How To Analyze People 2 books in 1 The Ultimate Psychology Guide to Analyzing, Speed Reading and Influencing People using Body Language, Psychological Manipulation and Persuasion, Brain Wash, Dark Psychology 101, NLP. By Robert Reed Table Of Contents The Art of Psychological Manipulation Introduction Chapter One: Persuasion Skill From Advertising World Chapter Two: Why People Say 'No' Chapter Three: How To Change 'No' Into A 'Hell, Yes' Chapter Four: Importance Of Body Language Chapter Five: Listening Is Key Chapter Six: Persuasion In The Political World Chapter Seven: Influence Is About Perception Chapter Eight: Manipulation Isn’t Influence Conclusion References The Art of Speed Reading People Introduction Chapter One: Why Our Body Cant' Lie Chapter Two: The Body Language Of Our Feet & Legs Chapter Three: The Body Language Of Our Hands, Arms & Shoulders Chapter Four: THE BODY LANGUAGE OF THE FACE Chapter Five: The 16 Types Of Personalities That Exist And How To Treat Them (Part 1) Chapter Six: The 16 Types Of Personalities That Exist And How To Treat Them (Part 2) Chapter Seven: The 16 Types Of Personalities That Exist And How To Treat Them (Part 3) Chapter Eight: How To Transmit To Others A Good Self-Esteem Chapter Nine: Body Mirroring: Enhancing Personal Connections Conclusion Resources THE ART OF PSYCHOLOGICAL MANIPULATION Life-Changing Techniques to discover how to manipulate people with Dark Psychology secrets, Persuasion, Mind Control, Body Language Analysis, Hypnosis, and NLP. By Robert Reed © Copyright 2020 – Robert Reed – All rights reserved. The content contained within this book may not be reproduced, duplicated, or transmitted without direct written permission from the author or the publisher. Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book, either directly or indirectly. Legal Notice: This book is copyright protected. It is only for personal use. You cannot amend, distribute, sell, use, quote, or paraphrase any part, or the content within this book, without the consent of the author or publisher. Disclaimer Notice: Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical, or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book. By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of the use of the information contained within this document, including, but not limited to errors, omissions, or inaccuracies. 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Click the link below to get started: >> For Audible US << >> For Audible UK << >> For Audible CA << Introduction Human relationships, at all levels, are critical to all life endeavors. You need the acceptance and commitment of people to achieve your dreams and aspirations in life. However, many do not know how to go about it. In the bid to win over others, some become vulnerable and become victims of people with hidden agendas. It can be frustrating when you know something is wrong but have no idea how to fix it. Making relationships work can be challenging without quality information on how to succeed in them. At a point in my life, I had terrible interpersonal and working relationships. My communication skills were not impressive, and this affected my interpersonal and professional relationships. I had a job as a sales representative in a company, and sales were low due to my inability to convince prospective buyers. In hindsight, I am glad that I was objective enough to discern that something was missing. I will be sharing the tips that transformed my life with you in this book. Many individuals in the world today, in all spheres of life, lack excellent communication skills. Meanwhile, significant interactions are the fulcrum of successful interpersonal and professional relationships. If you are a parent with rebellious kids or an entrepreneur struggling to inspire your team members, this book is for you. By training, I am a psychologist that specializes in ADV. I have had a series of experiences in my past and my present that made me delve into human behaviors. Currently, I am committed to helping and counseling people who have the same problem I had to help them get over it. For instance, last year, a young man came into my office, seeking my guidance. He didn’t want to attend the university his parents recommended for him. He needed me to give him the right approach to communicate his decision to them amicably. Through some of the steps that will be discussed in this book, he convinced them. Also, from my experience, I got to know that many people manipulate their audience, customers, children, and other people to do what they want. My knowledge as a human behaviorist has exposed me to the two types of manipulation: white and dark. Most times, white manipulation is without psychological violence; but dark manipulation is orchestrated with psychological violence. Psychological violence includes lies, guilt, fear, etc. In this book, you will learn the best techniques and benefits of a robust relationship with your audience. You will understand the foundations of creating excellent relationships and how to sustain them to your advantage. Moreover, you will find easy guidelines that, if followed, will improve your engagement and will want others to listen to your ideas. Note that your success in life depends on the opportunities you get. So, possessing skills that will pave the way for more approvals of your ideas will improve the quality of your life. You would be shown why people want the latest Apple products and rely heavily on Microsoft. Besides, you will also understand how Mary Kay convinced ladies to patronize its products. This book will teach you how to understand body language and use it for your benefit. Also, you will be taught why others decline most of your views, and how you can change their perspective. Indeed, this is a complete guide that will improve your relationships in all ramifications. Regardless of the area of life, you will find tips that can help you to up your game. You will learn from fantastic examples that captivate their target audience with their ability to use words decisively. Their methods and approach to interpersonal and professional relationships will serve as a blueprint for your success. This book will take you chapter by chapter in the simplest ways to enhance your ability to influence people. It will also give you inklings on how to get your kid's respect and appreciation. You have picked up the right material if you want to persuade your customers to invest in your products consistently. Anyone can be an entrepreneur. However, it takes skills and grit to succeed in your endeavor. Excellent customer relationships and services are an integral part of your success. More so, reading this book will broaden your horizons on manipulation. You will know how to identify manipulators, when you are being manipulated, and how to get out of a manipulative relationship. This book focuses on dark manipulation, which is psychological violence. It explains hypnosis and dark psychology, which are the tools of dark manipulation. How they work, can be done, and protect yourself from them will also be extensively discussed. If you pay attention while reading, you will find exciting and enlightening tips you apply in your relationships. This material can be life-changing, depending on your attitude to it. It has laid down guidelines that can transform your relationships in months of careful practice and adherence. So, you must study intending of getting the best out of it. In no time, you can find yourself as the center of attention. You can become a source of inspiration to your family member, friends, spouse, and colleagues. It all depends on your attitude. The journey begins! Chapter One Persuasion Skill From Advertising World Many talented individuals are not able to use their prowess to the fullest because they lacked the one necessary ingredient: persuasion. Many relationships have crumbled, opportunities missed, sales not made, and customers lost because of inappropriate approaches to human interactions. W. Clement Stones was given birth to a very low-income family, and his father died, leaving debts behind. He had to sell Newspapers on the south side of Chicago. After some time, he got fed up with hawking on the streets, and he started selling his newspaper at restaurants. Initially, the managers of the restaurants disagreed with his style, but soon, he was able to convince them that the customers didn't have a problem with it. He won them over through his charm, persistence, and politeness, and this is a short story of the growth of his success in the insurance business. In his words, "Sales are contingent upon the attitude of the salesman – not the attitude of the prospect." This simply means that if you want to get the right response from others, it is up to you to persuade them. Your approach can go a long way in convincing even the staunchest pessimist. This chapter explores how you can leverage the persuasion skills of top brands in the modern world to improve the quality of your life. Brand Or Quality? Customer behavior is an exciting discussion in psychology. Studies have proven that most people buy products because of the brand rather than because of their quality. You may not realize the influence of the psychological games top companies play with your mind. When they have successfully done their magic on you, you will associate quality with a brand name. Once this happens, you will stop evaluating the company’s products objectively. You will be convinced that every of its product is top quality. It gets so bad that you will buy a more expensive product from a famous brand rather than a cheaper one from another company. Interestingly, the less expensive product might be better than the pricey one. Nonetheless, because the renowned brand has won your heart, you will not mind the cost of the product. This psychological influence accounts for the monopoly of many reputable brands in a particular sector. In the modern world, thriving brands are always keen to make improvements that keep them relevant. These companies find ways to persuade you to buy their products psychologically. For instance, Nike endorses sports celebrities to market their products. The company leverages the fame of the likes of Neymar Junior, a famous footballer, to persuade prospective buyers to patronize its products. This strategy has made Nike one of the wealthiest footwear companies in the world. This is a far cry from the 1980s when the company was just a casual shoe firm. However, things are different today because they changed their approach. Know Their Wants Walt Disney, at an early age, was sent packing because he was said not to be creative. He later became the owner of the most significant animation industry. He found out that many kids wanted to wander into the fantasy world, and he met their needs by creating a series of animated characters that the kids later got to love. To engage your target audience, you must know their wants and find a way to satisfy their desires. Prospective clients will be willing to venture into business with you if you can show them that they will benefit from you in the long run. For instance, the insurance companies show you that if you give them a certain amount of your money annually, you will be secured if anything happens to your insured. They will tell you that they will replace your car or repair it at no additional cost if you guarantee it with them with a certain amount of money. Also, they have the life policies, which make the family of those insured to get a premium sum of money after the death of the insurer. You cannot succeed in convincing people when you do not know what they desire. So, the first step when presenting ideas to others is to know what they want. For instance, most phone companies don't just say they've developed a new phone; they make people know that their new phones have some new features that would benefit their clients. More so, most brands add new features to their phones every year to get customers to crave their products. These additions range from security features such as keyboard unlock to fingerprint sensor unlock and recently, face unlock. These phones bring new and convenient features that make previous products look outdated. I had a friend in college that changed his phone every year. There was a time I asked him why he changed his phone every year, and he told me that the phone companies add new features to the phone that makes his files safer and easier to access. These phone companies understand that humans like to use new things. They know that most people want the satisfaction of being a part of a new trend. So, these brands work tirelessly to develop new exciting features to make their customers invest in the latest products. In the same way, you need to know what the people in your life want. If you understand the desires of your spouse, you will get along well. Also, if you know the expectations of your boss, it will be easier to meet them. Satisfy The Demands Knowing what the people in your life want is a fantastic start. Nonetheless, it is not good enough to keep their attention. You need to be able to devise practical strategies to meet the needs. This strategy is the secret of top firms. They leverage several means such as online surveys and other customer feedback platforms, to know their clients’ demands. Once they get these responses, they set out to make changes or create products to enhance customer satisfaction. In 2007, Apple released its first iPhone under glass, and in 2009, the company became well known in the whole world when they released their products into the major markets in the world. How? Before they released their phones, various products were already circulating in the market, including flip-flops, slides, etc. However, they knew that their target market wanted better network connection, improved screen touch setups, enhanced cameras, just to mention a few. So, they incorporated these features into their phones, and many customers went for their products. Now, Apple is one of the biggest and richest companies globally, with nothing less than seven hundred and fifty-three billion dollars in assets. Besides, it has more than two hundred and three million dollars in cash. You can take a cue from this company’s approach. Before you can have someone listen to you, you must first realize their wants and think about the best way to satisfy them. Whenever you are talking, they will find you more exciting and worth their time. No one wants to engage a person who just keeps talking about things that do not pique their interest. Therefore, in your relationships and business, it is critical to identify needs and meet them. Seek Creative Ways To Meet Demands Making plans to meet demands is good. Nonetheless, you need to go beyond that. Many of us have what it takes to get that respect, to get that promotion, to make that sale, to keep that relationship, but what we don't have is the ability to sway the people to see our view and how it can benefit them. You must be ready to do more than the norm to achieve remarkable results. You need to avoid getting yourself involved in meaningless activities. Take out time to think about better ways to do things that can sell you to your target audience. In the early 1900s, Milwaukee Schlitz, a beer brewer ranked eighth in America, suddenly rose to number one. What happened? He hired Claude Hopkins, one of the founding fathers of modern advertising, to advertise his products to gain more customers. Hopkins didn't understand the beer product and the market, so Schlitz had to give him a tour. All beer brewers at that time always talked about how clean and pure their product is without actually showing anyone how they did it. As Schlitz was taking Hopkins through his company, through the equipment and its usage, he found out that Schlitz sterilized all his beer bottles at least four times before use. He also noticed that Schlitz gets water from four thousand foot-deep artesian wells. Besides, Schlitz did over one 1002 experiments to produce yeast cells for brewing. Hopkins was fascinated by all these and asked Schlitz why he didn't tell people what he did to brew beer. His answer? “All brewers do the same thing.” The media expert advised him to create awareness. Meanwhile, it was something other brewers had never thought of doing. Hopkins made an advert which stipulated, “Ask your doctor about Schlitz beer. He knows the importance of purity. Tell him that Schlitz beer is aged for months before it is marketed. He will say it cannot cause biliousness. Tell him that every bottle is purified after it is sealed. He will say that such a beer must be germless. Ask your doctor what these virtues mean to you.” After the release of this advert, in a couple of months, Schlitz beer came from number eight to number one. Hopkins knew what people wanted; they wanted to know that the beers they take are pure and wouldn't affect them, and that was what he gave them. In your professional and interpersonal relationships, you need to apply this principle of creativity in meeting demands. For example, don’t just accuse your boss of favoring other people in the organization. What you see as favoritism might be a meritocracy. In other words, your employee might be promoting others and raising their pay because they offer more to the company’s collective course than you. Therefore, you need to be objective in your analysis. Do you go the extra mile to ensure that you get the job done? What have you done during the periods you were allowed to show what you can do? A different approach can turn things around for you. Do Not Quit Note that it takes time to make people accept your view. Everyone is persuadable; however, it requires the right timing and context. For instance, in 2008, during the election campaign, I have a friend that always said he would never vote for Barack Obama. We closely watched the campaign of both candidates, and at the final round, my friend was swayed by his speech. My friend abhorred Barack Obama's candidacy for the White House initially. However, after a series of campaigns, he started getting swayed by the brilliance of the man. There was a time he defended his view on foreign policy even though he was still adamant that he would never vote for him. He was getting to like him over time and was won over eventually. What I want to bring out in the example above is that Barack Obama didn't sway my friend into voting for him in a night; it was a gradual process. If your first approach towards getting your kids to respect and appreciate you, getting the promotion, making the sale goes awry, do not give up. With time, you can still be able to achieve your goals. You lose the opportunity to make the right impression when you stop trying. It can be frustrating to wait, but it is often worth it if you refuse to lose hope in your dreams. Abraham Lincoln was the sixteenth president of the United States of American (1861-1865). He didn't become the president of the US on his first trial, but through persistence and creating awareness. When I was working at a store for my upkeep in college, the manager never saw why to give me a raise when I first asked for it. He even threatened to fire me if I continued to ask him. However, I was not deterred. I buckled down and showed by worth. I stayed for more hours, did more chores, and at the end of the month, he gave me a raise. The beginning might be challenging; however, if you persist, in no time, you will be able to sway those people that have been turning deaf ears to your views. You will make those sales, get that promotion, your kids will appreciate you, and your parents will listen to you. Chapter Two Why People Say 'No' Most times, being rejected does not mean you don't know what you are saying or that your products are low-grade. Indeed, some people may not buy your products because they don’t need those items by then. Nonetheless, excellent persuasion skills can make customers buy products even when they don’t need them. If you think about it, you will realize that you have invested in products that are of no use to you because the seller was too engaging. You can have that kind of influence on the people around you. You may have the right ideas, but still, lose a business deal to a better presenter. Have you ever wondered why the man with a product gets his products accepted and you with the good one get declined? Bad advice gets accepted, and your useful pieces of advice get rejected? It all has to do with how they showcased themselves in the most appealing way to their audience. This chapter will review the reasons you get turned down and how you can turn the table around. Saying The Right Thing At The Right Time One of the questions that bothered my mind is, “Why do people say 'no'?” Previously, while talking to a person, I often know what I am talking about, and it would seem to be the best for me at the moment. However, at the end of our discussion, I still get turned down. I thought I was alone but soon realized that many people are suffering from the same thing. We have good ideas, but we can't say them in captivating ways, which later make us get declined or rejected. I realized that saying the right things is not enough; I must say them at the right time. Besides, I must also know my audience before speaking. If I present the right ideas to the wrong people, my effort will be futile. For example, if you sell luxurious and pricey shoes, targeting middle-class earners is a waste of time. You need to appeal to the high-class prospective clients who can afford such items. The mood of the listener also goes a long way in determining the response you get. Your spouse may reject an idea not because it is silly, but because he or she is stressed. So, you should avoid talking to people when they are not happy or exhausted. You might say the right things during these periods, but timing will frustrate your effort. Always wait for the right time to push your ideas home to increase your chances of getting approvals. Approaches That Can Lead To Rejection There are certain things you say either consciously or subconsciously that can get you a rejection. This means there are ways you can talk that can make your audience uncertain about what you are saying. Meanwhile, once doubts set in their hearts, they will not want to buy your idea. The following tips will help you gain the trust of others: Sound Confident One of the things that get you a no from people is that you don't sound confident. When you are uncertain in your presentation, whatever they say can never be accepted. Everyone wants to be sure that you are not wasting their time. Your kids want to know that you are instructing them because you are sure of the outcome. Similarly, your spouse wants to be guaranteed that the new approach will not harm your kids. Your boss wants to be sure that your business idea will not lead to financial loss for the company. A mode of speech that will unequivocally get you a no is when you talk, but you don't give straightforward statements. For instance, if customers visit your store, they want to be guaranteed that you are selling superior quality products. If the person asks you about the effectiveness of the product, your response should express confidence. Failure to do so will make the client look for somewhere else that offers assurance. A patient wants to be sure that he or she gets treated by the right doctor. If he or she asks, "Is the doctor an expert?" The last thing he or she wants to hear is a nurse saying, "Well, I don't know, but you are safe." The patient would most definitely decline to go into the theatre with a doctor he/she doesn't think is capable enough. Also, if a lawyer needs to defend the life of his client, and the client asks, "Are you well prepared for this matter?" and the lawyer replies with, "Not really, but we will be alright." The "Not really" would send an alarm to the brains of the client, and he would want to get another lawyer to defend him. The same applies to persuasion. You can never persuade someone if you do not offer certainty. Do Your Homework An integral factor that will build your confidence when speaking is making the necessary findings beforehand. For example, if you are a sales representative, you should have a good grasp of the pros and cons of the company’s products. Failure to do so will make it difficult to assure customers that they will get value for their money by investing in a product. Whenever you are uncertain, people wouldn't take you seriously. Moreover, if they don't, they would most certainly decline any proposals you have for them, regardless of how juicy it is. So, to avoid sounding like you are not sure, ask the right questions beforehand. Think about the likely questions you might be asked and provide the correct answers to them. Never present an idea that has obvious loopholes. Before speaking to your kids, think about the questions they might ask you. When you don’t sound logical, they may not argue with you out of respect but will not do your biddings. Similarly, before presenting a business idea to prospective investors, think about what they may want to know and be ready to provide a logical answer. Avoid Weasel Words There is something called weasel words, and they are often used in statements. However, if you want to persuade someone to do something for you, you must stop using these words. Many weasel words will turn people completely off from what you are saying regardless of how detailed you may seem to be. If you want to persuade people to do what you want, you must desist from using them. "Probably/Possibly" are examples of weasel words. These words are subconsciously used when you are not sure about a product. For instance, if you want to get a promotion, and your boss asks, "Are you going to be able to handle the stress?" Replying with "probably" inputs in his or her mind that you cannot handle the role. That response implies that you are not fit for the position. A phrase like “Could be” can also be problematic. It makes you sound uninformed, and you cannot make anyone do your biddings if you don’t have enough information. It could be detrimental if used when trying to explain how and why something works the way it does. For instance, if a customer asks, "what does this product do?" Your response should not be, "It could be it is used for making toast." Immediately, the customer would know you know nothing about what you are trying to sell to him or her. Starting a statement with "Well" is also a bad habit. It would never make you sound sure of yourself to whomever you are trying to persuade. If someone asks you a question, and you start with "well," it makes you sound doubtful, and no one is easily convinced by a person that says uncertainly. If you are asked a question, give a straightforward answer. Use Case Studies It is easier to convince someone about an idea or product when you have specific examples of beneficiaries. Using words like "some” or “many" while trying to convince someone will do more harm than good. These words don't add much legitimacy to your statement. It seems more like you are speculating, which will make the person listening to doubt you. For instance, you should not tell your son, "Some kids your age are doing this effectively." Instead, you should say, "Greg did this last week and was able to do it effectively." He knows Greg and can easily copy that template. A lawyer, when making a citation, can never say, "in some cases…" he would always say "in the case of X v Y." This is also useful information for those that are into business and want more clients. If you are speculative, there is a high possibility that your product would not be bought. If a customer asks how products have been used, and you say, "Some of our customers have used it, and it has worked effectively for them." This would never sway them to buy your product. However, if you say, "Mrs. Ryan, that I worked with several months ago, bought this product, and it worked effectively for her." This makes you more assertive to sway the customers easily because you have given them a person who used it. Things You Write That Gets You A "No." It is not every time that you have to present an idea with your voice; you might find yourself in situations where you will have to use your words in writing to convince others. Most people don't have the unique skill set required to persuade people using written words. The following tips will help you win your audience over when writing to them: Keep The Readers In Mind There are various mistakes made when writing that prevents you from getting the right response. These errors can make your wellwritten work watery. The first mistake you make when writing is that you don't have your audience in mind. Beautiful writing is one thing; passing the message across to the requisite audience is another. Most writers are fluent but don't the results their ostensibly fantastic write-ups deserve. What you need for you to have an endearing write-up is for you to know your audience. Understand their world view, current challenges, and how you can reinforce or change their belief system. Steve Harvey, the writer of 'Think Like a Man," excelled because he knew his audience. I identified them as ladies who had suffered or didn't want to suffer emotionally in the hand of men. He wrote a book that would solve their problems by explaining to them how the man thinks, what his beliefs were, and how he behaved to women. He explained the reaction women would get from men if they act in a manner. Moreover, the author persuaded its target audience to buy the book, read it, and make use of the information. That is where the difference lies between a write-up that would persuade and one that would not. Once a writer fails to understand the peculiarities of his or her target audience, failure is inevitable. Many ideas that could have been blockbusters today never took off because they were presented to the wrong people. As an entrepreneur, do your research about the target market to offer them a cutting-edge product. Little tweaks like this can change your fortunes tremendously. Provide Details As Much As Possible There was this one time I was reading a newspaper, and I saw an advert on a gum. What was in the advert was "Buy our product; it is one of the best." I immediately flipped the page of the paper because I was disgusted by the advert. Why is it the best? Why should I buy it? These were the questions that were going on in my mind. The advertiser failed woefully to persuade me to opt for his gum because the advert was not well written. Steve Harvey is a sterling example of how detailing when writing can make a whole lot of difference. He knew that he was writing the book for women, and his main focus was to show them the depths of how a man thinks. That was what he needed to know and work on, which made the book the best seller. Women who had been dumped for no reason, who had been deceived, and manipulated by men, were all discussed in the book. Just like this author, you need to provide details when writing. It is not good enough to just make blatant statements. You should give explanations as much as possible. That gum company should have cited the selling points that make its product superior to conventional ones. Never forget that you will not be there when the reader is going through the texts. So, offer them useful details that will hammer home your points. Mind Your Tone You should also know that when you are writing, you should take cognizance of your tone. You may be able to identify your target audience. However, the wrong style can still make your presentation repulsive. For instance, if you are writing for a law magazine, you have to be formal in your tone. However, if you do the same when writing entertainment stories, it will be counterproductive. The way you write a children’s column is not the same way you write an article for adults. An article that will be read by kids must be filled with simple words and broken into shorter paragraphs. Meanwhile, it is acceptable to use complicated words, especially when writing to adults who are experts in a particular field. You cannot be writing to tech enthusiasts without using terms that are peculiar to that aspect. Most people will drop the article after reading two paragraphs. In a highly-competitive world, you need to be at your best in your endeavors. It becomes vital to be concise and precise when posting on an online platform. There are several similar articles available to the readers. So, you cannot afford to get your tone wrong. Avoid Fallacies Another reason why most people cannot persuade others to agree with their views is that they base their writing on faulty logic. What do I mean? Many writers use straw man arguments, which don't add up if it is carefully examined. For instance, Steve Harvey didn't use faulty logic while writing, "Think like a Man." He researched most men and how they behave towards women before he wrote his books. He gave a series of examples in the book with credible references. So, it is not shocking that the book gained popularity and became a US bestseller. If you are willing to gain the attention of your audience through your writings, you must be able to guide them towards a common realization through the use of logically sound and credible arguments. You must have researched the topic before you write it down. If you stick to fallacies, your integrity and credibility as a writer would be tainted, and you will not be able to convince your readers. For example, you might want to pitch a business theory at your workplace and want the boards of directors to approve it. Not only what you have said in your presentation would sway them into agreeing with you, but they will also read the report on the idea you have submitted to them. If your presentation was top-notch, but your report is watery and filled with fallacies, it would most definitely be rejected. Avoid Writing In The Negative There are various things you add to your writings that would never make you persuade your audience. You might not think of those things as big deals. However, they go a long way in dissuading your audience about your views. One of the things that turn people off from your writing is when you write in the negative. Many writers might not know that their mode of writing is in the negative. Your first paragraph can be enough to turn the audience off. If you want to write and persuade people, your thesis must be stated in the first paragraph. They often turn the readers off by saying things that make them mad. Your write-ups might be interesting, amusing, or great. However, it will not make the desired impact if you use words that are disgusting and awful. You will never be able to sway your readers if your words are repulsive and unpleasant. Imagine that Steve Harvey started his first paragraph with "women are stupid, that is the reason why men treat them like trash." What would come into your mind as a woman if you read such a paragraph? You would instantly feel insulted, and his book would not be appealing to you again. Meanwhile, it might contain lifetransforming ideas in the subsequent pages. A few years ago, a colleague of mine with low self-esteem wrote at the beginning of his work, “It is not a great idea, but it could just work." Our supervisors didn't even bother to read his work. Why? He simply stated at the beginning that they would just stress themselves if they read the piece. Don’t Use Threatening Words Another thing that would always repel your readers is if you threaten them. This has never been an excellent way to win someone over to your side. Threats would work against what you aim to achieve. For instance, you wrote a letter for a promotion, and you put in the message, "if I don't get this promotion, I am quitting." Sometimes, this works, but most times, it works against the writer. It is unimaginable for a lawyer to threaten the judge in his written address or submission. Imagine, he writes, "If you don't acquit my client, will you lose your job?" The lawyer's case would get struck out, or the lawyer finds himself in jail for contempt. Using threatening language or tone in your writing could annoy the readers, and your aim would be dashed. Avoid Bandwagon Persuasion Using bandwagon persuasion is another form of influence that might be fruitless. What is Bandwagon persuasion? Simply, it means trying to convince your readers to approve an idea because most people are doing it. Meanwhile, some people believe that they are unique and don't get swayed because most are doing it. For instance, if you want to persuade your boss for a raise, your reason should not be because a rival company did the same. Sometimes, it could work, and you will be able to persuade your audience; however, most times, it would work against you. Instead of telling your boss to give you a raise because a rival company is doing it, ask him to do because you deserve it. Produce facts on what you have done to get for salary increment. In the same way, it is not proper to tell your spouse to buy you a gift because others are doing it. Such comparison can be repulsive and make your partner discouraged. There was a time I wanted my parents to buy me a car. My Dad asked me why I wanted a car, and my answer was, "because most of my friends are using cars." My Dad looked at me scornfully and never talked about the issue again until two years later. I shouldn't have used a bandwagon persuasion on my Dad; I should have shown him that I spend too much money taking a bus and taxi home. Don’t Be Ambiguous You should never use a vague tone when you are trying to persuade people in your writing. They might interpret it wrongly. You should know that what is good or bad is subjective. If something good for you, it might be wrong in the view of others. So, if you put such ambiguity in your work, it may work against you. In your writing, you should be very straightforward with your audience. For