UNIVERSITY OF BOHOL City of Tagbilaran College of Liberal Arts SYLLABUS FOR PCOMM (Purposive Communication) for Nursing UB VISION : A premier university transforming lives for a great future. UB MISSION : To provide a holistic education anchored on SCHOLARSHIP, CHARACTER, AND SERVICE. DEPARTMENT VISION : Dynamic leadership in liberal arts and sciences education. DEPARTMENT MISSION : To promote dynamic and holistic leadership anchored on Scholarship, Character, and Service. DEPARTMENT GOALS/OBJECTIVES: The College of Liberal Arts aims to produce graduates who are: 1. 2. 3. 4. 5. 6. 7. competent in their chosen field of specialization; truth-seeking and finely tuned to current trends in their sphere of discipline and the broad areas of human Knowledge; capable of maintaining academic integrity and honesty, intellectual humility, and genuine dialogue with other disciplines; critical, creative, and reflective as proactive agents of socio-cultural transformation; open and independent-minded; values-driven and morally upright; dynamic, responsible, and service-oriented leaders. DEPARTMENT CORE VALUES: FIRST-YEAR SECOND YEAR Critical and sound judgment THIRD YEAR Collaboration and teamwork FOURTH-YEAR Integrity Creativity Dynamism Discipline Leadership Syllabus in PCOMM education Dynamic leadership in liberal arts and sciences 1 CURRICULUM MAP: Assigned Role Assigned Competency Assigned Value Assigned Goal Assigned Co-curricular Activity Assigned Extracurricular Activity Assigned Community Assigned Application Assigned Partner Winning Communicator (2) Demonstrates effective verbal and written communication skills (3) Contributes papers and literary works; Delivers speeches and reports effectively Innovative 1,2,4 Language Festival Organize Language Festival Dialogue with community members; public speaking; event hosting Effectively disseminate information inside and outside the campus; resource PRELIMINARIES: Course Title Course Name Credit Units Total No. of Hours Pre-requisite Subject : I. : : : : None PCOMM Purposive Communication 3 units 54 hours COURSE DESCRIPTION This course enables students to produce relevant oral, written, audio-visual, and web-based output for various purposes. The students develop their communicative competence and enhance their cultural and intercultural awareness through multimodal tasks. This allows them to communicate effectively and appropriately to a multicultural audience locally or globally. It covers the following topics: a critical evaluation of various texts, the power of language, and the impact of images to emphasize the importance of responsibly conveying messages. This course differs from other language courses since the Knowledge, skills, and insights students gain from it may be used in their other academic endeavors, chosen disciplines, and future careers. Syllabus in PCOMM education Dynamic leadership in liberal arts and sciences 2 II. COURSE OUTCOMES Core Values Institutional Goals 1. Development of self-reliant, self-sufficient, and globally competent students equipped with relevant Knowledge and skills; Course Outcomes At the end of the course, the students should be able to: 1. Critique different types of written texts reflecting different cultures (Regional, Asian, Western, etc.), answering the questions: a. b. c. d. e. ● SCHOLARSHIP What is the message? What is the purpose of the message? How do the text and image convey the message? Who is the target audience of the news? What other ways of presenting the message are there? Evaluating statements and pictures of different types of texts reflecting different cultures. 2. Use the right mode/process of communication in the given situation or context. ● communication processes, principles, and ethics 3. Create different written and oral performances for various contexts such as workplace, academic, law, media, science, and technology CHARACTER 2. Achievement of aspirations towards socially acceptable ends: God-fearing, charitable, and morally upright; ● communication for various purposes ● communication aids and strategies using tools of technology 4. Organize a two-hour symposium on local, national, and international concerns, utilizing themselves as resource persons and committee members to achieve societal change. ● Syllabus in PCOMM education communication and globalization Dynamic leadership in liberal arts and sciences 3 Core Values SERVICE Institutional Goals Course Outcomes 3. Empowerment of students to be mindful of the needs of others and render unselfish service to God, country, and fellowmen; and 4. Commitment to the love of the country through exercising rights and duties as responsible citizens. 5. Create a multimodal advocacy campaign (oral, print, audiovisual, web-based) addressing current issues tackled in previous tasks. (e.g., good governance, environmental preservation, poverty reduction, cultural values) ● ● ● III. communication and globalization local and global communication in multicultural settings communication aids and strategies using tools of technology COURSE PLAN Course Outcomes Time Frame and Course Content Communication processes, principles, and ethics 2 4 and 5 Communication and globalization Syllabus in PCOMM education Student Activity The students will discuss the elements of communication utilizing published articles from local newspapers and magazines. The students will role-play situations where honest communication is put into question. It is expected that they will become responsible communicators at the end of the activity. The students will read the essay titled "Flight from Conversation." Assessment Students will write a synthesis of their group discussion