UNIVERSITY OF BOHOL
City of Tagbilaran
College of Liberal Arts
SYLLABUS FOR PCOMM (Purposive Communication) for Nursing
UB VISION
:
A premier university transforming lives for a great future.
UB MISSION
:
To provide a holistic education anchored on SCHOLARSHIP, CHARACTER, AND SERVICE.
DEPARTMENT VISION
:
Dynamic leadership in liberal arts and sciences education.
DEPARTMENT MISSION :
To promote dynamic and holistic leadership anchored on Scholarship, Character, and Service.
DEPARTMENT GOALS/OBJECTIVES:
The College of Liberal Arts aims to produce graduates who are:
1.
2.
3.
4.
5.
6.
7.
competent in their chosen field of specialization;
truth-seeking and finely tuned to current trends in their sphere of discipline and the broad areas of human Knowledge;
capable of maintaining academic integrity and honesty, intellectual humility, and genuine dialogue with other disciplines;
critical, creative, and reflective as proactive agents of socio-cultural transformation;
open and independent-minded;
values-driven and morally upright;
dynamic, responsible, and service-oriented leaders.
DEPARTMENT CORE VALUES:
FIRST-YEAR
SECOND YEAR
Critical and sound judgment
THIRD YEAR
Collaboration and teamwork
FOURTH-YEAR
Integrity
Creativity
Dynamism
Discipline
Leadership
Syllabus in PCOMM
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Dynamic leadership in liberal arts and sciences
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CURRICULUM MAP:
Assigned Role
Assigned Competency
Assigned Value
Assigned Goal
Assigned Co-curricular Activity
Assigned Extracurricular Activity
Assigned Community
Assigned Application
Assigned Partner
Winning Communicator
(2) Demonstrates effective verbal and written communication skills
(3) Contributes papers and literary works; Delivers speeches and reports effectively
Innovative
1,2,4
Language Festival
Organize Language Festival
Dialogue with community members; public speaking; event hosting
Effectively disseminate information inside and outside the campus; resource
PRELIMINARIES:
Course Title
Course Name
Credit Units
Total No. of Hours
Pre-requisite Subject :
I.
:
:
:
:
None
PCOMM
Purposive Communication
3 units
54 hours
COURSE DESCRIPTION
This course enables students to produce relevant oral, written, audio-visual, and web-based output for various purposes. The students develop their communicative
competence and enhance their cultural and intercultural awareness through multimodal tasks. This allows them to communicate effectively and appropriately to a
multicultural audience locally or globally. It covers the following topics: a critical evaluation of various texts, the power of language, and the impact of images to emphasize
the importance of responsibly conveying messages. This course differs from other language courses since the Knowledge, skills, and insights students gain from it may be
used in their other academic endeavors, chosen disciplines, and future careers.
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II.
COURSE OUTCOMES
Core Values
Institutional Goals
1. Development of self-reliant, self-sufficient, and
globally competent students equipped with relevant
Knowledge and skills;
Course Outcomes
At the end of the course, the students should be able to:
1. Critique different types of written texts reflecting different cultures
(Regional, Asian, Western, etc.), answering the questions:
a.
b.
c.
d.
e.
●
SCHOLARSHIP
What is the message?
What is the purpose of the message?
How do the text and image convey the message?
Who is the target audience of the news?
What other ways of presenting the message are there?
Evaluating statements and pictures of different types of texts
reflecting different cultures.
2. Use the right mode/process of communication in the given
situation or context.
●
communication processes, principles, and ethics
3. Create different written and oral performances for various
contexts such as workplace, academic, law, media, science, and
technology
CHARACTER
2. Achievement of aspirations towards socially
acceptable ends: God-fearing, charitable, and morally
upright;
● communication for various purposes
● communication aids and strategies using tools of technology
4. Organize a two-hour symposium on local, national, and
international concerns, utilizing themselves as resource persons
and committee members to achieve societal change.
