Certificate Program In
Product Management
Learn from top Industry Experts, work on Live
Industry Projects & get Interview Opportunities!
About The Program
Product Managers dabble in everything from product design, tech, UI/UX, marketing,
content & project management. They are like mini-CEOs. But do not be fooled by the
title, PMs need not be proficient in coding; while 40.5% of Product Managers work in
software, only 5% know how to code!
A McKinsey report showed that major firms across the globe accelerated tech
adoption by 5 years because of the pandemic. Product Management, which was one
of the most in-demand sectors of the decade, is seeing the demand for PMs far
outstrip the supply.
Thanks to the above stat, a quick web search as of 2023 would show more than
50,000 job openings in Product Management in India on Naukri.com & LinkedIn
alone! A Product Manager draws a salary of approximately INR 17 lakhs in India,
increasing even more with experience, from an entry-level package of INR 10 lakhs
to upwards of even INR 80 lakhs to INR 1 crore for people with more years of
experience.
The Certificate Program in Product Management is designed & crafted by experts to
help you maximise your chances of building your dream career in Product
Management. This program is crafted with live sessions delivered by Product
Management experts who have worked with companies like Booking.com, Flipkart,
SDN India, Citrix, Amazon, etc. along with Live Projects, mock interview and profile
building sessions.
In this exceptionally extensive & well-rounded program, you'll learn all of the
advanced frameworks, tools and techniques that successful product managers use
in their day-to-day lives. From product design, development, design thinking to
product analytics, testing & growth these lectures will be delivered with real-life
examples, case studies and interview preparation.
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Why AltUni?
?
Do you want to be in the top 0.5% and are you
willing to do what it takes?
At AltUni, we bring you the best of both worlds with program’s curricula designed
with inspiration from top B-schools but topped up with
insights from industry experts on what is actually in-demand in real life! We’re in
the business of democratizing access to skills.
30+ Programs | 2000+ AltUni Alumni | Avg. Program Rating - 4.51
| Associated Recruiters & Partners - 60+
Learn Skills From Experts
Personalised Interview Prep
Get Vital Industry Exposure
Learn While You Earn
AltUni Career Services & Discounts, For Lifetime!
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Program Highlights
80+ Hours Of Learning With
Industry Experts Who’ve Worked
With Booking.com, Citrix, Amazon,
Flipkart, Etc.
Our Past Live Project Partners:
QuoDeck, Kuku FM & FableStreet. Get
Industry Exposure With 2+ Live
Projects With Similar Industry Partners
Master In-Demand Tools Like
Mural, Balsamiq, Draw.io, SQL,
Power BI
Learn From Working On Case
Studies, In-Class Exercises, &
Examples
3+ Industry Recognised
Certifications By AltUni & Live
Project Partners
1:1 Mock Interview & Profile
Building Sessions With Expert
Product Managers
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Program Highlights
Recording Access For Revision &
Performance Evaluation
Job Search Assistance - Become
AltUni Alumnus & Get Access To
Exclusive Job Opportunities
Interview Opportunities With
Recruitment Partners
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Program Outcomes
Ace Any Product Management Interview & Get Your Dream Job With
The Guidance Of Expert Product Managers From Booking.com,
Flipkart, Citrix, SDN India, Amazon, Etc.
Our Past Live Project Partners: QuoDeck, Kuku FM & FableStreet.
Get Industry Exposure With 3+ Live Projects With Similar Industry
Partners
Learn Product Management Concepts In-Depth Like Product
Roadmap & Strategy, Testing, Design Thinking, Product Design,
Development, Analytics & Growth, Etc.
Master In-Demand Tools Like Mural, Balsamiq, Draw.io, SQL, Power
BI, Etc. That Successful Product Managers Use Every Day.
