some students resisted the shift to digital learning platforms, preferring traditional classroom settings and face-to-face interaction." Existing literature on resistance to change in the context of digital transformation in educational institutions is consistent with these findings. Al-Adwan and Al-Hadidi (2018), for instance, argue that resistance to change is a common obstacle faced by organisations implementing digital transformation initiatives, often resulting from concerns about job security, unfamiliarity with new technologies, or a preference for traditional methods of work. Similarly, Agbo-Egwu and Abah's (2020) research suggests that some educators may be reluctant to adopt digital technologies out of concern for the potential negative impact on education quality and student-teacher relationships. Moreover, the preference for traditional classroom settings among some students is consistent with the findings of Bozkurt, AkgünOzbek, and Zawacki-Richter (2018), who contend that resistance to change among students can be attributed to a lack of exposure to digital technologies or concerns about the efficacy of digital learning platforms in comparison to traditional learning environments. 4.4.2 Theme 2: Financial constraints Under Theme 2: Financial Constraints, the data analysis demonstrates that Victory Educational Centre faces difficulties implementing digital transformation initiatives due to limited financial resources. These limitations have hindered the institution's capacity to invest in cutting-edge technologies, provide adequate training for faculty and students, and maintain a robust digital infrastructure. “We have struggled to allocate sufficient resources for training our staff and students on the use of digital tools, as the costs can be quite high”, according to Participant 7. These results align with the existing literature on financial constraints in the context of digital transformation in educational institutions. For instance, Daniel and Silas (2020) argue that limited financial resources can impede the successful implementation of digital transformation initiatives, as institutions may struggle to invest in the required technologies, training, and infrastructure. 54 In addition, Atmojo and Nugroho's (2019) research suggests that the high costs associated with acquiring and maintaining digital technologies can be a significant barrier for educational institutions, especially those with limited budgets. In addition, the difficulties associated with allocating resources for training and maintaining digital infrastructure are consistent with the findings of Alabbadi (2018), who emphasises the significance of ongoing investment in training and infrastructure to ensure the successful implementation of digital transformation initiatives and the long-term sustainability of digital technologies in educational settings. 4.4.3 Theme 3: Technical difficulties Under Theme 3: Technical Difficulties, the data analysis reveals that the Victory Educational Centre confronts technical challenges in implementing digital transformation initiatives. Unreliable internet connectivity, software and hardware compatibility issues, and the complexity of integrating diverse digital systems are examples of these technical challenges. Participant 8 stated, "Unreliable internet connectivity has been a major challenge for us, as it disrupts online learning sessions and access to digital resources." Participant 11 stated, "Resolving software and hardware compatibility issues can be timeconsuming and aggravating." Participant 12 stated, "Integrating diverse digital systems can be challenging, and we've encountered obstacles in ensuring seamless communication and data exchange across platforms." These findings are consistent with the existing literature on technical challenges in the context of educational institutions' digital transformation. For instance, Sife, Lwoga, and Sanga (2018) argue that unreliable internet connectivity can have a significant negative impact on the efficacy of digital learning initiatives because it disrupts students' and educators' access to resources and communication. In addition, the research of Mohammadi and Bolhari (2019) suggests that software and hardware compatibility issues can hinder the successful implementation of digital transformation initiatives because they can result in increased costs, delays, and user frustration. The difficulties associated with integrating diverse digital systems are consistent with the findings of Jaggars (2020), who emphasises the significance of seamless integration between diverse digital platforms to ensure effective communication, data exchange, and overall user experience. 55 4.4.4 Theme 4: Skills and training gaps The data analysis reveals that Victory Educational Centre confronts challenges during the implementation of digital transformation initiatives due to skills and training gaps among staff and students. These deficiencies include a lack of digital proficiency, insufficient training opportunities, and the need for continuous professional development to keep up with swiftly evolving technologies. Participant 4 stated, "Initially, many of our staff and students lacked the digital literacy skills necessary to utilise the digital tools and platforms we implemented." “Due to financial and time constraints”, participant 6 stated, "we have struggled to provide adequate training opportunities for our staff and students." Existing literature on skills and training disparities in the context of digital transformation in educational institutions is consistent with these findings. Al-Azawei, Parslow, and Lundqvist (2018), for instance, argue that digital literacy is essential for the successful implementation of digital transformation initiatives because it enables staff and students to navigate and utilise digital tools and resources with confidence. Nambiar's (2019) research suggests that providing comprehensive training and professional development opportunities is essential for equipping staff and students with the skills necessary to adapt to digital transformation initiatives. In addition, the challenges associated with ongoing professional development align with the findings of Bocconi, Kampylis, and Punie (2018), who emphasise the significance of ongoing professional development in the digital age, as it ensures that staff and students are equipped with the most recent skills and knowledge to navigate the ever-changing digital landscape. 