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Psychology of Advertising Adv 319 06835
Fall 2021, Kahlor
Online Asynchronous with Deadlines
Dr. Lee Ann Kahlor (pronounced kay-ler)
Professor, Inclusion and Equity Officer
School of Advertising & Public Relations
512.791.5726 | kahlor@austin.utexas.edu |
(pronouns: she/her/hers)
Kahlor’s office hours are in-person Tues 1-2 in DMC 4.370 and by appointment on ZOOM
Office hours are a great way to talk about course material, ask questions, or just meet. J
Teaching Assistants - See Canvas. TAs are your resource for missing discussion credit points, to talk
about exam grades, etc.
In Fall 2021 this course is entirely online – we will NOT meet in person. This is an asynchronous
course, which means you will proceed through the course using the modules at your own pace. However,
there are deadlines for quizzes and discussion postings and there are scheduled exams:
Exam 1: 10/6, 10 a.m. & 5 p.m.
Exam 2: 11/3, 10 a.m. & 5 p.m.
Exam 3: 12/6, 10 a.m. & 5 p.m.
Optional final: 12/10, 10 a.m. & 5 p.m.
Please refer to the course "pages" for all course information. The pages are listed alphabetically and
cover all information ranging from absences to study guides.
Please note that there are many resources on our Canvas Pages related to mental health, physical health,
COVID-19, and other issues that might come up during our course!
COURSE OBJECTIVES
This course is designed to help students understand the psychology of persuasion and consumer behavior.
It is an overview of key psychological concepts and theories as they relate to marketing, advertising and
public relations. The ultimate goal of this course is to provide an understanding of the psychology behind
advertising and public relations planning, execution, and impacts.
I seek to provide an inclusive and equitable learning environment so that all students feel welcome,
supported and respected. If I deviate from this path, please tell me. If at any time during my course, or
during your time at UT, you feel that you do not belong on this campus or that your identity is not valued,
please reach out to me and I will help remedy the situation.
This course meets the Core Requirement for Social and Behavioral Science (SB 080)
Courses in SB 080 are designed to help understand the methods, approaches, and theories that social
scientists use to understand societies and the relationship of individuals to societies. All courses meet the
following Competencies.
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•
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Understanding of empirical methods, approaches, technologies that social and behavioral scientists
use to investigate the human condition, as well as the resulting data, and to communicate these
understandings effectively.
Examine social institutions and processes across a range of historical periods, social structures, and
cultures.
Analyze the effects of historical and social forces on regional, national, and global communities.
COURSE FLOW
Keep up with readings from the textbook, take quizzes in Canvas on those readings, view lectures
that elaborate on components of the readings (with videos and examples), participate in Canvas
discussion posts, and participate in research through the School of Adv & PR. There are also
scheduled exams on book and lecture content. FOLLOW THE COURSE MODULES IN ORDER.
WATCH THE DUE DATES ON CANVAS.
GRADE BREAKDOWN
Quizzes
Discussion Posts
Peer Comments
Exams
Research Participation
24%
24%
6%
44%
2%
Missed work: Flexibility for School/family/work balance
Juggling responsibilities is hard, especially for students who are self-supporting or must work to help
support family members. As a result, I offer:
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Automatic drop of your 2 lowest (or missing) quiz grades AND 2 discussion posts
Automatic drop of 1 exam – this can be the optional final if you take all 3 of the in-semester
exams. If you miss an in-semester exam, you must take the optional final.
TEXTBOOK
Solomon, Michael R. (2020), Consumer Behavior: Buying, Having and Being (13th edition), New Jersey:
Pearson-Prentice Hall. Note that you will need to take quizzes based on the book starting in the
second week of classes!
Starting in Fall 2021, this book is available through UT’s Longhorn Textbook Access!
https://www.universitycoop.com/longhorn-textbook-access. This program provides the Course Materials
to students in digital format through Canvas on the first day of classes at the lowest available price. It
will be about ~$32. Students would have through the 12th class day to “opt-out” of the materials to
purchase elsewhere. If they are still opted in on the 12th class day, their student account is billed and
they would have through the 18th class day to pay for the materials.
The book is also available as an ebook, rental book, or as a bound hardcover. I cannot guarantee the Value
edition or the Global Edition are identical and it matters since the chapters and their contents map directly
onto our weekly quizzes.
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QUIZZES
Quizzes are due on Mondays at 11:59 p.m.
The first set of quizzes are focused on course policies and online learning.
All other quizzes focus only on the book chapters as noted, and consist of 8 questions each.
Quizzes have due dates.
Quizzes disappear after the deadline and are not available for future studying, so look at results carefully.
If a quiz is accidentally left up and you take it late, it will eventually be changed to a 0.
It is suggested that you complete the readings for the week, take notes and then take the quiz.