instance, at the beginning of your write-up, you should develop something like "Life is Beautiful." This is vague without explanations. You might be saying that because of your upbringing. You might never have lived through revolutions, death, and war. However, if your target audience is some people from African countries facing conflict, poverty, and diseases, they may not see things in the same light. It is better to say, "Life is beautiful when you focus on the positive aspects." Why Not Being Empathetic Gets You A "No" Also, another primary reason why people don't get persuaded by you is that you are not empathetic enough in what you are saying. Empathy is the awareness of the feelings and the emotions of others. You need to put yourself in the shoes of your audience to present a message that resonates with their condition. In the words of Daniel Goleman, empathy is the ability to understand others' emotions. If you want to get more favorable responses, you must be empathetic towards the person. For example, if you're going to encourage a customer to buy your product, you must consider the way the person will feel about what you are saying. If you were in the person’s situation, will you buy the product based on the recommendations of a sales agent like you? According to Daniel Goleman, there are many critical elements of empathy that Understanding makes others do your biddings. They are: others, developing others, having a service orientation, leveraging diversity, just to mention a few. The first element is critical to your objective of successfully convincing someone to agree with you. You can never persuade someone you don't understand. You must sense people's feelings and perspectives to take an active interest in their concerns. Your listener wants to see genuine affection. He or she wants to know that you are not encouraging them to decide for your selfish interest. It can be tricky to do this if you are representing a firm. Nonetheless, if you seek to offer value to your clients while increasing your company’s sales, it must be evident to the customers that you want to improve their lives. The World Does Not Revolve Around You Talking about empathy, I remember one of my younger sister's birthday. She had pestered me to take her to the cinema to watch a movie that was trending amongst her friends. I concurred, and I took her to the cinema. On getting to the cinema, I saw a better movie, and I wanted us to watch it. She refused flatly, and we went our separate ways; she went for the movie we initially came to watch, and I went to for the one I felt was the better movie. After the incident at the cinema, she didn't agree with anything I said. I was labeled inconsiderate and insensitive. I could have easily watched the other movie some other time, but I refused to feel her need to have her big brother around her on her birthday. What I am trying to bring out from this example is that I wasn't considerate. I should have realized that the world does not revolve around me. After all, it was her birthday and not mine. I lost the opportunity to get her to do other things that day because I was selfish. You can also empathize with people by acting on their needs and concerns. Political figures adopt this particular element in their bid to persuade people to vote them into office. Why did Barack Obama win the election in 2008? His approach was to make people's lives better, better work-life, more robust military, etc. He convinced Americans because he made them believe that he would focus on their needs and concerns. Have A Service Orientation If what you are saying to someone doesn't have to do with you developing them in any way, you would find it difficult to persuade them. Empathy can also be demonstrated by showing people that you have a service orientation. Having a service orientation means putting the needs of others into consideration. Most people don't have this orientation, and it is one of the reasons why they find it difficult to sway others. For example, if you walk into a drug store to buy aspirin, and the attendant gave you a very unwelcoming gesture, would you like to go back to the place? No. It is evident that he lacked service orientation and has dissuaded you from going to the store again. Perhaps, when you were about to leave, the attendant tried to intimate you on a new thing to buy. You are most certainly going to decline because when you entered, he did not treat you well. It applies to everyone; if you don’t demonstrate the desire to put the needs of others first, they would never give you a favorable response. Leverage Diversity Another way you can be empathetic is when you leverage diversity. This simply means that you tailor the way you interact with others to fit their needs and feelings. Remember that people are not the same, and you need to appreciate individual differences in your dealings. It doesn't mean that you would have to treat people the same, but the discrepancy in how you treat them shouldn't evident. For instance, most people would walk away from a store that sent out its regular customers for the sake of a more prosperous customer. Such a store would lose people because they couldn't leverage the diversity between their standard and wealthy clients. Imagine you are in a group and you give attention more to a group member at the expense of others. You are not likely to get a satisfactory reply from others when you need feedback. Chapter Three How To Change 'No' Into A 'Hell, Yes' Getting people to say yes to you is not as difficult as it seems. In the previous chapter, you have learned why they decline your proposal, reject your terms, and leave you in a relationship. The line between getting a yes and a no is very slim, but you can improve your chances of acceptance by leveraging the tips in this chapter. Eliminating Limitations There was a time I had the opportunity of meeting the CEO of one of the best marketing companies. I presented my ideas to him, but he wasn't impressed because of how I had explained to him. I used big words that bored him out, and I talked about the success of the idea vaguely. However, a colleague of mine pitched the same idea to him, and he got an appointment with the CEO. The difference between the two of us was that he explained in simple terms while I used complicated words. He talked with certainty about the success of the idea, and he was confident it would succeed. The line between getting a yes and a no is fragile. The first thing to do if you want to get a yes from someone is to make what you are saying, appealing to the self-concept of the person. This is to say that the person you are talking to must feel involved in what you say. Self-concept simply has to do with the identity of someone, things that can be associated with someone, and the sense of being separated from others. Everyone wants to be treated with importance; what you have to say must appeal to the things that are important to the person you are saying it to. Remember the earlier example of Hopkins and Schlitz. Schlitz purifies his beers just like all other brewers, but none of them talked about how their purity. Hopkins used this to make his advert that took Schlitz to the top of the chart. He made people feel like his product was the purest and the healthiest to drink among all others. In this example, Hopkins knew that people care for their health, which is vital to them. Perhaps those that didn't drink beer started drinking because the advert made it seem it was healthy for them. Lessons From Insurance Companies Insurance companies have so many customers because their insurance policies appeal to their self-concept. Many people want their properties safe. So, they don’t mind paying what seems like stipends to guarantee that. Insurance companies give policies that make sure that their customers feel secured about their properties. A car policy, for instance, is one of the ways insurance companies convince their customers to ensure their cars with them. They give policies like, "if your car gets stolen or damaged, giving you have paid certain beneficiary sums, we will get you a new car or fix the damage without any expenditure accruing to you." You can see that that is a tempting offer, and many people will want to jump at it because it appeals to their interest, which has to do with securing their properties. There was a time at my place of work when some insurance agents came to advertise their policies. It was a health insurance policy. For a little over peanuts in our annual income, they offered to pay for the health services any worker would need if they ever fell sick. I’m still using the policy even though I don't work for the company again and many of us when they came. Their offer was able to influence us to accept their system because it appealed to our interest. This means that if you want to persuade someone to listen to you and accept your views, you must think of what you can do to appeal to their self-interest. Create messages or instances that are dedicated to them. Instead of talking about how good your idea is, talk about how it would benefit them. For example, if you want to get a job or you want to get a promotion, you must be able to show them what they stand to gain if you were given that post. Also, if you wish to more customers as a businessman, create marketing messages dedicated to prospective clients. The messages shouldn't talk about the company, but about how the products can benefit them. A Cue From Movie And Game Makers Big companies with lots of customers seldom talk about how good and powerful they are. Besides, they rarely talk about the educational qualifications and capability of their workers. Instead, they talk about their products, features, and how they can add value to the lives of their customers. Furthermore, most game enthusiasts watched the YouTube video session of the new PS5 that would be released very soon. There were great reviews and comments after the video session, and many people would buy the console. Why? It is simple. Sony didn't only show the customers that they can make video game consoles or that they have hired the best software engineers for their products. Instead, they made their customers know that the new product would make them have a more natural like experience of their game. The company also informed buyers that they could play certain Xbox games with the console and many more. Sony didn't only demonstrate that they have created another product; it also showed the customers the advantages of buying their latest game console. More so, before Avengers End Game was released last year, many already bought tickets of cinemas that would be showing it. Why? It is just like what I have explained earlier. They created awareness that appealed to the target audience’s interest in watching a fantasy movie of superheroes. So, to be able to get desired responses, you must have something that would appeal to the interest of your audience. It would get you that promotion, the respect and appreciation you want from your kids, and the sales you wish to you to make. It will practically help you to achieve your goals. If you can't make your proposal appeal to the interest of the person you are giving it to, you can never get to persuade that person. Always Offer Value If you want to win over a person and sweep them off their feet, you must make them feel that whatever you are offering them is worth it. Top brands understand that offering value is the most practical and sustainable marketing strategy. When you purchase a top-quality product, you will tell your loved ones to buy it. Referrals will go a long way in establishing the authenticity of a product and build a company’s image. Social media makes it easy to spread the news. Nike, for example, endorses celebrities to increase the appeal of its products. Nonetheless, its high customer satisfaction is not built on this approach. The company offers some of the best quality shoes in the world. Nike uses good texture to develop its footwear. Besides, the interior is very soft, which gives comfort to the feet and makes you easily maneuver while wearing it. So, the success of this organization is primarily built on quality products and, secondarily, adverts. Apple uses the same model. When it released its latest product, iPhone 11, it made the features appealing to the customers. Nonetheless, the vast sales were not just about its impressive marketing strategies but the exciting features of the phone. For example, the nature of the security of this new product makes it appealing to top people in the business world. Such individuals can be sure that their data is safe on this phone. Over seventy-five percent of Americans lament that they have made an impulsive purchase. In other words, they bought products they never wanted or never planned to buy. This phenomenon is known as Post Purchase Cognitive Dissonance. They will feel that the purchase wasn't worth it later. This has put in their minds that they would not invest in similar products based on their past experiences. So, for you to convince them to buy your product, you must get your promotion right. Nevertheless, beyond the advert, you must be able to offer them products that provide them value. Appeal To Logic Appealing to emotions can help you gain attention, but it is not sustainable, especially if you are building long-term. You will lose relevance in no time if you do not present reasonable ideas. For instance, as a sales rep, your objective is to make sales. Nonetheless, you cannot achieve this goal without convincing prospective customers that the product is worth their investment. You will have to highlight practical ways they will benefit by purchasing the item. Besides, you will also let them know why your product is superior to conventional ones. You may have to mention the ingredients in the product make it safe for them. Besides, you may have to explain that yours is cheaper than other options available in the market. You need to convince your clients that they will have no regrets if they invest in your product. Leverage Selective Perception Another thing you should take into consideration when speaking is selective perception. For instance, if a person who keeps fit but still smokes sees an advert on healthy books. It would not appeal to him at first, but if he sees a post that says the harms of smoking, he will click on the healthy book. It wasn't the book's advert that persuaded him to click on it; it was when his subconscious saw the harms of smoking that made him click. What this example is trying to explain is that the man that smokes was drawn to the book because under the advert was the harm of what he does. Focusing on only what appeals to you is selective perception. To leverage selective perception, you need selective persuasion. In other words, you will submerge the main idea as the minute part of a bigger picture. Big companies sometimes use particular persuasion in their adverts. I watched a Nike advert on YouTube a while ago. The setting was in Brazil. A boy was wearing a Nike soccer boot, and the rest weren't wearing anything; they were playing barefooted. In the advert, it was obvious the boy in the Nike soccer boot was a better player. He dribbled, passed, and shot better than the remaining boys. The company leveraged selective perception in this advert. Nike didn't say that playing soccer barefooted was a bad thing, but they did show that wearing Nike sneakers to play soccer would make you a better player. Abraham Maslow’s Hierarchy Of Needs In some situations, the people you seek to convince might think that they do not need what you are offering them. According to Maslow, humans have a pyramid of needs, and the completion of one need would get us to the next. In the hierarchy, he said that at the bottom, we have the Physiological needs, which had to do with our basic needs as humans, e.g., Foot, clothing, and shelter. After that, we have safety, followed by Love/belonging, Esteem, and finally, Selfactualization - a level of need that not many people have achieved. Figure 1:Abraham Maslow's Hierarchy of Needs. Credits: www.medium.com According to Maslow, many people are in between the Safety/ Love or belonging pyramid. This is why you wouldn't persuade most people because they don't think they need what you are giving them. For example, if you are trying to get someone to purchase something that is meant for someone in the Esteem need, but what the person needed at the moment is in the Safety need, they would unequivocally say no to you. However, you can still persuade them if you could conjure a logical argument, which would make them feel like they need what you are offering. For instance, in cases of couples or parents who haven't got life insurance and they don't feel like they needed it at the moment. You could, as a right insurance company agent posit this logical question to them: "What will happen to your partner or who would take care of your children if something was to happen to you?" They would immediately realize that they needed the insurance policy because it is sure that everyone would die, and nobody knows when they would meet with death. Becoming A Gem Among Stones It should also be noted that the person you are trying to persuade can access a plethora of things on what you are trying to convince him/her into doing. In 2000, shoppers at an upscale food market saw a display of twenty-four varieties of gourmet jam, and those that sampled it received a one-dollar coupon off the jam. Not very far away, there was another table that similar to the first one, but on this table were only six samples. What would happen? People would be less likely to buy from the second table, given that they have seen the first table. You can stand out among your peers who do the same things through the following guidelines: Be Heavily Reliant On Facts If you want to earn the trust of people with your write-ups, you should be fact-reliant. For instance, if you're going to publish a motivational book or other write-ups, you must corroborate your arguments with facts. Moreover, if you want to impress your readers, you should base all the facts on the most up to date information. For example, if you're going to give a presentation on Google, you should use what they have done recently to win the applause of your audience. To create a good impression, you should do enough research on what you are about to tell them. The words of experts on the issue would go a long way in helping you convince your readers. For instance, when writing about the advantages of consuming CBD products, you should cite studies that have proven that this substance is safe and has therapeutic effects. It is also applicable in the academic field. If you are writing about the E=MC2 equation, you should include Albert Einstein and whatever he has said on the atomic bomb equation to corroborate your point. So, if you are trying to sell an idea, regardless of your field, you should always do adequate research on the topic and quote experts to solidify your claims. Think About Potential Objections One of the very best ways to impress your audience is to think about their objections. Have a foresight into what they might have against your work and remove them. For instance, if you are presenting a new idea to your company, think about possible areas of contention. Don't look at it from your perspective; look at it with the eyes of a critic. It is just like how lawyers prepare their brief in a formidable manner. They would think of the likely objections the other counsel would raise, and they would block it out. SUITS, a law series, demonstrated this meticulousness in detail. In the series, two savant lawyers rub minds before they go for any matter - Harvey Spectre and Mike Ross. They both stand as opposing counsels and fault all they have to say on the case in preparation for the court session. If you want to sway others, you must be your own staunchest critic. Scrutinize your work in the worst way possible, then block out anything that could serve as an objection. This approach will ensure that you will provide logical responses to both constructive and destructive critics. Go All Out To Captivate Your Listeners Or Readers Presenting facts is integral to the credibility of any presentation. Nonetheless, it can become dull and monotonous if you don’t show it compellingly. Bring up an incident or a powerful statistic that would capture the mind of your readers. In most bestsellers, when you read the prologue, the story they would give you would encourage you to continue reading. This is what most news outlets use in their headlines. They coin the words in such a way that you, as a reader, would want to know the body of the news. For example, if you're going to write a letter for promotion, you should start it with something colossal you have done for the company. It would serve as an incentive that would make your boss consider your request. Furthermore, from the beginning of this book, you can see that I have been giving examples to make the explanations more comprehensive. If you want to persuade your readers as well, use a lot of illustrations and models that they can relate to in your book. For instance, if you are talking about politics, use current political leaders to corroborate your position. Organize Your Points Systematically You should organize your ideas and arguments logically and systematically. Note that the organization can be challenging when writing. Nonetheless, there is a simple way to do it. Start your discussion with the weakest, build on it, and end it with the strongest. Or, you may start your work with a generally accepted idea. Build well on it before moving to the ones your readers might oppose. One crucial way to get a yes from your audience is if you finish your work with a very powerful and emotional appeal. Studies have shown that human beings are emotional creatures. So, while building on facts, an emotional appeal is also critical. There was this time that I watched a documentary on how one of the most notorious criminals was sent to the gas chamber. When the prosecuting counsel was addressing the jury, he was so emotional that some of them were crying; I can remember he said; "…use the lives of the innocent that he has wasted to judge him, use the sorrow of the family he has bereaved to sentence him; a man like this cannot be left wandering on our street; who knows the next havoc he would wreck? The next life he would cut short? The next family he would bereave? The decision is in your hands…" Here, the lawyer stirred up emotion in the jury, and the man was finally sentenced to death. Be like that lawyer; emit emotions from your work; it would go a long way in affecting your audience. Obstacles To Successful Persuasion According to Kurt Mortensen, in his book Persuasion IQ, some obstacles hinder successful persuasion. They include: Trying too hard: - If someone doesn't really dig into what you are saying, move on. If you continue to linger and try harder than you should, the person would be turned off. Probably the person had been thinking about accepting your proposal. If they see you as too keen, they will begin to doubt you, and with time, they would leave you. So, if you don't want to be declined, you should know when to stop. Not putting in the required effort: - This is just like the first point, if you fail to input the necessary effort to convince the person, they would think you are not serious about what you are saying, or lazy. They would never buy into what you are telling them. You should put the effort in that is required to get what you want. Making assumptions about your audience: - You shouldn't assume what your audience is going to be. In the words of Albert Einstein, "Assumption is the lowest form of knowledge." Get to know your audience and interact with them on what you have known. Indeed, there are times you would have to assume about your audience, but you should keep in mind that new evidence about them could surface, and you should be ready to reassess. Overrating yourself: - You are supposed to be confident but do not be overconfident in your bid to persuade your audience. They will see you as pretentious, and this could be counterproductive. If you are overconfident, you will fail to hone your skills, and you will keep getting rejections. You are supposed to sit down and think hard about where your flaws are, and you should think about ways in which you can improve. Forgetting about the importance of the whole conversation: - You are supposed to engage your audience from the beginning of your conversation to sway them at heart. Do not stray, everything you say must be in line with the goal. Not being prepared: - There was this time I had a personal experience at failure because I wasn't prepared enough for a presentation. It was a college presentation, and I didn't study enough because I thought to myself, "How hard can it be?" When I got to the podium, I fumbled. If you don't want to perform woefully as I did in the face of your audience, you should be well prepared. If you aren't, they will see through you and think you value your time more than theirs. Providing too much information: - This is another way you hinder yourself from getting the right response. Just like the second point, you should tell them what they want to know. It would look like rocket science if you explain everything to them, but if you tell them what they need to know, then you would be able to make their decision-making easier. Chapter Four Importance Of Body Language In a one-on-one conversation or public speaking, your gestures go a long way in determining your success. Your gestures can say more than your words. Therefore, it is vital to understand body language and how you can leverage it in your interpersonal and professional relationships. This chapter explores some of the crucial aspects of body language. However, for a detailed explanation of this concept, read “The Subtle Art Of Speed Reading People.” What Is Body Language? While you are trying to convince your listeners, you might have done all that is necessary, but the audience will still not buy into your ideas. Why? Your body language might be putting them off. Your body language includes the way you position your feet, arm, face, and other body parts during a discussion. It can be your facial expressions or your leg positions. Body language is one of the things that turn people off from what you have to say. You must show them with your body language that you are confident about what you are saying. People do not like weakness, and once they sense it in you, they won't be convinced by anything you want to say. The first impression matters a lot, and it is not your voice or how to talk that would strike people. It is how you carry yourself that would determine what kind of impression your audience will have of you. You should know that the kind of aura that hangs around you when you enter a room would determine how you would be attended to. For instance, if you exude confidence, people would most likely want to listen to you. However, if you display timidity, you might find it difficult to get the attention you crave. Have you ever seen Mark Zuckerberg flinch when facing the camera? Have you ever seen Barack Obama stutter when addressing the public? The answers to the two questions would be no. For many successful people in business, political figures, and many more, one quality they all possess is confidence. What better way can they show it than through their body language? How To Use Your Body Language To Persuade People Communicating correctly with my body has helped me tremendously many times. For example, I was called for a job interview, and after we had done the exam, many of us passed. I got into the room where I met three stone-faced interviewers. I greeted them, and they instructed me to sit down. At first, I was very nervous, and my palm was sweaty. Luckily, I remember something I read somewhere about confidence and what it would do for you. So, I inhaled heavily and exhaled in the same manner. When I was asked the first question, I answered flawlessly, and it caught their fancy. At the end of my session with them, one of the interviewers said he loved my confidence. A few weeks after the interview, I was given an appointment. In the words of Barbara Pachter, "I believe that if you project an assured, credible and composed image, people will respond to you…" If you want to gain good attention, you must demonstrate confidence, credibility, and composure. If you can nurture yourself into these things, you will find it easy to make the right impression. There are various ways in which you can achieve a confident, composed, and credible body language. All other things fall in place when you have the confidence to attempt it. The following are some of what would help you to ooze out confidence via your body language: Be Assertive The first thing you should do to make your body language scream confidence is being assertive. According to Barbara Pachter, stand confidently; keep your legs aligned with your shoulders, and your feet approximately four to six inches apart. Distribute your weight equally on both legs, keep your shoulders back - but not way back and turn your body towards others. This is what an assertive posture looks like - you stand tall and exude confidence. A submissive posture can demonstrate humility when speaking to your superiors. However, it will give you out as some with low selfesteem when talking to your colleagues. Such gestures will not earn you respect in some settings. The presidential debate between Barack Obama and Mitt Romney demonstrated the benefits of assertiveness. When they started, they both had a good start, but towards the end, Obama floored him because he maintained an assertive posture, but Romney didn't. When the debate was going awry for Romney, he took a defeated stance, and people read into it. Obama read into it and continued to hammer on. It was part of why some people at the last minute were convinced to vote for him. Avoid Using Submissive Sitting Positions Make sure you avoid sitting in submissive positions. If you do, you show your audience that you don't have the confidence to address them, and they would not hear you. Even when they listen to you, they will not trust your counsels and submissions. This posture involves sitting down with your legs crossed, your arms folded in front of you, or with weight passed down on one hip. I watched a show where Keanu Reeves was interviewed. He sat down with confidence. It was written all over him, and many people, including me, wanted to hear the words coming out of his mouth. Jack Ma, a famous Chinese businessman, is also an excellent example of sitting with assurance. The first time I watched his interview, I was so engrossed with what he said that I left my microwave on throughout the program. One of the things that drew me to him was the fact that he sat on his chair with authority. It is also applicable to the music and dance industry. We all get wowed by these rappers and singers with the way they walk, sit, squat, etc. They do all these things with confidence, and you should learn from them. Consider Using Power Poses During Amy Cuddy's TED talk in 2012, she said that two minutes of power poses could help you feel more confident. She explained further that these poses help send a signal to your brain, which produces testosterone. They also lower your cortisol levels, which imply that they reduce your stress levels. In trying to achieve an assertive posture, you need to stand tall and keep your posture open. If you stand tall, you portray a confident aura. However, you shouldn't puff your shoulders or heave your chest out. Standing tall makes your airway aligned to speak clearer and louder. Also, keeping your posture opened makes you seem more confident and trustworthy to your audience, which might have an effect on their subconscious, and they would want to listen to you. Maintain Eye Contact Being able to maintain appropriate eye contact reflects selfconfidence. You don't see Mark Zuckerberg looking down at his toes when addressing an audience; neither do you see Hillary Clinton avoiding eye contact with those she is speaking with. Eye contact is a very crucial body language. If you can maintain eye contact, it means you are approachable, honest, and confident. You need to do this with whomever you are addressing, whether a person, two people, or a large crowd. It is a body language that makes your audience trust you. People who can’t maintain eye contact are either hiding something, uncomfortable, showing a lower status, or are being submissive. And if the audience finds any of these features, you will have a hard time convincing them. In the words of Michael Ellsberg, for eye contact to feel good, one person must not impose his visual will on another person. It should be a shared experience. You share feelings through eye contact with your audience. They see in your eyes, whether what you are saying is genuine or not. It is more difficult to keep eye contact in large gatherings. If you find yourself in this position, focus on the key members of the audience. Do not take time, alternate through the room; this helps you to have a personal touch with your audience, which makes them vulnerable to persuasion. Keep An Eye On Your Hands You should also watch your hands when you are addressing your audience. According to Barbara Pachter, an essential part of mastering body language is to know what your hands are saying. When you are handling your audience, get your hands involved because it strengthens your points, and your audience would follow you. Take, for instance, if you are pitching a great idea to your bosses, your body language will count as part of the things that would persuade them to accept your opinion. Use your hand to walk them through your ideas with your hand gestures carefully. However, it must not be too often because it would make you seem nervous or frantic. Note that some hand gestures could turn your audience off. For instance, putting your hand on your hips gives an aura of arrogance or impatience. Also, crossing your hand might pass the information that you are closed off, uncomfortable or defensive. These gestures can make your listeners uninterested in your ideas. Leverage Facial Expressions Another body language you should take note of is your facial expressions. When you want to address others, they want to feel accepted. They need to feel that there are some emotions behind your eyes. Most people have certain stern standard facial expressions, which make them less approachable. There was a time some of my friends told me to smile often. They told me that they found it difficult to talk to me because of my facial expressions. You cannot convince others that you are approachable when you frown. Indeed, mean people smile sometimes. However, no one knows you without hearing, you speak. Meanwhile, you can appear endearing with your face language. You must keep a loose facial expression if you want to have a positive impact on your audience. If you are talking to people, they tend to look at your face. If your face isn’t appealing enough, you might not have the effect you want to have, which would persuade them, regardless of how detailed your presentation is. If you keep an endearing facial expression, you will sound more sincere, humane, and trustworthy. According to Pachter, “there can be severe career consequences if you keep a severe standard facial expression. People may avoid you, think you are mad at them, or get defensive around you, and they are not good outcomes if you want to connect with them.” If you want to connect with your audience, do not keep a possum facial expression; loosen your face. Smile often; it makes your listeners think you have nothing to worry about. If you smile at someone, they become comfortable and would probably smile back. Your audience wants to see that they can be comfortable around you. Meanwhile, getting them to feel comfortable around, you will go a long way in helping you persuade them because they will be ready to listen to you. Move Freely There are times when you will find yourself in a position to address a large crowd, e.g., TED talks, presentation of your idea to the board of directors, among many more. If you find yourself in such a situation, you should make sure you move freely. What do I mean? Note that when addressing an audience, a large one at that, you address them through the stage. You should know that the stage is your territory, use it. Do not make the mistake of staying in a place because it makes you look incompetent and scared. Move around the stage to look more natural, confident, and at ease with your surroundings, which would make you take your audience along. If you watch shows where the speaker will have to stand up and address the audience, the more interesting ones move freely on the stage. You follow them with your eyes where they go, which keeps you more interested in whatever they say. The same is applicable if you are faced with a broad audience. Breathe in and out, and move freely in your surroundings. It shows that you are confident, and it allows you to project your voice in different manners. Don’t Fidget When speaking to an audience, some postures make them think that you are fidgeting. Meanwhile, and if they feel you are not assured, they will doubt you. If you are someone that has fidgeting habits, like tapping your foot repeatedly on the ground, twirling your hair, or jingling something in your pocket, just to mention a few, you should work on yourself. These signs are sometimes seen as acts of nervousness, and like it has been discussed earlier, you don’t want to be seen as nervous. You should pay attention to these habits and improve yourself consciously because they may distract people from getting to know you, and that would take away from the message you are trying to pass across. Note