and report to the class. Rubrics on the written synthesis Content – 40 Grammar, Usage and Mechanics - 40 Organization - 20 Ratings following the rubrics on roleplaying Message - 40 Performance - 40 Overall Impact - 20 Students will write a reaction paper about the video watched. Resources Texts from newspapers, magazines, journals Chase, R. & Shamo, S. (2013). Elements of Effective Communication, 4th ed. Washington, Utah: Plain and Precious Publishing http://www.nytines.com/2012/04/22opinion/ Sunday/the-flight-fromconversation/html?r=0 Dynamic leadership in liberal arts and sciences 4 Course Outcomes Time Frame and Course Content Local and global communication in multicultural settings 5 1 Varieties and registers of spoken and written language. Evaluating messages and images of different types of texts reflecting different cultures. Student Activity Assessment Resources The students will watch the video "Connected but Alone" or "How Social Media Can Make History" in TED talks. The students will discuss the impact of globalization on communicationbased on the given video and essay. Intellectual Knowledge, thoughts and feelings Importance Additional Information Writing Mechanics The students will search for expressions, signage, and gestures from local and global health communities. Students will list cultural terms with their meanings, contexts, and registers. Magan, R. et al. Purposive Communication in the 21st century. Manila: Mindshapers Co.,Inc., 2018. TED Talks "Pop Culture in the Arab World" http://www.ted.com/talks/shereen_el_feki_p op_culture_in_the_arab_world http://www.really-learnenglish.com/language-register-html Students will write a commentary paper using the following criteria: http://www.kwintessential.co.uk/culturalservices/articles/cultural-sensitivity.html - 20 - 20 - 30 - 30 The students will do an intellectual discussion on cultural appropriateness in communication. The students will do a 7-10-minute creative presentation on the communication cultures of any of the following countries: the Philippines, India, Korea, America, Spain, etc. The students will bring to class clippings of authentic texts about cultural sensitivity from various media (newspapers, journals, social media, emails, etc.) http://www.ted.com./talks/sherry_turkle_alo ne_together http://www.ted.com./talks/clay_shirky_how_ celphones_twitter_facebook__can_make_hi story Content 40 Organization 30 Language 30 The students will form a quadrant to analyze the content of the various texts. Syllabus in PCOMM education Dynamic leadership in liberal arts and sciences 5 Course Outcomes Time Frame and Course Content Student Activity Assessment Communication aids and strategies using tools of technology. The students will watch YouTube videos on how to prepare audio-visual and web-based presentations. Students will create oral, audiovisual, and web-based presentations using tools of technology -theme: promoting cultural values or life's advocacy. The students will do an interactive discussion on their learnings from the previous activity (YouTube watching) 3 Communication for various purposes: 3 a. For work purposes (education, healthcare, law, business and trade, media, science, and technology) b. for academics (Research-based journal or magazine article, etc.) Syllabus in PCOMM education The students will analyze the significant purposes of communication. The students will determine the appropriateness and purpose of the language of a medical practitioner in different workplaces. The students will be tasked to search for a sample of a patient case scenario. They have to analyze the case presented in that particular scenario by looking into the descriptive narration of its content. Resources http://creatingmultimodaltexts.com/ Rubrics for rating the audio-visual presentation: Concept - 20% Content/Organization - 20% Quality - 20% Teamwork - 20% Timeliness - 20% The students will deliver a twominute effective speech on their analysis of a patient case scenario. Rubrics on rating short talk/speech Speaking Quality Nonverbal Content Time 20% 20% 40% 20% Madrunio, M.R. et al. Purposive Communication Using English in Multilingual Context Backer, T., Rogers, E.M., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage Publications. Bell, N.K. (1989). Dynamic leadership in liberal arts and sciences 6 Course Outcomes Time Frame and Course Content Student Activity Assessment Resources The students will orally present in class their analysis IV. COURSE REQUIREMENTS AND RUBRICS A. Requirements: All written and spoken activities Group or individual presentation/performance task Official examination B. Grading System/Components: Written Works (including Quizzes) Official Test/Exam Performance (Projects, Performances, Outputs/Outcomes) Total Syllabus in PCOMM education 15% 50% 35% 100% Dynamic leadership in liberal arts and sciences 7 V. INSTRUCTIONAL RESOURCES Books: Chase, R. & Shamo, S. (2013). Elements of Effective Communication, 4th ed. Washington, Utah: Plain and Precious Publishing. Henson, R.M. ( 2018 ). Purposive Communication. Crafting Messages with Intension. Quezon City; C&E Publishing, Inc. Madrunio, M.R., Martin, I.P. ( 2018 ) Purposive Communication Using English in Multilingual Context. Quezon City; C&E Publishing, Inc. Magan, R. et al. ( 2018 ) Purposive Communication in the 21st century. Manila: Mindshapers Co.,Inc. Padilla M.M., Dagdag, L.A., Roxas, F.R. ( 2018 ). Communicate & Connect! Malabon City; Mutya Publishing House, Inc. Websites: http://creatingmultimodaltexts.com/ http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html http://www.nytines.com/2012/04/22opinion/Sunday/the-flight-from-conversation/html?r= http://www.really-learn-english.com/language-register-html