4.5 Objective 3: Opportunities emerging from the digitisation process at Victory Educational Centre 4.5.1 Theme 3: Expansion of educational offerings The data analysis reveals that Victory Educational Centre has had more opportunity to boost their educational offerings as a result of the digitalisation process. The capacity to provide online courses, reach a larger audience, and deliver customised learning experiences are all part of this development. 56 The third participant said, "The use of digital technologies has allowed us to create and deliver online courses, increasing the accessibility of our educational offerings to a wider range of students." “Digital resources have made it possible for us to offer more individualised learning experiences for our students, allowing us to adapt instructional content to their requirements and preferences,” according to participant 8. These results are consistent with previous research on the benefits of digitalisation in educational institutions. Lopes and Alencar (2018), for instance, make the case that the use of digital technologies can result in the extension of educational options since institutions can create and provide online courses to a larger audience and offer more flexible learning possibilities. Additionally, Demir and Yurdakul's (2018) research suggests that digital platforms can help educational institutions expand their reach beyond conventional geographical boundaries, potentially increasing their impact and drawing in a more diverse student body. This research supports the possibility of reaching learners from different geographic locations. The ability to provide personalised learning experiences is also consistent with research by Eichhorn, Matkin, and Pletcher (2020), who highlight the potential of digital tools to deliver customised learning experiences that are catered to each student's needs and preferences, ultimately enhancing learning outcomes and student satisfaction. 4.5.2 Theme 2: Access to global resources The data analysis reveals that Victory Educational Centre’s digitisation process has facilitated access to a wealth of global resources, including digital libraries, educational content, and collaboration opportunities with international institutions and experts. This is under Theme 2: Access to global resources. The statement made by participant 6 was, "With digital technologies, our students can now access digital libraries and educational resources from around the world, broadening their perspectives and enhancing their learning experience." Participant 8 said, "Through online platforms, we have been able to collaborate with international institutions and experts, which has enriched our curriculum and provided new learning opportunities for our students." 57 The statement made by participant 9 was that "Digital resources have made it easier for our faculty to stay updated on the latest research and best practises in their fields, ultimately benefiting the students they teach." These results are in line with previous research on the prospects for global resource access that result from the digitalisation of educational institutions. For instance, according to Chen, Fan, and Farnsworth (2019), digital technologies may give students and teachers access to a variety of global resources, such as digital libraries, instructional content, and collaboration possibilities, all of which can improve education overall. Additionally, research by Margaryan, Bianco, and Littlejohn (2018) suggests that digital platforms can facilitate global collaboration, allowing educational institutions to utilise resources and expertise from all over the world to improve their curricula and learning experiences. This research supports the possibility of collaboration with international institutions and experts. The findings of Bond, Buntins, and Bedenlier (2020), who highlight the potential of digital tools to provide educators with the most recent information and resources in their fields, are consistent with the fact that being able to access current research and best practises. This will ultimately benefit the students they teach. 4.5.3 Theme 3: Enhancing student employability The data analysis under Theme 3: Improving student employability shows that Victory Educational Centre’s digitisation process has improved student employability by giving them useful digital skills, facilitating networking opportunities, and allowing for more flexibility in learning and skill development. According to participant 5, "By incorporating digital technologies into our curriculum, we equip our students with the digital skills that are highly sought after by employers in today's job market." As stated by participant 9, "Online platforms have provided our students with networking opportunities, connecting them with professionals and potential employers." The fourth participant said that "the flexibility offered by digital learning allows our students to balance their studies with internships and part-time jobs, enabling them to gain practical experience and improve their employability." These results are consistent with prior research on the prospects for improving student employability that result from the digitisation process in educational institutions. For instance, according to Milligan and Littlejohn (2019), developing appropriate digital skills is crucial for 58 students' employability since they are required for success in a variety of sectors and employment vocations. Furthermore, research by Fidalgo-Blanco, Sein-Echaluce, and Garca-Pealvo (2018) suggests that digital platforms can help connect students with professionals and potential employers, enhancing students' access to employment opportunities and professional development. This research supports the possibility of networking opportunities. The advantages of flexible learning for employability are also consistent with the findings of Raffo and Reeves (2020), who highlight the potential of digital learning to let students balance their education with internships and part-time jobs, ultimately giving them valuable practical experience and enhancing their chances of finding employment. 