I will drop your lowest TWO quiz grades – this includes forgotten quizzes, sick days, travel, emergencies
or technical failures. You have one week from the day a grade is posted to resolve disputes with your
TAs.
DISCUSSION POSTS
Posts are due at 11:59 p.m. on Fridays.
Canvas Discussion Posts are individual weekly discussion posts. These are required each week and they
are aligned with the modules – watch for the deadlines. Just follow the prompt for the discussion.
All comments must be thorough and should show meaningful engagement with a topic. To earn full credit
you must be thoughtful, respectful, reflective and contribute to the overall tenor of the course discussion
thread. You do not get extra points if you exceed this requirement.
COMMENTS ON PEERS’ POSTS
You also must comment on your peers' posts. We recommend doing this each discussion, as it builds
community and helps you to process the course content.
Although we recommend doing it each discussion, you MUST comment on at least two peers' posts by
each of three deadlines in the semester. The deadlines correspond to the exam days.
For example, by the first peer post deadline, you need to have commented on at least two other people’s
posts. This is in addition to your own Discussion Posts which are required in each module. Also follow
the directions for the Peer Comments that is available as a quiz/survey, as this is where you tell us
when/what you commented on.
EXAMS
Three in-session exams are scheduled during the term and dates are listed at the top.
• Exams will cover materials presented in class and from assigned readings.
• Each exam will be multiple choice and cover the 1/3 of the class up to that day.
• A study guide will be provided about one week prior to each exam.
• After the exams are graded and the grades are posted, students will be given ONE WEEK to look
over the exam during office hours. Any concerns about the grading of each test must be resolved
during this one-week period.
• If anyone misses a regularly scheduled examination for any reason, then she/he must take
the optional final exam.
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The only exam make-up option is the cumulative optional exam – this policy applies to anyone who
has missed one of the in-class exams or for anyone who wants to try to improve an existing exam grade.
Optional final is 12/10 10 a.m. or 5 p.m.
If you have taken the three in-class exams, the optional make-up exam grade can replace the lowest inclass examination only if it is higher. Otherwise, it will not be included in the calculation of the final
grade.
The optional/makeup exam will be the same length as other exams and students will receive a study
guide. You will be given the same amount of time to take the exam as for an in-class exam. You may
want to take the optional exam, so schedule travel at your own risk.
RESEARCH STUDY PARTICIPATION REQUIREMENT
You must earn 2 research credits via studies that will become available throughout the semester/session. I
do not honor research points from other departments or schools. I have the deadline listed as the last
week of class, but it may be earlier if researchers do not need additional participants.
Do not take a study more than once (e.g., to meet another class’ requirements) or the credit will be
voided. You will not receive extra credit in this class for participating in more than 2 studies, although
you may have additional research requirements in other classes.
FINAL GRADES
FINAL GRADES are NOT rounded up or down. For example, a B- is inclusive of all scores 80.000
through 83.999%.
Note: I do not respond the
A = 94-100
way you hope when you
A- = 90-93.999
email me at the end of the
B+ = 87-89.999
semester about your need for
B = 84-86.999
an extra .2 point to get a
B- = 80-83.999
certain grade. Cutoffs are
C+ = 77-79.999
listed so you can work from
C = 74-76.999
day 1 to ensure you are not
C- = 70-73.999
on the edge by the end.
D+ = 67-69.999
D = 64-66.999
D- = 60-63.999
LATE WORK
Although this course is asynchronous for lectures, the quizzes and discussion posts do have deadlines to
ensure students will be prepared for each of the exams, which must be taken at designated times on
designated days. We do not accept late submissions.
Course Instructor Survey (CIS)
These are taken in the last week of class. https://utdirect.utexas.edu/ctl/ecis/
Religious Holy Days
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Notify us of your pending absence at least fourteen days prior to the date of a religious holy day,
especially if you must miss class, an exam, assignment, or project.
Cheating, Dishonesty
UNIVERSITY OF TEXAS HONOR CODE
Core values of UT Austin are learning, discovery, freedom, leadership, individual opportunity, and
responsibility. Each member is expected to uphold these values through integrity, honesty, trust, fairness,
and respect toward peers and community.
POLICY ON SCHOLASTIC DISHONESTY
Academic dishonesty is cheating, plagiarism, unauthorized collaboration, falsifying academic records,
and any act designed to avoid participating honestly in the learning process. Scholastic dishonesty
includes, but is not limited to, providing false or misleading information to receive a postponement or an
extension on a test, quiz, or other assignment, and submission of essentially the same written assignment
for two courses without the prior permission of the instructor. These are the course guidelines and you
must adhere to them. Students who violate University rules on scholastic dishonesty are subject to
disciplinary penalties, including the possibility of failure in the course and/or dismissal from the
University. Please read at http://deanofstudents.utexas.edu/sjs/acint_student.php. (Links to an external
site.)
