When performing Email Marketing configuration, which two items should be provided? (Choose two.) A. lists of bouncebacks, unsubscribes, contacts not in CRM and competitor domains B. list of processing steps after a form is submitted C. list of additional websites to track D. a subscription management option In which three ways can contacts be added to Eloqua? (Choose three.) A. Decision Step B. Form Submit C. Update Rule D. CRM Integration E. Feeder App In what order you put these steps when making a template available in Engage? (Choose the best answer.) 1. Assign the email to the email group that you enabled for sales. 2. Enable the Sales Users security group to have access to the email group. 3. Decide which existing or new email group will be available in Engage. 4. Create a new email. 5. Enable sales users to have access to the email. 6. Select the Make This Email Group Available in Eloqua for Sales check box. A. 2, 5, 1, 3, 4, 6 B. 1, 2, 3, 4, 5, 6 C. 6, 5, 4, 3, 2, 1 D. 3, 6, 2, 4, 1, 5 E. 3, 4, 1, 2, 5, 6 The Eloqua Site ID is used in all tasks below except ________. (Choose the best answer.) A. determining the POD B. setting up form post urls C. setting up Eloqua tracking scripts D. configuring integration urls After integrating an Eloqua form externally on a client’s website, the form is NOT capturing submissions in Eloqua. Which two causes of the issue with form integration? (Choose two.) A. The Eloqua form is active and the code has been integrated on another page on the client’s website. B. “Must contain a valid number of characters” is set and the submitter is entering more characters on the webpage. C. The Eloqua form has a required field but the website is NOT reflecting that this field is required. D. A processing step has been updated on the form and the code has not been updated to reflect this on the client’s website. When adding new custom object records, you upload a CVS file and leave “Uniquely Match on” data card set to (none). What is the expected behavior? (Choose the best answer.) A. It will cause an error alert when you attempt to click “Finish” on the upload. B. It will create possible duplicate custom object records. C. It will cause the custom object records NOT to map upon upload. D. It will have the system default to uniquely matching on email address. Which two statements are true about the relationship between contacts and custom objects records in Eloqua? (Choose two.) A. A custom object record in a custom object can only link to one contact. B. Many contacts can link to the same custom object record in a custom object. C. A contact can link to only one custom object record in a custom object. D. A contact can link to more than one custom object record in a custom object. Which statement is an accurate definition of a secure microsite? (Choose the best answer.) A. A secure microsite is used only when no sensitive data will be transmitted between the browser and the web server. B. A secure microsite uses SSL to encrypt the data that is passed between a visitor’s browser and the web server. C. A secure microsite is only displayed after a contact submits an Eloqua form. D. All secure microsites require visitors to log in before they can view the site’s content. What does it mean when a contact has “No Status” for an email group status? (Choose the best answer.) A. They have neither subscribed nor unsubscribed to that group and will receive emails of that type. B. They were previously subscribed and have now unsubscribed to that group and will receive emails of that type. C. They were previously subscribed and have now unsubscribed to that group and will not receive any emails of that type. D. They have neither subscribed nor unsubscribed to that group and will not receive any emails of that type. Which is NOT possible within Program Builder? (Choose the best answer.) A. Send an email to an email address within a custom object record. B. Concatenate two fields values into a single contact field using the CWM app. C. Assign ownership of a contract randomly through a round robin assignment. D. Add a re-evaluation frequency to a “No” path of every 10 minutes for one week. Which three are required to successfully integrate an externally hosted form into a client’s website? (Choose three.) A. at least one check box field on the form B. form HTML C. tracking script HTML, including required hidden fields D. post URL action E. a list of all processing steps on the Eloqua form An integration updates a custom data object that uniquely maps to contacts within Eloqua using an email address. When net-new contacts are created via the integration, the contact is created with the accurate field values. However, subsequent updates to mapped fields of the custom object records are NOT reflected on the contact. What is the cause of this? (Choose the best answer.) A. You cannot update field values on the contact table from a custom object record. B. The “Save to Contact Table” processing step within record services is NOT enabled. C. The “Update Existing Record or Data Object” processing step within services is NOT enabled. D. The field mapping within the custom object is configured incorrectly. Which action does Strict Mode Tracking enable? (Choose the best answer.) A. It filters out select IP addresses from being tracked within Eloqua. B. It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID. C. It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking. D. It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua. You are configuring a promotional email group for Marketing’s subscriber-based quarterly newsletter called “The Edge”. How should you configure this email group? (Choose the best answer.) Which two will Eloqua accept when uploading an email? (Choose two.) A. Microsoft Word Document B. PDF Document C. Zip File D. Text File E. HTML Which report option will allow you to access a prebuilt report’s prompts and run the report? (Choose the best answer.) A. Properties B. Open C. Schedule D. Edit E. Add to Favorites Which three Segments are possible to build? (Choose three.) A. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1 B. all contacts from an event from three years ago C. all contacts with an invalid email address that are part of the Account for ACME Corporation D. all contacts who registered for an event in the past 90 days E. all contacts that have successfully completed the “Update Contacts” CRM action step in the last day Your client is building a Campaign Canvas and receiving a draft error of “Campaign Contact Re-entry Error”. Why are they receiving this error? (Choose the best answer.) A. Contacts are never allowed to enter the campaign more than once, even if they appear in the segment again. B. The “Allow contracts to enter the campaign more than once” setting and the “Add members regularly until campaign is deactivated” segment option have been selected. C. Contacts are appearing in multiple segment blocks in the segment, and the system has added the contact more than once because they qualified in multiple filters. D. The “Allow contacts to enter the campaign more than once” setting has been selected, but contacts in the segment do not qualify to enter the campaign. Which two CRM integrations now have an App Cloud based integration with Eloqua? (Choose two.) A. Oracle CX Sales B. Salesforce C. Oracle OnDemand D. Siebel OnPremise E. SAP F. Microsoft Dynamics 365 Which two are use cases for using a custom data object? (Choose two.) A. linking custom data objects to visitors B. linking custom data objects to contacts C. linking custom data objects to each other D. linking custom data objects to accounts If a contact’s profile information stays the same and they are NOT active, which Lead Score change could occur? (Choose the best answer.) A. A4 to D4 B. B1 to C3 C. C3 to C4 D. A2 to C1 Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choose three.) A. the contact’s Job Role contact field with the value listed in the Role field of a linked custom object record B. the contract’s Job Role contact field with the value listed within the contact’s Title field C. the contract’s Job Role contact field with the value matched to the Contact’s Title field within a lookup table D. the contact’s Job Role contact field with a static value based on the value within their Title field You are creating a prompted report to be sent on a schedule by an Insight Agent. What type of filter do you need to create? (Choose the best answer.) A. named filter B. inline filter C. prompted filter D. scheduled filter When contact labels are assigned, which contacts can enter a campaign? (Choose the best answer.) A. only contacts assigned to the user who activated the campaign B. contacts assigned to the user who activated the campaign and the Admin security group C. only contacts assigned to the user who created the campaign D. contacts assigned to the user who created the campaign and the Admin Security group Which two are examples of implementation workbooks? (Choose two.) A. Lead Scoring workbook B. Subscription Management workbook C. Security Settings workbook D. Branding and Deliverability workbook E. Current Asset and Campaign workbook Which feature is only available with the Premium Oracle Eloqua Branding and Deliverability package? (Choose the best answer.) A. Branded image and links B. Dedicated IP C. Dkim authentication D. Branded DNS E. Custom IP Routing You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented. Why is it important to upload those contacts using the import purpose of “Unsubscribe”? (Choose the best answer.) A. to ensure the email addresses are in the Unsubscribe table, but not in the Contact table B. to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails C. to ensure the email addresses are added to the Excluded Domains D. to ensure the email addresses are added to the Master Exclude You want to access Profiler using your company’s login credentials. Which URL would you choose? (Choose the best answer.) A. Direct B. XMLogin C. SAML D. SFDC IDP E. Autologin Which statement is true regarding Vanity URLs used on Eloqua landing pages? (Choose the best answer.) A. If you do not use a Vanity URL, the Eloqua landing page will have a draft error. B. A Vanity URL must be unique in order to publish an Eloqua landing page. C. A Vanity URL must be the exact value as the Eloqua landing page asset name. D. A Vanity URL is mandatory in order to publish an Eloqua landing page. You need to ensure that customers receive critical notices related to their purchase. How should this be handled? (Choose the best answer.) A. With an Email Group that is not displayed on the preference center B. With a program that re-subscribes customers who have unsubscribed from emails C. With Contact Level Security applied to those contacts D. With default asset permissions applied to those emails Which two scenarios are use cases for Program Builder? (Choose two.) A. Apply an External Activity to contacts entering the program. B. Send Batch Email to an email address listed within