Case study
CCCY122
C4
LEADER : Sadeem Awak (2310922)
Wed Alsobhi (2310932)
Lama Alsulaimi (2310750)
Shatha alharbi (2312288)
Dr : Bahiya Aldissi
29 november , 2023
Question 1 :
A : Wells fargo bank has similar allegations regarding the violation of privacy issues. In 2002
the bank started creating fake accounts using the private information of it's own clients. In
september 2016 a scandal revealed that wells fargo created 1.5 million fake accounts and more
than 500,000 credit cards, all under the private information of the bank's clients. later that month
the bank fired 5300 employee for creating these accounts under extreme sales pressure. In the
depth of this scandal the ceo of wells fargo John Stumpf was fired and was compensated 41
million. Again later that month the bank agreed to settle for a fine worth 142 million and was
given to the damaged parties which included millions of costumers. In march 2017, another
scandal revealed that wells fargo creating yet again millions of fake accounts which was later
estimated to be around 3.5 million.
B : Wells fargo bank has similar allegations regarding the violation of privacy issues. In 2002
the bank started creating fake accounts using the private information of it's own clients. In
september 2016 a scandal revealed that wells fargo created 1.5 million fake accounts and more
than 500,000 credit cards, all under the private information of the bank's clients. later that month
the bank fired 5300 employee for creating these accounts under extreme sales pressure. In the
depth of this scandal the ceo of wells fargo John Stumpf was fired and was compensated 41
million. Again later that month the bank agreed to settle for a fine worth 142 million and was
given to the damaged parties which included millions of costumers. In march 2017, another
scandal revealed that wells fargo creating yet again millions of fake accounts which was later
estimated to be around 3.5 million.
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Quistion 2 :
A : In this incident, while Google stated its reasons and purposes for collecting and storing data,
there are many further possible reasons, including the following:
1- Google could utilize the information to come up with additional services to their map, as well
as redevelop their service and enhance the map to have better precision and offer users more
exact data.
2- For commercial objectives, google may take advantage of useful collected material about
users, networks, and devices to market it for a cost.
3- As a tech company, Google will continuously seek improvement, and studying the collected
data can provide them with a further understanding of wireless networks and their usage, which
can lead Google to upgrade wireless communications and technologies.
In my view, I don’t accept that such private information can be viewed by someone and
reachable to many more, and the possible reality that it could be utilized for anonymous and
insupportable destinations by anyone capable.
B: Google can leverage user data for future projects and services by using machine learning
algorithms to analyze trends, interests, and behaviors. This information can be used to create
personalized recommendations, improve search algorithms, and improve targeted advertising. In
addition, data insights can be used to drive the development of new services or features that are
customized to user needs, resulting in a more personalized and effective user experience across
various google services. To maintain user confidence, google must prioritize user privacy and
adhere to ethical data use principles. Google could also explore services such as personalized
content suggestions, more precise location-based services, enhanced virtual assistants with
enhanced contextual awareness, or even novel health and wellness applications by analyzing user
behaviors and patterns. The trick is to responsibly use the data to provide value to users while
still respecting privacy concerns and following ethical principles.
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Question 3 :
The accuracy in these
photos are
concerning. Even
though the photo is
somehow blurry.
You can see
apartments, people
walking down the
street and a verity of
cars.
The quality of this
photo is disturbing,
as it shows the
features of the place
and the features of
the people in the
place almost clearly.
The image shows a
360-degree view of
the area from all
directions. It provides
a street-level
perspective with a
high, clear focus.
This made it possible
for people to locate
the exact location of
their visit.
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this footage provides
a transparent person’s
perspective of what
this popular building
looks like on the
inside so they can
navigate through the
location to
understand it better.
However, due to
street-view having
such detailed pictures
and showing footage
of public spaces, it
can sometimes
expose restricted
information about the
surroundings, which
can cause concerns.
A: Both to be honest. It amazes me how much the technology has improved so much over the
years. Now with street views you can see proper images of the desired location. In case you
wished to see the picture of a certain store but don’t know where exactly it’s located, you can
now easily open the street view and guide yourself through. Looking at the dark side of this
technology and what google has done to their users by violating their privacy rights and using
these images without their permission is not okay at all.
B:
1- The clear license plates in these pictures can be used in someone’s disadvantage. For
example, any person can easily track down the owner of the vehicle and track down their
whereabouts.
2- Because it makes it easy to intrude into the privacy of places. Even public places have
some privacy, such as employee offices, for example, or warehouses, and this feature
makes it very easy to intrude on them and see everything in them almost clearly.
3- It allows for virtual exploration, but privacy concerns may arise as the accuracy of street
views becomes more apparent, which presents challenges and the possibility of data
misuse. Private information is often obtained inadvertently. It is important to find a
balance between technological advancement and ethical considerations.
4- I am against street view publishing revealing personal details in their footage, such as showing
people’s faces and activities, car plate info, close capture of house surroundings, and many more,
especially in places where religion, law, and tradition have different privacy systems than in other
countries, which are valued and essential. Google should respect that and take it into account.
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