these habits and work on changing them. Mirroring Body Language It is not your body language alone that matters; the body language of your audience also counts. If two people are talking, they both communicate in the language they both understand. Also, body language is used by people, not by just one person. What I am saying, in essence, is that if you want to bond with your audience, you should consider mirroring their body language to build acceptance and understanding. Mirroring someone’s body language is just reacting in the same manner as the person. For instance, if the person you are addressing sits in a particular position, you can mirror their body language by sitting in a similar position, or you can put on the expression on their faces or just their simple mannerism. It makes them feel comfortable around you and makes them talk freely to you and accept what you have to say. By mirroring their body language, they would think that you are similar to them. However, timing is crucial when leveraging mirror body language. You should always know when to mirror the gestures of others. If you reflect someone’s body language at the wrong time, they might think you are ridiculing them or poking fun at them. To succeed in mirroring other people’s body language, you must make it feel and seem natural, not just to mimic or displease those you are talking to. Use Firm Handshakes One more thing we should know when we want to use our body language to persuade people is that we should have firm handshakes. Your input in the subconscious of the person you are trying to convince is your confidence, and they don’t have anything to worry about. I have worked with a lot of successful people in business, CEOs, managers, etc. One thing is prevalent among all of them: they all give firm handshakes. Once they grip your hands, you have this feeling that you can trust them even before you hear anything they have to say. If you want to persuade your listener, probably for a business meeting, a dinner, or any other gathering where you can meet people, your handshake must be firm enough to ooze confidence. However, don’t make it too tight; it should be firm enough. A large part of communication comes from body language, which includes facial expressions, handshakes, postures, among others. You should be conscious of the messages you pass via your body language. However, recognizing these body languages is not enough to persuade. You will have to do a lot of practice so that they would seem and appear natural enough. A Short message from the Author: Hey, are you enjoying the book? I’d love to hear your thoughts! Many readers do not know how hard reviews are to come by, and how much they help an author. I would be incredibly grateful if you could take just 60 seconds to write a brief review on Amazon, even if it’s just a few sentences! >> Click here to leave a quick review >> Thank you for taking the time to share your thoughts! Your review will genuinely make a difference for me and help gain exposure for my work. Chapter Five Listening Is Key Many people like the sound of their voices; they’d prefer to say all they want to without giving a hoot about what the other person has to say. However, this approach will not endear you to others. This is one of the major turn-offs for people. According to Bernard M. Baruch, “Most successful people I’ve known are the ones who do more listening than talking.” Listening is not an act; it is an art you have to master. This chapter looks at the benefits and importance of listening. You will also learn about some features that makes you a terrible listener. The Art Of Listening Many people do not realize that listening is a skill. Meanwhile, hearing is natural, but listening isn’t. In other words, hearing does not require effort, but the same cannot be said about listening. One of the worst experiences I have ever heard came from a client of mine, who, before being followed by me, experienced this situation embarrassing enough to be taken as an example. He was working with a marketing company. After a while he was talking and showing the slides of his PowerPoint presentation, he surprised the potential customer by snoring louder and louder. He was so busy making her buy the product that he didn't even stop for a moment to listen to what she wanted to tell him. If he had involved her and wasn't too interested in what he was saying, maybe he would have found it fascinating. In L. Ron Hubbard's words, the only way to entertain some people is to listen to them. Listening is an important quality you need to succeed in your various relationships. If you want to enjoy more success when gaining the attention and approval of others, you need to develop your listening skills. Many of these big companies are not using magic or voodoo to persuade you to get their product; they listen to you to understand you and provide a product that would suit your taste. Listen to others, and you will see how you will convince them to do what you tell them. I loved playing video games when I was younger, and I watched many videos on YouTube by game console developers about the next new game. There was this time I was going through the comment section of PS3 on YouTube, and I saw a post which was liked by many people about how unreal PS3 games were. The customers said that Sony should make their game consoles strong enough to make their games more real. And in 2013, Sony released PS4 with a more realistic effect of the games. Many buyers, after the game console was released, gave very nice reviews. Sony got more customers to buy PS4 because they listened to that review of a fan and worked on it. Listening To Keep Your Relationships Intact You can only know what your loved ones want when you listen to them. Meanwhile, being able to satisfy the needs of others guarantees their loyalty and commitment to you. There was a time one of my many female friends came to me crying, asking me what to do about her boyfriend who was cheating on her with one of her friends. I am not an expert in handling romantic relationships, but I provided the tips she needed because I listened to her. I just sat down for three hours and listened to how she suspected them and later how she found out that they saw each other. After she had told me everything, I just said that she should stay away from him and find happiness in other things because it was evident that he didn’t respect her. She jumped on my advice immediately, and it later paid off for her. As I said, I wasn’t good with relationships, and it wasn’t that my advice was top-notch. It was a line I picked from a movie I had watched. But what made her use my advice? Simple, I listened to all her rants. This is similar to all spheres in which you want to persuade your boss, your kids, your parents, your friends, among others. If you could take the time out to listen, you would be able to let them see reasons with you In “The Seven Habits of Highly Effective People”, written by Steven Covey, I can remember the example of the CEO who had a problem getting his daughter to do anything he wanted. The man had a very terrible listening skill, and it affected his relationship with his daughter. However, after he reflected on what his wife told him that “He didn’t listen her desires,” and he sharpened his listening skills, he realized that his daughter started doing things the way he wanted. Why Is Listening Important? Listening has numerous benefits that can improve the quality of your life. Below are some the reasons it is essential to let others express themselves: To Understand The Needs Of Others For instance, you might want your friend to purchase a chocolate cake. If you haven’t been listening to him/her, you cannot know that they have chocolate allergies. The person will most definitely decline to buy the cake. But, if you have been paying attention, you would know that there is an issue, to adopt a different approach, like “Wendy, I know you have chocolate allergies, but you can buy this cake for your nephew because he loves chocolate.” Wendy will know that you care for her well-being and would think about your proposal, which is most likely that she would accept. There was a time Charles, one of my clients, presented one of his brilliant ideas to a company where he was an employee. The board even commended the idea, but you know something? It was never accepted. Why? Simple, he wasn’t listening to his boss. He told him that Charles should develop an idea for gaining more customers for a cereal producing company; instead, he gave an extensive presentation on how a cement company could gain more clients. His presentation was absurd, regardless of how detailed it was. His company didn’t need it at the moment. So, his well-presented strategy was thrown out of the window. Apple just doesn’t develop a new gadget; they build their devices because of what their customers have said on the previous ones. In the same way, Nike doesn’t just make new shoes because they can; they make new and better shoes because of the reviews they have got on the previous ones they made. Listening Enables You To Learn More You cannot learn by speaking because you will only hear to yourself. However, listening enables you to have more information about a topic or someone. It gives you the insight you never had and a new perspective on solving a problem. One statement of Larry King that I have always held on to is when he said, “I remind myself every morning: Nothing I say this day will teach me anything. So if I am going to learn, I must do it by listening.” Listening more to others would give you a lot of information about others. The data will be useful in the short or long run when you need to make decisions. Remember that the quality of your decisionmaking hinges on the information you have. Meanwhile, quality decision-making will help you to make good choices that will improve the quality of your life. In the words of Yogi Berra, “You can hear a lot just by listening.” Our world, as it is now, is information-driven. So, how much you know about those you want to persuade will go a long way in helping you sway them. How can you know about them if you don’t listen to them? For instance, in a court of law, if a criminal matter is ongoing, the lawyers would have to listen attentively to what the witnesses, the opposing lawyer, and the accused say to persuade the judge to rule in their favor. The more you listen, the more you will be able to gather critical facts about those that you want to persuade. Pay attention to what your boss wants for that project or what your kids have to say. Also, be willing to receive what your parents feel about your idea or what your customers have to say on your products. This simple habit can have tremendous effects on your working and interpersonal relationships. It Helps You To Earn The Respect And Admiration Of Others Another benefit of listening to others is that they will like you more. Many people in this generation do not really listen. Many people don’t show a high level of attention to other people anymore; however, if you could show others that their opinion counts, it gives you an edge over the norm. Many parents cannot get their kids to appreciate them or respect them because they don’t listen to them. I can remember when I was growing up when I visited one of my cousins for Christmas. He was a nice young man, but he always has heated arguments and misunderstandings with his dad. There was the time I asked him why he hated his dad so much and didn’t respect him at all. I can remember the answer he gave me, which would always ring in my head when I finally have my kids. He said, “That stupid man never listens to me. He thinks everything he says is what is right.” Like it has been explained earlier, people tend to talk more about themselves. So, if they can get someone to listen to their rants, when it is time for the listener to speak, they would be swayed. It is simple. If you show interest in the life of people and you allow them to talk about themselves, they will admire you. When you provide them with a piece of advice, you will quickly sweep them off their feet. For instance, a couple of years ago, I met a lady at a conference I went for. From the way she conversed, you will instantly deduce that she has an introverted demeanor. I tried very hard to make her go out with me, and after several rejections, she accepted my invitation. When we got to the restaurant, she was shy to talk, but when I asked her questions about her and showed real interest in her life, she came out. She was going through a lot. She was raped, got pregnant, gave birth to the child who later died, and battled with cancer. I gently held her eyes, looked into her eyes, and told her to hold on, and I also advised her to go to one of a top-grade doctor I know. She already told me that many people had reported her to visit different doctors that she wasn’t ready to visit anyone. Still, she visited the doctor I recommended because I paid attention to what was happening to her. It Nourishes Relationships Most celebrities are liked and are listened to because they show that they listen to what other people say. There is this Instagram influencer called Kingbach. Many people get persuaded to buy things he posts on Instagram because he had shown them in many ways that he listens to them. For example, there was a time when he said he would do anything people told him and post a video about it. From the comment section, he did what they had suggested, and he posted a video about them. Kingbach would easily sway those whose suggestions get picked if he posted something, perhaps an advert saying they should buy something because he simply gave his followers a listening ear. People seldom get someone who would want to listen to them because everyone is going through one thing or the other. Nonetheless, if you could find time to make others feel you care about what they are saying, they will find it easy to speak to you and grant your requests. Many reputable companies benefit from listening to their customers, which makes them rate them more. This strategy makes it easy for them to convince their clients to get their latest products. For instance, many top companies have links where customers could give suggestions. Most times, they use these suggestions, which earn them the admiration of their teeming customers. It Reveals Deeper Meanings Another benefit you seem to gain when you listen attentively to people is to get subtle messages and signs. Some people don’t say everything about themselves, but from their demeanor, if you pay enough attention, you will pick pieces of information that will be easily missed. If you employ your observation skills and tap into your intuitive senses, you will be able to get less obvious facts quickly. For instance, if you are trying to get a customer to buy a product, if you pay enough attention, you will know from the subtle signs that they will give you whether or not they have been swayed. Some would be grumbling, muttering, or making faces that pass across information about their state of mind, and the only way you can get this is if you pay enough attention to them. There was a time I interned at an organization where I was assigned to a company that sold baby products. I was given the guide job. A lovely lady entered the store to buy diapers for her baby but didn’t know which one to buy. I walked up to her and asked what she wanted to buy, and she told me that she wanted a diaper for her child. I asked which product she had in mind. She said she didn’t know. I took her to the diaper section, and I started showing her a series of diapers. As we passed each section, she made some faces, which meant she disapproved of them. There was a time we came upon the best, but her grumbling told she didn’t want to get it. I didn’t force any on her; she later bought the one she felt was the best for her child. This example is merely trying to explain that if I hadn’t been paying attention to her, I wouldn’t have seen those expressions on her on the face. I would have dwelled on the one I thought was best, and she might end up not buying any. What Makes You A Bad Listener? The more you try to listen, the more you’ll realize how difficult it is. Many things serve as an obstruction for listening attentively. It may be consciously or subconsciously. The more you do these things, the worse you get at paying attention and convincing others. Consciously stop the following habits that have negative impacts on your listening skills: Lack Of Focus One of the most common things that get us easily distracted from listening is not focusing. Focus is a critical aspect of listening. If you want to get information, endear yourself to a person, pick subtle signals from the speaker, you must be focused when listening. Many people lose focus almost immediately. They start a conversation with another person. Perhaps what the person has to say is boring, or what they are saying is of little concern to you. In such situations, we get easily distracted and space out. It is a subconscious thing. Most people do not know when they slip away from their speaker and start doing something entirely different, taking their minds away from whatever the speaker says. I can remember one of my first dates. I was 17, and I picked Lia at her house, and we went to one of the best Chinese restaurants in town. We entered, and we ate before small talks began. I wanted her to be my girlfriend, but we ended up as friends because of my lousy listening habit of losing focus if the issue is of little consequence to me. She started talking about Balles and Ballerinas, which was boring for me. I spaced out, looking out of the window at moving cars, and it was the snap of her fingers that jeered me back. She liked me, but she said she couldn’t date me because I don’t seem like I would be able to focus on important things in life. Such experiences have made me improved my listening skills. I realized that being charming and intelligent are not good enough attributes to keep relationships. Also, there was a client counseling interview I watched some years back. When the client told the lawyer what she was going through, the lawyer was doodling on a sheet of paper lying on the table. The client carried her bag and walked out of the lawyer's office, fuming that he wasn’t good enough to handle her matter. Why did she leave? He wasn’t focused enough on what exactly was the legal problem of the lady; instead, he lost focus; perhaps the part of the law that affected the lady was boring. He started doodling and lost the opportunity to handle the case because of his bad attitude to the client’s concern. So, avoid this bad habit. Don’t Be Sentimental Another huge barrier to good listening is when you are bias or prejudicial. Many people are biased by age, race, religion, past experiences, gender, just to mention a few. These sentiments will hinder you from ever listening to those you are prejudiced towards and would find it very difficult to relate with them. For example, there was footage I watched. A woman who wanted a Mexican to buy her product couldn’t get her to buy because she was a little bit prejudiced toward the race. The Mexican woman had entered the store to buy a particular body cream, and when she was trying to explain to the guide, it was evident that she wasn’t ready to listen to her. She had a disgusted look on her face because her customer was Mexican. The customer stormed out of the store because she felt unaccepted and unwelcomed. Many of us are also biased when it comes to the attractiveness of our speakers. Most people find it easy to listen to attractive people, and that is one of the reasons people turn up big for Arianda Grande’s concert. It is just us being humans. However, we find it very difficult to listen to plain people. We pay attention to the physical appearance of our communicator and how we feel about them. However, it is not every time we get to see people that would appeal to our eyes, and we will need to persuade those that don’t. What would you do if you see someone that doesn’t appeal to you? Don’t you make that sale? Don’t you get that promotion? Don’t Have Preconceived Notions Also, many have preconceived ideas and biases about a particular issue, which makes listening to another opinion on the same matter difficult. We are not open-minded enough to accommodate the views of others. When they say something different, we object, and we become obstinate, no matter the logical argument they bring. If we want to appeal to others, we may not accept what they say, but we must listen enough and attempt to understand them. This approach will let them see that you have a different opinion, but you still tried to see theirs, which would make them want to reciprocate by listening to you. Before you know it, they would accept your proposals. Greg, a friend I had during my internship with a firm, was a really stubborn guy. We were all told to present an effective strategy to improve sales in the tech sector. Our instructor gave us a way in which we should go about providing the pitch if we wanted it to be accepted. My friend felt the instructor’s method was quaint, so he came up with his way. It was an excellent presentation by my standard, but it was rejected. Why? It is obvious, isn't it? He didn’t listen to what the instructor told us. He had a preconceived idea on how to give his pitch, which was very excellent but was still rejected. Avoid Hasty Judgment In relation to being prejudiced towards people, which hinders our ability to listen attentively, we also judge. This means that many of us, after seeing our communicator, we already start thinking about how, for instance, how underqualified the person is, how dim-witted they are. This attitude affects the way we listen to them and, eventually, how we regard them. For example, when most of us think that a person isn’t on the same level of smartness, we tend to switch off. We just want to show them how smart we are and point out to them that there is no point in listening to them. However, if we don’t listen to them, there is no way we will be able to know what they needed and how we could encourage them to go for our option. Avoid Listening To Different People At The Same Time Sometimes, we don’t give our adequate attention to those we want to persuade because we listen to more than one conversation at a time. This is a habit that will ensure that you don’t get the best out of interactions. Meanwhile, robust relationships are built on quality conversations. Once you often lose focus when listening to a person, you are already creating gaps in the relationship. This culture can ruin your marriage, relationship with your kids and make your employee treat you harshly. There was a day Alexa - one of the most one of the best secretaries I have ever known - needed to do something for his boss at her first place of work. She was on a call, and at the same time, she was trying to listen to him. He wanted Alexa to deliver a package for him, and Philip - her husband - was on the phone, asking her to get some groceries on her way home back. After the discussions, Alexa couldn’t remember what they both told her to do for them. If she had delivered the package for her boss, Alexa would have got a good recommendation from him, but since she ignored him when he was talking to her, Alexa, due to her lack of experience, lost it all. This point is somewhat similar to the focus point I made earlier. You need to focus on one person at a time for you to get the best out of the discussion. Don’t overrate yourself. If you try to juggle more than one at a time, you could end up not gaining anything from the conversation. We should also consider that non-verbal signs can also show your communicator that you aren’t listening to them. Many might even be listening attentively, but their gestures may depict otherwise. You should also make a conscious effort to leverage body language, which signifies that you are listening. Some of the signs that demonstrate that you are not listening include lack of appropriate posture, not maintaining constant eye contact, not giving the apt expressions, among other signs. Don’t Give Selfish Feedback To convince someone that you are paying attention, you must know how to give the right feedback. For example, if someone had confided in you about the terrible state of their relationship. If you want to persuade them to buy a dress from you, the timely feedback in that instant would be something like: “Hey, why don’t you try on this new dress? It might take your mind off him/her.” You would be marveled at how they would jump at the proposal. We weren’t given birth with how to provide feedback in situations, but we could learn a few tips that would help us to develop how we give feedbacks in cases. Taking the pain to listen to someone would be futile if you can’t come up with the right feedback. The first thing you should know giving feedback is that you should be as specific as possible. If you talk in vague terms, the person will find it hard to figure you out. If the situation is critical, the person tends to turn you down. When trying to give feedback, you should try and point out specific behavior or specific occasion out of what you’ve been able to pick when you were listening. For example, in case you have a customer that wants to buy a product from your store. After listening, you could chip in with your reply with something like: “You said earlier that…” This would make them feel you have listened to them and would think you have their best interest at heart, which would make them want to do what you tell them. Pick Your Moment Also, when giving feedback, you should pick your moment. What do I mean by choosing your moment? It means you should be aware of the state of mind of your communicator before you should give feedback. For example, if an angry customer enters your store with a complaint about one of your products. Even though you have listened to his criticism, you should try and calm him down a bit before giving him feedback because an angry person tends to reject everything said to them. So, let the person calm down before you speak to them to avoid a transfer of aggression. Chapter Six Persuasion In The Political World Do you ever wonder why people still vote even with the knowledge that most of what has been said in the manifestoes would not be fulfilled? Even with the rigors of voting, they always go to cast their votes. Despite the knowledge of the constant failure of the election cycle, they still go out en mass to vote. The answer to these questions is simple: because the candidate has persuaded them to vote. People accepted significant political figures like Dalai Lama, Abraham Lincoln, Nelson Mandela, Winston Churchill, and others because they could convince people that they were the right candidates for the position. We will be looking into specific political figures and how they have persuaded people to accept them in this chapter. Witty Winston Churchill The first political figure we will access is Winston Churchill, the former Prime Minister of the United Kingdom (1940-1945, and 19511955). He is deemed to be one of the most outstanding leaders in the 20th century. Not only did he lead the UK throughout the second world war, but he was also known to be a good orator and won a Nobel Prize in Literature in 1953. He has various ways of giving speeches that have swayed people off their feet. If you have an aspiration of being a political giant like Churchill, here are some tips you could use and make your political dream come true: Crisp And Precise Statements The first tip from what I have learned from Churchill is that your sentences and statements should be pleasant and short. If you want to motivate people to vote for you, endeavor to be short, enjoyable, and direct. If you search the internet for his speeches, you will find out that whenever he was talking, he was concise, crisp, and direct with his statements. He has the habit of addressing the issue immediately without beating around the bush. Most of Churchill’s presentation passed his messages immediately with efficacy to his audience, which was why he had many admirers. There was a time I went to a rally, and the Mayor was asked to come and give a speech. He started by greeting and praising everyone, which got the attention of everyone. However, perhaps those who wrote his script for him weren’t professionals. Before he got to address the issue, most of the people present had either lost interest or struggling to focus. His speech wasn’t concise, and it didn’t address the issue on time. If you want to earn plaudits through your speech, just like this political icon, you must learn how to be crispy and short with your sentences. Although most people think using short, crisp, concise, and direct sentences would put off their listeners, if it is done right, you will sweep them off their feet. The quote Churchill gave during his speech when addressing Harrow school is a perfect example of his approach. His use of repetition made it easy for his audience to grasp what he was driving at. “Never give in. Never give in. in anything, great or small, large or pretty, never give in, except to conviction of honor and good sense.” This speech is non-exhaustive and precise. He told his audience not to give in no matter the situation they were going through. This speech was so good that it caught the attention of the listeners by its sheer precision. Inevitably, the audience responded with a standing ovation. Leverage Repetition Appropriately Another key element you must incorporate into your speech is Repetition. Some people may find this redundant and entirely unnecessary, but most people tend to forget things easily. So, your emphasis on the issue makes it easy to keep your words in their memory. For example, his famous speech, “We shall fight in beaches.” “We shall fight on the beaches. We shall fight on the landing grounds. We shall fight in the fields, and in the streets, we shall fight in the hills. We shall never surrender.” This speech was forthright, short, and straight to the point. Besides, he used repetition to emphasize the fact that it would require their collective efforts to drive the Germans away and emerge victoriously. Most reputable and successful political figures have this same approach. Repetition puts your audience in the mood and allows them to see what you are driving at quickly. An excellent example of a repetitive speech is Martin Luther King Jnr’s “I have a dream.” You might have read the speech or heard it read at a particular period in your life. From the speech, Martin Luther King Jnr kept repeating the phrase, “I have a dream.” He was trying to create a future where there would be no more racism, and his speech swayed many people. Many cried while many reflected. The repetition of the phrase set many of his audiences in the future that would be free from racism. After the speech, many saw the evil of racism and sought for it to reduce. If you want to become a political figure just like Churchill, you should be willing to do the things he did. One of them is the art of leveraging repetition to devastating effect. Take Advantage Of Excellent Rhetoric Another element that makes Winston Churchill one of the best orators of his time was that he uses a lot of rhetoric in his speeches. He asked his audience open-ended questions, which pulls them into what he was saying. Asking rhetorical questions gets your audience more involved with what you are saying. They won’t only listen to you, but also reason along with your logic. Rhetoric is simply just the use of language to influence the actions and thoughts of your audience. According to Connolly, a speaker must appeal to will and reason. However, also to the delight, by presenting thoughts in style as pleasing as it is clear, and in a tone appropriate to his subject and audience. This is a concise explanation of leveraging the magic of rhetoric. You make your audience more involved in what you are saying when you ask them rhetorical questions in your speech. For instance, Dan Brown’s “Deception Point” vividly demonstrates how a speaker can win the heart of the listeners by leveraging rhetoric. In the book, there is a character who is a senator and wants to run for the presidential position. He was able to sway people to his view when he asked them a series of rhetorical questions when giving speeches. He was trying to get the people to reject the president he was running against because the president gave ridiculous amounts of money to NASA who hadn’t given any result in return. There was one he asked; “What would happen to our children’s education if we continue to fund NASA that has nothing to show for our money?” He was able to sway the citizens because he could take them along in his speech, not only in words but in reasoning as well. Be Concerned About The Affairs Of The Listeners Another key lesson to learn from Churchill is his uncanny ability to address issues regarding the welfare of his audience. His words showed that he cares about them. Endeavor to say what is on the mind of the audience. Address the issue bothering them. You shouldn’t speak to the audience; you should speak for them. This has to do with your use of words. When speaking to your audience, especially when you have political aspirations, you should use less of “you” and more of “we.” What do I mean? Winston Churchill, in his speeches, used a lot of “we” rather than “you.” This is evident in his speeches, especially one of the most celebrated “we shall fight in the beaches.” “… we shall prove ourselves once again able to defend our island home…” If you want to earn favorable responses with your speeches, you must be a master of language a non-specialist would understand. The citizens of Britain, during the time of Churchill, listened and got motivated and inspired quickly by him because he spoke for them instead of talking to them. What people want is a representation, not only information. If you could show them that you represent them in your speeches, you will find it easier to persuade them to accept your view. For example, I watched a live speech given by the current Prime Minister of Britain, Boris Johnson. He spoke on the looting and nuisance taking place in the country about the worldwide protest on the unlawful killing of George Floyd. He started his speech by saying that he felt what the people were feeling and the injustice that had taken place. He went on to praise his people and commend their outcry for justice, but he switched by saying that the looting and other criminal activities that are being orchestrated is done by some of the citizens who would make others suffer. He explained that only the people could stop this mayhem. I remember vividly that throughout his speech, he uses the term “we” instead of “you” because he knows it would be easier to persuade his people by talking for them and including them rather than speaking to them and accusing them. After his live speech, I read that Britain witnessed a reduction in these crimes that have been carried out under the facade of protest. If you know how to address your audience by talking for them, speaking out what they wanted deep down, they would respond much better to you. Also, you would find it easier to persuade them. So, you must prioritize representation. Exude Confidence If you want to persuade your audience, you must speak for them in a way that shows genuineness and assurance. People want to believe that what you are saying is authentic and that you are confident in your prowess of proffering a solution. Winston Churchill, in most of his speeches, appeared to be very secure and genuine, which made people believe in him. A superb example of his speech that made his sway his audience is “Finest Hour.” “Hitler knows that he will have to break us in these islands or lose the war. If we stand up to him, all Europe may be freed, and life or the world may move forward into broad, sunlit uplands.” In this speech, he put the minds of his people at ease by what he said. He showed Hitler to his audience as a fearful man that might lose the war if he wasn’t able to invade Britain. Also, he made it sure to his audience that invading Britain would be a very tough task, herculean for even Hitler. This made people trust him so much that whenever he gives out a command stating that something should be done, people readily accepted. What you should learn from this is that if you want to convince your audience, you should be able to ooze confidence that would make them believe in you to be able to carry out what you are saying. Do you think people just vote because the candidate is handsome or beautiful, or has a magnificent voice? No, these qualities might add to your acceptance. However, what you have to say must show that you know what you are saying, confident that you would carry it out. What worked most for Churchill was that he was somewhat a military man, and he was appointed to lead the country through the war. So, people were sure that he would be able to lead the country to victory. Most of us are not even experts at what we are trying to persuade people. However, just like Churchill, engage your audience with authenticity and confidence. Another element that made him turn out to be an excellent political figure is his ability to bring out the right emotion in his audience. There was a time when he was giving a speech that he was close to tears as he gave the speech. It showed people who were listening to him how affectionate he could be. Nelson Mandela Another political figure that used his persuasive prowess to become great is Nelson Mandela (1918-2013). He was a man that suffered the apartheid in South Africa, was jailed, and later became the president of the country. When I was younger, I had always wondered how he did it. I could not understand how he got the whites in South Africa to accept the Black and colored as equals, even to how