a custom object. C. Send Batch Email to a contact using a previously created Signature Rule. D. Feed contacts into a program based on Lead Score increases. You have activated a new program on the Program Canvas to time stamp the “Most Recent Event Attendance” date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped. What is the cause for this? (Choose the best answer.) A. The Listener was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s). B. The “Allow contacts to enter the program more than once” check box was selected upon activation. C. The Re-evaluation Frequency was not set upon activation and so it defaulted to 1 Day(s). D. The segment was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s). Which data source is NOT possible as a Listener feeder in Program Canvas? (Choose the best answer.) A. pulling contacts into a program from a step in program builder B. pulling contacts into a program only when lead score decreases C. pulling contacts into a program when they respond to a campaign D. pulling contacts into a program when a contact field value changes E. pulling contacts into a program with unsubscribes in the last 24 hours Which two are valid Data Export options? (Choose two.) A. Export only records changed since last run B. Export a compressed zip file C. Export to an Eloqua FTP server D. Export Campaign data Your client wants to send a notification email to the assigned sales representative of the contact submitting the form. Contacts have one of 2,000 possible sales representatives’ names assigned to them within the Salesperson contact field. How do you configure this? (Choose the best answer.) A. Send form submitter to a custom object that has a data services step to direct the newly created record to a Program Canvas to send emails. B. There is no functionality that currently exists in Eloqua to configure this solution, and your client would require custom coding. C. Send form submitter to a Campaign Canvas and send an email using a signature rule, where Salesperson is the key identifier. D. Create a picklist of sales representatives’ email addresses and the corresponding Sales Rep contact field, and use the “Send Notification Email” processing step. Given this segment, which two contacts will be included? (Choose two.) A. A contact in New York who clicked an email one time and submitted a form one time 14 days ago. B. A contact in California who submitted 2 forms 1 week ago. C. A contact in California who submitted a form one time 7 days ago. D. A contact in New York who opened an email 1 week ago. E. A contact in California who clicked an email one time and submitted a form one time 45 days ago. Which three are essential to remember when configuring a basic microsite for a client? (Choose three.) A. Updating the domain’s A record to point to Oracle Eloqua’s IP address is preferred over updating the CNAME record for the domain. B. The Require Authentication check box must be selected to enable landing pages to be published to the microsite. C. Each subdomain created off the client’s main website domain can only be linked to a single microsite within Eloqua. D. If the CNAME record is accessible and updatable, the CNAME record should be set to s[site id].hs.eloqua.com. E. If you use the A record to point the subdomain to Oracle Eloqua’s IP address, you must also add s[site id].hs.eloqua.com under the DNS Query Lookup. Which is NOT a good use case for email groups? (Choose the best answer.) A. limiting the frequency of emails B. supporting different organizations C. managing different content types for email D. enabling Sales with custom Engage templates In which two ways can you create a view within Eloqua to show select contact field and account field values together? (Choose two.) A. Choose “View Account Details’ within the settings of a shared list containing the contacts you chose B. Create a custom contact report within Insight, pulling in attributes from the account table C. Within the “Fields and View” window, you can link a contact view with an account view that will show both field sets when selected. D. Within the “Fields & View” window, you can create a customized view containing both contact and account fields. It is 7:00 PM and you notice you have received numerous error notification emails regarding the Import of Leads into Eloqua between the hours of 3:00 PM and 5:00 PM, no error notifications have been received since 5:00 PM and the integration has been running successfully since 5:00 PM. Which statement is true? (Choose the best answer.) A. The lead Import needs to be manually run for the hours between 3:00 PM and 5:00 PM. B. Disable and enable the Contact import and rerun the Account Import. C. All leads have been imported since the last successful upload. D. Create another Lead import to specifically import those records between 3:00 PM and 5:00 PM. Which scenario would require a custom subscription management page? (Choose the best answer.) A. managing contact-level security B. managing multiple brand identities C. ongoing data cleansing D. enabling sales tools Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign. How would you advise they configure this in the Campaign Canvas? (Choose the best answer.) A. Hold all contracts in a two-week step and then determine which action should occur next with a decision step of “Did contacts open email?”. B. Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas. C. Send all Contacts to the email step and use Scheduling settings to determine when to send the email. D. Add an evaluation period on the decision step of “Did contacts open email?” with an evaluation period of two weeks. Do emails sent by the “Send Submitter an Email” from processing step follow contact subscription preferences? (Choose the best answer.) A. These emails are considered transactional and will send if a contact is unsubscribed or on the Master Exclude list. B. These emails will send depending on the configuration set by the user on the “Send Submitter an Email” processing step. C. These emails follow contact subscription preferences and if a contact is marked as unsubscribe. they will not receive the email. D. These emails are considered transactional and will send if a contact is unsubscribed, but not to those on the Master Exclude list. Which is considered a transactional email? (Choose the best answer.) A. an announcement from the CEO B. an exclusive upgrade for existing customers C. an offer from a partner D. an update to your customer privacy policy Which two features does the Eloqua landing page Design Editor provide for forms? (Choose two.) A. Form fields, picklist values, prepopulation, and validation rules are configured in the Design Editor after adding the form to the Landing page. B. Existing Eloqua forms brought into the responsive editor will be automatically responsive. C. The form’s styling, such as field spacing and background color, can be customized in the Design Editor to match your landing page. D. The Design Editor allows users to configure forms with an upload feature for contacts to upload files when submitting a form. After a Data Import has been created and saved, which two import settings can be modified? (Choose two.) A. Schedule B. Import Name C. Import Purpose D. Priority Source Which three list types are uploaded during Eloqua implementation? (Choose three.) A. Geographic Regions B. Sales Owners C. Master Exclude Domains D. Unsubscribers E. Hard Bouncebacks When creating an email using the Design Editor, which two items are required? (Choose two.) A. Personalized From Line B. Email Tracking C. Email Group D. Preview Text E. Subject Line Based on the criteria in the Segment Step and Campaign Settings below, when will Contacts be triggered to enter this campaign? (Choose the best answer.) A. only when the campaign is first activated, even if they have been in the campaign before B. during the hourly segment evaluation, and if they have NOT been in the campaign before C. during the hourly segment evaluation, even if they have been in the campaign before D. only when the campaign is first activated and they have NOT been in the campaign before When uploading users into Eloqua who will only be used for dynamic signatures, which security group acronym must be used in the Security Group column? (Choose the best answer.) A. DSIG B. SALE C. CADM D. EXEC Which three factors negatively affect an IP address’ sender reputation? (Choose three.) A. high engagement B. inconsistent send volumes C. recycled spam trap D. spam complaints E. lists of active contacts Which two are use cases for using Data Import and Export features? (Choose two.) A. a scheduled import of external data to Contacts or Accounts B. a scheduled export of Custom Object data C. a scheduled export of Activity data D. a scheduled import of external data to a Custom Object What occurs after a campaign reaches its end date? (Choose the best answer.) A. The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date. B. The campaign continues to flow contacts through until it is manually deactivated by a user. C. The campaign becomes read-only, and campaign activity is no longer tracked. D. The campaign becomes read-only, and campaign activity is tracked for another 12 months. What does Oracle Eloqua use to find the optimal time to send emails to each individual contact with the Send Time Optimization feature? (Choose the best answer.) A. historical open data B. average engagement rate C. current click rates D. anticipated open data While using the Contact Washing Machine app for a data normalization project, which action would allow you to combine the value from two separate fields into one? (Choose the best answer.) A. Math B. Replace C. Lookup D. Compose On which domain in an Eloqua email is Domain Key Identified (DKIM) signing performed? (Choose the best answer.) A. User email address B. “Reply-To” email address C. Subsite domain D. “From” email address E. “To” email address Which two frequency options are NOT available in the drop down when creating Agents? (Choose two.) A. Monthly B. Weekly C. Once D. Quarterly E. Bi-Weekly F. Daily G. Never A contact has multiple values populated within the “Interest Area” multiselect field in Eloqua. However, when you go to the contact record, no values are highlighted. Which two are reasons for this? (Choose two.) A. The values populated are lowercase, whereas the values within the picklist are proper case. B. The values are correct but they are delimited with a comma, C. The values are correct but they are delimited with a double colon :: D. The values populated do NOT match the values within the picklist. Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank? (Choose the best answer.) A. update if new value is not blank B. update if new email address C. always update D. update if blank Which two roles are recommended to participate during configuration implementation? (Choose two.) A. Eloqua Sales Users B. Eloqua Marketing Managers C. Eloqua Executive Sponsors D. Eloqua Power Users E. Eloqua Administrators