4.5.4 Theme 4: Data-driven decision-making The Victory Educational Centre's digitisation process has enabled data-driven decision-making by enabling the institution to collect, analyse, and use data to improve various aspects of its operations, including curriculum development, resource allocation, and student support services, according to the data analysis under Theme 4: Data-driven decision-making. According to participant 8, "Digital technologies have allowed us to collect and analyse data on student performance, which has informed our curriculum development and helped us identify areas for improvement." When discussing resource allocation, participant 9 said, "By utilising data analytics, we can make more informed decisions, ensuring that our investments have the greatest impact on student success." The statement made by participant 11 was, "With access to real-time data, we can identify students who may need additional support and intervene proactively, ultimately improving student retention and success rates." These results are in line with previous research on the prospects for data-driven decisionmaking that result from digitalisation in educational institutions. Sclater, Peasgood, and Mullan (2018), for instance, make the case that digital technologies can make it possible for educational institutions to gather, analyse, and use data to enhance a variety of operational areas, such as curriculum creation, resource allocation, and student support services. The research of West, Huijser, and Heath (2019), which contends that data analytics can offer insights into student performance, helping institutions identify areas for improvement and 59 make well-informed curriculum design decisions, also supports the potential for data-driven curriculum development. Furthermore, Herodotou et al. (2020) findings that highlight the potential of data analytics to inform resource allocation decisions and enable proactive support for students, ultimately improving retention and success rates, are consistent with the advantages of data-driven resource allocation and student support. 4.6 Objective 4: Practical insights and recommendations for other educational institutions 4.6.1 Theme 1: Importance of leadership and vision The data analysis emphasises the significance of leadership and vision in facilitating the successful implementation of digital transformation initiatives in educational institutions such as Victory Educational Centre. Participant 5 said, "Our leadership has a clear vision for digital transformation, which has helped us align our efforts and successfully navigate the challenges we faced." Participant 9 stated, "The support and guidance of our leaders have been instrumental in driving the adoption of new technologies and fostering a culture of innovation." The significance of leadership and vision in advancing digital transformation initiatives within educational institutions is supported by these findings. Aesaert and Vanderlinde (2018), for instance, highlight the importance of leadership and vision in the successful implementation of digital transformation initiatives, arguing that a clear vision can assist institutions in aligning their efforts and navigating the challenges associated with digital transformation. In addition, the role of leadership in fostering a culture of innovation is supported by the research of Fadel and Lemke (2018), who contend that effective leadership is essential for fostering an environment that is conducive to innovation, which facilitates the successful adoption of new technologies and digital transformation initiatives. Moreover, the findings of Grainger and Stewart (2019) reaffirm the significance of strong leadership in overcoming the obstacles associated with digital transformation, emphasising that a clear vision and supportive leadership are essential for capitalising on the potential benefits of digitisation. 60 4.6.2 Theme 2: Strategic planning and resource allocation Under this theme, the data demonstrated the significance of strategic planning and resource allocation for the successful implementation of digital transformation initiatives in educational institutions such as Victory Educational Centre. Participant 10 stated, "Strategic planning has been crucial for us in prioritising our digital transformation initiatives and ensuring that our resources are allocated effectively." Participant 11 stated, "By carefully aligning our digital transformation goals with our overall institutional objectives, we have been able to maximise the impact of our investments in digital technologies." Participant 12 stated, "Through strategic planning, we have been able to identify and address potential challenges, such as skills gaps and infrastructure requirements that could hinder our digital transformation efforts." The significance of strategic planning and resource allocation in advancing digital transformation initiatives in educational institutions is supported by these findings. For instance, Mertens and Goransson (2019) emphasise the importance of strategic planning for effectively prioritising digital transformation initiatives and allocating resources. In addition, the research of Ducange, Pecori, and Mezzanzanica (2018) supports the significance of aligning digital transformation goals with overall institutional objectives. They argue that such alignment is essential for maximising the impact of investments in digital technologies and ensuring the successful implementation of digital transformation initiatives. 4.6.3 Theme 3: Collaboration and partnership Under Theme 3: Collaboration and Partnership, the data analysis highlights the significance of nurturing collaboration and partnerships for the successful implementation of digital transformation initiatives in educational institutions such as Victory Educational Centre. Participant 8 stated, "Collaborating with other institutions and external partners has enabled us to gain access to valuable resources and expertise, which has greatly supported our digital transformation efforts." "Partnerships with technology providers and industry experts have played a crucial role in keeping us abreast of the most recent technological advancements and best practises," said participant 9. 61 "By collaborating with other educational institutions, we have been able to learn from their experiences and adopt effective strategies to advance our digital transformation initiatives," stated participant 12. The significance of collaboration and partnerships in advancing digital transformation initiatives in educational institutions is supported by these findings. Pappas and Pange (2018), for instance, highlight the critical role that collaboration and partnerships play in gaining access to valuable resources and expertise, which can significantly support digital transformation initiatives. The significance of partnerships with technology providers and industry experts is supported by the research of Dron and Mishra (2019), who contend that such partnerships are necessary for staying abreast of the most recent technological advancements and best practises in digital transformation. In addition, Salmela, Eriksson, and Hamalainen's (2020) findings emphasise the importance of collaborating with other educational institutions, noting that learning from the experiences of others and adopting proven strategies can significantly contribute to the successful implementation of digital transformation initiatives. 