Weidmann is thrilled to have the opportunity to write and publish a
children’s holiday book which also delivers a valuable message about
sustainability and the importance of electricity. More important
though, is the opportunity to raise money through book donations
to help children living in poverty.
Our chosen charity is Children International, which helps children
get the health care, education, life skills, training, and confidence
they need to make a positive change in their lives.
Your donations will help sponsor children who have grown up in
poverty, discrimination, and isolation, with limited access to education
and medical services.
Please support vulnerable children to help them stay healthy and gain
the skills they need to change their lives. Scan the QR code or follow
the link to donate.
www.justgiving.com/page/weidmann-fundraiser
Once upon a time in a magical forest there lived a community of trees.
The people from the nearby village and the tree folk had a long, proud
tradition of supplying sustainable products across the world.
I dream of becoming a
cardboard box so I can travel
to faraway places.
I hope to be made
into paper for an
interesting book.
6
I wish to be made into
a wonderful toy.
However, one winter the trees learned a new way they could be transformed
and contribute to a sustainable world. This is the story of how Grandpa Tree
saved the holiday.
7
The winter celebrations were fast approaching, and the village was busy
preparing for the festivities. All of the tree folk and townspeople were
excited about the holiday tree-lighting ceremony.
8
This was an annual tradition where one special tree was chosen to
represent the season and decorated with colorful ornaments, glittering
strings, and lights.
9
The tree family thought their Grandpa would definitely be chosen this year
as he was the oldest and grandest of all the trees. Although Grandpa had gone
away on a journey, he was sure to be back in time for the tree-lighting ceremony.
10
On the day of the celebration, the town square was buzzing with activity and
excitement, except for the littlest tree.
She was waiting for Grandpa to return.
11
No one noticed that in the distance the skies had turned dark and grey. Then
the wind started to blow cold and fast, and heavy snow fell across the village.
The trees hunkered down and the townspeople ran for shelter.
12
When the storm ended, everyone came out to a beautiful snow-covered scene.
But the storm and heavy snow had damaged the electricity network.
There was no power, and Grandpa Tree was still missing.
The decision was made to
continue with the ceremony
and Uncle Tree was chosen as
the special tree to represent
the season.
13
However soon it would be dark.
How could they have the lighting ceremony without electricity?
How could the townspeople keep warm in their houses at the end of the day?
14
In the distance, headlights caught the attention of the gathering crowd.
“Look! There is a vehicle heading towards the village,” cried one of the trees.
“It’s the utility line crew and they have a giant gray box on the back of their truck!”
15
Everyone wondered what was in the truck, but mostly they wondered what
would become of the ceremony.
16
With heavy hearts, the tree folk and the townspeople were about to give up on
the tree-lighting ceremony and go home in the darkness.
17
Then suddenly the lights came on!
18
The gray box was a new electrical transformer. The line crew got it up and
running just in time. Everyone was celebrating!
19
Together the tree folk, the townspeople, and the line crew lit Uncle Tree
to complete the annual ceremony.
20
The little tree shed a tear. I wish Grandpa was here. Then she heard a familiar
voice calling out from the new transformer.
21
It was Grandpa! He was transformed into Transformerboard and he was
inside the transformer – Grandpa had saved the day and would be
lighting up the village for the festive season and for many years to come!
22
And this is the story of how a little village learned to value the importance of
electricity and the power of the mighty sustainable trees, and how the little
trees learned a new important way they could contribute to the world.
Now they all dream of being Transformerboard when they grow up!
23
I dream of being an
insulation component to help
keep the lights on.
I hope to be made
into insulation paper
for baby distribution
transformers.
24
I wish to become
Transformerboard,
just like Grandpa.
The End
Weidmann Electrical Technology
Founded in 1877 in a small Swiss village, Weidmann Electrical Technology
invented Transformerboard in 1937. Transformerboard is a 100% sustainable
product comprised of cellulose fibers and pure water that is combined in a
proprietary process to produce a dense, mechanically strong, electrical grade
material used to insulate the internal components of power and distribution
transformers and associated accessories.
Our cellulose fibers are sourced from FSC-certified sustainable forests,
where trees are grown in far northern hemisphere cold climate locations.
Still today, Weidmann produces Transformerboard in Switzerland along
with other key locations around the globe, supplying the world’s leading
manufacturers of transformers with the material they need to keep the
lights on.
For more information about the Weidmann Group visit:
www.weidmann-group.com
For more information about the The Forest Stewardship Council (FSC)
visit: www.fsc.org
We believe that even the smallest actions can make a big impact on
creating a sustainable world. We’re counting on your creativity and
passion to help shape a better future for our planet.
Can you think of four ways that you can help the planet and write them
down in the following pages?
It may be helping sort recycling at home, saving water by taking a shorter
shower, or switching your bedroom light off every time you leave!
Your ideas matter, and together, we can make a positive change for
the environment. Let’s make our world a greener, cleaner, and happier
place for everyone!
Idea 1
28
Idea 2
29
Idea 3
30
Idea 4
31
Weidmann Holding AG
Neue Jonastrasse 60
8640 Rapperswil
Switzerland
First published 2023
Text copyright © Weidmann Holding AG
Illustration copyright © Weidmann Holding AG
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying, recording, storage in an information retrieval system, or otherwise, without the prior written permission of the publisher. Any
person who does an unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.