●
Syllabus in PCOMM
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communication and globalization
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Core Values
SERVICE
Institutional Goals
Course Outcomes
3. Empowerment of students to be mindful of the needs
of others and render unselfish service to God,
country, and fellowmen; and
4. Commitment to the love of the country through
exercising rights and duties as responsible citizens.
5. Create a multimodal advocacy campaign (oral, print, audiovisual, web-based) addressing current issues tackled in previous
tasks. (e.g., good governance, environmental preservation,
poverty reduction, cultural values)
●
●
●
III.
communication and globalization
local and global communication in multicultural settings
communication aids and strategies using tools of technology
COURSE PLAN
Course
Outcomes
Time Frame and
Course Content
Communication
processes,
principles, and
ethics
2
4 and 5
Communication and
globalization
Syllabus in PCOMM
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Student Activity
The students will discuss the
elements of communication utilizing
published articles from local
newspapers and magazines.
The students will role-play situations
where honest communication is put
into question. It is expected that they
will become responsible
communicators at the end of the
activity.
The students will read the essay titled
"Flight from Conversation."
Assessment
Students will write a synthesis of
their group discussion and report to
the class.
Rubrics on the written synthesis
Content
– 40
Grammar, Usage
and Mechanics
- 40
Organization
- 20
Ratings following the rubrics on roleplaying
Message
- 40
Performance
- 40
Overall Impact
- 20
Students will write a reaction paper
about the video watched.
Resources
Texts from newspapers, magazines,
journals
Chase, R. & Shamo, S. (2013). Elements of
Effective Communication, 4th ed.
Washington, Utah: Plain and Precious
Publishing
http://www.nytines.com/2012/04/22opinion/
Sunday/the-flight-fromconversation/html?r=0
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Course
Outcomes
Time Frame and
Course Content
Local and global
communication in
multicultural settings
5
1
Varieties and
registers of spoken
and written
language.
Evaluating
messages and
images of different
types of texts
reflecting different
cultures.
Student Activity
Assessment
Resources
The students will watch the video
"Connected but Alone" or "How Social
Media Can Make History" in TED
talks.
The students will discuss the impact
of globalization on communicationbased on the given video and essay.
Intellectual Knowledge,
thoughts and feelings
Importance
Additional Information
Writing Mechanics
The students will search for
expressions, signage, and gestures
from local and global health
communities.
Students will list cultural terms with
their meanings, contexts, and
registers.
Magan, R. et al. Purposive Communication
in the 21st century. Manila: Mindshapers
Co.,Inc., 2018.
TED Talks "Pop Culture in the Arab World"
http://www.ted.com/talks/shereen_el_feki_p
op_culture_in_the_arab_world
http://www.really-learnenglish.com/language-register-html
Students will write a commentary
paper using the following criteria:
http://www.kwintessential.co.uk/culturalservices/articles/cultural-sensitivity.html
- 20
- 20
- 30
- 30
The students will do an intellectual
discussion on cultural appropriateness
in communication.
The students will do a 7-10-minute
creative presentation on the
communication cultures of any of the
following countries: the Philippines,
India, Korea, America, Spain, etc.
The students will bring to class
clippings of authentic texts about
cultural sensitivity from various media
(newspapers, journals, social media,
emails, etc.)
http://www.ted.com./talks/sherry_turkle_alo
ne_together
http://www.ted.com./talks/clay_shirky_how_
celphones_twitter_facebook__can_make_hi
story
Content
40
Organization 30
Language
30
The students will form a quadrant to
analyze the content of the various
texts.
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Course
Outcomes
Time Frame and
Course Content
Student Activity
Assessment
Communication aids
and strategies using
tools of technology.
The students will watch YouTube
videos on how to prepare audio-visual
and web-based presentations.
Students will create oral, audiovisual, and web-based presentations
using tools of technology -theme:
promoting cultural values or life's
advocacy.
The students will do an interactive
discussion on their learnings from the
previous activity (YouTube watching)
3
Communication for
various purposes:
3
a. For work
purposes
(education, healthcare,
law, business
and trade, media,
science, and
technology)
b. for academics
(Research-based journal
or magazine
article, etc.)