4.6.4 Theme 4: Monitoring and evaluation Under Theme 4: Monitoring and evaluation, the data analysis emphasises the significance of consistent monitoring and evaluation for the successful implementation of digital transformation initiatives in educational institutions such as Victory Educational Centre. Participant 7 stated, "Regular monitoring and evaluation have been crucial for us to track the progress of our digital transformation initiatives and make data-driven adjustments as needed." Participant 8 stated, "By evaluating the impact of our digital transformation efforts on key performance indicators, we have been able to identify areas for improvement and make wellinformed decisions about future investments." Participant 10 stated, "Student and staff feedback played a crucial role in our evaluation process, allowing us to refine our digital initiatives and ensure that they meet the needs of our educational community." The significance of monitoring and evaluation in advancing digital transformation initiatives in educational institutions is supported by these findings. Stolterman and Fors (2019), for 62 instance, emphasise the importance of regular monitoring and evaluation for tracking the progress of digital transformation initiatives and making data-driven adjustments as necessary. In addition, the research of Nolte, Kholodilin, and Skorobogatskh (2020) supports the importance of evaluating the impact of digital transformation efforts on key performance indicators. They argue that such evaluations are essential for identifying areas for improvement and making informed decisions regarding future investments in digital technologies. The findings of Otieno and Mwinzi (2018) emphasise the significance of collecting student and staff feedback during the evaluation process, noting that such feedback can assist in refining digital initiatives and ensuring that they meet the requirements of the educational community. 4.7 Conclusion In conclusion, this chapter examined the effects of digitisation on organisational effectiveness at Victory Educational Centre, the challenges faced in implementing digital transformation initiatives, emerging opportunities, and practical recommendations for other educational institutions. The analysis of the data gathered from the semi-structured interviews revealed a number of key themes, which were discussed in light of the existing literature. The findings provide valuable insights into the prospective benefits of digitisation in the education sector, as well as the challenges and opportunities that institutions may face along their digital transformation voyage. In addition, the practical recommendations derived from the case study of Victory Educational Centre serve as a guide for other educational institutions seeking to improve their performance and competitiveness via digital transformation. The study will conclude with a summary of the findings, implications for practise and policy, limitations, and recommendations for future research in the following chapter. 63 CHAPTER 5: SUMMARY OF FINDINGS, CONCLUSIONS & RECOMMENDATIONS 5.1 Summary of Findings The study embarked on a journey to critically evaluate the impact of digitisation on the organisational effectiveness of Victory Educational Centre. The enquiry was directed by several research objectives, and the findings present a narrative of transformation facilitated by digitisation, fostering operational efficiency, promoting innovation, and boosting customer satisfaction. Enhanced operational efficiency emerged as a significant theme from the data collected. Digitisation at Victory Educational Centre streamlined various processes and significantly reduced paperwork, which dramatically increased the overall efficiency in operations. This reduction in manual labour also facilitated swifter communication across various departments, increasing the response time to various internal and external requirements. Participants, both students and staff, acknowledged these improvements, which have changed the face of daily operations at the institution. This transformative impact of digitisation, leading to enhanced operational efficiency, resonates with the first objective of the study. The journey of digitisation at Victory Educational Centre has also been a journey of innovation. The institution witnessed the birth of new teaching methods, development of digital learning materials, and creation of virtual platforms for interaction. Participants recognised the dynamic shift towards these novel methods as a significant contributor to the institution's evolution, marking the fulfilgence of the second research objective. Their accounts, infused with experiences of changes in pedagogical practices and curriculum delivery, confirm the transformative capacity of digitisation, making way for innovation. The study's third objective, to understand the impact on customer satisfaction, was illuminated by the experiences of both students and staff. The implementation of digital technologies resulted in an improved quality of services, including more streamlined academic and administrative procedures, more convenient access to resources, and a more personalised learning experience. These enhancements, powered by digitisation, bolstered the satisfaction levels of students and staff alike. Digitisation also necessitated a cultural shift within the organisation, one that nurtures collaboration, adaptability, and a growth mind-set, thereby further enhancing satisfaction. 64 While digitisation brought about numerous advantages, the study also threw light on the challenges encountered by Victory Educational Centre in its path to digital transformation, thus addressing the second research question. Participants reported instances of resistance to change, particularly among some staff members and students, creating barriers to a smooth transition. Financial constraints were another major challenge, with limited funding posing hurdles to the full extent of digitisation. The transition also surfaced technical difficulties, including infrastructure limitations and system glitches, which were impediments to the seamless implementation of digital tools and platforms. Furthermore, the gaps in digital literacy and the need for continuous training presented significant challenges, demanding strategic planning and resource allocation. Despite these challenges, the digitisation process unveiled numerous opportunities, fulfilling the study's third research question. The shift to digital opened up possibilities for Victory Educational Centre to expand its