PERSUASIVE AUDIENCE ANALYSIS
Weighting: 2.5%
Purpose
An effective audience analysis helps you develop an understanding of how to best tailor your
presentation so that you can be confident you have provided the audience with something of
value, which will, in turn, help you deliver your material more confidently. Essentially,
Thoughtful audience analysis is one of the best habits you can develop as a speaker.
It will help you understand your audience’s perspective and provide maximum value for
them. If done well, your audience analysis will provide insights that will help you focus
your message, select the most effective content and visuals, and tailor your delivery to
suit this particular target audience. Andrew Dlugan, Six Minutes
Instructions
The audience analysis worksheet is to be completed for each of the graded presentations.
There are small differences between the worksheets for each (informative, persuasive, and
team); therefore, be sure you are working with the correct worksheet.
PERSUASIVE AUDIENCE ANALYSIS
Presentation Purpose:
At the end of this presentation, my audience will be more closely aligned with the position that Projects are better than final exams unless they are
open book- individually.
Your job in your persuasive presentation is to move the audience closer to the position you are taking or the presentation. To do so, you are asked to
consider the following important questions and consider how you could use your understanding of the audience to develop your presentation. Be as
specific as possible in both your analysis and in your brainstorming.
Criteria
Why will or should the audience
care about this topic and purpose?
What are the audience’s most
important attitudes, values and
beliefs, as they relate to your
topic?
Analyze your audience
How could you apply this information to develop your
content, style, etc.?
PSYCHOLOGICAL ANALYSIS
The audience I find will be able to relate to
this, as many people that have a test, but
do not have the ability to focus on studying
and potentially encounter a wall where they
encounter a blockage of the information
retained while studying is lost when doing
the exam, it is not a good sign, nor will it
fully grade / mark the student to its full
potential.
The class overall is very smart, passionate,
and outgoing. Which would lead to the
class being a good presenter and being
able to engage with the audience.
Witnessing them during impromptu and
their presentation, everyone seemed to
know their topic, understand it and explain
it in their own way. Representing how they
think and process a lot of things, people
may not seem to be very outgoing, but
grading someone on the way that they
process something and how they think I
PERSUASIVE AUDIENCE ANALYSIS
What do they know about your
topic? What don’t they know?
What do they want to know/need to
know in order for you to achieve
your purpose?
Age? Gender? Culture/Ethnicity?
Socio-economic status?
Do you need to consider or
acknowledge any of these factors in
your presentation to achieve your
purpose? Do any of these help you
to naturally establish ethos?
Is there anything that the audience
has been through in recent days,
weeks, etc. that you should
recognize as impacting their ability
to listen to you or your stance on
the topic and/or that you can
acknowledge in order to get them to
connect with you and/or your topic?
much more valuable than a test that we will
forget in the future.
I am assuming that the topic and been
thought of before, that exams are not a way
to grade students and there should be
other motives, ways, or forms to do so/ the
way that an exam is done and pressure set
upon is intimidating at times, teachers
walking around, on your back or even
switching to lock down browser with a
stopwatch at sight might seem that time is
going by faster. I do not think it is the need
to know, but mainly that grading could be
done more to test the capabilities of others,
on thinking and analyzing situations, rather
than a test that is a result with no rational
towards it. Of course, there are subject that
cannot be done presenting nevertheless
those are justified.
DEMOGRAPHIC & CONTEXTUAL ANALYSIS
Ranges are from 18-40, multicultural
(Indian, Latin, Caucasian, African, Asian),
average class / Mid high class, this does
not affect the topics of presentation as this
is not connected with the demographic of
the class.
For many midterms is a heavy load of work
that can weight on them a lot, and possibly
family issues, money issues. This is a topic
that does not directly affect my persuasive
presentation nevertheless having this in
mind, is always important. Potentially age
is a huge factor because of the way there
PERSUASIVE AUDIENCE ANALYSIS
upbringing was, and adapting to a new
grading system can really be hard at times.
This table has been adapted from Andrew Dlugan. For a complete explanation of the significance of these questions and how you can use these to
develop an audience-centered presentation, refer to his article Audience Analysis: A Guide for Speakers.
PERSUASIVE AUDIENCE ANALYSIS
Criteria
Excellent/Good
Needs Improvement
Incomplete
4-5 Points
2-3 Points
0 -1 Points
Audience analysis meets the following
requirements:

Analysis was submitted on or
before the assignment deadline.

Almost all rows within the table
are completed.

Content shows careful
consideration to who the audience
is (column 2)

Content shows careful
consideration to how an
understanding of who the
audience is could influence the
presentation development and/or
delivery (column 3)
Content
Audience analysis is complete, but
requires more development to
demonstrate a clear understanding of
who the audience is and how this could
or should influence the presentation
development and/or delivery.
Audience analysis was not submitted for
grading or is almost incomplete,
showing minimal analysis.
TOTAL =
/5