Learn By Analyzing Unique Product Management Case Studies
Transform Your Product From Zero To Hero
Get Interview Preparation Tips And Get Additional 1:1 Mock
Interview & Profile Building Sessions
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Program Curriculum
Module 1
Introduction: Fundamentals Of
Product Management
What Is Product Management
Myths Around Product Management
Core Competencies
Product Management Vs Project Management
A Day In The Life Of A PM
> Examples
Module 2
User & Research
User Research Methodologies
Customer Development
Value Proposition Canvas
Buyer & User Personas
> Examples
> 2 Exercises - User Personas & Value Proposition Canvas
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Program Curriculum
Module 3
Design Thinking
Design Thinking Workshop
Ideation
Empathy
> Tool Covered:
> In-Class Exercises
(Recorded Content)
Module 4
Product Vision & Strategy
Getting Business Model Right
Product Differentiation Strategy
Market Sizing & Benchmarking
Frameworks - Porter's 5 Forces, 5Cs, 4Ps, SWOT,
AIDA, 3 Horizon, Jobs To Be Done, First Principle
Thinking
Business Canvas
Identifying KPIs To Align Strategy To Goals
> Examples Of Frameworks
> Exercise On Business Canvas
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Program Curriculum
Module 5
Product Design I
Approach
Problem Construct
High Level - Low Level Design
User Stories
Epics
Customer Journey Maps
PRDs
MVPs
> Case Studies
> Examples
> In-Class Exercises
> Exercise On Wireframing
Project Roll-Out | Live Project 1
Learn & apply the concepts learned via the program
in a Live Project
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Program Curriculum
Module 6
Product Design II / Product
Conceptualization
Prioritization Frameworks
Wireframing
Design Sprints
Prototyping & Sketch
> Tools Covered:
> In-Class Exercises
Module 7
Introduction to Product
Development
Product Development Life Cycle
Technology Development Cycle
Agile vs Scrum
Agile Product Development
Waterfall Model
> Case Studies
> Examples
Project Roll-Out | Live Project 2
Learn & apply the concepts learned via the program
in a Live Project
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Program Curriculum
I
Module 8
Understanding Tech Orientation
Modularity
Web Sequence Diagram
Tech Choices
Tech Implementation (adjusting product construct
to tech choices)
Understanding NFRs, Trade Off Choices
Tech <-> User Metrics
Industry Standard Metrics (Frontend / Backend)
Understanding Tech Architecture
Different Ways To Utilize API's
Introduction To XML & JSON
API Types - SOAP/RESTful, HTTP Requests,
Responses,Codes, API Calls, Payloads, Headers &
Authentication
Documentation Of APIs
Test Driven Development
> Business Use Cases - API For Product Managers & Role Of PMs
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Program Curriculum
Module 9
Product Testing
Usability Testing
Introduction To Hypothesis Testing
Product Testing - A/B Testing
> Examples
Project Roll-Out | Live Project 3
Learn & apply the concepts learned via the program
in a Live Project
Module 10 Product Analytics
Understanding User Needs, Business Goals &
Limitations
Analyse Users, Problems, Advantages, Solutions &
Alternatives
Identifying Metrics Of Product Analysis
Understanding Product KPIs
AARRR, HEART & North Star Metric Frameworks.
Funnel Analysis
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Program Curriculum
Module 11 Product Growth
Growth Principles
Learn To Drive Retention, Engagement & Revenue
Communication & Stakeholder
Module 12
Management
Stakeholder Management:
Understanding Different Types Of Stakeholders
Role Of A Product Manager In Stakeholder Management & Alignment
Working With Engineers
Working With Designers
Working With Executives And Others
Roadmaps:
Product Vision & Strategy
Creating A Product Roadmap
Bonus Recorded Content
SQL For Data Analytics
Power BI For Data Analytics
(8 Hours)
(6 Hours)
> Examples
> Case Studies
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Program Curriculum
Module 13 Getting Into A PM Role
Mock PM Interviews
Types Of PM Interviews
Preparation For Interviews
Module 14 Personal Branding On LinkedIn
Learn how to use LinkedIn to leverage your
personal brand in the live session on “Champions
of LinkedIn”.
Module 15 AltUni Career Services 1
Improve your profile with 1-on-1 CV editing
sessions.
Module 16 AltUni Career Services 2
Module 16: AltUni Career Services 2
Practice your interview strategy with 1-on-1 mock
interviews and tips from industry experts!