academic offerings, introducing online and blended learning experiences. Digital technologies also broke geographical barriers by facilitating access to a wealth of global resources, enhancing knowledge sharing and collaboration. Moreover, the process equipped students with relevant digital skills, thus enhancing their employability. The advent of data analytics allowed for evidence-based decision-making, improving strategic planning and resource allocation, thereby redefining the future of the institution. The research objective to derive practical insights for other educational institutions was realised by outlining several key strategies. The pivotal role of leadership and a clear vision, effective planning and resource allocation, building partnerships, and regular monitoring and evaluation emerged as crucial elements for successful digital transformation. The findings of the study provided rich, multi-dimensional insights into the complex process of digitisation in an educational institution. It vividly depicted the transformational journey of Victory Educational Centre and offered valuable lessons for other institutions embarking on a similar path. 5.2 Interpretation of Findings The findings obtained from the study provide a rich, nuanced understanding of the impacts of digitisation on the organisational effectiveness of Victory Educational Centre. When interpreted in relation to the research objectives, these findings help shed light on the complex dynamics and multifaceted implications of digital transformation in an educational institution. The transformational potential of digitisation is shown by the considerable improvement in operational efficiency, which is demonstrated by simpler operations, less paperwork, and 65 increased communication. This is consistent with the larger body of research on digital transformation, which holds that using digital technologies can significantly increase operational effectiveness. Victory Educational Centre has been able to optimise its operations, get rid of waste, and boost production by utilising digital technologies. This interpretation strengthens the connection between digitisation and organisational success, addressing the initial research goal and demonstrating that educational institutions can really become more effective through digital transformation. The second research goal was to determine how digitisation could spur innovation. The findings revealed that digitisation has spurred a wave of innovation at Victory Educational Centre, leading to the development of new teaching methods, learning materials, and digital platforms. These findings are indicative of the disruptive nature of digitisation, which often catalyses new ways of doing things, pushing boundaries and fostering creativity. As such, the findings highlight the transformative power of digitisation, which can enable educational institutions to reinvent their teaching and learning practices, foster innovation, and stay competitive in the rapidly evolving educational landscape. The increase in customer satisfaction, reflected in improved service quality and overall experience for students and staff, offers insightful interpretations related to the third research objective. It seems that the integration of digital technologies has not only improved the functionality of the institution but also significantly enhanced the user experience. The shift towards more streamlined, personalised, and user-friendly services has led to increased satisfaction among the institution's main stakeholders, suggesting that digitisation can indeed enhance customer satisfaction. Moreover, the findings reveal a cultural shift towards collaboration, adaptability, and a growth mind-set, which further enriches the organisational effectiveness. The interpretation of the challenges encountered during the digital transformation journey at Victory Educational Centre underscores the complexity and multifaceted nature of this process. The findings show that resistance to change, financial constraints, technical difficulties, and skills and training gaps can pose significant challenges to the successful implementation of digital transformation initiatives. This interpretation contextualises the digital transformation journey within a broader organisational and social context, resolving the second research question and illuminating the complexities and challenges associated with digital transformation in educational institutions. 66 Further interpretation of the transformative potential of digital technologies is provided by the Victory Educational Centre's examination of opportunities arising from the digitisation process. The findings indicate that digitalisation can facilitate the expansion of educational offerings, provide access to global resources, improve student employability, and enable datadriven decision making. This interpretation is consistent with the larger discourse on digital transformation, which emphasises the ability of digital technologies to disrupt traditional business models, create new opportunities, and propel strategic innovation. The Victory Educational Centre case study provides valuable interpretations that can inform the strategies and practises of other educational institutions. The findings emphasise the significance of leadership and vision, strategic planning and resource allocation, collaboration and partnership, as well as monitoring and evaluation, for achieving a successful digital transformation. These interpretations highlight the need for a holistic, strategic, and contextsensitive approach to digital transformation, addressing the fourth research objective and providing valuable insights for other educational institutions embarking on a similar voyage. 5.3 Implications of the Study The findings of this study have both theoretical and practical implications that can significantly contribute to the existing literature on digital transformation and inform practice within educational institutions. From a theoretical perspective, the study extends our understanding of the impacts of digitisation on organisational effectiveness in educational institutions. Uniquely examining the dynamic interplay between digitisation and organisational efficacy, this research offers rich, nuanced insights that enrich the current conversation on digital transformation. By concentrating on an educational institution enduring digital transformation, this study provides a context-specific understanding of this process, thereby filling a gap in the literature that has been primarily focused on business organisations. Existing theories regarding digital transformation, organisational efficacy, and change management are confirmed and expanded upon by the findings. For example, the finding that digitalisation can improve operational efficiency, promote innovation, and increase customer satisfaction validates and expands the firm's resource-based perspective. It demonstrates that digital resources can become strategic assets that boost an organisation's performance and competitiveness if they are effectively managed and utilised. 