DESIGN
Design generally is a plan or drawing which has
different connotations in different fields
is a work process which has a user perspective and drives
development based on specific need
plan or convention for the construction of an object or a
system (as in architectural blueprints, engineering
drawings, business processes, circuit diagrams and sewing
patterns).
plan or specification for the construction of an object or
system or for the implementation of an activity or process
realization of a concept or idea into a configuration,
drawing, model, mould, pattern, plan or specification
process of envisioning and planning the creation of
objects, interactive systems, buildings, vehicles
While not being exactly an art nor a science, it
takes elements from both. Art is about creating
something that expresses the author’s vision,
ideas and feelings. While designers can express
feelings and leave impressions through their
work, doing so is not their prime objective. So it
takes the creating aspect of art, as it is about
crafting an item, a tool, an experience even
It takes the problem-solving aspect of science.
It exists primarily to address a particular need.
To quote Steve Jobs: “Design is not just
what it looks like and feels like. Design is
how it works.”
HANGHAI TOWE
The roof and façade are
collecting rainwater which
can be used for air
conditioning and heating.
Design elements
and
principles
are the basic units of any visual
design which form its structure
and convey visual messages
POINT
Point is the first and
simplest element of
visual design. Point
serves as the focus
of something visual,
and therefore draws
attention
LINE
In drawing, a line is the stroke of the pen
or pencil but in graphic design, it’s any
two connected points
Lines can be vertical, horizontal,
diagonal or curved. They can be any
width or texture. And can be continuous,
implied, or broken.
SHAPE
Shapes are recognizable objects and
forms. They can be Geometric or
Organic, and Curvilinear or Rectilinear
COLOR
TEXTURE
refers to the physical and visual
qualities of a surface
In design, it can either be Tactile or
Visual texture. Textures can create
a more three-dimensional
appearance on this twodimensional surface
PATTERN
Many textures appear to repeat the
same motif. When a motif is
repeated over and over again in a
surface, it results in a pattern.
VALUE
How light or dark an area looks. A gradient is a great way to
visualize value - every shade has a value. Use it to create
depth, light, to create a pattern, lead the eye, or emphasize
SPACE
SIZE
How BIG or small objects are in
the design - used to create
importance, focus, or interest.
Typography
Words are important,
but the style
of the words
is equally essential.
Like color, texture, and shapes, the
fonts you use tell readers you’re a
serious online news magazine, a
playful food blog or a vintage tea tins
shop.