Internal communication strategy and campaign
Date
20.04.2023
Grade:
Group
1st attempt/resit
1st attempt
Students
Quinten Nobbe 2106181, Jamal Osman 1726447, Floris Dekkers 206578
lecturer
Jos Heumakers
NVD
Conditional Requirements – Group Responsibility
In the table directly below you will find the conditional requirements: If not all boxes are ticked ‘sufficient’, your grade for the report will be replaced with an ‘NVD’ (‘Niet
Voldaan’) on Osiris and will only be released when all conditional requirements are fulfilled.
Item
insufficient
sufficient
explanation
Introduction
x
Missing
Management Summary
x
Missing
APA Referencing
Assessment form internal communication report
x
The situational anayl
Part 1 - Research
Assessment
criterion
Comments (your points for
improvement)
Minimum requirements)
1. Situation
Analysis (30pt)
The situational anaylysis is very short and consists
of just a few lines of text and one statement. The
analysis lacks information on a vision for the
program. The problem statement is very general
and fails to explain the specific context for the ES
program.
The student shows a limited grasp of the
organisational and situational context. The
company’s main problem and an
intercultural challenge have been identified.
Although the intention of the researchers is clear,
some of the terms in the questions remain vague;
this especially true for the term ‘inclusivity’
(subquesiton 1 and 2). Subquestions 3 are two
questions in one.
Most of the research questions are clear and
give direction to the rest of the project.
The explanation of the data is very short and is
missing important information such as research
period, sample size and sample characteristics.
There is a limited description of the used
data and used methods that covers the used
research strategy to a basic extent.
2. Research
questions
(10pt)
3. Data and
methods
(10pt)
Comments (your strong points)
Score
6
30
The research questions show the direction of the
research.
7
10
The explanation of the data does mention what
scales where used in the survey.
2
No information is given on methods.
10
4. Analysis
(30pt)
The reasoning behind the analysis is missing; why
were these specific variables selected from the
dataset?
The data analysis is conducted and
presented properly, but contains some
mistakes or misinterpretations.
The t-test are properly conducted and interpreted.
21
30
2
5. Conclusions
(20pt)
The connection between authority problems and a
food event needs further explanation.
The conclusions are lacking some relevant
information and are mostly tailored to the
specific organisation.
The results from the data analysis are mostly linked
to conclusions in a logical way.
15
20
6. Internal
message
employees
European
Studies
PASS /
(PASS/FAIL)
FAIL
TOTAL SCORE PART 1 (100 max) 51
Part 2 - Campaign
Assessment
criterion
1. Campaign
concept (30pt)
2. Creative
work (20p)
Comments (your points for
improvement)
Minimum requirements
Comments (your strong points)
The campaign concept is mostly clear,
convincing and raises few questions.
Especially for the teacher the link between the
recommendations and the goals is vaguely
explained in the concept part.
Unfortunately no creative concept work
18
The idea is nice and relatively written down
in a convincing way. It would add value if
you visualized the idea in an attractive way.
The campaign is attractive, sparks some
enthusiasm and contains few flaws in its
design.
Score
30
The communication mix is worked out in an
attractive way
12
Where did you implement CTA?
20
14
3
The campaign is sufficiently matched with
the conclusions and only a few links are still
unclear or unconvincing.
3. Match with
conclusions
(20pt)
20
Mostly logical connection conclusion-goalcampaign
4. Match with
target
audience
(20pt)
The role of the staff is not really clear in the
campaign
5. Overall
cohesion and
integration
(10pt)
.
6. Lay-out
The campaign is matched with the target
audience but a few links are still unclear or
unconvincing.
12
20
Most of the different elements of the
campaign support or reinforce each other.
Well thought application of the ADKAR model
8
Communication mix is well explained
10
The document is of a basic quality with
minor mistakes and/or inconsistencies.
14
20
TOTAL SCORE PART 2 (120 max) 78
TOTAL SCORE PART 1 + PART 2 (220 max) 129/6,0
4