Syllabus in PCOMM
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The students will analyze the
significant purposes of
communication. The students will
determine the appropriateness and
purpose of the language of a
medical practitioner in different
workplaces.
The students will be tasked to
search for a sample of a patient
case scenario. They have to
analyze the case presented in that
particular scenario by looking into
the descriptive narration of its
content.
Resources
http://creatingmultimodaltexts.com/
Rubrics for rating the audio-visual
presentation:
Concept
- 20%
Content/Organization - 20%
Quality
- 20%
Teamwork
- 20%
Timeliness
- 20%
The students will deliver a twominute effective speech on their
analysis of a patient case scenario.
Rubrics on rating short talk/speech
Speaking Quality
Nonverbal
Content
Time
20%
20%
40%
20%
Madrunio, M.R. et al. Purposive
Communication Using English in
Multilingual Context
Backer, T., Rogers, E.M., & Sopory, P.
(1992). Designing
health communication campaigns: What
works? Newbury Park, CA: Sage
Publications. Bell, N.K. (1989).
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Course
Outcomes
Time Frame and
Course Content
Student Activity
Assessment
Resources
The students will orally present in
class their analysis
IV.
COURSE REQUIREMENTS AND RUBRICS
A. Requirements:
All written and spoken activities
Group or individual presentation/performance task
Official examination
B. Grading System/Components:
Written Works (including Quizzes)
Official Test/Exam
Performance (Projects, Performances, Outputs/Outcomes)
Total
Syllabus in PCOMM
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15%
50%
35%
100%
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V.
INSTRUCTIONAL RESOURCES
Books:
Chase, R. & Shamo, S. (2013). Elements of Effective Communication, 4th ed. Washington, Utah: Plain and Precious Publishing.
Henson, R.M. ( 2018 ). Purposive Communication. Crafting Messages with Intension. Quezon City; C&E Publishing, Inc.
Madrunio, M.R., Martin, I.P. ( 2018 ) Purposive Communication Using English in Multilingual Context. Quezon City; C&E Publishing,
Inc.
Magan, R. et al. ( 2018 ) Purposive Communication in the 21st century. Manila: Mindshapers Co.,Inc.
Padilla M.M., Dagdag, L.A., Roxas, F.R. ( 2018 ). Communicate & Connect! Malabon City; Mutya Publishing House, Inc.
Websites:
http://creatingmultimodaltexts.com/
http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html
http://www.nytines.com/2012/04/22opinion/Sunday/the-flight-from-conversation/html?r=
http://www.really-learn-english.com/language-register-html
http://www.ted.com./talks/clay_shirky_how_celphones_twitter_facebook__can_make_history
http://www.ted.com./talks/sherry_turkle_alone_together
Prepared by:
Reviewed by:
Approved by:
Date Approved:
MA. EUGENIA ILAGAN, Ph.D.
Instructor
MRS. IMELDA BOLANIO
Instructor
RUBRICS:
Syllabus in PCOMM
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ATTY. MARLUMINA B. TEH
Dean, College of Liberal Arts
DR. LUMIN T. PAMARAN, Ph.D.
Vice President for Academic Affairs
_______________
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Scoring Rubric for Oral Presentations:
Category
Organization
(15 points)
Content
(45 points)
Presentation
(40 points)
Score
Total
Points
Scoring Criteria
The type of presentation is appropriate for the topic and
audience.
Information is presented in a logical sequence.
The presentation appropriately cites a requisite number of references.
The introduction is attention-getting, lays out the problem nicely, and
establishes a framework for the rest of the presentation.
Technical terms are well-defined in language appropriate for
the target audience.
The presentation contains accurate information.
The material included is relevant to the overall message/purpose.
The appropriate amount of material is prepared, and points made
reflect well their relative importance.
There is an obvious conclusion summarizing the presentation.