they allowed him to rule over them. It was when I became older that I realized that he made them see that he was the perfect choice for the position. Nelson Mandela was arrested and imprisoned for twenty-seven years before he was released and took charge of the negotiation that led to the quenching of the civil war that was already brewing in South Africa. Why was a man in prison released and appointed to handle the negotiations before the civil war broke out? Why was he followed by the oppressed group when he was appointed to see to the negotiations? It was because he was able to persuade them that what he's got was the best option for both parties. The following lessons can be learned from this great man: Show Genuine Care For Your Target Audience From Mandela's story, I learned that you must really care for your audience. It should be obvious in the way you talk that they matter to you. He went to prison for twenty-seven years because he cared enough for his people. He wanted neither white supremacy nor black domination, but equal society, and he showed his care by even putting his life on the line for what he cared about. Now, I am not saying that you should start endangering yourself because you want to persuade people, especially politically. Nonetheless, you are just to show that you care for the well-being of your listeners when speaking. Mandela was formally a peaceful protester against the apartheid system in South Africa, propagating equality between both races. However, he realized that if some drastic actions are not taken, the war against apartheid wouldn’t be won. He started co-funding the militant Umkhonto we Sizwe. He was arrested and sentenced to life imprisonment. On a normal circumstance, he was to be killed; but Nelson Mandela went to the extreme to show that he really cared about stopping apartheid and foster racial equality. This is one reason why the former president thought he was the best man for the negotiation to curb the civil war. There was a time when he used one of his trials to show in his speech that he cared about what he had been supporting. He had been charged with three counts of sabotage. “During my lifetime, I have dedicated myself to this struggle of the African people. I have fought against white domination, and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.” From this speech, Nelson Mandela was able to tell the whole world he cared enough for stopping the apartheid system that he is ready to die for it. You get to win over critics just like him if you could show people you care about what you are saying. They must believe that you have their best interest at heart. If you could show them that, you get to sway them to accepting your view readily. Be Deliberate In Your Interactions Another reason why Mandela was such an inspirational political figure is that he conversed deliberately. He made his grounds clear; he doesn’t cut corners. He comes out clean with whatever he has to say. When President F.W. de Klerk released Nelson Mandela, he had at the back of his mind plans to favor the white minority for the negotiation. However, Nelson Mandela had a different take; he wanted everyone to be equal. For this reason, the negotiation to end the civil war tension took four years before both parties came to a consensus. He joined the ANC anti-colonial group, and he later co-founded Youth League to eradicate the apartheid supporting white only Nation Party. He involved himself in many things to stop the apartheid culture, including his involvement in the Defiance Campaign in 1952 and many more. He even went as much as secretly joining the already banned South African Communist Party to achieve his objective. If you want to win over people, you should make sure you show them that you are devoted to the cause. Make them feel you are in it with them. Why is it that the black community in the country supports black politicians? Because they think that the brother is always passing through or have passed through the struggle, and they would believe that having him there would be better for them. Mandela showed in various instances that he was a committed man to the liberation of the blacks in South Africa through his speeches and multiple associations. If you want to have more success getting people to agree with you, always show them through your speeches, actions, and association that you are committed to their cause. Be like Mandela, whose commitments made South Africa carry-out the first multi-racial election, which saw him emerge as the first black president of South Africa and a Nobel laureate of Peace. Abraham Lincoln A tremendous political figure that should not be left out on this persuasion parade is Abraham Lincoln. He was renowned for using three minutes and two hundred and seventy-three words to make people see the catastrophe war causes. He also inspired his listeners to dedicate a cemetery to the forty-six thousand soldiers who died in the civil war. Just a month after Abraham Lincoln was pronounced the President of the country, the USA plunged into a civil war that claimed the lives of many. Gettysburg, one of the bloodiest places where the battle took place, was the location of one of his best speeches. For the fallen, Abraham Lincoln was called on to give a speech to honor the dead forty-six thousand soldiers that died because of the war. From his address that moved many, I was able to learn some things about persuasion. Here they are: Find Common Ground The first thing is that you should find an agreement ground where your audiences can agree and neglect their various beliefs. For example, if you are running for a political post, you have to persuade a crowd of whites, blacks, Latinas, and the other races. You can’t start with a racial matter because most certainly, they all hold various views on racial issues. You should find a better field like tourism, economy, and other things that they all agree on. Abraham Lincoln, when trying to get the people of America to stop the civil war, during his Gettysburg speech, he went back eightyseven years to remind his people how and why they came to become an independent state. He further used phrases like “All men are created equal,” something they all agreed on. He reminded them that it was because of liberty and equality that they drove the Britons out of their lands. So, why is it that they are still shedding each other’s blood that they fought so hard to gain freedom? He could bring his people to a leverage ground of agreement, not showing favor to any side. This made me remember one time in college when the students debated the aspiring student President. We were all pumped up to know what these guys had in stock for us. The interviewer asked the most popular candidate a question, which made him later lose the election. The interviewer asked him how he would handle the accommodation issue, how will he take it with the school management because not all our halls are in the right conditions. He answered that we would raise money. Many people immediately disagreed with him. He could have come up with a better and vague answer like, “We will address the matter with the school management.” However, he stood firmly on the side of the school management – or so it seemed. The point of this example is that if you find yourself in the position of persuading people with conflicting interests, make sure you start whatever you have to say on a bare ground in which the two parties hold no grudges. Leverage Illustrations Also, convincing people, you should make it a habit to start with a story or chip in a story. When Abraham Lincoln was giving his speech at Gettysburg, he started with the story of the struggle of those that liberated America, which the war was then destroying. He pricked their conscience just like asking them how they would have liked it if they had created something with sweat and hard labor, only for their offspring to start destroying it. “Four score and seven years ago, our fathers brought forth this continent, a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal.” He started his speech with an emotional story that moved his audience. It was the same thing that the Britons did to them that they were at the time doing to themselves. Therefore, if you want to make others accept your view on a particular issue, you should try and start with a story. Moreover, research has shown that speeches that begin with stories have higher tendencies of influencing the listeners. During my college days, my roommate went for a debate competition, and he and his team lost. I knew my friend was an outstanding and aggressive debater who always has his facts right before he starts the debate. I met him and asked him why he lost. The reply he gave me was that he and his team weren’t able to match the opponent in instilling emotions in the audience and judges. I was at first perplexed at his reply, but I further asked him what he meant. He explained that the two teams were evenly matched when it came to facts – they both had their points right. However, what gave the other team edge over them was that they started presenting their facts with stories. He told me that his team just started giving facts, but the other team came up with convincing stories that went in line with their points. According to James Pennebaker in his book, The Secret Life of Pronouns, “In any interaction between two people, the person with the higher status uses fewer I-words…” This is applicable to all the political figures that have been mentioned; they all used words like “we, us, our…” So, if you want to persuade your audience, you must learn the art of using less of the first-person singular pronoun (I) and start using the first-person plural pronouns (us, our, we). Winston Churchill, Nelson Mandela, Abraham Lincoln, Dalai Lama, and other significant political figures adopt this means in speaking with their audience, and it has worked effectively for them. Chapter Seven Influence Is About Perception According to the Merriam Webster dictionary, influence can be said to be the power to change or affect someone or something: the ability to cause changes without directly forcing them to happen. And it defined perception as the way you think about or understand someone or something. If you seek to gain the approval of your audience, you must be conscious of these two concepts. This is because, as the definitions entail, you are to cause changes in the person you want to persuade via what you understand about that person. So, influence is about perception. From all I have explained from chapter one, you would have noticed that you know or think about someone that would determine whether or not you would convince them. This chapter will review how you can influence people by changing their perception. Influence By Sight Most of us are influenced by what we see on the internet, and top brands have cultivated the habit of using it to their advantage – getting you to buy their products. They all know that if you see one of your influencers using their products, it will stir you to think about purchasing their product. They influenced your decision, changing the way you see their products. They successfully convince you that you will have a good life like the model when consuming their products. If we want to persuade people, we must be concerned about taking practical steps to affect their perception. You might have heard “internet influencers” before. They are those that can affect your thinking, in as much as you are still on the internet. They post themselves living in luxury, fancy vacations, wearing the latest clothing materials, and many other attractive things. They do all these to get you on their sides so that when they have a proposal, you will jump on it without thinking. For instance, if someone had been posting about how luxuriously they have been living, which had always fascinated you. If the person just drops a link, saying that they got a handful of the money they are using to sponsor their luxurious life from it. Many people would likely jump at it. In such a situation, they have influenced your decision by what they perceive you to want. However, not all these internet influencers are living the lives they claim to be living; most of them are living a fake life, posting lies to intrigue their fans. The story of Byron Denton, the nineteen-year-old, showed how easy it was to fake a living. He is a blogger based in London who wanted to test how easy it was to fake a life on Instagram, and he was surprised at how people can be easily swayed by phony living. The young man posted an edited picture of himself sitting in a private jet, which immediately got him over a thousand likes in seven seconds. He said when he saw that George Mason fake a vacation and many other people, he decided to give it a trial. They all manipulate information to get your attention. Many influencers live fake lives just to gain attention, just like Byron’s theory. They get you thinking, “I wish I were that guy.” Consequently, whenever they bring something to you, you might jump at it without overthinking it. Some influencers show things that aren’t even in existence, like when Taylor Evans said her Miami vacation was sponsored. How To Change The Perception Of Others If you want to sway people with ease, you should have at the back of your mind that the person’s perception matters. In order to have more success in changing your listener’s view, the following tips will be helpful: Note Preferences And Background The first thing that you should know if you want to be more sensitive to your listener’s view is that you should be aware of your preferences and background. According to Miner, people come to any situation with a different set of lenses based on their experiences and culture. Your experience in life is different from that of others, and you must never forget that. Meanwhile, their exposure affects their cravings and judgment of situations. If you want to change their view, you should find a way to get to know their background and preferences. For instance, someone that earns less than five thousand dollars would find buying a phone or laptop worth a thousand dollars a little bit too much for them. If you want them to buy the phone or laptop, and you just drop the price on them, they would not buy it. But, if you find time to get to know them, engage them, and they tell you about their preference or background, you would know how to go about the situation better. For example, you can point out the way the one thousand dollars phone can improve their lives, and you’d be surprised at how they would jump at your offer. Pay Attention To Their Body Language You must be aware of non-verbal signs. Miner said that top employees aren’t exceptionally smarter, but they are just emotionally intelligent and hugely perceptive. They find non-verbal signals, which many people don’t know that they are giving. These cues give away their state of mind. However, they are easily missed by most. For instance, when offering a product to a prospective customer, you can know when the customer’s body language is screaming no by being observant. You can tell from something like poor eye contact, crossed arms, among others that something is wrong. Noticing these signs will enable you to change your tactics on time. Improve Your Listening Skills The importance of excellent listening skills cannot be overemphasized. You must hone your listening skills for you to get all the necessary information out of your speaker. I have discussed why listening is critical in the previous chapters, so I would not explain further on it again. You should create a conversation that is open-minded so that you can learn. Listening makes you get to learn exciting things about the speaker. It is when you listen that you get to know the preferences and background of those that you are trying to persuade, and it is also via listening that you will be able to catch those non-verbal signs. “You have to go in with big ears and smallmouth…” Miner. Manipulation Or Influence? Now, I don’t want us to confuse influence with manipulation (manipulation of information), albeit, the latter would be explicitly discussed in the next chapter. The two concepts are similar, but not the same. Manipulation controls someone or something to the manipulator’s advantage, and influence has to do with changing or affecting someone without directly forcing them to happen. You should, however, know that most of the stories that spur us into action are a result of deliberately tweaking information. The one giving the report gives the information in a way that favors him, regardless of withholding any valuable information. This is what happens most times in courts; the lawyer manipulates information that favors his client. There was a lawsuit I watched on the television where the accused was charged with murder. The prosecution lawyer knew well that the accused was not the one that killed the deceased, but he withheld that information because the accused was present at the time the murder occurred, and he had the motive to kill the dead. The accused was sentenced to death for the crime he didn’t commit. In such an instance, the lawyer “edited” the information to favor his claims, and he was able to persuade the judge to convict the accused. Manipulation of information is another mode of persuasion. However, this time, it is different because the manipulator is not coming clean with all the information. It is an excellent strategy to get people to do what you want because they would hear what you want them to understand. Do you ever remember when you were smaller, and you fought with your sibling? When you were narrating your story to your parent, did you mention that you attacked your sibling? No, and that is the simple term of tweaking information. You wanted your sibling to be punished, but not you. Many news agencies apply this strategy. They write what they want the public to hear, not necessarily divulging all the information. I just realized some years ago that whenever a disaster, accident, or something terrible happened, which resulted in casualties, the news agency never reveals the real number of the losses. The essence of changing the narrative is to change the view and decision of a person. The manipulator thinks or knows that people would react in a certain way if all the information is divulged. So, they hold onto the part that they feel wouldn’t allow the people to behave in a way that is contrary to what they want to achieve. Protection Or Lies? There are many movies in which the government decides not to tell the citizens of a particular problem until they have solved it or it got out of hands. They know that if they divulge valuable pieces of information that would throw the public into pandemonium, there would be a catastrophe. Meanwhile, this is against the peace and order the government is supposed to maintain. Many people are involved in the changing narratives in this age, and the internet has fostered it. Someone would just sit down in their rooms and post on the internet, and people would take it up without actually finding the truth. Many social media users even manipulate information to the extent that they don’t add authenticity again. For instance, the case of the lady that said Justin Beiber raped her is a clear example of how people can make blatant claims, regardless of its consequences. However, in as much as manipulation is very efficient in getting people to do what you want of them, it might bounce back, affecting you adversely. For instance, the lawyer I watched earlier where the lawyer got an innocent man convicted of murder. After the truth was found out, he was prosecuted for malicious prosecution and stripped of his license to practice law. Instead, if you want to persuade people, you should do all that has been discussed from the first chapter till now. I know it is hard work, but it pays at the end. Your kid gets to respect and appreciate you; your boss gives you that promotion, and your idea gets accepted, among other things. It is always better to seek to influence people rather than change the narrative to make them do your bidding. Chapter Eight Manipulation Isn’t Influence Desperation will make you want to achieve your objectives at all costs. It is the right attitude to have when you leave no stone unturned in your desire to get something done. Nonetheless, it is an issue when you don’t mind hurting others to achieve your aim. One of the tools desperate people use to get what they want is manipulation. Like I said earlier, it is not persuasion. It is more like a way of getting someone to do something for you to control the person. You will get what you want by fooling and manipulating them into doing it. “Persuasion is the act of causing people to do or believe something” Merriam Webster This chapter will explore the ills of manipulative practices and how you can detect when such vices are used on you. What Is Manipulation? We can see the discrepancy even without going deep: manipulation controls someone to do something, and persuasion is making someone believe in something before they do it. Like I have explained in previous chapters before you can convince someone to do something, it must worth their time. However, manipulation, on the other hand, has to do with selfish interests. For instance, if you have watched the fresh prince of bel- air, there was a time Uncle Phil, Carlton, and Will went to a car dealer to get a car for Uncle Phil. Carlton tried to persuade Phil into buying the cheap and safe car, but Will cajoled him into buying a red, cool convertible. He told him how lovely it would be if he drove the vehicle, how the bliss of youthful day would descend on him. He was deceived into buying the car. Meanwhile, Will only did it because he would get the chance to take it out with one of his dates. That is what deception looks like. It always has an underlying benefit that is driving the instigator. On the other hand, persuasion convinces someone to go for something that you believe is in their best interest. In the example given above, Will would have encouraged his uncle if Phil had beforehand told will that he wanted a car that would make him feel younger again. The red convertible would have been the best option. So, the fundamental discrepancy between the two is the intent with which you try to sway the person to do something. The purpose behind the former is the best interest of who you are getting to do something. However, the meaning behind the latter is what you stand to gain after the person had done that thing. This has been corroborated by Nathaniel Nahai, who said that both persuasive and manipulative approaches aim to influence people, but the main difference between both is intent. According to Dr. Paul Swets, in his book, The Art of Talking So That People Will Listen, “Manipulation aims at control, not cooperation. It results in a win/lose situation; It does not consider the good of the other party. Persuasion is just the opposite. In contrast to the controller, the persuader seeks to enhance the self-esteem of the other party. The result is that people respond better because they are treated as responsible, self-directing individuals.” The definitions these two people have given us underline the difference between the two concepts. Yes, both seek to make people do something, but the intent to make people do those things is different. In a much simpler term, the first intends to hurt while the other endeavors to serve. Persuaders find a way to use their knowledge and what they have acquired to the benefit of other people, while deceivers use their own experience for themselves. For instance, if someone walks up into a phone store and asks the guide for a product. The guide leads the customer through, giving him the specs and how each phone works. If he or she buys the phone, the guide has convinced the customer to buy the phone. However, it is different if the boss had instructed the employees that whoever gets to sell a particular phone first would be given a promotion. If the guide showed the client only the phone the boss had said it would attract promotion, he or she has deceived the customer. However, this action can work against the company. Perhaps, the phone doesn’t meet the requirements of what the client needed. That customer might feel cheated and not want to refer anyone to that store. He or she might also drop bad reviews on the company’s website. Also, I should add that gaining the undue advantage of others is not an excellent way of living, and it could also ruin businesses. Most perpetrators of this act don’t have teams but people that work under them. They tend to have their customers leave without referrals, family with no love, and many more disadvantages. Dark Manipulation The two fundamental diversity of deception is white and dark. A white version is also a form that is of benefit to target. Indeed, I have said that control is orchestrated mainly for the benefit of the perpetrator. However, the white way is of more advantage to the target. Besides, it is not carried out with psychological violence, unlike the other diversity. Psychological violence has to do with maiming people's mental innocence. It is an act orchestrated in forms of coercion, defamation, harassment, verbal insult, and many more actions that harm the psychological integrity of the victim. The government uses the white type to get the citizens to do something which would later be of great benefit to the citizens. Parents also use it on small kids, which would deter them from hurting themselves. It is sometimes referred to as beneficial manipulation; it does not include emotional abuse, maltreatment, and intimate partner violence. However, for the scope of this discussion, we are going to be focusing more on diversity, which has to do with psychological violence. Dark or grim-dark is said to be the most psychologically violating act of a perpetrator on a victim. It is divided into two: Dark psychology and Hypnosis. Dark manipulation involves getting people to do what they want for their sole benefit. Meanwhile, the white form is done out of altruism. Dark controllers use all forms of techniques, including lies, threat, coercion, harassment, defamation, blackmail, and many more, to get their targets to do what they want. Dark Psychology Dark psychology has to do with controlling the mind of your victims for you to get them to do your bidding. It is a straightforward tactic used by many people every day to achieve their aims, which are often malignant to the target. Most of the people in the world are selfish, with only a handful of altruism left. We all want to get what we cherish and which better way to get it than to make others get it for you? This is the psychology that is practiced by most of us in the world. It is divided into three, namely: Narcissism, Machiavellianism, and Psychopathy, which are mainly referred to as Dark Triad. Narcissists are selfish, lack empathy, and grandiose in their vanity. These sets of people often use con arts to achieve their objectives by messing with their victim's heads. They don’t give a hoot about what you feel as long as you understand what they want and carry it out. Regarding Machiavellians, they have no sense of morals and use deceptive means to exploit others. They often cajole their victims into doing what they want. Psychopaths are more like narcissists. However, they will never show their actual color until they have achieved what they want from you. When you notice characteristics like selfishness, being very impulsive, lack of remorse and empathy, you are dealing with a psychopath. These are the three sets of personalities that orchestrate dark arts. Indeed, you might do some of these things. However, that does not mean you belong to any of these categories. Nevertheless, it is not ideal for playing on the intelligence of others to accomplish your goals. If you realize that you have these traits, you need to rethink your actions or seek therapy when it is excessive. Almost all of us have been victims or, at a point in our lives, practiced these arts to get what we want. For instance, when I was younger, during my teenage years, I often use these tactics to get my parents to give more freedom and autonomy, and most times, it worked. When talking about deception, we shouldn’t forget to mention that most controllers are narcissistic. It means that they all are egoistic self-worshippers who care about nothing but themselves. Narcissism And Dark Psychology The most prevalent sets of persons that employ dark arts are those who are narcissistic. Narcissism is closely related to what was practiced under Adolf Hitler in the 1900s, which led to the first and second world wars. It was believed that a particular set of Europeans were unique and should be treated better than the rest. They tried to show their superiority, and when they were opposed, they resorted to violence. They wanted to rule the world, and they tried all they could to achieve their aim. Narcissistic individuals believe that they are unique and should get all they want. Therefore, they resolve into doing all they could to get it, and the most potent weapon in their arsenal is dark psychology. How Narcissists Employ Dark Psychology According to Perpetua Neo, narcissists have a culture of messing with people’s minds. They do this to the extent that you have to do what they want. They use what Stephen Karpman calls the drama triangle, i.e., they play the rescuer, victim, and persecutor. They don’t care how you feel and would make you do that which they want. The only thing that matters to them is the accomplishment of their selfish interests. They are like a chameleon, and they shuffle between the drama triangle so easily and quickly that you don’t know what to expect. In the words of Perpetua Neo, she described the experience with a narcissistic as walking on an eggshell, and you don’t know what to anticipate. They would orchestrate perfectly all I have mentioned earlier. They put fear, guilt, or a sense of obligation into you, which makes you want to do what they want. Such individuals often start out by being nice to you. For example, they might get you a gift to make you feel obligated when they need your help. They will stir up emotions in you by making you feel guilty if you don’t do what they want. Such a person will remind you about his or her good deeds towards you. Then they will proceed into making you feel you are responsible for whatever they stand to lose from your refusal. Naturally, you don’t want to be the reason anyone failed to achieve their targets. So, even when reluctant, you still help them accomplish their aims. You may not feel the satisfaction of sacrificing for others when you help a narcissist. You are only doing what the person wants to avoid feeling bad about not helping out. If such a person is your spouse, you are in trouble because of your emotional attachment to him or her. He or she can tell you that you are turning him or her down because you are cheating with another person. You will want to prove that the person is wrong and end up doing what they want. It is not a palatable situation, but this is the reality of many individuals. The Emotional Games Of A Narcissist According to Psychology Today, narcissistic people believe that they are unique, and they would stop at nothing to attain the best, using people as a tool to achieve their goals. You should know that in their bid to gain attention, popularity, and what they want, they lie. Lying is one of the skills they are good at. They tell you various lies and try to deceive you into pitying them. They create in you a sense that they have suffered, and you would strive to be a good person to them and do all they want. Naturally, you don’t want anyone to suffer because of your inactions. So, you will want to help such persons out of compassion. However, you will be heartbroken when you realize that the person was only using you to achieve his or her aims. They tweak stories to make them look like victims earn your trust. Meanwhile, they have a grand plan, and you are nothing but a part of their emotional game. Winning at all costs is their trademark, and they can even murder to achieve their objectives. You should also know that in a narcissistic person's overall scheme, they are overtly charming. They will make you feel special so that when it is your turn, you wouldn’t be able to turn them down even though it is at your expense. Also, these people mainly dwell on insecurities. According to Bree Bonchay, they use third parties to help manipulate their victims. For instance, you don’t want any other person, especially the opposite sex, to spend more time with your spouse than you. It is a natural sentiment we all have and will do anything to avoid. Your partner can leverage that insecurity to make you spend more time with him or her. According to numerous studies, females often do this the most. They can tell their boyfriend that a colleague took them out for lunch just to make the guy do the same. When you refuse to do what they demand, they will start giving you the silent treatment. They stop talking to you to make you feel bad for not doing what they wanted you to do. They assume this power position and decide when and how to resume communication with you. When they do, they will make you feel guilty for the gap in the relationship they create by being selfish. Hypnosis The other form of dark manipulation is hypnosis. Most times, when you hear this word, you might imagine somebody snapping his fingers and using some kind of voodoo to make you act against your wish. You might picture a scenario where the person needs to ring a bell to lift the spell. I was in the same line of thought until I understood better when I started studying psychology. Hypnosis is not voodoo of any kind; it’s just the usage of dark arts, which anybody can do. You might have done it before as well without knowing you were hypnotizing someone. Hypnosis is a state a perpetrator puts you, which makes you feel relaxed and open to suggestions. The hypnotizer creates a vacuum in you where they can push in their mandate and make you do it for them. APA (American Psychological Association) has defined it as a state of consciousness involving focused attention and reduced peripheral awareness characterized by an enhanced capability for suggestions. This is what hypnosis is all about – suggestibility. A person that hypnotizes another puts the person in a state of increased awareness, which makes them very accommodative to suggestions. That accommodation of new ideas is used by them to make you do what would be in their best interest. Meanwhile, the victim is not likely to accept that request on a norm. Jafar, a character in Aladdin (a Disney movie), comes to mind when you think about hypnosis. He uses a serpent staff to make the Sultan do whatever he wants until he was found out. Indeed, it is a form of hypnosis, but the procedure can be far less spiritual. Hypnotic Power Words There are certain words we use daily, which are hypnotic and control those we use them on. They are called hypnotic power words. Here they are: Imagine The first one, which is often used, is “imagine.” This word takes your listeners away from the world of reality and puts them in a world where their fantasy would be fulfilled. You might not know it, but you have created in their hearts a kind of platform which would make them listen to your suggestion. Most people in business, salespeople, and other successful people use this word a lot. For instance, there was a time I witnessed how a salesman made a woman buy a new washing machine. It was the same woman that was complaining about the hike in prices of products and how broke she was. When the salesman approached her, she waved him away, but he persisted, and he was finally able to gain her attention. The word that he used that even propelled me into wanting to buy the washing machine is “imagine.” He told the woman to imagine being in her house with a lot of dirty laundries and she was running late for work. By the time she is back from work, she would be exhausted. However, with a machine that was big enough to contain all the laundry and would dry them off itself, life would be more comfortable, without worries. The salesman put the woman into a trance in which she was able to see herself getting her laundry done immediately and effectively. She ended up buying it even after complaining about being low on cash. Unequivocally, she wouldn’t have bought it if he hadn’t made her go into a trance where she could already see that her life was already more comfortable. Probably, she did laundry for her whole house and had kids. The product will improve her life. Nonetheless, it might not be her priority at that point. She might need to invest in other more pressing and urgent needs. However, he could convince her to make the washing machine number one in her scale of preference. Also, there was a time my close friend used this technique to make me follow him for a date. I didn’t want to follow him because I needed to do some more critical and urgent needs. However, he made me suspend those tasks to accompany him to an event that would not benefit me in any way. He met a lady he liked and wanted to go out with her, but she wouldn’t go out with him alone. She wanted her friend to follow her. He came to me and asked me to follow him, which I declined. He persisted and told me that I should imagine a lovely lady as the friend of the lady he was to be with. I was amazed by my imagination, and I decided to follow him. We got there, and the friend was pretty yeah, but she wasn’t my type. The point is I wouldn’t have followed my friend if he hadn’t hypnotized me to follow him. Because Another hypnotic word we frequently use, which makes people do what we want or makes us do things for other people, is “because.” According to J.F Kennedy, as humans, we crave order. We want to know