Philippine Christian University
Graduate School of Business and Management
Sampaloc 1, Dasmariñas City, Cavite
1st Trimester S.Y. 2023
“Amazon, Target, and Walmart eCommerce”
A Reaction Paper presented to
Logistics, Operations and Supply Chain Management
In Partial Fulfillment of the requirements
Under the course Master in Business Administration
Submitted to:
Mrs. Ma. Dolores M. Toledo, MBA
Submitted by:
BAYACAL, JOHN FRANCIS R.
Introduction
E-Commerce
E-commerce, or electronic commerce, is the buying and selling of goods and services
online. It involves a transaction between two parties, usually a business and a
consumer, where the payment and delivery of products or services are conducted
online. E-commerce can take many forms, such as online shopping, digital downloads,
online subscriptions, and online ticketing. It has revolutionized the way people do
business and has become an increasingly popular way to shop due to its convenience
and accessibility.
Amazon, Target, and Walmart are the three largest eCommerce retailers in the United
States. They all offer a wide variety of products, competitive prices, and convenient
delivery options. However, there are some key differences between their eCommerce
platforms.
There are a number of ways that eCommerce businesses can acquire customers of
Amazon, Target, and Walmart. Here are a few ideas:

Offer competitive prices and shipping options. Customers are always looking for
the best deals and the most convenient shopping experience. eCommerce
businesses can attract customers from Amazon, Target, and Walmart by offering
competitive prices and shipping options. For example, an eCommerce business
could offer free shipping on all orders, or it could offer faster shipping options
than its competitors.

Provide a unique shopping experience. eCommerce businesses can differentiate
themselves from Amazon, Target, and Walmart by providing a unique shopping
experience. For example, an eCommerce business could specialize in a niche
product or market, or it could offer personalized recommendations to customers.

Use targeted marketing campaigns. eCommerce businesses can use targeted
marketing campaigns to reach potential customers who are already shopping on
Amazon, Target, and Walmart. For example, an eCommerce business could run
ads on social media or Google targeting people who have searched for specific
keywords related to the products it sells.

Partner with other businesses. eCommerce businesses can partner with other
businesses to cross-promote their products and services. For example, an
eCommerce business could partner with a fashion blogger to promote its clothing
products.
Amazon
Amazon is the largest eCommerce retailer in the world, with a market share of over 40%
in the United States. It offers a vast selection of products, including electronics,
appliances, clothing, home goods, and groceries. Amazon is known for its fast shipping,
convenient return policy, and competitive prices.
Prime members, who pay a monthly or annual subscription fee, get access to a number
of additional benefits, including free two-day shipping on most items, access to Prime
Video and Prime Music, and exclusive deals.
Target
Target is a popular eCommerce retailer for a variety of reasons. It offers a wide
selection of products, including groceries, clothing, home goods, and electronics. Target
is known for its stylish and affordable merchandise, as well as its convenient buy online,
pick up in store (BOPIS) option.
Target also offers a variety of shipping options, including free shipping on orders over
$35.
Walmart
Walmart is the largest brick-and-mortar retailer in the United States, and it has a
growing eCommerce presence. Walmart offers a wide selection of products, including
groceries, clothing, home goods, and electronics. Walmart is known for its low prices
and convenient locations.
Walmart offers a variety of shipping options, including free shipping on orders over $35.
Walmart also offers a variety of pickup options, such as BOPIS and curbside pickup.
Logistics and Supply Chain
Amazon
Amazon has one of the most sophisticated logistics and supply chain management
systems in the world. The company's logistics network includes over 200 fulfillment
centers around the globe, as well as its own fleet of trucks and airplanes. Amazon also
has a network of partners that help it deliver products to customers.
Amazon's logistics and supply chain management system is designed to be fast,
efficient, and cost-effective. The company uses a variety of technologies to optimize its
supply chain, including artificial intelligence, machine learning, and robotics.
Target
Target's logistics and supply chain management system is focused on omnichannel
fulfillment. The company uses its stores as fulfillment centers for a significant portion of
its online orders. This allows Target to offer customers a variety of convenient delivery
options, such as same-day delivery and buy online, pick up in store (BOPIS).
Target also has a network of distribution centers that support its omnichannel fulfillment
strategy. The company's distribution centers are equipped with state-of-the-art
technology, such as automated storage and retrieval systems (AS/RS).
Walmart
Walmart's logistics and supply chain management system is designed to support its
large-scale retail operations. The company has a network of over 11,500 stores
worldwide, as well as a network of distribution centers.
Walmart's logistics and supply chain management system is focused on efficiency and
cost-effectiveness. The company uses a variety of technologies to optimize its supply
chain, such as transportation management systems (TMS) and warehouse
management systems (WMS).
Key differences between Amazon, Target, and Walmart's logistics and supply chain
management systems

Amazon has a more global approach to logistics and supply chain management
than Target or Walmart. Amazon has fulfillment centers in over 200 countries and
territories, while Target and Walmart primarily operate in the United States.

Target uses its stores as fulfillment centers for a significant portion of its online
orders, while Amazon and Walmart do not. This allows Target to offer customers
a variety of convenient delivery options, such as same-day delivery and BOPIS.

Walmart's logistics and supply chain management system is more focused on
efficiency and cost-effectiveness than Amazon's or Target's. Walmart has a large
network of distribution centers that support its large-scale retail operations.
Conclusion
Amazon, Target, and Walmart all have highly sophisticated logistics and supply chain
management systems. Each company's system is tailored to its specific business needs
and goals. Amazon's system is focused on global reach and speed, Target's system is
focused on omnichannel fulfillment, and Walmart's system is focused on efficiency and
cost-effectiveness.