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Learning Resources
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Live Lectures, Recorded Sessions, &
Workshops
Industry-Recognized Case Studies
3
Interactive Assignments, Exercises &
Assessments
Interview Preparation
5
2
4
Access To Live Sessions Recordings
For Lifetime
6
Tools Used:
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Learn From Industry Experts
Ellora Nath
Group Product Manager- Booking.com,
ex-Practo
ISB Alum
Siva Prasad
Sr. Product Manager - Amazon,
ex-BCG,
IIM-K & BITS-Pilani Alum
Ewin Davis
ex - Group Product Manager @ Atlassian,
ex- Microsoft,
NIT Karnataka Alum
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Learn From Industry Experts
Dr. Vidya Priya Rao
Chairperson- SDN India,
ex-Wipro, ex-Siemens, ex-Airtel,
TAPMI Alumna
Vikas Jaiswal
Head of Product - Flipkart Health+
ex - BCG, ex - Reliance & ex - Tata Motors
IIM-A Alum
Zaid Merchant
Sr. Product Manager - Citrix,
IIM-K & D.J. Sanghvi Alum
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Learn From Industry Experts
Srivatsa Sanjeevi
Senior Director - Head Of Products - Goibibo,
ex-Group Product Manager - Walmart,
ex - Chief Manager - Samsung Electronics.
Jatin Guglani
Chief Product Officer - Tata AIG Insurance Co. Ltd
University Of Virginia Alum
Monica Jasuja
Product Management Executive | Ambassador
@ Emerging Payments Association Asia |
Ex- Mastercard | Illinois Alum
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Who Should Sign Up?
If you are planning to ace a Product Management interview to get that coveted
job or you belong to any one of the following categories then you should sign up!
Students from Engineering, UI/UX Design, etc. looking to make a career in
Product Management
MBA aspirants and students looking to make a career in Product
Management
Professionals like Product Analysts, Tech Developers, Project Managers &
Program Managers aiming to transition to Product Management
Existing Product Managers who want to augment their skills
Entrepreneurs inclined to learn Product Management.
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Application Process
Step 1:
Take the Career Fitment Test
Kickstart your journey by taking our comprehensive career fitment test. This test
evaluates your product quotient in 5 key areas:
Business Acumen
Product Orientation
Technical Understanding
Collaboration & Communication
Analytical & Decision Making
Step 2:
Receive a Personalized Report
After completing the test, you will receive a detailed report highlighting your performance in each parameter. This report will provide valuable insights into your
strengths and areas for improvement.
Step 3:
Connect with Our Academic Counsellors
Our dedicated academic counsellors will personally reach out to you to discuss
your test results and further explore your potential as a product manager. They
will guide you through the program details and answer any questions you may
have.
Step 4:
Enroll in the Program
Upon receiving your payment, we will provide you with comprehensive program
details, including content, session schedules, and other essential information
prior to the program start.
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Alumni Speak
ABHISHEK MALSHETTE
Simply awesome! Cutting edge info backed up by top-notch content. Ellora you
delivered it in a very captivating way, leaving no question unanswered. Truly
inspirational and hope to learn more from you in such
future programs
DEBRUPA KAR
Prior to this workshop, I felt a lot intimidated by the domain but now after the
classes, I am realizing that I have an affinity towards this domain and would
really love to hone my skills towards the same. Thank you AltUni and Ellora for
helping me navigate my fear in the right direction!
SAI NAGA GIRIDHAR
Overall it was a great course. I had a great experience learning about product
management from scratch. The instructors provided a very good understanding
on how to get into the product field.I would like to thank the AltUni team for this
course.
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Alumni Speak
AYUSHI RAWAT
Being someone who's new to this domain, I can say that my learning curve here
had been great. I loved the love sessions wherein everyone gave their inputs
and discussed on the given topics and also the emphasis on
doubt clearing.
PARVATHY T R
I thoroughly enjoyed the sessions. The group project that we had was the
highlight of the program for me. Nothing cements concepts in one's head like
putting knowledge to practice. Meeting and working with people from all walks
of life and with such diverse experiences opened my mind
up to different perspectives.
SACHIN MISTRY
The program was good to get an understanding about a PM’s work. Some of
the great aspects of this program in CV building sessions and group
assignments help you to interact and work in a team on a PM project and
understand it similar to the real world.
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Program Details
PROGRAM START DATE
18th November 2023
PROGRAM DURATION
3 - 6 Months | 80+ Hours Of
Learning Content
PROGRAM FEE
INR 74,999 + GST
No Cost EMI Options Available
Offers Available For Limited
Time Period
FOR FURTHER DETAILS, CALL US AT:
+91-7353-112-555
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