why something was the way it was, what caused it to happen, and by so doing, we relate it to our personal lives. The word “because” is very hypnotic, and it makes people do what they wouldn’t have necessarily done by stirring up our unconscious minds. We hypnotize and get mesmerized by this word daily because we simply give a reason, regardless of whether it is a lie. When my friend told me that I should follow him, I was like, even if I was to follow him, what would be my benefit? He pointed this out by saying because going with him might help me get a girlfriend as well. It appealed to my hearing, and I decided to follow him. It is as simple as that. That’s his curated hypnosis work. A practical example has been given by Robert Cialdini when he used the response percent to illustrate how the word because it is hypnotic. He said that if you said: “Excuse me, can I use this machine because I am running late,” you tend to get a 94% answer that would allow you to use it. However, if you say something like: “Excuse me, can I use the machine?” you’ll get less than a 60% answer in the affirmative. This shows that this word is powerful enough to elicit responses from others. We use it every day without realizing its tremendous effects. You Another common word used that is hypnotic is “You.” Have you ever wondered why adverts seem to be referring to you? Have you ever wondered why you think these big companies have you in mind? It’s simple; they have deceived you into thinking it was you they were referring to. It is just simple hypnosis. They keep repeating the word “you,” and before you know it, you are already ordering from their store with that money you saved for a vacation. Hypnosis stimulates your imagination, paints pictures in your mind, link things that wouldn’t usually go together, and distracts you. It activates your senses and creates associations that have never existed, and before you know it, you have done all that the hypnotist wants. How Do You Know You Are Being Manipulated? Many of us today get into things because we were manipulated into doing them, and we later regret doing those things. According to Sharie Stines, “manipulation is an emotionally unhealthy psychological strategy used by people who are incapable of asking for what they want and need directly.” Many people try to control each other at work, relationships, family, and different facets of life. However, before it goes too far, there are some signs that you will see, which would tell you that you are being influenced. Here they are: Hypocrisy The first thing you will notice about a controller is that what they say is quite different from how they behave. What do I mean? They would tell you what you want to hear, but they would end up doing another thing entirely. There was a time in Eric's organization that they had to rise up and ask for a raise because they were being worked than how they were paid. Eric and his coworkers started the protest, which led to the destruction of some of the office equipment, but Eric's friend, who instituted the idea, was nowhere to be found. When they were rounded up, he was sitting comfortably at his desk, going through his paperwork. He instigated them into protesting. Many of them had our contracts terminated because of him, and Eric still hold grudges against him. They make you think that what you were doing is right to fulfill their selfish interest. This used them to gain a promotion for himself for being wellcoordinated even during crisis. Meanwhile, he was the brain behind it. Immediately, someone starts acting in a way which is different from what they say, you should know that they are deceivers, and they would use you to achieve their selfish gains, and they wouldn’t give a hoot for whatever later happens to you. Pressure And Tension Another thing that shows that you are being affected is that you feel fear, guilt, or an obligation to do it for them. Typically, you would not have felt this way about carrying out a task. Share Stines said that when someone is instigating you, you are psychologically coerced into doing something you don’t want to do. You feel guilty for doing it, fear because you don’t know what would happen if you don’t do it or an obligation to do it. According to Stines, there are two types of manipulators: the bullies and the victims. On the bully, you fear because he uses intimidation, threat, or aggression to get you to do things. You will always be apprehensive of what would happen if you refuse to do it so that you will obey. If you are going through this phase, you are being controlled. They would create a kind of trepidation in you that would galvanize you into action by using exaggeration to spur you into obedience. Most lawyers and good sales associates are guilty of this. They would make their clients/customers think that if they don’t do what they want them to do in time, there might be grave consequences. I had witnessed a situation when the clients of a lawyer didn’t want to hire him because he was too expensive. He told them that they would spend more money looking for another lawyer, and before they do that, the opposition would have found favor in court. The clients were so scared that they had to settle down for his ridiculous fees. On the part of the victim, you will feel guilty for not granting their request. Unlike bullies, they will not threaten you. However, you will still feel compelled to do their biddings. They will guilt trip you until you do it for them. My little nephew once used this tactic to make me grant his wish. He wanted an X-box, which I didn’t plan on buying for him. The next time I went visiting, he cried because I didn’t bring the X-box console I didn’t promise him. That day, I took him to the store and got him an X-box 360, Something I wouldn’t have done on a regular day. He made me buy it for him by crying, feigning that he was hurt because I didn’t come along with his console. According to Stine, the victim usually acts hurt… and the person who is targeted by the victim often tries to help the manipulator stop feeling guilty. In the instance of my nephew, I felt liable for making him cry, which was the primary reason I took him to the store to go and get the console. Restructuring Reality Also, another sign which shows that you are being deceived is that you start asking yourself questions about your reality. What do I mean by questioning your reality? According to Stines, con artists would twist what you have said and make it about themselves. They would make you feel you have done something wrong when, in reality, you haven’t. Nonetheless, they would put it so correctly that you will end up questioning yourself. They would tell you that what you have experienced is wrong, and they would say to you what happened in such a simple way that would make you think what happened is a figment of your imagination. Lawyers are learned experts in this field. They cook up stories while cross-examining the witness, manipulating the jury to discredit the testimony of the witness. There was one lawsuit I witnessed; It was a murder matter. The prosecuting attorney was cross-examining the accused's alibi. He said it was the alibi and the accused that committed the crime. He painted a convincing scenario that even the witness was second-guessing whether it was him telling the truth or the lawyer. That is what they are like; they make you think that thing you have passed through isn’t real, and it is their story that is right. You should also know that you might be in a relationship where the controller abuses the social norm of giving. For instance, it is natural for you to reciprocate when someone gives you a gift, in cash or kind. Stines call this “Mr. Nice Guy.” He gives you something, leaving a void in you, which would make you want to repay him. Whenever he wants something done, he calls on you, and you are ready to redeem yourself. If you don’t heed to his calls, you will look ungrateful for the help he had rendered to you early. So, to every favor, gift, support, there’s always a string attached. According to Stines, it is very confusing because you don’t realize that something negative is going on, but with every good deed, gift, help, favor, there is a string attached.” “Exploiting the norms and expectations of reciprocity is one of the most common forms of manipulation.” Jay Olsen According to Preston Ni, such an individual may insist on meeting you and interacting with you on a physical space to exert his dominance. So, if you want to know whether or not you are being controlled, you should find out how frequently you meet with your partner physically and if they exert dominance and control over you. If they do, you are in an unhealthy relationship. What To Do When You Find Out You are Being Manipulated? Many of us have received negative energy from people. However, they have controlled us for so long that we already think it is a norm. We don’t know how to get out of the net of the controller. However, there are some ways you can go about getting the person to stop his or her antics. There are different approaches due to the various aspects of deception. The following tips will you in this regard. Identify the Form If you want to overcome being controlled by a “puppet master,” you must know the type you are battling. You need to know whether the person is a victim or a bully. The easy way to do this is to notice when he person uses coercion or guilt to act against your wish. As earlier mentioned, the bully uses fear and threat while the victim uses guilt to hold you to ransom. Establish Boundaries One of the things you could do to overcome control is to establish boundaries. According to Stines, con artists have lousy limits. Since they are mostly narcissistic, they have limits that they would never make you cross because it might undermine their self-interest. However, they would want your attention all the time, jumping into your life and leaving anytime they want. Be Patient Another thing you could do when you are being controlled is that you should try the sleep on its tactic. If you are very impressed with something, you shouldn’t just jump on it; you should find time to go through it and weigh the advantages over the consequences. A deceiver would want you right on any deal they have for you, but if you refrain yourself, you save yourself from being coerced into doing or buying something that you might later regret. If you know that you are in a dangerous or unhealthy relationship, you can seek an expert’s help on how to go about it. For instance, book a therapist. You will be given insight into what you have done wrong and how you can make it better. You can also try the more radical approach which, Stines termed “observe, don’t absorb,” which means that you shouldn’t allow the behavior to affect you personally. She concluded with, “after all; we aren’t responsible for anybody else's feeling.” So, do not let anyone guilt-trip you into doing things against your wish because of their selfish antics. The end… almost! Reviews are not easy to come by. As an independent author, I rely on readers, like you, to leave a short review on Amazon. Even if it’s just a sentence or two! So if you enjoyed the book, please… >> Click here to leave a brief review on Amazon >> I am very appreciative for your review as it truly makes a difference. Thank you from the bottom of my heart for purchasing this book and reading it to the end. Conclusion The book has shown us how to persuade people. You would have realized by now that having the ability to do a job is not enough. Someone else can be given a role because he was more convincing in his presentation while you were hesitant. In an extremely competitive world, you need to leverage the finer details to stay relevant and be at the top of your game. In the same way, you might be ruining your relationship because of seemingly minute but critical details. So far, we have been shown many ways in which we can win over others. Also, we have explored what we lacked that can make a person not want to listen to us and what we should apply to get the results we crave. Also, we have discussed what we could do that would get people to listen and what we want them to do but bring adverse repercussions later. We have explained how desperation might get you instant results but can backfire in the long run. In the first chapter, we explicitly discussed how to get the right responses from our target audience. We were made to know that many people have the requisite qualities that others want, but they don’t get enough people to get it from them because they don’t know how to advertise themselves in the right way. In explaining how to promote ourselves in the best way, we got to know that we must be interested in know what others want. Moreover, we learned that everybody in the world has needs, and you can only persuade someone to do what you want if it would satisfy any of their cravings. After knowing what the person wants, we must show them that what we want them to do would satisfy their wants. Another point is that it is not immediately that you convince people; it is a gradual process. So, you should not give up easily when things are not going your way. Sheer persistence can convince a pessimist to give you a chance to prove yourself. The second chapter explicitly explains the reason why many people say no when we try to persuade them. The two methods of convincing others to do something are either with words or writing. That section dealt with why you get rejected when you try to persuade them by speaking to them. It was highlighted that there are numerous ways in which you talk, which turn people off from your proposal. It does not even matter how logically attractive it is. Some of the reasons explained include: talking without confidence, using weasel words, which make our statements to lack conviction, among others. In writing, modes of writing, which turn people entirely off, were fully enumerated. The second chapter explained that we would never get the desired responses if we aren’t empathetic enough. No one wants to trust someone they feel might have ulterior motives for asking them to commit to a project. Just like chapter two, chapter three explained how people could persuade others in their speeches and in writing. How you could convince your listener is explained in depth using various examples of how big companies and brands win over prospective customers. Also, the third chapter gave an insight into how a person can write convincingly. We used examples of Steve Harvey and many other writers who have influenced people through what they have written down. Chapter three ended with what Kurt Mortensen has said about what can hinder successful persuasion. Chapter four extensively talked about what body language is and why many people fail because they couldn’t read the body language of their target audience. The importance of body language was enumerated, describing how it can be read. In chapter five, the importance of listening was discussed. We reiterated the fact that failing to listen is why many people struggle to succeed in various endeavors. Poor listening skills will affect your relationship with your loved ones and professional colleagues. Most successful people speak less and listen more for them to know the right steps to take. For instance, it is through listening to a customer that someone would get to know what they want. Meanwhile, understanding the needs of the buyer is what enables you to satisfy the want. Also, things to stop doing to be a good listener are mentioned and explained explicitly in chapter five. Chapter six majorly discussed how to be relevant in the political world. The tips in that chapter will enhance your political ambition. Examples of successful and significant political figures like Winston Churchill, Nelson Mandela, Dalai Lama, Abraham Lincoln won over people were cited. These would make you learn from those who have held political positions before. Their ability to cast a spell on their audience when speaking is noteworthy, and you can improve your speeches by emulating them. In chapter seven, we are made to know that influence is about perception; that is, how you persuade people to do something depends on what you know or think about them. We were even made to understand that those that manipulate information also do it by altering the perception of their target audience. Meanwhile, chapter eight is on manipulation. The definition was given, and what makes it different from persuasion were highlighted. The primary difference is intent; because they both seek to influence people to do what something. For manipulation, the intent is the gain of the manipulator, while persuasion focuses on the target. In chapter eight, how to know that someone is being controlled was explained. Tips on what to do when someone knows they are being manipulated were also presented. Also, the two main types of manipulation are stated: white and dark. White manipulation is not well discussed because it doesn’t cause any psychological violence. This type can be to the benefit of the target. Those in government offices often leverage it to keep the sanity of society. However, dark manipulation was explored in detail because it is orchestrated by inflicting psychological violence. The two modes in which dark manipulation is carried out were enumerated: dark psychology and hypnosis. From the explanation and the explicit examples that have been given, you should be able to win over anyone with ease without manipulating them. 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By ROBERT REED Copyright © 2020 by Robert Reed – All rights reserved. The content contained within this book may not be reproduced, duplicated, or transmitted without direct written permission from the author or the publisher. Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book. Either directly or indirectly. Legal Notice: This book is copyright protected. This book is only for personal use. You cannot amend, distribute, sell, use, quote, or paraphrase any part, or the content within this book, without the consent of the author or publisher. Disclaimer notice: Please note that the information contained in this book within this document is for educational and entertainment purpose only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical, or professional advice. The content within this book has been derived from various resources. Please consult a licensed professional before attempting any techniques outlined in this book. By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of the information contained within this document, including, but not limited to, errors, omissions, or inaccuracies. YOUR FREE GIFT As a way of saying thank you for your purchase, I'm offering you a premium content which will help you to gain confidence in your relationships, build new strategies to treat with lazy colleagues or partners, and give you the key to win, or almost avoid, every argument. >> Click here to get your gift INSTANTLY << Visit the official website: www.robert-reed.org for the latest news in terms of personal improvement, to receive new content always updated, videos, stay informed about training events organized throughout the country, and much more! DOWNLOAD THE AUDIO VERSION OF THIS BOOK FOR FREE If you love listening to audiobook on-the-go or would you enjoy a narration as you read along, I have great news for you. You can download the audiobook version of The Art of Speed Reading People for FREE just by signing up for a FREE 30-days Audible trial! Click the link below to get started: >> For Audible US << >> For Audible UK << >> For Audible CA << Introduction In the University of Human Behavior, there is no graduation date. In other words, studying and analyzing people is not an act but an art. You will have to continue to study people for the rest of your life if you want to build solid relationships with them across various spheres of life. The art of reading people is subtle because it seems easy on the eye but way more complicated than it looks. The truth is that it is far more challenging to analyze, understand, and tame any fierce, wild animal than humans. Does this mean that the task of analyzing people is impossible? Far from it! If it is impossible to understand people, then there is no point in writing this book. This volume has been compiled because of the knowledge and experience I have garnered from studying and relating to people for years. Therefore, though not easy, it is possible to analyze people and even categorize them successfully. Both trait and type personality psychologists have been working for years to have a better understanding of the personalities of people. There used to be a time when psychologists classify people based on the fluids in the body – blood, black bile, yellow bile, and phlegm. This categorization of human personality is based on the medical theory of a Greek physician, Hippocrates. According to him, people's behavior is a function of excess or lack of these fluids. Gallen of Pergamon, a Greek physician, developed this theory further by describing people who have excess blood as "sanguine" while he described people who have excess yellow bile as "choleric." According to him, people who have excess black bile are "melancholic," while people who have excess phlegm are "phlegmatic." People in each of these personality categorizations have unusual behavioral patterns. Sanguine personality type was used to describe people who are highly talkative, active, enthusiastic, and social. Such people enjoy being among people and are often charismatic and outgoing. Choleric individuals are decisive, independent, goal-oriented, and natural leaders. Their attributes often make them easy choices for leadership positions. Melancholic individuals tend to be detailoriented and analytical. Unlike sanguines, they don't like to be singled out in a crowd. Finally, phlegmatic individuals tend to be easy-going, quiet, peaceful, and relaxed. They are compassionate and empathetic. When I was taught about these four temperaments in the university, it was so exciting that it felt real and genuine. I was already categorizing myself in one of the attitudes. "I am a sanguine', I thought. Unfortunately, so many people still hold on to these four temperaments as the truth about personality types. However, this simplistic medical theory of personality has been disapproved and discarded as a fact. Medical science has established that there is no direct relationship between these fluids and human behavior! Are you surprised? Well, so I was. Can you now see why I said in the beginning that analyzing human behavior is not as easy as you may think? Analyzing people requires a meticulous approach based on quality information. Thankfully, you will be able to have access to all you need to know to be able to analyze people effectively. Why is it essential that you can analyze people effectively? You need to be able to analyze people correctly so that you will be able to understand them rather than assume them. I know you will not disagree with the fact that you need to understand the people around you and live in harmony with them. You also need to understand people around you to be able to help them fulfill their potentials. Helping people fulfill their potential will be vital to you if you are a parent or leader in any capacity. Understanding people will also enable you to know what to expect from them. When you know what to expect from a person, you will be able to prepare ahead so that you will not displease the person. This is very crucial in romantic relationships, friendships, and professional relationships. Just imagine that you can predict your spouse. You will be able to do things that will keep him or her happy. Many heartbreaks and divorces can be avoided if only the people involved understand themselves. Therefore, if you can analyze your spouse effectively, you will be able to build a healthy and robust relationship with him or her. You will be able to conveniently have a long-lasting relationship that will make you happy for the rest of your life. In the same way, if you understand your boss at work, your chances of getting fired are slim. More importantly, your chances of getting promoted and maximizing your potential become higher. Some bosses can indeed be adamant and ruthless. However, most times, the issue is not the toughness of the boss but because the employees are not able to analyze him or her effectively. Therefore, this book has the potential to improve your life in multiple ways. This book can make you a better parent, employee, boss, spouse, leader, or follower. This book will enable you to make the most of your relationships with the people in your life. Some things are simple, but their effect is powerful and radical. This book contains every necessary tool that will equip you to harness your relationships. Hence, don't read this book just to have fun and relax. You have to read it with the mindset of learning new things that will cause a revolution in your experience as a human. Without the right approach, this book will be nothing more than one of the books you read in the past that had no impact on you. This is going to be an incredible journey! Let's get started! Chapter One Why Our Body Cant' Lie One of the critical ways you can analyze people is by paying attention to their body language. People can tell you things that are not true, but their body language often gives them in. Your body can reveal stuff on your mind that you don't want someone to know. This is because your subconscious mind is at work. A lot of people don't know about the existence of the subconscious mind. Some people that know about its existence have little knowledge about its functionality. You need to understand how the subconscious mind works because it will improve the quality of your life. In this chapter, you will learn all you need to know about the subconscious mind and how it affects your body language. The Subconscious Mind It is not out of place to see your subconscious mind as a powerful secondary system that guides and controls every aspect of your life. Being able to create communication between your conscious and unconscious mind is a critical tool that will enable you to have better experiences every day. This system acts as a storage system that stores your previous knowledge, beliefs, skills, and memories. If you are one of such few people who do not believe that there is such a thing as the subconscious mind, science says otherwise. Several studies have proven that your subconscious mind is as real as your conscious mind. According to John and Ezequiel (2008), there are several unconscious behavioral guidance systems. These systems are responsible for motivation, perception, and evaluation. According to Donald (1991), sophisticated unconscious behavior guidance systems are real, and their existence makes perfect sense. Although scientists differ when it comes to the subconscious mind's strength and how it affects us, there is no doubt that the unconscious mind exists. Brian Tracy, a renowned author, pointed out that the subconscious mind is often overlooked. However, it has a tremendous impact on your everyday life. People often focus on the conscious mind because they think that all they do emanates from there and is executed there. There have been many books published on the power of the brain and how it can affect your experiences in life. However, most of those books only focus on the conscious mind. Therefore, some books whose title is "The Power of the Mind" should have been better titled as "The Power of the Conscious Mind." There is no doubt that the conscious mind is vast and powerful. Hence, you have to cultivate it consciously. However, your efforts will be undermined if you don't pay attention to the subconscious mind's layer underneath it. If you can tap into your unconscious mind, you will have access to the ability to have more control over your life and understand the behavior of the people around you better. How Your subconscious Mind Works Having established the truthfulness of the subconscious mind's existence, we are ready to explore how it works. Understanding how it works will enable you to know how it affects your choices and actions. You will also be able to have a better insight into why people act the way you do to respond appropriately to them. Better responses to people will translate into better relationships with them. The subconscious mind is an extensive memory system that has a limited storage capacity. It is like a journalist that records everything that has ever happened to you. Your conscious mind finds it easy to recall these experiences and apply them to the present moment. However, the information stored in the subconscious mind is not easily remembered. It would not have been an issue if it does not affect your choices and emotion today, but it does! When under hypnosis, older people can recall events and experiences over fifty years old. Therefore, the unconscious mind is far more impeccable than your conscious mind. Your conscious mind is limited, and the way you remember events can be affected by various factors. Sometimes, you mistakenly merge two different experiences as one. However, your subconscious mind is far more accurate. You can block out some information from your conscious mind. You can decide not to focus on some specific things at a time. However, your subconscious mind is an unquestioning servant that records everything. Have you found yourself singing a tune you never deliberately learned before? Your conscious mind is like a farmer, while your subconscious mind is the soil on which he plants his seeds. They grow and germinate there. Some seeds unconsciously fall on this soil, and they also end up springing up. These seeds end up making some people monsters. The subconscious mind produces either "weeds" or "flowers." Hence, your subconscious mind can make you act in ways that are dangerous to others and yourself when it produces weeds. On the contrary, it can make you do amazing things that are positive to others and yourself. Your subconscious mind is aware of all your comfort zones and will always want to keep you there. It is the reason you feel strange and uncomfortable when you want to go against your established patterns of behavior. Your subconscious mind is the reason you feel awkward when you want to attempt something new. When you want to explore a unique opportunity, your unconscious mind tries to pull you back to your comfort zone. It will make you feel tensed and uneasy just because you are thinking about doing something new. How To Train Your Subconscious Mind Successful people have a habit of pushing themselves above limits. Your subconscious mind is used to a particular pattern of thinking and behavior. Hence, it rebels by making you feel emotionally and physically uncomfortable when you attempt something new. Therefore, you must be able to train your unconscious mind to get free from limiting thoughts. Below are some helpful tips you need to prepare your subconscious mind for better productivity and efficiency: • Be willing to see the change: The realm of believing something can happen in the conscious mind. However, the field of understanding the difference you want to make happens is the subconscious realm. You can't move from an extreme skeptic to an absolute believer. You need first to begin to imagine the way the change will look like. Imagine the process and how you will go about implementing it. Once you can overcome the visualization without issues, you will be able to believe and execute without problems. • Permit yourself to make changes: Remember that your habits won't fly away overnight. Your behavioral pattern is well documented in your unconscious mind. Hence, you have to make deliberate attempts to allow yourself to make changes that will take your life to the next level. Changing the narrative of your thought pattern goes beyond just thinking about it. You have to make monologues that align with the changes you want to make. Tell yourself that you can lose 10 pounds while working hard at it. Your positive speeches will help you adjust your thinking and behavioral patterns, as documented in the unconscious realm. • Watch out for pessimists: You should be realistic about your chances in life. However, you need to watch out for things or people that will drown your self-efficacy. Your self-efficacy is the confidence you have in yourself to achieve a task before taking on the effort. When your self-efficacy is low, you will not be able to see yourself succeeding in the mission. You have to be careful about the people you listen to when you are attempting to do something new. Some people will discourage you because of their own experience. Your people can reinforce subconscious limiting thoughts. Hence, avoid them as much as possible. • Surround yourself with positivity: Positive vibes can be in the form of the kind of people you have around you. It can also be in the form of keeping inspirational notes around you. Whatever way you choose to go about it, the most important thing is to surround yourself with things that can produce positive vibes. You can promise yourself a treat by the time you succeed in that task. You need all the help you can get to break free from limiting subconscious thought patterns. • Scrutinize your thought pattern: You need to be able to recognize the source of your resistance. You need to know why you are feeling uncomfortable when you intend to achieve something monumental. Never forget that your subconscious mind records your experiences. Hence, there is a belief system hidden in your unconscious that is producing the emotional discomfort you are having. Take out time to find out why you feel better when you procrastinate about something beneficial to you. If you search deeply enough, you will locate the source of the resistance and handle it. Body Language And The Subconscious Mind Your conscious mind is a commander, and the subconscious mind is that soldier that obeys his commander without scrutinizing the command. It works tirelessly to ensure that your behavior is consistent with your internalized beliefs, desires, hopes, and thoughts. Hence, even when you are not saying anything, your body language can tell a lot because your subconscious mind powers it. You can apply this same knowledge to your analysis of people. You can tell what they think about you or what you are telling them or doing to them. Interestingly, some of those reactions are not conscious. The person would have loved to keep them from you, but they are revealed. You can count on the body language of a person to tell you the truth more than what the person says. There are times people will tell you that they are feeling good, but their body language says something else. The person is saying that he or she is fine, but his or her face is forlorn and withdrawn. You need to be able to notice these cues because that is how you will be able to help the person when necessary. As a parent, you will experience situations where your kids tell you that they are okay when they are not feeling fine. Sometimes, it is because they are subconsciously avoiding stressing you and wish to talk about what they are passing through, but they are subconsciously avoiding troubling anyone. This will happen, especially when you are going through tough times personally. However, those moments are very critical when you can come through for them despite your challenges. If you are not sensitive enough to pay attention to their body language, you will miss the real message, which can be dangerous. If you are not careful, your kids would have started doing things you never imagined. They might end up finding someone they feel understands them more than you. When they see people who can look at their body language and tell that they are not feeling okay, they will connect with the person. As a husband or wife, it is also critical that you have a good grasp of your partner's body language. Most couples start out intending to live with one another till death do them part. However, it is never the case for many people. Things can start turning for the worse when your romantic partners start feeling that their other half does not understand them. Many unpleasant situations can be avoided when you pay attention to your spouse's feelings by spotting his or her body language on time. Some Shocking Truths About Body Language Many people think they know so much about body language until they find out how little they know. I will close this chapter by exposing you to some essential things about body language that may shock you: Body Languages Can Be Ambiguous There are many people online acting as if they are entirely sure about what a particular body language means. However, you have to be careful because body language can be ambiguous. The fact that someone is scratching his or her nose when you are talking does not mean that he or she thinks that you are saying nonsense. There are times when that can be the case. However, don't accuse people even when you feel they may not rate you highly. Notice the consistency of a body language before you conclude. A person may yawn because he or she feels you are boring. However, the person may also be tired at that moment. Hence, don't let anyone make you feel like he or she is always spot on about what a particular body language depicts. The Face Is Not A Good Place To Start Reading Body Language Many people learn to mask their true feelings with facial expressions over time. Hence, some people may smile so that no one will ask them if anything is wrong with them. Some people will keep a straight face so that you will think that they are interested in what you are telling them. Hence, you should not use facial expressions to judge how a person is feeling. This is the reason most of the body languages described in this book are not facial expressions. People put