67 Significant theoretical implications accompany the observed shift in organisational culture towards collaboration, adaptability, and a growth mind-set. This finding contributes to the ongoing discussion on organisational culture and change management in the era of digitisation by enhancing our comprehension of the cultural adjustments required to navigate digital transformation successfully. From a practical standpoint, the study provides insightful information for educational institutions embarking on a comparable digital transformation voyage. The analysis of the obstacles encountered by Victory Educational Centre in implementing digital transformation initiatives, such as resistance to change, financial constraints, technical difficulties, and skill and training deficits, provides an accurate depiction of the complexities of this process. These findings can aid in the strategic planning and implementation processes of other institutions by enabling them to anticipate and manage prospective challenges. In addition, the investigation of the opportunities presented by the digitisation process can inform the strategic decision-making of educational institutions. The findings imply that digitisation can provide new opportunities for expanding educational offerings, gaining access to global resources, augmenting student employability, and facilitating data-driven decision making. This can motivate educational institutions to capitalise on the transformative potential of digital technologies, thereby fostering strategic innovation and augmenting their performance and competitiveness. In conclusion, the case study of Victory Educational Centre yields insights that can be applied to other educational institutions. The significance of leadership and vision, strategic planning and resource allocation, collaboration and partnership, as well as monitoring and evaluation, highlights the need for a comprehensive, strategic approach to digital transformation. 5.4 Recommendations for Victory Educational Centre Several actionable recommendations can be made for Victory Educational Centre as it continues its digital transformation voyage in light of the findings of this study. The first recommendation relates to overcoming resistance to change, a significant obstacle identified by the study. It is recommended that the Centre develop a comprehensive change management strategy to direct its digital transformation initiatives. To encourage buy-in and support for digital initiatives, this strategy should include a transparent communication plan that explains the benefits of digitisation to all stakeholders, including faculty and students. 68 Regular training and professional development programmes should also be implemented to enhance digital literacy throughout the Centre, thereby reducing fear and cultivating confidence in the use of digital technologies. It is essential to address financial constraints. Consider pursuing additional funding sources to support the Centre's digital transformation initiatives. This may involve government grants, partnerships with technology corporations, or private donor fundraising. In addition, effective budgeting and cost management strategies should be implemented in order to maximise the utilisation of available resources. The investment in digital transformation should be regarded as a long-term strategic investment with the potential to generate substantial returns in operational efficiency, innovation, and customer satisfaction. Regarding encountered technical issues, the Centre should concentrate on enhancing its technological infrastructure. This includes upgrading obsolete systems, ensuring software compatibility, and promptly addressing system errors. To ensure that digital technologies run well, it would be helpful to have a specialised IT support team to help teachers and students with technical concerns. The Centre needs to fund activities that promote lifelong learning in order to reduce inequalities in education and training. This may be achieved by holding frequent training sessions, workshops, and seminars with the purpose of providing students and teachers with foundational digital skills. The Centre might also keep up with the fast pace of technical development if it fostered a culture of constant learning. To take advantage of digitalisation's benefits, the Centre needs a well-thought-out plan to extend its educational offerings. Increasing the number of online and integrated learning opportunities in the curriculum would provide students greater control over their education and likely increase enrolment and satisfaction. Improved resource sharing and cooperation may also result from forming ties with foreign educational institutions and technological enterprises. The Centre needs to include additional digital skills training for students in order to improve their employability. Skills in programming, data analysis, and online advertising are all examples. Students' employability may be increased even further if the Centre partnered with local firms and industries to offer internships and other forms of hands-on experience. The Centre should put money into data analytics tools and skills if it wants to make good use of data-driven decision-making. Hiring data analysts or providing data analytics training to 69 current employees may be necessary. The Centre's effectiveness and competitiveness can be increased by adopting a data-driven strategy for strategic planning and resource allocation. 