Speaker maintains good eye contact with the audience and is
appropriately animated (e.g., gestures, moving around, etc.).
Speaker uses a clear, audible voice.
Delivery is poised, controlled, and smooth.
Good language skills and pronunciation are used.
Visual aids are well-prepared, informative, effective, and not
distracting.
The length of the presentation is within the assigned time limits.
Information was well communicated.
Total Points
5
5
5
5
5
10
10
10
5
5
5
5
5
5
5
10
100
Rubrics on Commentary Paper:
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Score
Sophisticated – 4pts
Criteria
Depth of
analysis
Grasp of
reading(s)
Thesis
paragraph
The Paper goes beyond the
assignment to explore the
implications of arguments or
evidence in new contexts or
particularly thoughtful, insightful,
and/or original ways.
Highly Competent - 3pts
The Paper meets the
assignment's parameters
but does not exceed them.
(and/or…)
Fairly Competent - 2pts
The Paper does not address
some aspects of the
assignment.
(and/or…)
The Paper demonstrates a The Paper demonstrates a
good grasp of
somewhat shaky grasp of
The Paper shows a nuanced grasp anthropological principles
anthropological principles.
of anthropological principles and
but some awkwardness in
the ability to apply these principles applying them.
with the facility.
The Paper accurately, fairly, and
The Paper represents the The Paper accurately
eloquently represents the authors' author's arguments,
represents the authors'
arguments, evidence, and
evidence and conclusions arguments, evidence, and
conclusions. Demonstrates a firm
accurately.
conclusions, though not
understanding of the implications
sufficiently clear.
of the author's arguments.
(and/or…)
There are minor inaccuracies.
Clearly and eloquently identifies a
The thesis paragraph
The thesis paragraph
demonstrable and nuanced central identifies a demonstrable
identifies a demonstrable
argument.
central argument.
central argument, though not
clearly stated sufficiently.
It provides the reader with a clear
It gives the reader a
(and/or…)
sense of the nature of the
reasonably good sense of
evidence that will follow.
the nature of the evidence Does not guide the reader
that will follow.
into the body of the Paper.
Reveals the organizational
structure of the Paper.
Syllabus in PCOMM
education
Not Yet Competent - 1pt
The Paper does not address
the assignment.
(and/or…)
Paper is inconsistent with
anthropological principles
(i.e., it makes or fails to
challenge ethnocentric
assumptions.)
The Paper misrepresents the
authors' arguments, evidence,
and/or conclusions.
The thesis paragraph does
not have a discernable central
argument (and/or…)
The argument is not
demonstrable.
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Sophisticated – 4pts
Criteria
Guides the reader smoothly and
logically into the body of the
Paper.
Evidence used to support the
central point is rich, detailed, and
well-chosen.
Evidence sections employ
appropriate illustrations and/or
quotations.
Evidence
The connection between argument
and evidence is clearly and
compellingly articulated in all
cases.
(Where applicable) Important
opposing evidence (i.e., evidence
that might seem to contradict your
argument) is considered and
convincingly refuted.
Syllabus in PCOMM
education
Highly Competent - 3pts
Fairly Competent - 2pts
Evidence used to support
the central point is well
chosen, though not
particularly rich or
detailed.
The connection between
argument and evidence is not
clearly articulated in all cases.
(and/or…)
The connection between
argument and evidence is
clearly articulated.
(Where applicable)
Consideration of opposing
evidence is cursory, or the
evidence is not convincingly
refuted.
Not Yet Competent - 1pt
The evidence used does not
support the main argument.
(and/or…)
(Where applicable) Important
opposing evidence is ignored,
thereby weakening the central
argument.
(Where applicable) Some
opposing evidence is
considered and refuted.
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Criteria for Grading the Reaction Paper:
Content
30pts
(Intellectual Knowledge & thoughts, Importance, and Additional Information)
Responses
40pts
(Feelings and reactions)
Mechanics
30pts
(Grammar, follows the MLA citation guidelines, diction)
Total
Syllabus in PCOMM
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100pts
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