5.4 Presentation: Sales
Simulation
Srujan Deep Yalamaddi
Inform System Infrastructure
February 5, 2023
Introduction

Business analytics is examined as the process of transforming data into
insights to improve company decisions.

Business analytics is used to improve operational efficiency through their
daily activities (Lee et al., 2020).

It also assists business organizations to understand customers more
precisely.

This presentation will explain the reasons for company to implement
business analytics.

It select three departments that would benefit from business intelligence.

It also explains how artificial intelligence can be used to enhance
decision-making in the business organization.
Amazon
 Amazon
is an American multinational technology
company that focuses on e-commerce, cloudcomputing and online advertising.
 It
was founded on July 5,1994 and is headquartered in
Bellevue, WA.
 Business
analytics helps Amazon to track orders and
create reports based on business requirements.
Reasons for Implementing
Business Analytics

Enhance Customer Experience: Due to variety of options
available, customers are spoiled for choice. To ensure businesses
can retain their customer base, they turn to analytics. For
instance, Amazon can analyze a customer interaction on their
website and past purchasing habits.

Reduce Employees Turnover: Every year, companies are
required to bear an extensive cost due to employee onboarding
and attrition. HR professionals use analytics tools to examine the
likelihood of an employee aligning with business culture.

Cut Manufacturing Cost: Business analytics helps companies
in reducing manufacturing cost and making most of investment.
Reasons for Implementing
Business Analytics

Better product management: When it comes to retain
companies, they have thousands of products to offer.
Companies can use data to target the right product at the
right time, which has positive impact on sales (Mikalef et al.,
2019).

Identify Frauds: Amazon can begin using analytics to
reduce fraud. The company can identify potentially fraudulent
purchases based on the analysis of customers previous
transactions.
Departments that would benefit
from Business Intelligence

Sales Department: Increased order fulfillment, lower
inventory cost, and higher profits.

Operation Department: Make informed decisions,
drive performance and revenues.

Data Analytics Department: BI provides real-time
data and makes it easier for companies to track the
key performance indicators.
Benefits of BI to the Sales
Department

Business analytics helps Amazon to provide better customer
service. With actionable intelligence from BI software, sales
team may walk into customer meetings to respond to
questions and discuss potential opportunities for cost savings
(Nam et al., 2019).

Business analytics helps sales department to keep pace with
the market competitors and drive sales.
Benefits of BI to the Operations
Department
 Business
analytics enable companies to convert data
into valuable insights to foster accurate decisionmaking.
 It
helps Amazon to organize data so that it can be
easily accessed and analyzed.
 It
helps company to score new market opportunities,
identify market trends and improve customer
satisfaction.
Benefits of BI to Data Analytics
Department
 Business
analytics enables Amazon to optimize
business processes through streamlining operations.
 It
improves employees satisfaction, increase
organizational efficiency and support data-based
decisions.
How Artificial Intelligence Enhances
Decision-Making

Artificial intelligence helps company leaders and managers to prioritize and
make the right decision in each phase from planning to implementation.

Artificial intelligence helps Amazon in boosting sales and marketing
campaigns. Decision-making applications in artificial intelligence such as
Natural Learning Process allows company to understand how customers
interact with different brands (Zwakman et al., 2021).
How Artificial Intelligence
Enhances Decision-Making
 Artificial
intelligence tools like algorithms with machine
learning and chatbots offer better understanding of
the customer expectations and satisfaction.
 It
allows Amazon to make quick decisions to take
immediate decisions through quick analysis of large
datasets (Zwakman et al., 2021).
 AI
enhances automation while reducing humanintensive labor and tedious tasks.
Conclusion
 Conclusively,
business analytics helps sales
department, operations and data-analytics
department.
 Business
analytics improves employees satisfaction,
increase organizational efficiency and support databased decisions.
 Artificial
intelligence techniques helps Amazon to
support real-time decisions and update gathering or
forecasting of market trends.
References

Lee, M., Cai, Y., DeFranco, A., & Lee, J. (2020). Exploring influential
factors affecting guest satisfaction: Big data and business analytics in
consumer- generated reviews. Journal of Hospitality and Tourism
Technology, 11(1), 137- 153.

Mikalef, P., Pappas, I., Krogstie, J., & Pavlou, P. (2019). Big data and
business
analytics: A research agenda for realizing business value.

Nam, D., Lee, J., & Lee, H. (2019). Business analytics adoption process:
An innovation diffusion perspective. International Journal of Information
Management, 49, 411-423.

Zwakman, D. S., Pal, D., & Arpnikanondt, C. (2021). Usability evaluation
of artificial intelligence-based voice assistants: The case of Amazon
Alexa. SN Computer Science, 2, 1-16.
Thank You