5.5 Recommendations for Future Research Recognising the complex and evolving nature of the digital transformation process, this study lays the groundwork for further research in numerous directions, adding to the understanding of the impacts of digitisation on organisational effectiveness in the education sector. The impact of digitisation on organisational effectiveness at Victory Educational Centre has been largely positive in this study, including enhanced operational efficiency, fostering innovation, increased customer satisfaction, and changes in organisational culture. However, given the ever-evolving nature of digital technology, continuous study in this field is essential. Future study might benefit from a longitudinal research design to investigate the effects of digitisation on Victory Educational Centre's and other comparable institutions' long-term efficiency. This research has uncovered a number of obstacles that must be overcome in order for digital transformation programmes to be successful. These include people's reluctance to adapt to new ways of doing things, a lack of resources, technological issues, and a lack of training and expertise. More in-depth investigation of these problems, as well as exploration of potential solutions and best practises for addressing them, might inform future studies. Using a comparative study methodology, these studies might look at how other schools have dealt with these issues and find successful tactics and practises that other schools can adopt. Additionally, this research has stressed the advantages of digitisation, such as the enlargement of educational options, the availability of worldwide resources, the enhancement of students' employability, and data-driven decision making. More in-depth study might be conducted into these possibilities in the future, with an emphasis on how educational institutions can make use of them to boost performance and competitiveness. The effectiveness of different online and blended learning models, the effect of global collaboration and resource sharing on learning outcomes, the value of digital skills in boosting students' employability, and the value of data analytics in the strategic planning and decision-making of educational institutions are all areas that could benefit from further study. Fourth, the research primarily focuses on Victory Educational Centre as a target institution because of the unique circumstances under which it operates. However, it could be useful to 70 undertake similar studies at other universities, both in and out of the region. This would lead to a more comprehensive understanding of digitalisation's impacts on organisational effectiveness and, perhaps, the discovery of insights that can be applied to a larger spectrum of instructional settings. The researchers in this study used an interpretivist stance and employed a case study methodology to gather qualitative data. Different research methodologies, techniques, and designs might be used in the future to shed more light on the research problem. The impacts of digitisation on organisational effectiveness might be studied in the future utilising a positivist paradigm and quantitative research technique, in which important linkages and trends are identified through statistical analysis. 5.6 Limitations of the Study While this research provides important insights into how digitalisation has impacted the efficiency of Victory Educational Centre, it is important to note that it, like all others, has limitations. The study's conclusions should be interpreted with caution due to the study's limitations, which include its research design, sample technique, and practical limits. A qualitative approach and an interpretivist paradigm were integrated into the study's design. This approach was selected because it is well-suited to exploring and making sense of the participants' own perspectives and assumptions. Conclusions are very sensitive to the participants' biases, beliefs, and perceptions, as they are based on their viewpoints and experiences. While this is fundamental to the interpretivist approach, it also poses a potential barrier to generalising the results. A case study methodology was used, with Victory Educational Centre as the focus of the study. Although this design was useful for a comprehensive examination and analysis of the effects of digitalisation at the Victory Educational Centre, it limits the generalizability of the results. The identified experiences, obstacles, and opportunities may be unique to Victory Educational Centre and may not be wholly transferable to other educational institutions with distinct contexts, resources, and digitisation strategies. The purposive sampling strategy used in this study is subject to certain limitations. This strategy was chosen to ensure the selection of participants who are directly or indirectly affected by the impacts of digitisation on modern organisational effectiveness at Victory Educational Centre. However, this strategy might have resulted in some degree of selection 71 bias, as the participants were not randomly selected. Furthermore, the sample size of 12 participants might not fully represent the diverse perspectives and experiences of all stakeholders at Victory Educational Centre. The use of semi-structured interviews as the primary data collection method has its limitations. Although this method enabled the collection of rich and in-depth data, it relied heavily on the participants' willingness and ability to articulate their experiences, attitudes, and perceptions. Therefore, some relevant information might not have been captured if participants were reluctant or unable to express their thoughts freely and accurately. There were practical constraints that limited the scope and depth of the study. The study was conducted under time and resource constraints, which might have affected the extent of data collection and analysis. Also, the study was conducted during a period of ongoing digital transformation at Victory Educational Centre, and some impacts of digitisation might not have fully materialised or been recognised at the time of the study. In spite of these limitations, the study has provided valuable insights into the impacts of digitisation on organisational effectiveness at Victory Educational Centre, identifying key challenges and opportunities and offering practical recommendations. The limitations of the study also highlight potential areas for future research, thus contributing to the ongoing discourse on this critical topic. 5.7 Concluding Remarks In conclusion, this study has contributed significantly to our understanding of the intricate process of digitisation in educational institutions, specifically at Victory Educational Centre, and its subsequent impacts on organisational effectiveness. The findings have cast light on the nuanced ways that digital transformation can foster operational efficiency, enhance innovation, and improve customer satisfaction, while also presenting distinct challenges and opportunities. Fundamentally, the transformation brought about by digitisation is not merely technological; it also profoundly influences the organisational culture and socio-technical dynamics within the institution. The study revealed a shift towards a more collaborative, adaptable, and growthoriented culture, driven by the introduction of digital technologies. This supports the idea that effective digital transformation requires a cultural transition that embraces change, encourages innovation, and promotes digital literacy among all stakeholders. 