Presentation Title
Goal
Increase sales by 10% BY the end of
Q1
Campaign Objective:
Generator awareness and
traffic to the website for all
bouquets
KPI:
Conversion Rate: This is crucial as it directly reflects the
effectiveness of the campaign in driving desired actions on the
website.
Click-Through Rate (CTR): CTR is an essential indicator of
how engaging the ad is and how well it attracts users to click
through to the website.
Cost per Purchase: Evaluating the cost associated with
each purchase provides insights into the campaign's efficiency in
terms of return on investment (ROI).
Creative
Assets
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Objective:
Generate Traffic
Audience:
Campaign
Settings
●
●
●
●
Women
interested in cut flowers
targeting Northern Holland.
aged 24-55
Placement:
Facebook
Duration:
From 6 nov to 15 dec 2023
Budget:
50$ daily
Results
Campaign Result
Campaign Cost
● Total Links Clicked: 40,350
● Total Reach: 2,161,090
● Total Engagements: 3,120,573
● Total Amount Spent: $2,823.90
● Average Cost per Link Click:
$0.07
ROAS:11.44
Revenue
Total Investment
● $32,280.
● Advertising: $2,823.9
● Cost: $12,105
● Total Investment: $14928,9
ROI:1.16
2
Results
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1
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● CPR 1 : 0.08
● CPR 2: 0.48
Conclusion
& Next Steps
Conclusion from A/B Testing:
The A/B testing results indicate that the
audience responds more favorably to the "Calla
& Ivy Fall Promo Free Shipping" ad compared
to the "Calla & Ivy Fall Promotion 10% Off" ad.
This suggests that the value proposition of free
shipping resonates better with the target
audience during the specified campaign
period.
The conclusion is to leverage the success of
the "Free Shipping" ad variant in future
campaigns, maintaining a consistent and
compelling messaging strategy. This insight
reinforces the importance of aligning
promotional offers with customer preferences
and highlights the impact of a single element,
such as ad naming, on campaign
effectiveness.
● Explore Variations
● Collect Additional Insights
● Scale the Successful Ad Variant:
● Revenue and ROI Analysis
● Optimization:
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Thank
You!