up smiling faces to get along in relationships and workplaces. Indeed, no one can completely mask their real emotions. True feelings will eventually pop out. However, using facial expressions to judge people is not the right place to start. Facial Expressions Give Away People's Strongest Feelings The concept of "facial mask break" describes the occasional leakages of genuine emotions though the facial mask. Facial mask breaks occur within microseconds. Hence, it requires training and meticulousness to be able to spot them. Although people often hide their true feelings with facial expressions, this mask cannot last long. Hence, in the long run, the face ends up giving away strong feelings. There is a limit to which a person going through heartbreak can smile to wade off his or her emotions. Hence, when you probe long enough or stay around enough, the person ends up exploding out with genuine emotions. Body Languages Reveals Intents And Not Specific Meanings I have told you earlier in the introductory part of this book that analyzing people is subtle because many think it is more straightforward than it truly is. For example, a lot of people are not aware of what body language reveals our intents and not specific meanings. In other words, your body reacts to situations faster than you realize. When you are hungry, your body is aware of the circumstance sooner than your mind begins to know it. It’s the same way when you are angry or happy. There are times when you will be excited, and you cannot tell where it is coming from. You will have to calm down and realize why you are feeling so happy. This is a very critical aspect of anger management. There are times when you are angry, and you cannot tell why you are so mad. Never forget you're your subconscious mind powers your body language. Hence, your body language reveals intent rather than a particular thing. You Can Read The Body Language Of The People In Your Life Than Experts Due to the kind of training and exposure experts have, they have a higher chance of being more successful than a layman. This is supposed to be the norm in most things in life. However, there are some exceptions, and reading body language is one such exception. It is interesting to find out that you have a higher chance of being accurate with understanding the body language of people you know very well than an expert. This is because you have seen them display various body languages at different times. Hence, you have a fair chance of being accurate with the reason they are showing a particular body language than an expert. It might sound strange, but that is the way it is. The More You Think About It, The Less Accurate You Will Be Humans are designed to be able to read and understand the body language: neurons in the brain fire when the subconscious mind identifies an emotion. These neurons are mirror neurons developed to contribute to the survival of humans across various ages. When you see the fear in others, you are more alert to fight or flee as depending on the situation. Hence, what people often call the "gut feeling" is not magical or supernatural. Just listen to your gut, and you will be able to recognize and predict body language. The more you contemplate about it, the more you are unlikely to be accurate. Your subconscious mind powers your gut. Hence, it enables you to be more precise in reading body language. Your Subconscious Mind Is More Accurate Than Your Conscious Mind It may be surprising, but your conscious mind is indeed weak at reading body language. Your subconscious mind is faster and can process information faster than your conscious mind. The neurons in your gut are more than the ones available in the brain of a cat. It is connected to your subconscious mind such that the processing is faster. Hence, you can count on your unconscious mind when it comes to reading body language than your conscious mind. Chapter Two The Body Language Of Our Feet & Legs Most people focus on facial expressions. However, a lot is going on in other parts of the body. People are often least aware of what is happening to their legs. However, there is so much you can detect from these postures. The leg and feet are an essential source of information if you can understand them. In this chapter, you will learn how you can analyze people by paying attention to the language of their feet and legs. The Feet And Legs Says A Lot According to the research of Wallace Friesen and Paul Ekman, people produce more actions in the lower part of their bodies when they lie. There is no gender difference involved in this pattern of human behavior. People are often aware of what their eyes and hands are doing. Hence, they can consciously make them conform to their bid to deceive others. However, they exercise less control over their legs and feet. People often subconsciously move their legs and feet to display certain things that are on their minds. Hence, you can extract vital information about people by looking at their feet and legs. Liars often pay more attention to their arms, faces, and hands. They often forget what their lower bodies are doing. Hence, they are often betrayed by the movement of the muscles of their feet and legs. Liars prefer solid tables to glass-topped tables because glass-topped ones can reveal the subconscious actions of their lower extremities. The human leg evolved for the dual purposes of running away from danger and looking for food. The brain is wired to achieve these two objectives of running away from what you don't want and moving towards what you want. Hence, the way a person uses his or her legs reveals where he or she wants to go or does not want to go. You can know when a person wants to stay in a conversation or not by paying attention to his or her legs and feet. Crossed leg positions show that a person is uncertain and will prefer not to be engaged in a conversation. However, an uncrossed or open leg position indicates that the person is open and interested in the conversation. Paying attention to these leg positions will help you to get more out of your talks with people. The Four Main Standing Positions There are four leading standing positions. Each of these standing positions indicates the state of the mind of the person. The Parallel Stance: This is a standing position in which the legs are straight, and the feet are placed in such a way that they are close together. This position is common among schoolchildren when they are talking to their teachers and people in the military reporting to their commanding officer. People standing before a judge awaiting a sentence also employ this standing position. This standing position is precarious because it is easy to catch someone off guard in this position. Hence, this standing position shows neutrality. It also indicates uncertainty about a person's opinion on a matter. It shows that the person is tentative or hesitant. This standing position reveals that the person is awaiting further evidence or persuasion before taking a stance. Legs Apart: This standing position is predominantly a male gesture. It involves making your legs straight such that your feet are placed wide apart. This body position makes your weight equally distributed between your legs. It is a firmly stable posture that shows dominance. It is a standing position employed by people who wish to show others that they are in control. Men adopt this standing position more frequently than females due to their higher center of gravity. This standing position highlights the genitals, thereby giving men a virile look. In sports, men often adopt this stance before matches or at halftime. It allows men to display their muscularity and show togetherness as a team. You should utilize this standing position if you are feeling defeated. People use this standing position to show that they are not afraid and confident in their abilities. It is a dominant posture that gives you a matching feeling to stand up against obstacles and challenges. When a person you are talking to adopt this posture, it shows that the person is ready for all you can throw at him. The pose reflects that the person is not deterred by what will happen next. It is a stance adopted by people who want to look like tough guys subconsciously. Posing With A Foot Forward: This standing position was common among prestigious men in the Middle Ages to the middle of the 19th century. This standing position shows the inner part of the leg, which is one of the body's erotic zones. Posers and gentlemen adopt this position as it allows them to bear their weight on one leg while presenting the other with the inner thigh facing. In recent times, red-carpet celebrities adopt this posture as it allows them to show off their masculinity and legs. It will enable them to display their legs to their best advantage by turning their feet outward to reveal the most erogenous part of their legs. This posture demonstrates where the mind of a person is. People usually point their lead foot to the direction they want to go. In a group setting, people look their lead foot to the most exciting person in the group. Standing Crossed Legs: It is not uncommon to find men and women standing with their legs and arms crossed in group meetings. If you pay attention, you will notice that the standing position is at a more excellent range from the customary social distance. People employ this stance when they are among people they don't know well. If you interact with some of them, you will find out that some of them are not familiar with some people in the group. This posture denies access to the genitals. Hence, it is a defensive attitude. When a woman adopts this stance, she is trying to stay and not leave. She is also trying to tell you that access is denied. When a man employs this stance, it shows that he wants to stay but careful to ensure that you will not hurt him. This posture also indicates that the person is feeling inferior and vulnerable. Males do this when they are with other males that they think are superior to them. People adopt this position when they lack confidence. Moving From Closed To Open Some people deny that they are not feeling insecure about being defensive when they cross their arms and legs. Some claim that they are doing that because they are cold. However, when people are frozen, they usually thrust their arms under their armpit rather than tuck them under their elbows. Besides, when people are cold, they often adopt a body hug such that their legs are crossed in a straight, stiff, and pressed manner. However, the defensive stance is more relaxed. Defensive people say they are cold rather than admit that they are anxious or nervous. They say this to further take off pressure from them. However, in truth, people adopt this posture because it suits their emotional state of being insecure and feeling vulnerable. People change this posture when they start feeling more comfortable. They move from crossing their legs and arms to a more open position when they think that their situation is improving. Increased openness and acceptance begins with a closed position. As rapport begins to build, the legs are uncrossed first before feet are placed together in a parallel stance. Next, the arms are folded on top in the arm-cross, and the palm is sometimes flashed when speaking. Eventually, the arm is not used as a barrier but held outside of the other one in a single-arm wall. The two arms are unfolded next such that one arm is placed in the pocket or on the hip. Eventually, the person takes the foot forward position, which shows acceptance of the other person. Notice this sequence of movement to evaluate how well you are doing in convincing someone to open up to you. If the arms and legs remain crossed, the person is not willing to yield ground. Other Legs And Feet Postures Apart from the four leading leg mentioned above and feet postures, there are other legs and feet postures people adopt. Here they are: The Crossed Leg Position People in Asian and European cultures often adopt a posture of neatly crossing one leg over the other. Usually, they pass their left legs over their right legs. However, it is a reflection of the person's emotive state when a person crosses both arms and legs. It shows that the person has withdrawn from the conversation. When a person is employing this posture, it can be challenging to convince the person to yield ground. The person adopting this posture is trying to tell you that he or she is not receptive to open communication. People who sit like this often talk in shorter sentences and tend to reject more proposals in a business context. Such people don't usually remember the details of what has been discussed previously. People who sit with their legs and arms in an open position are often more open to communication and discussions. The Figure Four Crossed Legs Posture American men and young men who have been exposed to American news media or entertainment often use this posture. It reflects an argumentative or competitive attitude. This posture is typical among humans and chimps and monkeys, as it enables them to protect themselves from damage to the genitals in a physical fight. During World War II, the Nazis were on a lookout for this posture because it was proven that such a person is not German. It also showed them that such a person must have spent his time in the US. This posture is not very common in Europe, but it is increasing. Men adopting this sitting position are perceived as being relaxed, youthful, and dominant. You have to be careful with this sitting posture because people who adopt it are seen as disrespectful in some parts of Asia and the Middle East. This is because this sitting posture reveals the sole of the shoe, which is culturally associated with feet. Women wearing pants are also fond of employing this posture. However, they often do it when they are around other women. They prefer to avoid doing it when they are around men to avoid being perceived as too masculine. Locked Ankles Studies have shown that people lock their ankles when they are trying to hold back information. Dijksterhuis and his colleagues studied body language with particular attention to the ankles of the participants. The study revealed that people have their ankles locked when they don't want to tell others something. This discovery is critical to the training of in-flight personnel. These people are trained to notice passengers who want a particular service but won't ask because they are shy. Such passengers often sit with their ankles locked, particularly during take-off. When such passengers are offered refreshments, they will move towards the edge of their seats and unlock their ankles. In situations whereby the person's ankles remain locked, it shows that the person wants the service even when he or she is saying "No." During such cases, the crew member responds by asking the passenger whether he or she is sure that he or she does not want the service. This gesture often opens up such passengers. In another study involving patients in dental surgery, a similar result was obtained. This study included 150 patients. During the investigation, it was observed that 128 patients immediately locked their ankles when they sat on the dentist's chair. They either clench their hands around their groin area or grip the chair's armrests. The same was observed among both the men and the women. However, women tend to rest more on their midsection. When people sit in a waiting room with their ankles crossed, it is because the check-up is a routine, and they know how long it lasts. Such people have most likely visited the dentist a couple of times and know what to expect. They understand that the check-up will not be particularly painful. The Leg Clamp This is a derivative of the figure four crossed legs posture. It shows that such a person will rarely condescend to the opinion of others. Such people are often stubborn and do not often see any sense in the proposition of others. They can be frustrating to deal with within a group. It gets worse when they are the ones at the helm of affairs. When such people are the ones calling the shot, they rarely allow others to express themselves. They believe that they are always right, and people should listen to them. Such people deserve credit in the sense that they are confident in their patterns and methods. However, no one is impeccable. Such people have had numerous successes, and they feel they can do no wrong. However, no level of expertise absorbs a person from making occasional errors in judgment. Hence, such people must value the opportunity to see things from the perspective of others. Seated Parallel Legs This is the sitting position men like the most with women. The hips and legs of women have a bone structure that allows them to sit comfortably in his position. It projects strong feminine signals that men like to see. Most men will find it difficult to replicate this sitting position. In this sitting position, one leg is pressed against the other, thereby giving the other leg a more youthful and healthier look. This sitting position instinctively appeals to men from a reproductive point of view. Women are taught in modeling classes to sit in this position. This is not the same as a woman crossing and uncrossing her legs when she is with a man she is in love with. Women do that to shift the attention of the man to their legs. Entwining The Legs Some gestures are particular to women, and this is one of such gestures. This gesture involves locking the top of one foot around the other leg. This position reflects insecurity. It is difficult to spot because the upper body of the woman will appear relaxed. A low-key and friendly approach often makes her unwind from this position. Employing this gesture does not necessarily mean that the lady is not confident about her knowledge about what she is to discuss. Instead, it can mean that she is shy because she has to speak to some she feels is superior to her or a large crowd. When the lady feels more secure and assured, she will place both feet firmly on the ground. Ladies also entwine their legs when they are speaking to a guy they like, but they are shy to talk to. They don't know what to expect, but they want things to go well. They depend more on the guy to say the right words to get the discussion moving in the right direction. They will become more relaxed and place both feet on the ground when they feel more comfortable. Going The High Heels Way Many women know what to do to get the attention of men. Sometimes, they are willing to suffer discomfort just to make them look attractive to the opposite sex. One of the ways they make themselves more appealing to men is by wearing high heels. The reason women appear more pleasant to men when they wear high heels can be traced to the way humans are wired biologically. High heels give the illusion of better health and increased fertility because it makes the legs of a woman appear more toned. Some women don't think about it, and some men don't think about it, but men are naturally attracted to women they feel shows signs of increased fertility. Other characteristics consistent with attractiveness, such as the accentuation of the arch in the lower back and emphasis on the buttocks, also come with wearing high heels. Fidgeting Feet This gesture measures the level of patience of a person. The feet of such a person is revealing that he or she wants to walk or run away. If the person is standing up, he or she will repeatedly tap his or her foot to show that he or she is impatient. In a sitting position, the legs will be crossed while twitching the hanging foot up and down. If you find yourself in this position, breathe from your abdomen, and adjust your stance. Putting A Foot Forward When people are interested in having a conversation with a person, they put a foot forward. This enables them to shorten the distance between them and the person. When not interested in the discussion, people often put their feet back, especially when under a chair. Men often do this when speaking to women they find attractive. It is a typical male courtship body language that exposes his groin area and makes him look more massive. When the woman with whom he is speaking does not want to engage him, she will hold her legs together and turn her face away from him. Nothing has to be said to communicate what is intended. Only paying more attention will let you know what a person wants, even when they are not saying it. Chapter Three The Body Language Of Our Hands, Arms & Shoulders The middle finger gesture is a disrespectful way people show that they are pissed off. Many people are familiar with this gesture. However, it is just one of the many ways people communicate with their hands. There are many other subtler ways people use their hands to express their emotions. It can be obvious sometimes, but it is not always easy to detect. Studies have shown that there are more nerve connections between the brain and the hands than in any other part of the body. Hence, you can detect a great deal of the emotional state of people by observing their hands and arms. The gestures and positions of the hands during conversations are powerful ways to identify what is going on in a person's mind. The hands are usually positioned in front of the body. Hence, it is easier to spot the signals they are sending. People typically have trademark hand positions, and you are no different. Unknown to many people, their hands unconsciously divulge the intent of their hearts. You can spot a person's attitudinal disposition to others, situations, or places. You can start paying attention to the language of the hands by paying attention to your own hands. Notice how your hands move spontaneously when greeting people or bidding them farewell. You should also notice how you move your hands when you agree with the opinion of a person. You will see that you use your hand to illustrate both your annoyance and pleasure. People use their hands to illustrate emotions ranging from sadness, anger, love, happiness, to frustration. Most people use their hands to substantiate the message they are passing across. Some hand positioning shows dominance and authority, while some express submission and openness. People often reinforce what they mean by using their hands to demonstrate what they are talking about. However, even when people are not saying anything, they can tell a lot by using their hands. If you want to be a reliable communicator, you must understand the message people pass across with their hands and fingers. In this chapter, you will learn all you need to know about the various ways people communicate with their hands. This will enable you to recognize when to continue to engage in a conversation and when to withdraw. Communicating With The Hands Human society has always given people who are in authority the freedom to address others. Such people are allowed to speak first before others because of their importance to society. The more the power vested on a person, the more the person's preference during conversations. Others have no choice but to listen to such people. Interrupting such people can attract heavy penalties. For example, a person of low status can be executed for interrupting Julius Cesar according to Roman history. Things are a little different in modern times. Phones and other devices have literarily give people freedom of speech. Social media platforms now serve as a means through which people air their opinion with little risk of being persecuted and punished. The anonymity such platforms offer people make it possible to say your opinion with low risk of incurring punishment. During real conversations, the hand plays critical roles. For example, people often raise their hands to take turns before contributing during meetings. This gesture was borrowed from the French and Italians. The order of speaking in Italy is simple. The person who has his hands raised has the floor and will be the one to talk. Those listening will either have their hands behind them or have their hands down. The idea is to ensure that you raise your hands in the air to speak. Italians often hold the hands of others to suppress them from speaking. Some people often assume that Italians love themselves because they are fond of holding each others' hands during meetings. Unknownst to them, they hold one another's hands to suppress them from speaking ahead of them. Noticing the way a person summarizes an opinion can reveal whether the person is biased or objective. The Italians often hold one palm up and articulate each other while using the other hand to express opposing views. Left-handed people prefer to use their left hand to articulate their points while right-handed people prefer to use their right hand. Projecting Yourself Positively With Hand Gestures The way you use your hands can make people more receptive or unwilling to listen to you. Open palms were used in ancient times to demonstrate that you have come in peace. It is a means of saying that you are not holding any weapon. The human hand is unique not just because of what it can achieve but also because of what it can communicate. Humans use their hands to tell a story, sign for the deaf, and express their innermost desires. Humans are sophisticated with the use of various languages. Some people can even speak up to three to four idioms. However, humans are still adept at communicating their emotions, sentiments, and thoughts. For various reasons, the hands can mesmerize people and make them feel secured. Hence, you can take advantage of the use of your hands to appeal to the emotions of others. Hand gestures grab attention and increase the impact of your words. The way you use your hands can help people retain more of the information they heard. An analysis of TED talks revealed that most popular speakers use an average of close to 500 hand gestures. This is massive when you consider than regular speakers don't use up to have of that number. People who use their hands when speaking are often viewed as agreeable, warm, and energetic. People who don't use their hands as much when speaking are considered analytical, cold, and animated. Researcher Chartrand and colleagues studied the perceptive-behavior link. In this study, they exposed the participants to stories featuring cartoon characters. For some of the participants, hand gestures were added. At the end of the study, people exposed to the additional hand gestures were able to recall more than those who were just told the stories. Hence, the use of hand gestures is a powerful tool for helping people recall information. You can have people remember what you say more by employing appropriate hand gestures. Common Hand Gestures There are many hand gestures people use to illustrate and express their emotions. Here are the most common among them: Rubbing Fingers Together This is an expectancy gesture but usually used when expecting money rather than other things. People do this by rubbing their thumb against their fingertips or index finger. This hand gesture symbolizes rubbing between the thumb and the fingertips. You may see your friend using this hand gesture when asking you to borrow him money. You can also find someone you owe, making this gesture to let you know that you need to pay up. Steepled Hands Ray Birdwhistell's study on body movements demonstrated that people use a restricted "steepled" finger position to express confidence. This minimalist gesture is used by people who perceive themselves as reputable, especially when they are among elites. This position can be achieved by letting your fingertips touch lightly so that they look steeple on a building. This gesture is often referred to as the "power position." This is because it is used prevalently during interactions involving a superior and a subordinate. It is a hand gesture that reflects confidence and self-assurance. It is commonly used by accountants, lawyers, and people in authority when giving instructions or advice. People also use this gesture in informal settings to display their confidence. This hand gesture often comes in two forms: the lowered steeple and the high steeple. The elevated steeple position involves raising the fingers in front of the chest while the lowered steeple is achieved by increasing the fingers below the chest. People who use the elevated steeple position are often seen as arrogant. It is commonly used when speaking, while the lowered one is often used when listening. Rubbing the Palms Together This is a universal hand gesture that often comes with smiles. It is a hand gesture people often use when they are expecting something positive to happen soon. People use it when they anticipate the conclusion of a lucrative deal, agreement to a proposal, or approval of a request. In some cases, some dice throwers rub the dice between their palms as a sign of expectation of positive results. In some situations, you will see a master of ceremony also use this hand gesture as he announces the next speaker. It shows that he is expecting the speaker to do justice to the matter in an impressive manner. People also use this hand gesture before or when announcing pleasing news. You can find a salesman rubbing his hand in glee as he announces skyrocketing sales of the company's products. Waiters are also fond of using this hand gesture. They often use it as they anticipate a good tip from a customer. However, the speed of the rubbing of palms determines whether the person is excited or planning something naughty. Imagine an estate agent rubbing his palms slowly when telling you that he has found the right house for you. You may suspect him of panning something dubious. Hence, positive anticipation is accompanied by a quick rubbing of the palms together. Meanwhile, the context also matters. A person might be rubbing his or her palms together because he or she is cold. If someone is rubbing his palms together on a cold winter day as he awaits a train, it may because the person is severe rather than expecting anything excitedly. Clenched Hands If you remember times when you were doing your best to hold back a negative emotion, you will remember clenching your hands together. People grasp their hands together when they are scared, nervous, or angry. They do this because they don't want negative emotions to get the better of them. The hands are clenched tighter when the feeling is strong. The clenched hand's position also reveals the kind of negative emotion the person is trying to hold back. If you have a boss sitting with his elbows resting on a desk with his hands clenched in front of his face, it is not a good sign. It shows that he will be challenging to handle. If you notice that the clenched hands are near his mouth, he is most likely trying to control himself from saying some things to you that may hurt your emotions. In such cases, respect yourself and watch what you say. Try to end the discussion as soon as possible without being rude. If you are not conversant with this gesture, you may mistake it for confidence. On the face of it, it looks like the person is demonstrating confidence. However, he is trying to keep himself from unleashing "missiles" on you that will not please you. Supporting the Head with the Hand This is a familiar gesture that reveals boredom. Listeners are fond of using this gesture to signal that boredom is beginning to set in. The hand is used to support the head as if the person is trying to stop himself from sleeping. The intensity of the support showcases the strength of the boredom. It starts by supporting the chin with the thumb. It later progresses to helping the jaw with the fist when the monotony intensifies. The person displays an extreme lack of interest when the head is fully supported by the hand. In the worst case, the person may eventually sleep off. When looking out for this gesture, great speakers know when the audience is no longer on the same wavelength as them. Some "pull a rabbit out of the hat" to wow the audience again while some simply walk away before the ovation runs out. Other Hand Gestures You can practice hand gestures and present yourself to others as a confident person. Apart from the hand, as mentioned earlier gestures, there are other less common hand gestures. Below are some of them: Gripping Hands This hand gesture is often used to express confidence and dominance. This position is achieved by placing your hands behind your back and griping one side with the other. You may grab your hand, wrist, or arm, depending on what makes you feel confident. You will find this hand gesture among males of royal families, police officers patrolling, and senior military officers. You might have noticed the headmaster of your school assuming this position while striding through the corridors. It is a position that shows that the person is not afraid to expose his unprotected stomach, heart, and neck to potential threats. Hence, it is a position that shows that the person is ready for whatever happens next. You can try this position the next time you are feeling insecure or anxious. You will notice that you will start feeling more confident. It can also be a means of controlling frustration. A person may hold his wrist to keep calm. The wrist is the lowest level of frustration. As the irritation gets worse, the person will likely move his hand higher. Holding Hands Behind The Back Unlike the gripping hand gesture, you can be more sure about the meaning of a person holding his hands behind his back. It is a grand gesture among leaders, royalty, military personnel, and people in a position of authority. It is a gesture that reflects supremacy and superiority. The person assuming this position is exposing his vulnerable pelvis, heart, and stomach. He is subconsciously saying that he is in control and not weak. Try to assume this position when you are in a high-stress situation such as waiting outside a dentist's surgery or being interviewed by TV reporters. You will realize that you will start feeling authoritative and confident. Law enforcement agents who do not carry firearms use this position consistently. However, those who carry handguns occasionally employ this position. They prefer to hang their arms by their side. The hand gripping gesture is more of using one hand to hold the other to prevent it from hitting out in frustration. However, holding hands in the back is a sign of being in control. Both sides are settled without agitations. The person is not trying to get a grip of himself but expressing his confidence. Framing the Face Contrary to popular opinion, this is not a negative gesture. It is a hand gesture rooted in the art of flattery. People often use this hand gesture in courtship when they are with a man or woman they admire. It is used to attract the attention of the opposite sex. It is a way of presenting one's face to a lover to tell the person that you belong to him or her. It is a gesture that gives the green light to the opposite sex to make a good impression on a receptive partner. A smile and a seductive look often accompany it. This does not reveal whether the person is sincere or not. However, it shows that the person is willing to listen to all the other person has to say. Thumb Gestures The thumb is physically the most potent finger in the human hand. Unlike other primates like monkeys, gorilla, and chimpanzees, humans can stretch their inches further from the remaining fingers. This has given humans the edge to be able to make sophisticated tools and weapons that ensure their dominance. It has also given man the edge to excel in language, mathematics, literature, and science. In palmistry, the thumb is used to depict ego, superiority, aggression, and dominance. In Roman history, when a person is said to be "under the thumb," there is an imminent disaster awaiting the person. It means that the person will be executed soon. In most cultures around the globe, the thumbs-up positions depict agreement. However, it is not like that everywhere. In some cultures, it is perceived as disrespectful and rude. Thumbs protruding from a person's pocket is a thumb gesture used to demonstrate confidence and self-assuredness. It is more common with men than with women. When you use your thumbs to point towards a person, you are ridiculing or dismissing the person. People find this disrespectful and will not see you in a good light when you employ this gesture. Thumbs Protruding From Coat Pocket It is not common to find women holding their thumbs while holding their jacket lapel. However, both men and women have the culture of having their inches protruding from their coat pocket. It is a gesture that reflects that the person feels that he is in a superior position to others. It is usually the boss of a company that employs this position in a work environment. However, you won't want to utilize this position before your boss mistakenly. Anyone who uses this position before someone superior to him or her will be considered as disrespectful. It will paint you in the wrong light for the person. If you are not careful, it may be the beginning of the end for you in that company. A lawyer appearing before the jury in this position will also be perceived as being rude. The Backward Pointing Thumb Many people perceive this gesture as a nasty and disrespectful way of referring to others. It often comes with a derogatory remark. You can find a husband pointing backward with his thumbs while speaking to his friend. He may say something like "she can be a bunch of trouble." Whether he realizes it or not, he has invited trouble with this approach. In particular, women often find this gesture annoying, especially when it comes from a man. Every woman wants to be respected. Hence, if you don't want to be on the wrong side of a woman as a man, you need to avoid referring to her with your thumbs pointing backward. If you find yourself doing that, you need to stop that habit before it breaks your home consciously. Women don't usually use this gesture. However, they use