DESIGN Design generally is a plan or drawing which has different connotations in different fields is a work process which has a user perspective and drives development based on specific need plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawings, business processes, circuit diagrams and sewing patterns). plan or specification for the construction of an object or system or for the implementation of an activity or process realization of a concept or idea into a configuration, drawing, model, mould, pattern, plan or specification process of envisioning and planning the creation of objects, interactive systems, buildings, vehicles While not being exactly an art nor a science, it takes elements from both. Art is about creating something that expresses the author’s vision, ideas and feelings. While designers can express feelings and leave impressions through their work, doing so is not their prime objective. So it takes the creating aspect of art, as it is about crafting an item, a tool, an experience even It takes the problem-solving aspect of science. It exists primarily to address a particular need. To quote Steve Jobs: “Design is not just what it looks like and feels like. Design is how it works.” HANGHAI TOWE The roof and façade are collecting rainwater which can be used for air conditioning and heating. Design elements and principles are the basic units of any visual design which form its structure and convey visual messages POINT Point is the first and simplest element of visual design. Point serves as the focus of something visual, and therefore draws attention LINE In drawing, a line is the stroke of the pen or pencil but in graphic design, it’s any two connected points Lines can be vertical, horizontal, diagonal or curved. They can be any width or texture. And can be continuous, implied, or broken. SHAPE Shapes are recognizable objects and forms. They can be Geometric or Organic, and Curvilinear or Rectilinear COLOR TEXTURE refers to the physical and visual qualities of a surface In design, it can either be Tactile or Visual texture. Textures can create a more three-dimensional appearance on this twodimensional surface PATTERN Many textures appear to repeat the same motif. When a motif is repeated over and over again in a surface, it results in a pattern. VALUE How light or dark an area looks. A gradient is a great way to visualize value - every shade has a value. Use it to create depth, light, to create a pattern, lead the eye, or emphasize SPACE SIZE How BIG or small objects are in the design - used to create importance, focus, or interest. Typography Words are important, but the style of the words is equally essential. Like color, texture, and shapes, the fonts you use tell readers you’re a serious online news magazine, a playful food blog or a vintage tea tins shop.