72 The identified obstacles, such as resistance to change, financial constraints, technical difficulties, and deficits in skills and training, highlight the complexity of implementing digital transformation initiatives. They highlight the need for effective change management strategies, solid technical support, ongoing training, and adequate resources to assure the success of digital transformation. In contrast, the opportunities presented by digitisation – the expansion of educational offerings, access to global resources, improvement of student employability, and data-driven decisionmaking – emphasise the potential benefits of digital transformation. They imply that despite the obstacles, digitalisation can provide educational institutions with enormous benefits in terms of increasing service quality, augmenting learning experiences, and bolstering organisational competitiveness. Significant practical implications result from the study's findings for Victory Educational Centre and possibly other similar institutions. Based on the study's findings, the recommendations provide a road map for navigating the digital transformation voyage and maximising its benefits. They emphasise the significance of strong leadership and vision, strategic planning and resource allocation, collaboration and partnership, and regular monitoring and evaluation in achieving digital transformation success. This research reveals a number of promising avenues for future research. Due to the contextspecific nature of the findings, additional research could investigate the effects of digitalisation in various categories of educational institutions or in different geographical or cultural contexts. Moreover, as digitisation is a dynamic and evolving process, longitudinal studies could provide valuable insights into the long-term effects and adaptation and change processes over time. The study also raises significant theoretical issues regarding the relationship between technology and organisational processes, the socio-technical dynamics of digital transformation, and the role of organisational culture in facilitating or impeding digitisation. In the disciplines of organisational studies and technology management, these could be fruitful areas for further research. Despite the study's limitations, the findings make a substantial contribution to our comprehension of the complicated phenomenon of digitalisation in the educational sector. 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GfK Marketing Intelligence Review, 9(1), 18-23. 79 SEMI – STRUCTURED INTERVIEWS SECTION A: DEMOGRAPHIC DETAILS 1. Gender: Male Female Prefer not to say Other: _______________ 2. Age: 20-29 30-39 40-49 50-59 60 and above 3. Position at Victory Educational Centre: Administrator Faculty Support Staff Student Other: _______________ 4. Tenure at Victory Educational Centre (for staff): Less than 1 year 1-5 years 6-10 years 11-15 years 80 16-20 years More than 20 years 5. Current Academic Programme (for students): Undergraduate Graduate Vocational Course Other: _______________ 6. Academic Discipline (for students): Engineering Commerce Education Arts Other: _______________ 7. Highest level of education attained: High School diploma Undergraduate degree Master's degree Doctorate Other: _______________ 8. How would you rate your familiarity with digital technologies? Novice (minimal experience) Intermediate (some experience) Advanced (considerable experience) Expert (extensive experience) 81 9. Have you been directly involved in the digitisation initiatives at Victory Educational Centre? Yes No If yes, in what capacity have you been involved? Planning Implementation Training Use of digital tools/resources Other: _______________ SECTION B: IMPACTS OF DIGITISATION ON ORGANISATIONAL EFFECTIVENESS AT VICTORY EDUCATIONAL CENTRE 10. What is the most significant change in operational efficiency that you have observed since the implementation of digital transformation at Victory Educational Centre? 11. Can you describe a specific instance where digitisation directly led to an innovative outcome or approach at the Centre? 12. How has digitisation directly affected customer (students and parents) satisfaction, and can you provide any concrete examples of this impact? 13. What has been the most noticeable change in the organisational culture of Victory Educational Centre due to the digitisation process? 82 SECTION C: CHALLENGES FACED BY VICTORY EDUCATIONAL CENTRE IN IMPLEMENTING DIGITAL TRANSFORMATION INITIATIVES 14. Can you identify a particular instance where resistance to change became a significant barrier to the implementation of digital transformation? 15. How have financial constraints hindered the digitisation process at Victory Educational Centre, if at all? Can you cite a specific situation? 16. What has been the most challenging technical difficulty encountered during the digital transformation process, and how was it addressed? 17. Can you describe an incident where a lack of skills or training presented a significant challenge to the digitisation process at Victory Educational Centre? SECTION D: OPPORTUNITIES EMERGING FROM THE DIGITISATION PROCESS AT VICTORY EDUCATIONAL CENTRE 18. Can you provide an example of how digitisation has directly led to an expansion in the educational offerings at Victory Educational Centre? 19. How has digitisation enhanced access to global resources, and can you share a specific instance where this was particularly beneficial? 20. Can you describe a scenario where the digitisation process has directly enhanced student employability at Victory Educational Centre? 21. What is the most impactful decision that has been made based on data collected and analysed due to the digitisation process at Victory Educational Centre? SECTION E: PRACTICAL INSIGHTS AND RECOMMENDATIONS FOR OTHER EDUCATIONAL INSTITUTIONS 22. Can you recount a situation where leadership and vision played a critical role in the successful implementation of digital transformation initiatives at Victory Educational Centre? 23. How has strategic planning and resource allocation played a critical role in the digitisation process? Can you describe a specific instance of this? 24. Can you share an example where collaboration or partnership (internal or external) greatly facilitated the digital transformation process at Victory Educational Centre? 25. What specific monitoring and evaluation strategy has proven most effective during the digitisation process at Victory Educational Centre, and why? 83