it occasionally to refer to people they don't like. Drumming the Fingers on the Table This gesture is often misinterpreted as boredom. However, it reflects impatience rather than monotony. If you notice people demonstrating this signal when you are addressing them, you need to act fast. You need to do something to turn the situation around before other listeners are affected. The speed of the drumming reflects the degree of impatience. Faster drumming shows that the eagerness of the group or crowd is becoming extremely out of hand. Chapter Four THE BODY LANGUAGE OF THE FACE I mentioned earlier that the face is not your best bet when it comes to detecting people's emotions. People are relatively conscious of their facial gestures and can manipulate it to achieve their goals. However, no one can hide behind the face mask forever. The face still gives the most reliable indicator of the emotional state of a person. Hence, if you pay close attention, you will be able to find out what is going on in a person's mind by observing their facial gestures. People use different face gestures with or without accessories to communicate their inner thoughts. Some gestures show sincerity, while some are used to deceive others. It is easier to spot when people you know are trying to manipulate you, but there is no guarantee. In this chapter, you will learn essential tips about the meaning of some facial gestures and how you can take advantage of them. Suppressing Facial Expressions The face is used more frequently than any other part of the body to cover up lies. People use nods, winks, and smiles to say what they don't mean. However, unknown to many people, their emotions and attitudes are written all over their faces. When a person tries to conceal the truth, a thought quickly runs through the person's mind, and it will be reflected in front of the person. You can spot this before the person resumes "acting." A common way of detecting when a person is pretending to be listening is a quick nose touch as an itch or resting the hand on the face. Such a person may be acting to be listening to you but is bored to death by you. Hence, you need to pay attention to these gestures to know when to change the discussion. You can also look for ways to lighten up the conversation when you notice these facial gestures. The easiest way to conceal a lie is to maintain a composed face. When a person is listening to you, your words will draw emotions from the person. Hence, something is not right when a person maintains a composed face for a while. You can spot that the person is concealing an emotion by checking out for tightened jaws, a tense forehead, and narrowed eyes. These facial expressions give away the real intent of the person. For example, a person at the funeral of a loved one may feel like crying uncontrollably. However, he or she may not want people to focus on him or her. Hence, instead of crying, the person may maintain a composed face. The person can suppress the urge to cry by continuing a tight-lipped pose. Sometimes, such a person may smile slightly to avoid unwanted attention. However, when you look into the eyeballs of such a person, you will discover that they are full of mourning. A bear hug may be all it takes for the person to break down in tears. Gender Differences In Suppressing Facial Expressions Women are more sensitive than men, and they excel more when it comes to reading emotions. Hence, it is not too shocking to find out that they are more adept than men at concealing their feelings. Baby girls are fond of crying to get the sympathy of others. They can also burst into tears at will to make other babies start crying too. Baby boys can do this too but not as well as their baby girl counterparts. Sanjida O'Connell researched how humans lie. This was a five-month study focused on evaluating gender differences when it comes to lying. The study results showed that men are not as adept as women when it comes to concealing the truth. Sanjida discovered that men tell less complicated lies than women. She found that men often tell lies, such as not being able to call because their phone battery died. The study results also revealed that people tend to believe attractive bodies more than the ones who are not attractive. Most people assume that wonderful folks don't tell lies but associate wrongdoings to ugly people. This explains why leaders such as Bill Clinton and John F Kennedy were able to get out of troublesome situations many times. Common Facial Expressions Facial expressions are linked to emotions. They are the most transparent way to express what a person is thinking. Below are some common facial expressions and their interpretations: Lowering the Eyebrow Lowering the eyebrows and raising them is used for the same purpose by monkeys and apes. However, humans are way more sophisticated than that. Humans have different uses for the raising and the lowering of the eyebrow. Lowering the eyebrow among humans is a show of aggression and dominance. It is often used to show that you don't rate the person at the receiving end highly. You won't want to be at the receiving end of this gesture if you are trying to get the person's approval. A rejection is on its way when a person looks at you with lowered eyebrows. This gesture makes the person's eyes narrower and makes the person appear more authoritative. The Eyebrow Lift The eyebrow lift was used as a means of saying a long-distanced "hello" in ancient times. The apes and monkeys use this gesture as a means of social greeting. However, the meaning of the eyebrow lift has various interpretations depending on some specific considerations among humans. When the eyebrow is lifted briefly and then dropped again, the intention is to draw others' attention to the face. The Japanese do not accept losing the eyebrow quickly because it is seen as having sexual connotations. However, this gesture can also be used to express surprise, especially when an unexpected visitor arrives. It is a way of saying that you are surprised to see the person. It can be pleasant when you express this gesture towards strangers. They will consider you as a friendly and non-threatening person. If you do this while sitting at a lobby, there is a high chance that you will have people come back to talk to you. Lowering the Head while Looking Up This is a submissive gesture that often draws sympathy from others. This gesture is appealing to men because it makes the eyes look bigger, thereby making the woman appear like a child. Children spend most of a lot of time looking up, which creates a parenting reaction. Hence, it is not too surprising that this gesture makes men spring to action for a woman. Princess Diana mastered this art, and she used it in incredible ways. She keeps her chin down while looking up to expose her vulnerable neck. This gesture often makes many people have paternal and maternal reactions towards her. She used this gesture to her advantage when she was under attack by the British Royal family. Marilyn Monroe, a famous actress, used this gesture to find it easy to access the emotional core of men. The miss used body language, and, in particular, pre-orgasmic expressions make men want to have her in movies. She would lower her eyelids while raising the eyebrows simultaneously. Then, she would look up and slightly part the lips to display sexual submissiveness. Women have used this cluster for centuries to get the attention of men. Eye Widening Widening the eyes is more common among women than among men. Women do this by raising their eyebrows and eyelids. This gesture creates a "baby face" appearance of a little child. This gesture has a powerful effect on men because it releases hormones into their brains. The release of these hormones stimulates the desire to protect and defend females. This gesture makes women look more submissive, which many men find attractive. Looking Away While Speaking Looking away is often associated with lying. Some people indeed find it difficult to maintain eye contact with others when lying to them. However, many people find it easy to maintain intense eye contact while lying. Hence, the fact that a person is looking away from you when talking does not mean that he is lying. The person may just be distracted by some things he sees in the immediate environment. You cannot use looking away as absolute evidence that a person is lying. You will have to use other cues to corroborate the fact that the person is looking away. When your gaze meets that of another person consistently during a conversation, it can mean two things. It can say that the person finds you interesting or attractive. However, it can also mean that the person is hostile towards you. Hence, don't assume as a man if your gaze kept meeting that of a lady during a conversation. Many men struggle to distinguish between when a woman is about to kiss them or slap them. The Sideways Glance This facial expression is used to express interest in something or someone. It can also be used to communicate hostility or uncertainty. You have to look at other cues to know exactly what the person is thinking. If a person combines the sideways glance with a smile or slightly raised eyebrows, it demonstrates interest. In a courtship context, it is a signal that the person finds the other person appealing and attractive. However, when the sideways glance is combined with lowered eyebrows, it is a sign of hostility, suspicion, and a critical attitude. When the sideways glance is combined with the corners of the mouth lowered, it means the same thing. It is not a positive gesture. Evaluation Gestures You must be able to detect when a person is no longer interested in what you are saying. Good speakers can recognize when they are beginning to sound boring to the audience. Good salespersons also know when a prospective client is not interested in what they are offering him or her. No one wants to present anything to a crowd that is not interested in hearing him or her. It is interesting to know that some gestures show when a person is evaluating you. These gestures show what the person thinks of you. Below are some common evaluation gestures: Nodding the Head This is a familiar gesture that often reveals that a person agrees with what you are saying. A quick nodding of the head is your best bet that the person is genuinely interested in and in agreement with you. However, a slow nodding of the head may be fake. The person may just be nodding so that you will not feel offended. It is often accompanied by an occasional abrupt stop of the nodding. This reflects that the person had to stop to think about what you just said. However, it is unlikely that a person will be able to sustain this position for long. If you continue speaking long enough, the way the person really feels will show up. The person may even end up telling you by himself or herself that he or she does not agree with you. I once experienced a situation where an associate was nodding slowly to something I was telling him. I was surprised to find out that he reported me to my boss later on. He was only nodding his head to encourage me to keep on speaking. Meanwhile, he was in total disagreement with what I was talking about. The Head Down This is not a positive gesture. When the chin is down, it shows a judgmental, harmful, or aggressive attitude. Psychologists know that there is a problem when the head of a client is down. It is a sign of grief. It shows that the person has issues that have to be resolved before things get out of hand. Public speakers don't look forward to seeing an audience whose heads are down when they are presenting. Seasoned speakers will do all they can to make their audience participate in the presentation. They try their best to make the audience lift their heads either before they start or when they have already begun their performance. The Head Tilt People often tilt their heads to show submission. This gesture exposes the throat and makes the person appear less threatening. Babies display this gesture to indicate their mothers' trust as they lean or their shoulders or chest. Charles Darwin pointed out that animals, as well human, tilt their heads when some interests them. Women tilt their heads to show that they are interested in a man. A woman that is submissive and nonthreatening is attractive to most men. Hence, women employ this gesture to encourage a man to keep talking to them. If you are a public speaker, you should look forward to this gesture among your audience. When you find your audience tilting their heads and leaning forward, it is a sign that you are saying the right things to them. The Head Shrug This involves raising the shoulders and pulling the head down between them. This is a way of protecting the vulnerable throat from danger. People often use this gesture when they hear a loud noise behind them. In a personal or business context, it depicts a submissive apology. It is not a gesture that displays confidence. People use this gesture when they are speaking to someone superior to them. It often displays trying to display that you are less significant in the context of the discussion. It is a gesture that reflects that there is a power-play between the people in that discussion. Reading Glasses The way a person uses an artificial aid reflects the person's attitudinal disposition towards something or someone. It is common to view people who wear glasses as intelligent. They seem to be more calm and coolheaded than others who do not have "four eyes like them." People wearing glasses have several gestures that display their emotions. Below are some common ways people use their lenses to display particular attitudes: Peering-Over-the-Glasses In movies, actors often use this gesture to reflect a critical attitude to something or someone. If a teacher reading through the script of a student displays this gesture, it is a sign of displeasure towards the performance of the student. You have to be careful with the way you go about this gesture. If you use this gesture, the person at the receiving end will feel uncomfortable. He or she will feel judged, and this may not be your intent. The person at the receiving end may respond by folding his or her arms or cross his or her legs. The person is doing this to prepare him or herself for an argument. The person will feel that you are about to pass critical judgment on him or her. Therefore, if you are wearing glasses, endeavor to remove them when speaking to people. It is okay to wear them when listening. Removing your glasses will help people feel more comfortable while letting you have control of the conversation. Glasses-Arm-in-Mouth This action is used to delay or stall a decision. It helps such a person to buy more time before deciding something. This gesture is more common after a person has been asked a question. Sometimes, the person will take off the glasses and clean the lenses before wearing them again. If you notice someone displaying this gesture after asking a question, it is good to wait for the person to speak silently. A skillful negotiator knows how to use this tactic to his advantage. When the person puts the glasses on again in a negotiation, it shows that the person wants to see the facts for himself again. However, if the person folds the glasses and put them away, this is not a good signal, it may mean that the person wants to end the conversation. If the person throws the glasses on the table, a rejection is on its way. Wearing Glasses on the Head It is not advisable to wear dark sunglasses when you are in a meeting. It appears suspicious and awkward. People often perceive people who wear them on their heads as youthful and relaxed. The reason is not farfetched. They make such people appear to have two huge eyes with dilated pupils on their heads. This has an appearance of the endearing effect that babies and cuddle toys have on people. A Short message from the Author: Hey, are you enjoying the book? I’d love to hear your thoughts! Many readers do not know how hard reviews are to come by, and how much they help an author. I would be incredibly grateful if you could take just 60 seconds to write a brief review on Amazon, even if it’s just a few sentences! << Click here to leave a quick review >> Thank you for taking the time to share your thoughts! Your review will genuinely make a difference for me and help gain exposure for my work. Chapter Five The 16 Types Of Personalities That Exist And How To Treat Them (Part 1) Personality is the Latin word "persona" which means "mask." People often wear masks to act in a certain way that is consistent with the character of the cover they are putting on. Your personality refers to a set of consistent attitudes and behaviors across various situations. This implies that you can predict how a particular person with a specific personality trait will react when facing a specific condition. After years of postulations and reviews, Katharine Cook Briggs and Isabel Briggs Myers were able to develop the Myers-Briggs Type Indicator (MBTI). This is an introspective self-report instrument that measures people's personalities based on the way they act and perceive the world. According to Myers and Briggs, there are 16 distinctive personalities people possess. They are: • The Composer - ISFP • The Craftsman - ISTP • The Provider - ESFJ • The Idealist - INFP • The Performer - ESFP • The Champion - ENFP • The Doer - ESTP • The Supervisor - ISTJ • The Commander - ENTJ • The Thinker - INTP • The Nurturer - ISFJ • The Visionary - ENTP • The Inspector - ISTJ • The Counselor - INFJ • The Mastermind - INTJ • The Giver - ENFJ Each of these personalities has specific traits that are unique to them. You must understand the nature of a person to be able to relate with him or her without stress. In this chapter, we will look at the first six personalities in the order at which they have been listed above. This will give you an edge when dealing with such people in every facet of life. The Composer – ISFP People with this personality type are introverts, but it is not obvious. This is because they may struggle to connect with people initially, but they always find a way to win their hearts. They are often approachable, warm, and friendly. They won't go all out to make friends, but you will be glad to have them as friends. They are spontaneous and fun to be with. They have a way of making the best out of every activity regardless of whether it was planned or not. Hence, most people like to tag along with them. They live life to the fullest because they are not usually perturbed about the future. They prefer to focus on the present and always on the lookout for new experiences. They are adept at learning from their experiences. They often derive more value in meeting other people that are not of the same personality type as themselves. Common traits of ISFPs When you find people with the ISFP personality type, you will find them expressing the following traits: They are practical: They prefer facts and figures to ideas and theories. If you want to get along well with an ISFP, you have to avoid talking to him or her about your work. He or she prefers to see facts and figures about something that is working and proven. They are not carried away by fantasies. They can adapt quickly: They are excellent planners and do not appreciate uncertainties. However, they can adapt to different situations when they need to. Hence, they prefer that you focus on making the best out of the current situation rather than nag about the past. They are disciplined but don't look it: They can maintain a high level of discipline. However, you will not be able to spot it immediately. Their tendency to be spontaneous often makes people think that they have no regard for routines. Hence, such people appreciate it when you are creative but will not take it lightly with you when you are not disciplined. They crave adventures: They see experiencing new things as a core way of learning. Hence, they are always excited when they have the opportunity to explore something new. They will be impressed when you appear to be someone who likes to explore new opportunities. They are considerate: People often like being around them because they are caring. They don't like hurting the feelings of others and don't want to experience the same. They will rate you highly when you are a diplomatic person who compromises to make others happy. They don't like restrictions: ISFPs do not have an aversion towards discipline, but they hate to be "caged." They want to be in a working environment where their creativity can be maximized. They get bored with routines: They don't like it when they have to keep doing the same things all over again. They prefer innovative means of doing things. They want people who come up with new ways to improve the things they do. If an ISFP is your boss, you will win his or her heart when you can think outside of the box. The Craftsman – ISTP People often find it challenging to understand ISTPs because they have mastery over both spontaneity and rationality. They are usually energetic and enthusiastic but will never disregard logic. They have impressive observational skills about the world around them. However, they often present their insightful observations humorously. It is quite difficult to recognize people with this personality type. They are good at hiding their traits from people when they want to. They are often successful in their endeavors but can be very unpredictable. To their credit, they are often generous and full of optimism. They are usually highly motivated individuals who will do all they can to succeed. They often have excellent technical skills and can adapt to changing situations. Common Traits of ISTPs Even though ISTPs can be unpredictable and mysterious, they have distinct traits. Here are some of them: They are researchers: They have a knack for gathering information about their environment even when it is not useful immediately. They are often successful researchers because of their ability to pay attention to details. Hence, they will like to be your friend when they notice that you are meticulous in your approach to things. They are risk-takers: Although ISTPs are calculative in their approach, they are never afraid to take risks. They see opportunities in unchartered territories. If he or she is your spouse, he or she will encourage you to follow your gut feeling and go all out to achieve your dream. They are result-oriented: They don't appreciate mediocrity. If an ISTP is your boss, he will demand a lot from you. He will ensure that you are always on your toes. You will not be able to get along well with him if you are not ready to work hard to meet organizational goals. They are fantastic at solving problems: ISTPs are never afraid of challenges. They are optimistic and believe that every issue has a solution. They are meticulous enough to get the job done most times. You won't be in their good books if you are quick to give excuses for why something is not working. They are easy-going: People with this personality type are known for being nonthreatening. They are enthusiastic but do not appreciate people they perceive to be too lousy. Independent: They are often lone rangers. They appreciate the support of others, but they have trained themselves to be independent. They act as if no one will lend a helping hand. Hence, they will not like you if they feel that you have a soft underbelly. They are focused on the present: ISTPs like to take things one step at a time. They want to solve one problem at a time. They don't like it when people are anxious about the future. They believe that they will have enough in the tank to survive future challenges. Hence, they give their all to the present issues. The Provider – ESFJ ESFJs are typical extroverts. They are outgoing and love to be the heartbeat of social events. They like meeting new people and find it easy to make new friends. They know how to make people happy, and that makes people want to come around them. They are usually popular and are superb at being cheerleaders, especially in high school and college. They derive energy and satisfaction from being in the spotlight. They are excellent when it comes to organizing social events for their friends, families, and communities. This personality type is widespread, and people often like them a lot. Their sense of humor is spot-on, and they have a knack for cracking jokes. Common Traits of ESFJs It is not difficult to recognize someone with an ESFJ personality type. They often display the following personality traits: They are outgoing: ESFJs will struggle with Composers initially, but they will get along well eventually. A Provider will admire the tendency of Composers to want to experience new things. However, they may find it difficult to tag along with ISTPs. The meticulous nature of ISTPs may be perceived as boring by ESFJs. ESFJs love attending social events. They are energetic: ESFJs have boundless energy. Their enthusiasm is often contagious. Social events are not the same when they are not there. You will find them useful as friends when you need to organize social events. If you have a child with this personality trait, guide him or her but don't suppress it. They are compassionate: People with this personality type are empathetic. They like to listen to people are willing to help them in any way that they can. This attribute further endears them to many people. You can count on them to give you a listening ear when you need them. They struggle to adapt to new situations: ESFJs like to be where their strength will be maximized. They often struggle to cope when they have to handle things that do not allow them to use their boundless energy. They are not good at following routines. They are practical: People with the ESFJ personality type prefer to live in the real world. They don't appreciate fantasies and imaginations. They will rate you highly when you let them do things they can relate with. They don't like having to be analytical about situations. The Idealist – INFP Just like the composer, the idealist is also an introvert. They are reserved and quiet and are not keen about talking to strangers. INFPs don't like to say much about themselves when meeting a person for the first time. They place a premium on their privacy and enjoy the company of themselves. They value quiet places where they can be alone and think. People with this personality type are adept at analyzing signs and symbols. They can often see beyond the surface meaning of things. They imagine a lot and are usually found daydreaming. They are deep thinkers and often excel as detectives, scientists, and philosophers. Common Traits of INFPs INFPs are introverts, and they have some peculiar traits. Below are some of them: They are excellent mediators: INFPs often excel as counselors and mediators. They try as much as possible to avoid conflicts and will do all they can to allay them. They are terrific assets for families and groups. They help maintain the harmony of families and groups to keep the dynamics intact. They see many reasons to be grateful: INFPs do no rate people who like to grumble about their lives significantly. Their deep thinking enables them to see reasons to be thankful in life. They don't deny the presence of challenges, but they see life as a gift that should be enjoyed. They are quick to adapt to changes: People with this personality trait understand that life is full of uncertainty, and they embrace that fact. Hence, when things change, they are mentally prepared and can cope. They are not usually affected by sudden changes. They move on quickly and are always looking for the way forward rather than complain. They love to be around people: Even though INFPs don't make friends quickly, they love to be around people. They are selective with their friends but love to be in the company of the few ones they have. They are warm and compassionate. You can count on their loyalty during turbulent periods. They love to make positive contributions: INFPs believes that the world can be a better place when everyone contributes to their quota. Hence, they like to be at the forefront of charity and volunteer programs. They are not superficial and do not want to do things just for the sake of personal gain. They can be control freaks: People with the INFP personality type hates to see people get hurt. Hence, they can be control freaks because they don't want things to go overboard. If such a person is your father, he will likely want to interfere in your career choice and marital choice. You have to be patient with him and understand it because he simply does not want you to get hurt. The Performer – ESFP ESFPs have excellent interpersonal skills that enable them to have a great rapport with many people. They know how to make friends, and their camaraderie with multiple people is often impressive. They are born to be in the spotlight, and they embrace it. They are often fantastic entertainers who know how to get the crowd going. They often excel as stand-up comedians and music stars. They make good politicians because of their ability to sway the crowd to their side. They are warm, friendly, compassionate, and generous. They are unusually live and are often the center of attention wherever they go. They have a genuine concern for the welfare of people, which often endears them to many people. Common Traits of ESFPs ESFPs are amazing individuals. They know how to "cast a spell" on people with their spontaneity and enthusiasm. Below are some of their common traits: They are flexible: ESFPs don't like to be boxed into any routine. They are excellent with arrangements that allow them to be spontaneous and flexible. They are not suitable for professions such as military or science where there are laid down rules that have to be adhered to strictly: They are highly sociable: Performers have a natural inclination for social gatherings. They will find you annoying if you prefer to stay indoors. If she is a lady you want to impress, you have to learn to be able to cope with being with many people. If he is your friend, he will ensure that you have many friends because he will introduce you to his friends. They love to have fun: ESFPs love to have fun. They have to be curbed to prevent them from being superficial. They tend to want to make a joke about something serious. You have to learn to be stern with them when necessary without quenching their high spirit. They have a genuine concern for others: Despite their tendency to joke a lot, they retain a real concern for the welfare of others. They are always ready to help people when they realize the severity of the situation. However, convincing them that the condition is severe can be difficult. They are talented entertainers: People with this personality type know how to put a smile on people's faces with words and deeds. People often find them funny. If you have a Performer as your boss, you will always look forward to seeing him at work. They don't accept mediocrity and poor performance but know how to get the best out of the people under them. The Champion - ENFP Champions are extraverts who are highly individualistic. They are intuitive and sensitive. They have a knack of doing things their way, which makes them difficult followers. They are quite stubborn and are confident in their ability to get the job done their way. They don't like routines and hate to be forced to do things in a particular way. ENFPs like to be around people, but they often want others to listen to them more than they do. They are analytical and logical. However, they are only satisfied when their analysis results in them getting things done the way they want. Common Traits of ENFPs ENFPs have traits that make them unique. Here they are: They prefer long-term goals to short-term goals: If you have an ENFP as your boss, you will endear yourself by thinking longterm. They don't like doing things that will not have long-term dividends. They will see you as myopic when you propose short-term solutions. They are compassionate: ENFPs are opinionated, but they have a genuine concern for others. They don't like it when you interfere in their plans, but they don't want to get hurt. An ENFP is that parent who wants you to succeed but wants you to go about it his or her own way. They detest being under control: If an ENFP is your daughter, you have a lot to do. She will not want to be told what to do most of the time. The best way to handle them is to let them know that their opinions matter while being firm with them. They usually find it easy to understand complicated theories and concepts: ENFPs are opinionated because they often feel that they are more intelligent than others. Their ability to understand complicated concepts with relative ease often makes them think they are ahead of others. They have excellent interpersonal relationships: Despite being prima donnas, ENFPs have excellent interpersonal relations. They know when to succumb to others to get what they want. Chapter Six The 16 Types Of Personalities That Exist And How To Treat Them (Part 2) In this chapter, we will look at five more personality types. Each of these personality types has peculiar features that make them different from the rest. The five personality types that will be explored in this chapter are the ESTP, ISTJ, ENTJ, INTP, and ISFJ personality types—understanding the traits of these personality types will enable you to understand what to expect from them and how to deal with them. The Doer – ESTP ESTPs are extraverts with a thinking, perceptive, and sensing personality. They are controlled by the desire to interact socially. They have emotional, logical, reasoning, and freedom need. They don't enjoy discussing abstracts and theories for long. They are never afraid of making mistakes are extreme risk-takers. They don't like to make long-term plans but rather fix things as they go. They find it difficult to cope with organized settings such as schools and work environments because of their spontaneity. They don't struggle with such situations because they are not intelligent, instead because they are not comfortable with highly regulated and highly structured environments. Common Traits of ESTPs Doers often exhibit the following traits: They have an energetic flair for drama and style: ESTPs are often dramatic or a norm. Hence, they excel when thrown at the deep end of a tragedy. They appreciate creativity and innovation. They like to do everyday things unconventionally. They want to be a part of new movements and trendy ideas. They find it seamless to be the spearhead of groundbreaking achievements. They will find you attractive if you are conversant with popular trends around the world. Passion and enthusiasm: ESTPs are not many in society. Hence, there are enough of them to keep things interesting without disrupting the order of life and culture. They find it difficult to submit to a structure, but they can realize the necessity of a system under the right tutelage. As a parent, if you have an ESTP as a child, you should not be forceful with him or her. You have to let him or her understand why there are rules and regulations in families and society. He or she can assume that you don't love him or her when he or she does not understand why you are stern about it. They appreciate the finest things of life: People with this personality type are fast-moving and fast-talking. They like exciting things and are often fashion enthusiasts. You have to be careful not to feel intimidated by their dress sense. They can invest a lot of money on clothes and jewelry. They don't like to be inconvenienced and love to catch fun a lot. They have excellent people skills: ESTPs enjoy the company of others and know how to make people comfortable when they come around them. They often appear as someone you can confide in. Doers value relationships and have a way of making people go around them. They can perceive people's motivation and attitude: People with this personality type have an uncanny ability to notice others' attitudinal disposition. As salesmen, they know when people are no longer interested in what they are offering them. It is difficult to convince them that you are interested in a conversation when you are not. They like to get immediate results: ESTPs often prefer instant gratification to long-term achievement. They frequently prefer what they can get from something at the moment rather than wait for future benefits. Convincing them to commit their resources to a project that will not earn them instant results can be difficult. They work hard and play hard: ESTPs are not difficult to spot because of their positive vibes. They are highly spirited, and their enthusiasm is contagious. They like being engaged and are often found doing extracurricular activities in school. They enjoy volunteering but often to earn recognition. The Supervisor – ESTJ Supervisors are honest, organized, dedicated, and traditional. They are staunch adherent to structures and routines. They are firm believers in doing what is right and acceptable in society. They are good citizens who will commit themselves and resources to the general good of all. They are okay with walking the lonely path of being a good guy. They are extraverts who are charismatic that often provide leadership for others. They talk a lot but not for the fun of it. They talk to convince people about what they believe in and not to entertain them. They are vocal and confrontational but respect the opinion of others. People often look to them for guidance, and they are happy to do it. They find happiness in being a source of inspiration to the people they have around them. Common Traits of ESTJs ESTJs are born leaders who know how to inspire and motivate others. Other common attributes of ESTJs include: They are organized: If you are rowdy, loud, and clumsy, you will have issues with an ESTJ. If an ESTJ is your parent, he or she will ensure that everything in the home is in their proper place. You