Sure. Here is an overview of the online grocery shopping market in India:
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The market value of online grocery across India was over 669 billion Indian
rupees in 2023. This is expected to reach 1,170 billion Indian rupees by 2024.
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The target audience for online grocery shopping in India is quite diverse. It
includes busy parents who don't have time to go to the store, seniors who
may find it difficult to get around, and millennials who are comfortable with
buying things online.
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The determinant attributes of online grocery shopping in India are
convenience, security, trust, service support, flexible transactions,
personalized attention, and price promotions.
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Some of the challenges to the growth of online grocery shopping in India
include: lack of awareness, lack of trust, poor delivery infrastructure.
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Despite these challenges, the online grocery shopping market in India is
expected to continue to grow rapidly in the coming years. The factors driving
this growth include: increasing internet penetration and smartphone usage in
India, growing disposable income of Indians, changing lifestyles of Indians,
increasing availability of online grocery stores and delivery options.
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The major players in India's online grocery shopping market include:
BigBasket, Grofers, Amazon Pantry, Flipkart Supermart, JioMart.
Groceries are a need in everyone's life. People can go without good clothes and technical difficulties,
but they cannot go a day without decent nourishment, therefore the grocery market has always been
steady or rising.
Until around a decade ago, a local kirana store (mom and pop shop) or a hyper-local
market/supermarket met daily groceries requirements. However, with the advancement of
technology and urbanisation, some start-ups are creating online grocery stores to meet consumer
demand for groceries while also providing the convenience of home delivery and relief from long
billing lines. Currently, the majority of online food stores are concentrated in Metro.
and Tier-I cities, but as incomes and urbanisation rise, they are also gradually expanding to Tier 2
cities.
Online shopping for food has turned into a typical and vital part of our life. Shopping for food is one of the
exceptional kinds of buying that needn't bother with any preparing of time. Shopping for food has become
easier in recent years due to internet shopping platforms. Lately, web purchasing has collected a great deal
of certainty, which is the reason food shopping through web-based stages has filled in ubiquity. The year
2020 changed the entire web buying medium, drawing in clients who had recently been reluctant to
purchase on the web Ayedee & Kumar (2020).
Basic foods have regularly been bought in stores, where clients can contact and actually look at things
preceding buy, as well as administer the shipment of touchy items. E-grocery shopping has grown very fast
in India and thud has increased the profitability of the business. Most clients have one or two misgivings
about getting transitory things, for example, fish over the web since the help's dependability and
responsibility are called into uncertainty. E-basic food item shops can lay out brand value, which will
prompt recurrent business and market entrance in this industry. The fundamental benefit of looking for
everyday food items online is its comfort. Whenever we buy on the web, we can undoubtedly search for
and secure the things we really want without having to walk around those extensive passageways
genuinely Bapat et al. (2021a).
Buyers have made web buying a need in their regular routines Bapat et al. (2021b).
Consumers have become more open to mechanical advancement in the business area, bringing about an
expansion in the recurrence of online buys. Everyday food products sell regardless of the state of the
economy Karthik et al. (2021). Toothpaste, cleaner, veggies, and nourishment are all necessities. Because of
the fast pace of city life, as well as time and geographical constraints, customers prefer to purchase online.
The variety of options available, the ease with which payments may be made, as well as unique offers and
constraints, are all important aspects of online buying. Many elements make a section as significant
impacts, like doorstep conveyance and comfort. Regular food items are bought at different times in light of
the customer's need and convenience Dange et al. (2021).
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Online grocery shopping has become more popular in recent years due
to the convenience and time savings it offers. Online grocery stores are
gaining popularity due to technology and urbanisation, offering
convenience, home delivery, and relief from long lines.
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The delivery infrastructure in India is still developing, but it is improving
rapidly. This is making it easier for online grocery stores to offer sameday or next-day delivery.

The market value of online grocery across India was over 669 billion
Indian rupees in 2023. This is expected to reach 1,170 billion Indian
rupees by 2024.

The Indian online grocery shopping market is expected to grow
significantly due to rising internet penetration, increasing disposable
income, changing lifestyles, increasing online grocery businesses, and
increasing convenience.

The major players in India's online grocery shopping market include:
BigBasket, Grofers, Amazon Pantry, Flipkart Supermart, JioMart.
Sure, here is the industry overview of retail and grocery business in India in points:

The Indian retail market is the fifth largest in the world and is expected to grow
to $1 trillion by 2020.

The organized retail sector is growing rapidly, but still accounts for only about
8-10% of the total market.

The major growth drivers for the organized retail sector are increasing income
levels, growing nuclear families, and urbanization.
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The online retail sector is also growing rapidly and is expected to reach $4550 billion by 2020.

The major growth drivers for the online retail sector are increasing internet
penetration and smartphone adoption.

The grocery sector is the largest segment of the retail market and is expected
to grow to $1 trillion by 2020.

The major growth drivers for the grocery sector are increasing demand for
convenience, better prices, and wider variety.
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The Indian retail market is the fifth-largest in the world, with a projected value of
$883 billion in 2022, demonstrating its size and potential.
Despite significant growth, organised retail still accounts for only around 10% of the
total market, showing room for additional expansion.
Driven by rising internet penetration and smartphone use, the online retail sector is
estimated to reach $100 billion by 2025.
The grocery sector is the largest component of the retail market and is expected to
reach $600 billion by 2025, showing the importance of food retail in India.
While online grocery shopping is still in its early stages in India, it is fast expanding.
The online grocery industry value surpassed 669 billion Indian rupees in 2023 and is
predicted to reach 1,170 billion Indian rupees by 2024.
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