http://www.ted.com./talks/clay_shirky_how_celphones_twitter_facebook__can_make_history http://www.ted.com./talks/sherry_turkle_alone_together Prepared by: Reviewed by: Approved by: Date Approved: MA. EUGENIA ILAGAN, Ph.D. Instructor MRS. IMELDA BOLANIO Instructor RUBRICS: Syllabus in PCOMM education ATTY. MARLUMINA B. TEH Dean, College of Liberal Arts DR. LUMIN T. PAMARAN, Ph.D. Vice President for Academic Affairs _______________ Dynamic leadership in liberal arts and sciences 8 Scoring Rubric for Oral Presentations: Category Organization (15 points) Content (45 points) Presentation (40 points) Score Total Points Scoring Criteria The type of presentation is appropriate for the topic and audience. Information is presented in a logical sequence. The presentation appropriately cites a requisite number of references. The introduction is attention-getting, lays out the problem nicely, and establishes a framework for the rest of the presentation. Technical terms are well-defined in language appropriate for the target audience. The presentation contains accurate information. The material included is relevant to the overall message/purpose. The appropriate amount of material is prepared, and points made reflect well their relative importance. There is an obvious conclusion summarizing the presentation. Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). Speaker uses a clear, audible voice. Delivery is poised, controlled, and smooth. Good language skills and pronunciation are used. Visual aids are well-prepared, informative, effective, and not distracting. The length of the presentation is within the assigned time limits. Information was well communicated. Total Points 5 5 5 5 5 10 10 10 5 5 5 5 5 5 5 10 100 Rubrics on Commentary Paper: Syllabus in PCOMM education Dynamic leadership in liberal arts and sciences 9 Score Sophisticated – 4pts Criteria Depth of analysis Grasp of reading(s) Thesis paragraph The Paper goes beyond the assignment to explore the implications of arguments or evidence in new contexts or particularly thoughtful, insightful, and/or original ways. Highly Competent - 3pts The Paper meets the assignment's parameters but does not exceed them. (and/or…) Fairly Competent - 2pts The Paper does not address some aspects of the assignment. (and/or…) The Paper demonstrates a The Paper demonstrates a good grasp of somewhat shaky grasp of The Paper shows a nuanced grasp anthropological principles anthropological principles. of anthropological principles and but some awkwardness in the ability to apply these principles applying them. with the facility. The Paper accurately, fairly, and The Paper represents the The Paper accurately eloquently represents the authors' author's arguments, represents the authors' arguments, evidence, and evidence and conclusions arguments, evidence, and conclusions. Demonstrates a firm accurately. conclusions, though not understanding of the implications sufficiently clear. of the author's arguments. (and/or…) There are minor inaccuracies. Clearly and eloquently identifies a The thesis paragraph The thesis paragraph demonstrable and nuanced central identifies a demonstrable identifies a demonstrable argument. central argument. central argument, though not clearly stated sufficiently. It provides the reader with a clear It gives the reader a (and/or…) sense of the nature of the reasonably good sense of evidence that will follow. the nature of the evidence Does not guide the reader that will follow. into the body of the Paper. Reveals the organizational structure of the Paper. Syllabus in PCOMM education Not Yet Competent - 1pt The Paper does not address the assignment. (and/or…) Paper is inconsistent with anthropological principles (i.e., it makes or fails to challenge ethnocentric assumptions.) The Paper misrepresents the authors' arguments, evidence, and/or conclusions. The thesis paragraph does not have a discernable central argument (and/or…) The argument is not demonstrable. Dynamic leadership in liberal arts and sciences 10 Sophisticated – 4pts Criteria Guides the reader smoothly and logically into the body of the Paper. Evidence used to support the central point is rich, detailed, and well-chosen. Evidence sections employ appropriate illustrations and/or quotations. Evidence The connection between argument and evidence is clearly and compellingly articulated in all cases. (Where applicable) Important opposing evidence (i.e., evidence that might seem to contradict your argument) is considered and convincingly refuted. Syllabus in PCOMM education Highly Competent - 3pts Fairly Competent - 2pts Evidence used to support the central point is well chosen, though not particularly rich or detailed. The connection between argument and evidence is not clearly articulated in all cases. (and/or…) The connection between argument and evidence is clearly articulated. (Where applicable) Consideration of opposing evidence is cursory, or the evidence is not convincingly refuted. Not Yet Competent - 1pt The evidence used does not support the main argument. (and/or…) (Where applicable) Important opposing evidence is ignored, thereby weakening the central argument. (Where applicable) Some opposing evidence is considered and refuted. Dynamic leadership in liberal arts and sciences 11 Criteria for Grading the Reaction Paper: Content 30pts (Intellectual Knowledge & thoughts, Importance, and Additional Information) Responses 40pts (Feelings and reactions) Mechanics 30pts (Grammar, follows the MLA citation guidelines, diction) Total Syllabus in PCOMM education 100pts Dynamic leadership in liberal arts and sciences 12