Among the activities that fit with the above policies are: attempting to turn in work after the deadline
without permission, sharing answers during exams or quizzes, and sharing of course materials without my
permission.
Sharing of Course Materials is Prohibited: No materials used in this class, including, but not limited to,
lecture hand-outs, videos, assessments (quizzes, exams, papers, projects, homework assignments), inclass materials, review sheets, and additional problem sets, may be shared online or with anyone outside
of the class unless you have my explicit, written permission. Unauthorized sharing of materials promotes
cheating. It is a violation of the University’s Student Honor Code and an act of academic dishonesty. I am
well aware of the sites used for sharing materials, and any materials found online that are associated with
you, or any suspected unauthorized sharing of materials, will be reported to Student Conduct and
Academic Integrity in the Office of the Dean of Students. These reports can result in sanctions, including
failure in the course.
Class Recordings: Class recordings are reserved only for students in this class for educational purposes
and are protected under FERPA. The recordings should not be shared outside the class in any form.
Violation of this restriction by a student could lead to Student Misconduct proceedings.
Sexual Harassment, gender discrimination, Title IX Reporting
Title IX is a federal law that protects against sex and gender-based discrimination, sexual harassment,
sexual assault, sexual misconduct, dating/domestic violence and stalking at federally funded educational
institutions. UT Austin is committed to fostering a learning and working environment free from
discrimination in all its forms. When sexual misconduct occurs in our community, the university can:
1. Intervene to prevent harmful behavior from continuing or escalating.
2. Provide support and remedies to students and employees who have experienced harm or have become
involved in a Title IX investigation.
3. Investigate and discipline violations of the university’s relevant policies.
Faculty members and certain staff members are considered “Responsible Employees” or “Mandatory
Reporters,” which means that they are required to report violations of Title IX to the Title IX Coordinator.
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I am a Responsible Employee and must report any Title IX related incidents that are disclosed in writing,
discussion, or one-on-one. Before talking with me, or with any faculty or staff member about a Title IX
related incident, be sure to ask whether they are a responsible employee. If you want to speak with
someone for support or remedies without making an official report to the university, email
advocate@austin.utexas.edu For more information about reporting options and resources, visit
titleix.utexas.edu or contact the Title IX Office at titleix@austin.utexas.edu.
Students with Accommodations
The University provides academic accommodations for qualified students with disabilities. Contact
Services for Students with Disabilities at 471-6259 (voice) or 232-2937 (video phone).
Please work with your TA and I to ensure your needs are met. If we are not meeting your needs, please
contact us so that we can do so. We want to help!
Tutoring
Sanger Learning Center provides academic support for all UT Austin students. Each year, we help more
than 20,000 students achieve their academic potential with our free services.
Our main office is located in JES A332 and are open Monday-Friday, 8 a.m.-5 p.m. Tutoring, workshops,
and the Public Speaking Center have extended hours. https://ugs.utexas.edu/slc
Schedule on next page
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Due dates and time listed on Canvas in the modules.
Discussion posts are due Fridays by midnight. Look for them in the modules.
Week
of class
1
2
3
4
5
6
7
Date
Reading
Modules
Ch. 1
Ch. 2
Ch. 3
Ch. 4
Ch. 5
A
B, C
D
E
F
G
8
9
10
11
10/11-10/15
10/18-10/22
10/25-10/29
11/1-11/5
Ch. 6
Ch. 7
Ch. 8, 9
H
I
J, K
12
13
14
15
16
11/8-11/12
11/15-11/19
11/22-11/23
11/29-12/3
12/6
Ch. 10, 11
Ch. 12
Ch. 13
Ch. 14
L, M
N
O
P
8/25-8/27
8/30-9/3
9/7-9/10
9/13-9/17
9/20-9/24
9/27-10/1
10/4-10/8
Optional final 12/10 10 a.m. or 5 p.m.
Quizzes & Exams
Class policies quiz due 11:59 p.m. 9/3
Ch. 2 quiz due 11:59 p.m. 9/7 (Mon. is holiday)
Ch. 3 quiz due 11:59 p.m. 9/13
Ch. 4 quiz due 11:59 p.m. 9/20
Ch. 5 quiz due 11:59 p.m. 9/27
10/6 Exam 1 at 10 a.m. & 5 p.m.; peer posts due
by midnight
Ch. 6 quiz due 11:59 p.m. 10/11
Ch. 7 quiz due 11:59 p.m. 10/18
Ch. 8,9 quizzes due 11:59 p.m. 10/25
11/3 Exam 2 10 a.m. & 5 p.m.; peer posts due
by midnight
Ch. 10,11 quiz due 11:59 p.m. 11/8
Ch. 12 quiz due 11:59 p.m. 11/15
Ch. 13 quiz due 11:59 p.m. 11/22
Ch. 14 quiz due 11:59 p.m. 11/29
12/6 Exam 3 10 a.m. & 5 p.m.; peer posts due
by midnight