will not find it easy with him or her if you have a culture of misplacing things. You will always be in their good books when you are organized. They are fantastic strategists: ESTJs know how to make good plans and will stick with them as much as possible. They use checklists and like to stick with schedules. They value time and feel aggrieved when they find that someone or something is wasting their time. They believe in preparing ahead of time for situations. They are realists who anticipate various possibilities and develop countermeasures ahead of time. They don't have many friends: People appreciate ESTJs because of their calm demeanor and loyalty. However, people often consider them as arrogant and stubborn. They can be committed to a cause to a fault. Hence, people often feel that they are not flexible enough. Thus, they end up not having many friends. Besides, they are very selective about the people they call friends. They don't like being around people that do not have the same worldview as them. They are loyalists: ESTJs are good friends, colleagues, and followers. They don't betray the trust of the people around them. When they believe in a cause, they go all out for it. They are the kind of people you want to have in your team. You can count on their unalloyed commitment and loyalty any day. They don't shift grounds comfortably unless facts and figures convince them. They are not comfortable with uncertainties: ESTJs don't like to take risks. They prefer to do things that have been tested and proven. They stick to principles they believe will work. You will find it hard to convince them to invest in a new opportunity. They have to be very sure that something will work out before they commit to it. They will critically scrutinize the pros and cons of any offer before they can accept it. They prefer to hold on to the bird at hand rather than seek the ones in the forest. The Commander – ENTJ People with the ENTJ personality type pride themselves in being logical and rational: they use their intuition, but they consider it as a last resort. Commanders are born leaders, and they like to be in charge. They believe in their ability to inspire and lead others, and people find it easy to see this trait in them. They see possibilities everywhere and don't like taking "No" as an answer. They see challenges and obstacles as opportunities to obtain good results further. Critics and tough times never deter them. They have a knack for making the right decisions. Hence, people find it easy to trust them with leadership positions. They often find a way to come up with solutions to problems quickly but carefully. Common Traits of ENTJs ENTJs are interesting people with good leadership qualities. They have the following attributes that make them different from other people: Confrontational: ENTJs can be confrontational in their approach. They are not afraid to let you know when they are not happy with you. They prefer to let you know what they think so that you will not assume the way they rate you. This makes them intimidating and forceful towards others. They don't like being pushed around and will rebel when they are not happy with the way things are done. Perfectionist: If an ENTJ is your boss, it can be overbearing. They are often perfectionists who want their instructions carried out to the letter. They are excellent motivators who will push you to give your best all the time to their credit. However, they don't accept mediocrity, and you will not find it funny with them when you produce below their expectations. Focused and project-oriented: Commanders are impressively focused. They have an uncanny ability to recognize distractions and stay clear of them. They like setting goals that have to be met within a timeframe. This makes them fantastic leaders. They know how to galvanize others to focus on the take at hand. They are goal-getters who will stop at nothing to achieve their objectives. Well-developed communication skills: They are excellent orators. They are charismatic leaders who know how to say the right things at the right time to inspire others. Their communication skills are impressive, and people like listening to them. They are good with words and enjoy speaking to people publicly. High self-confidence: Their self-confidence often borders on arrogance. ENTJs don't delve into anything until they are sure that they can succeed in that task. Hence, they habitually rate themselves so highly that it offends some people. They exude confidence, and people around them draw from their self-confidence. High self-efficacy: ENTJs often speak highly of their chances of success in any given task. They have a vital positive energy that often rubs off on others. They see possibilities in everything they do. They are not discouraged even when others have failed in the same task before. They enjoy taking on problems and solving them. Great planners: People with this personality type are not afraid of challenges. However, they are not avid risk-takers. They go all out only after weighing their options. If they feel that they don't have enough weapons in their arsenal to surmount an obstacle, they will back off. They plan ahead and often execute their plans with surgical precision. Hence, people often allow them to take the lead when it comes to strategizing and analyzing what to do next. They are invaluable assets in team works. They are adept at giving everyone in the group their specific tasks to achieve the group objective. The Thinker – INTP Thinkers are arguably the most logical of all the personality types. They are adept at coming up with brilliant theories that are logical and appealing to cerebral. They are relentless and have an affinity for patterns. They can effortlessly detect when there is a discrepancy. They find it easy to analyze the actions of others. Hence, it is difficult to deceive them. They often feel bored when they have to go through daily routines. They drive in environments where their creativity is appreciated. They can look weird when they have to deal with a particular pattern but are geniuses when tasked with doing the unusual. They are adept at creating unbiased and insightful solutions to problems. Common Traits of INTPs INTPs are geniuses who are often appreciated for their innovations and creativity. Here are some of their common traits: Unconventional: An INTP is not someone you meet every day. They are often "statistically" abnormal. Their method of going about things is usually different from traditional approaches. They are always looking for better ways to do whatever they have been told to do. You may find it challenging to cope with them as a boss who likes things to be done your way. Hence, it is better to let them handle situations that are not sensitive. Temperamental and restless: INTPs can be moody, especially when they feel that you are trying to suppress their creativity. You can expect their resignation letter if your organization does not give employees the room to express their creativity. They are also often restless because they are always in search of something new. Their curiosity is incredible but can land them into trouble sometimes. Fantastic analysts: They know how, when, and who to ask the right questions. They often absorb valuable lessons because of their curiosity. They are great analysts who are excellent at drawing inferences from their observations. They can make insightful observations. They are objectively critical, and that makes people often avoid arguing with them. Independent: Their experience and knowledge make them selfreliant. They have found ways to solve many problems on their own. Hence, while they value the contribution of others, they are okay with being alone. They depend on their ability and effort more than what others can offer them. Learn to respect their privacy while trying to help them as much as you can. Intelligent and knowledgeable: They live in a world of theoretical possibilities. They like to be at the forefront of scientific breakthroughs. They are excited to carry out researches that will lead to new opportunities. They have to be supported by environments that allow them to work without distractions. INTPs have to be given the freedom to express their eccentricity in a low-risk environment. This will enable them to achieve the remarkable things they are always capable of making. Inadequate at meeting the emotional needs of others: INTPs are not fantastic when it comes to meeting the emotional needs of others. They respect the beliefs of others but are more logical than emotional. They don't have values for decisions that are made based on feelings. Hence, they don't usually connect with others emotionally. This attribute makes people find them weird and unusual. Laid-back and easy-going: To their credit, INTPs are very tolerant. They don't like to be in charge of people. They believe in their own opinion but think that everyone is entitled to their opinion. They embrace diversity in beliefs and cultures. They don't have any rigid stance and will shift ground when persuaded in the light of facts and figures. The Nurturer – ISFJ ISFJs have a high sense of duty. They are introverts but don't have issues with making friends. They are philanthropists who find happiness in giving generously to others. When people do good to them, they do all they can to outdo the person by giving more to the person in return. When they believe in something, they commit to it with the whole of their heart. They like to help people for the sake of it. They place a premium on cooperation and harmony and are sensitive to the feelings of others. People often like them because of their awareness and tolerance. They find happiness in nurturing others to get the best out of them. Common Traits of ISFJs Everyone wants to have an ISFJ as a friend. They have the following traits: Selfless: ISFJs are not self-centered. They can count on them to plant trees under whose shade they will never sit. People often take advantage of them, but it does not matter to them. They are sacrificial in a way that looks silly to some people. However, ISFJs only find happiness and have a sense of purpose by making others happy. They don't struggle to commit their resources to causes that do not benefit them directly or indirectly. Amazingly accurate: They have keen observational skills that enable them to make reasonable deductions. They don't often talk because they want to be sure before they say anything. Hence, they are usually careful when they speak. Accordingly, people often listen to them because they have proven repeatedly that their words can be trusted. They are rarely wrong, and this can be frustrating for their detractors. Considerate: People often like to be around ISFJs because they are usually very thoughtful. They like to treat people the way they want to be treated. They are empathetic and often put themselves in the shoes of others. Hence, they often offer quality friendship because of their support during stressful periods. Humble: ISFJs have a down-to-earth attitude that attracts them to others. This attitude does not change regardless of their social or financial status. They maintain modest spending and lifestyle even when they are billionaires. They don't purchase things just because they can afford it but because it will benefit them and others. Practical: People with the ISFJ personality type dislikes theories and abstract thought. They prefer to handle things that they can relate to. They prefer practical experiences to methods. They will find you annoying and weird when you talk to them about ideas and opinions without practical application. Uncomfortable with conflict: They are the heartbeat of most families and associations. They are adept at smoothing relationships. They don't like it when people are not in tune with themselves and will do their best to restore broken relationships. They value harmony and peaceful coexistence, and they don't believe that any connection is broken beyond repair. They don't mind apologizing first even when they are in the right. They often effortlessly keep strong links. Focused: You can count on ISFJs to finish whatever they have started. They have a fantastic ability to focus on the work at hand. They find satisfaction in completing a task. They can recognize distractions and avoid them. When they lose focus, they often recover quickly and refocus. You will find them useful if you are in a team that needs to achieve a long-term goal. They keep their focus until they are done with the task. Chapter Seven The 16 Types Of Personalities That Exist And How To Treat Them (Part 3) In this chapter, we will explore the remaining five personality types. Just like the previous ones, we will explore the peculiar traits that are associated with these personality types. The Visionary – ENTP ENTPs are quite unusual, and they are infrequent to find. They are extroverts, but they don't talk unless they feel it is worth it. They only enjoy discussing with people that share the same interest as them. Hence, they don't usually thrive in social situations. They are generally very knowledgeable and intelligent. Thus, they are at home by discussing theories and abstract ideas. They thrive on being continuously stimulated mentally. They are rational, logical, and objective when discussing or approaching arguments. They are in their best whenever they have the opportunity to engage in intellectual discussions. They can be confrontational and critical because they like to question everything. They don't appeal to emotions and will dismiss any argument that does not agree with the logic. Common Traits of ENTP ENTPs like to be around people, but they are not exactly people's people. Below are some of their common traits: They are creative, charming, and smart: People like coming around ENTPs, but they may not be able to stay with them in the long run. Their combination of smartness and charm makes them irresistible. However, they end up pissing many people off because they prefer discussing theories and abstract ideas. When given the freedom to express themselves, their creativity is unparalleled, and that further wins them many admirers. They place a premium on freedom: ENTPs like to be given the leeway to do what they want the way they want. They are resistant to structures but will rebel when they perceive that the structure is too rigid. They need the freedom to showcase their creativity. Hence, the home, school, and work environment must be structured to give them the room to do what they know how to do best. They have good interpersonal skills: They see themselves as friendly and often strive to be affable. However, they tend to feel that they are better than others because of their intelligence and knowledge. Hence, they make many friends but don't keep most of them. Only people who are like them will find it easy to cope with them. Excellent problem-solvers: ENTPs have excellent problemsolving skills. However, they often have issues with authorities because they don't solve problems in conventional ways. They are creative and insightful enough to discover the questions and how they can solve them. Hence, they are often the go-to guys whenever there is a need to solve problems. They enjoy doing it, and people appreciate them for it. They don't like to be controlled: ENTPs hate to feel "choked." They are not interested in being leaders because they don't like to control people. However, the downside is that they also don't want others to manage them. They can be divisive figures in a group setting because flouting rules is a norm for them. They will only obey the laws they feel is in their best interest. They can be challenging to handle if they are your kids. However, with patience, firmness, correction, and love, they will come good eventually. They like to create ideas and theories: People with this personality type find happiness in generating ideas and approaches. The most significant moments of their lives are those moments when they come up with groundbreaking theories. They are intelligent and competent: ENTPs often succeed in most tasks they are committed to because they often have the intelligence and competence required. They are great learners; hence, they go all out to learn to solve them whenever they have challenges. The Inspector – ISTJ It is not difficult to identify inspectors. They are intimidating, formal, and severe. They are adherent to old-school values such as patience, honor, hard work, and social responsibility. They are upright, quiet, calm, and reserved. They are brilliant individuals who are known for being rational and logical. People often seek counsel from them because they appear to be wise. They never compromise on truth and facts. They have excellent memories because of their affinity for events. They are analytical and depend heavily on circumstances to prove their points. They are exceptionally loyal and have a high sense of responsibility. Their patience and ability to focus makes them ideal professionals. Common Traits of ISTJs ISTJs are known for exhibiting the following traits: Organized and traditional: ISTJs are strict when their belief in traditions and laws. They are convinced that society will be in disarray without structures and cultures. Hence, they practice and teach the traditions of their community. They are not resistant to modern trends but not when they negate laid down principles. Confident: ISTJs are often serious-minded. However, they know how to demonstrate their unique sense of humor when they need to. They can be lively, especially when they are with family members and close friends. They are confident in their ability to make the right decisions and are often selective in their association. High sense of responsibility: ISTJs have a strong sense of duty. They take whatever has been committed to their trust with a high sense of responsibility. They are committed and dedicated to the mission. You can count on them to meet their targets when they are your employees. However, you won't find it easy with them is you are not industrious when they are your boss. They are exemplary in their conduct and expect you to follow suit. Exceptional loyalists: ISTJs place premium on loyalty and faithfulness. They are family-minded and will invest their time to keep their family intact. They are good friends, and your secrets are safe with them. They are non-confrontational and don't have issues with upholding the traditions of their society. They are the kind of people you will like to have in your team. They are ideal employees that are seen as role models. Serious and committed in relationships: It often takes time before ISTJs get committed to romantic relationships. Their high sense of morality makes them very selective. However, they are usually okay with waiting until they find the right person. When they find the right person, they commit to the relationship and give it their best. They are not fond of cheating on their partner, and they are usually excellent homemakers. Well-respected in the community: ISTJs are seen as wise people who can offer competent counsel. Hence, they are often wellrespected in society. They are fond of contributing to the progress of the community. Therefore, they are seen as model citizens whose good deeds are worthy of emulation. They are often national heroes who set good examples for others to follow. They are often embodiments of patriotism and loyalty to one's country. Excellent planning skills: ISTJs are valuable planners. They love to create strategies that can help them prevail when facing challenges. Hence, people often trust them to come up with strategies in groups and organizations. They are not concerned about being leaders, but they lead strategically. Leaders often believe them to come up with plans that can effectively achieve the goals of the group or organization. They are at home with making both shortterm and long-term plans effectively. The Counselor – INFJ An INFJ is an idealist and visionary who display trademark creativity. They are epitomes of brilliance and creative imagination. Besides, they have a spectacular and profound way of looking at the world. They never take things at the surface and often display excellent insight into issues. Their different outlook of like makes them look weird for some people. They are sophisticated but caring and gentle. INFJs are highly intuitive individuals who excel in artistic and creative activities: they live in a world where things don't appear in their pure form. Hence, they consistently look for the hidden meaning of signs and symbols. They see endless possibilities and opportunities in life. They have a strange way of understanding things they were not taught. Common Traits of INFJs This personality type is one of the most complicated. INFJs have the following attributes: Intuitive: INFJs depend a lot on their gut feeling. They are avid risk-takers who make choices that do not look rational to others. However, they have experiences of succeeding through this method. Hence, they are often resolute to go for what they believe will work for them. This approach usually makes them look strange to the people around them. They think there are possibilities everywhere and are willing to take advantage of them. Secretive: INFJs can be difficult to understand because they often keep their cards close to their chest. They see life as full of signs and symbols that can only be understood by those who are willing to dig deep. Hence, they are often mystics who marvel at people with their knowledge of mysteries. They don't have many friends partly because they are reserved. However, people are wary of them because they don't understand them. Hence, they don't like getting close to them. They often find it difficult to trust people. They bid their time before deciding to tell you private information. Sensitive: People with the INFJ personality type are sensitive towards the feelings of others. They don't like to get hurt and don't want to hurt anyone too. Hence, they are often conscientious about the way to talk and act towards others. They like to lend a helping hand to people because they are full of compassion and empathy. They are excellent at reading people and sensing their emotions. Hence, they often know when people are distressed and are equipped to help them get through emotional troubles. Thus, they often excel as counselors. Planner and strategist: The planning ability of INFJs makes them weird because they are super intuitive. They are not afraid to jump into the deep end, but they are calculative in their approach. They are often excellent strategists because of their creativity and ability to see what others are not seeing. They have excellent observational skills that they put into good use when making plans. They can predict the sequence of situations to a terrific extent. Hence, they can anticipate situations before they occur and are often prepared to cope with uncertainties. Firm: INFJs are principled and often drive pride from being obedient citizens and employees. They like to stay off trouble by abiding the rules and regulations. Hence, when they are your boss, they expect the same from you. They are firm and resolute, which some often term as stubbornness. They can be unyielding once they are persuaded about something. It is always better to have them in your favor rather than against you. When they support you, you have a stalwart loyalist. However, when they are against you, you have a critic that will not be persuaded soon. They can be temperamental when their beliefs and principles are questioned. Insightful: INFJs possess the kind of depth that many other personality types don't own. They see life in a way that is different from the way most people see things. However, they are insightful in an impressive way. They often take their time to study situations before making comments about them. However, their strength is the intuition that enables them to know things they were not taught. They are often accurate, and that makes them formidable adversaries. They often prevail in debates not because of superior intelligence but because of their highly-developed intuition. Analytical: INFJs like it when they have to scrutinize and analyze anything. However, they are at their best when analyzing something they find fascinating. Their forte is signs and symbols many people don't find interesting. They like to show people that there is more to what they see at the surface level. However, they can be annoyingly superstitious. Their tendency to read hidden meanings to things often makes them be at loggerheads with people around them who do not subscribe to their worldview. Hence, they are selective and want to be sure that they discuss with people who will value what they are saying. The Mastermind – INTJ INTJs are called "The Masterminds" because of their rich inner world. They are typical stereotypes who are reserved, quiet, and okay with being alone. They are independent and don't like to work with others in a group. They don't like going out and attending social events. They also don't derive fun from meeting new people. They often find extroverts too lousy for them. INTJs are typically intelligent and knowledgeable. However, they often find something wrong with the way the world is. They often question why things are done the way they are and are often driven to come up with theories about the ideal world. They are often excellent philosophers and scientists. They are excellent at devising plans and hate it when they have to deal with uncertainties. Common Traits of INTJs INTJs derive their strength from enjoying their own company. They are not difficult to identify because of the following traits: They are ambitious: INTJs are self-confident, deliberate, and determined. They are goal-getters who love to set long-term goals. They never settle for less and believe that they can achieve whatever they set their heart to accomplish. They are often dedicated, committed, and focused. They often look for challenges people are facing and see themselves as solution-providers. Some of them find the business world appealing enough to delve into. However, their ideal career choices are often engineering and science in general. They can be rebellious: INTJs make good leaders but may be problematic to handle as followers. They will rebel if they feel that the leader's ambition does not match their own. They can become divisive figures, and that is one of the reasons they are not good group members. They often find fault with the way things are done quickly and like to walk their path. It regularly takes a lot of patience, diplomacy, and firmness to handle them. Intelligent and intuitive: INTJs are often cerebral. They generally have advance knowledge about things and ooze intelligence. They can often see the big picture and map out the right strategies to achieve their goals. They are practical but are excellent with their use of their intuition. They are usually the go-to-guys when it comes to theories and complex concepts. They are smart both in their approach to things and the way they speak. Knowledgeable and competent: INTJs are excellent researchers. They read a lot and derive happiness from learning new things. Hence, they are often experts in whatever they do. They know how to maximize their strengths and stay clear of things they are not good at doing. Hence, they often display competence when called upon to do anything. Their knowledge base is often impressive, and they like to carry themselves with an aura of confidence. They are usually confident individuals who are often in control of situations. Capable of understanding complex theoretical materials: INTJs often find complex theoretical elements fascinating. They dream of authoring such books someday too. Hence, they are eager to read books that many people find tiring. They are not usually interested in reading romantic novels but science fiction. They like to brag about their reading culture because they believe that books contain critical information they need to change the world. They love reading about discoveries because they want to discover new things too. Resilient: INTJs are not known for giving up easily. They don't usually make costly mistakes because of their knack for preparing well beforehand. However, when they make mistakes, they often come back stronger. They are often great examples of how to make comebacks after setbacks. They pick themselves up quickly and start all over again whenever things didn't go their way. They are formidable characters who are battle-ready to combat any challenges that come their way. Consistent performers: INTJs don't talk a lot but work a lot. They rely on their performance to do the talking. Hence, they do all they can to stay at the top. They are known for consistently excellent performances. They are highly competitive and relentless in their bid to be the best that they can be. They hate to be associated with mediocrity. Hence, they don't leave any stone unturned to ensure that they achieve their goals. In companies, they are often awarded as best employees. Their passion and commitment to their work are contagious and remarkable. Values close relationships: Masterminds often find it troublesome to handle anything that does not require them to apply logic. They struggle with interpersonal relationships, especially in the early stages of their lives. However, they have value for close relationships. They can be ruthless with the way they use their words and uncomfortably brutal. However, they don't want their loved ones to get hurt. They end up learning from their mistakes to keep their friends. However, they don't fancy having many friends. They want to be beloved for their performance and not because they are social. Ruthless strategists: INTJs are ruthless in many ways, and planning is one of them. They are fantastic analysts who know how to implement ideas and theories in practical terms. They often challenge the norm and come up with new procedures for doing things. They are impartial but efficient when it comes to making decisions. They are adept at making plans to achieve both short-term and long-term goals. They rely on their heads more than their hearts and like to deal with things as they appear. The Giver - ENFJ The last personality type to be explored is ENFJ. ENFJs are stereotypic extroverts that are wired to enjoy the company of others. They are amicable and diplomatic in their approach. They don't like to step on the toes of others, and that makes them often have many friends. They have an unusual ability to connect with people regardless of their personality and background. They rely more on their intuition and feelings rather than being logical. They are charismatic, idealistic, ethical, principled, and outspoken. They tend to live more in the world of their imagination rather than the real world. They are often futuristic and don't live in the moment. They fascinate about abstract ideas but get along well with people who don't share their worldview. Common Traits of ENFJs ENFJs are the friends of everyone. They are unique individuals because of the following traits: Charismatic: ENFJs often have the battle of finding the true meaning of life on their hands all through their lives. They are okay with getting material possessions, but they see it as secondary. They see giving to others as more important than amassing wealth. Hence, they are often great politicians and philanthropists. Adding value to the lives of others is the sole aim of their lives. They are often charismatic speakers and leaders. They are often at the forefront of fighting causes that will improve humanity. They like to find a balance: ENFJs enjoy being with others but also enjoy being alone. They believe that it is vital to find a balance between being alone and spending time with others. They like to spend time alone to reflect on their actions and how they are going about things. They are often their own worst critic and can easily slide into depression. They will feel bad if they think that they are not spending enough time alone. They will also become overwhelmed if they feel that they are spending too much time with others. Seeks the approval of others: ENFJs are amiable and like to appeal to the emotions of others. They care so much about what others think of them. They want to know that people think highly of them. Hence, they often do things that will make others happy, even at their detriment. They often develop low self-esteem because they are okay with people trampling on their rights. You have to watch over them as friends and parents to help them trust in their abilities even when no one rates them highly. Warm and caring: ENFJs make many friends because they are friendly towards people from the onset. They can self-disclose strangers and tend to earn the trust of people quickly. Besides, they are caring and selfless. They like to share their time and resources with people. They often volunteer to do things that will not earn them any reward or applause. They just want to be kind to as many people as possible, which often endears them to many people. Extremely organized: People with this personality type often have impressive organizational skills. They like to keep things in order and often make good wives and employees. They don't want to see things being in disarray. However, they are usually gentle when correcting people for not being organized. Open-minded: ENFJs are not rigid about their worldviews and perceptions. However, they will not accept a worldview that does not support being selfless and sacrificial. They believe that every worldview must have a foundation in love and peace. However, they are open to listening to new ideas and worldviews. However, they are tolerant and still find it easy to relate to people who don't share their worldview. They are open to changing their view of life when persuaded and convinced. Excellent communicators: ENFJs are excellent communicators. They often excel as public speakers and motivational speakers. They are good with words and often know the right words to say to different audiences. Their sense of humor is fantastic, and they are often superb as masters of ceremonies. Their conversations are often irresistible even though they appeal more to the emotions of the people rather than to logic. They are excellent at drawing positive emotions from people with their usage of words. Chapter Eight How To Transmit To Others A Good Self-Esteem Self-esteem is an important attribute that every human must-have. High self-esteem is beneficial to one's mental and physical health in many ways. Your self-esteem affects the way you see yourself and the way you see others. It is valuable if you have high self-confidence. However, you should not just be concerned about your mental health. It should also matter to you that people around you have their self-esteem in good shape. The good news is that it is not difficult to help others have good selfesteem. People struggle with confidence issues when they have gone through setbacks such as failures, divorces, and other unpleasant circumstances. Some people recover from these setbacks and still go ahead and be the best they can be. However, some people never recover and end up making a mess of their lives. Those that recover from setbacks are often aided by those who believed in them and helped them through the tough times. When you help someone find a reason to fight on in life, that person will be forever grateful to you. However, you can't give what you don't have. Hence, in this chapter, you will earn all you need to know to be able to transmit good self-esteem to others. What is Self-Esteem? Your self-esteem is the way you rate yourself, and it has to do with the value you have for yourself. It is often developed from the things people say about you or the way people judge you based on your previous performances. When people say good things about you and judge you favorably, there is a high tendency that you will have a good judgment of yourself. You have good self-esteem when you see yourself as a valuable person. However, you have low self-esteem when you don't have value for yourself. Low self-esteem is often a product of internalizing negative voices. When people are critical of you because of something you did or because of the way you look, it can get to you. You may internalize their voices and start seeing yourself based on what they said about you. You may start telling yourself that you are not worth being loved and worthless. When you don't see yourself as someone of worth, your self-esteem esteem is low. Why is it Important to Have Good Self-Esteem? To succeed in your daily activities and achieve your short and longterm objectives, you need to acquire the requisite knowledge and skills. However, you can still fail if you have low self-esteem. Below are some benefits of having good self-esteem: You will live your life on your terms: People are not the same, and the earlier we recognize that, the better for us. People have their unique personalities, purpose, values, visions, and dreams. Hence, expecting people to act the same way is to deny them the freedom to express themselves. When you have good self-esteem, you will not be afraid to be yourself. You will not be scared of being judged for being who you are. You will be able to live your life on your terms without being afraid of losing friends. You will appreciate diversity: When you have good self-esteem, you will not live your life trying to accept others. You will be able to accept it when people do not share your worldview. It takes high selfesteem to bear that it is not everyone that will recognize your opinion. You won't be unnecessarily stressed when somebody contradicts your suggestions when you have good self-esteem. You will not be afraid to accept new challenges: You will be fearful of leaving your comfort zone when you have low self-esteem. You will not have confidence in yourself to cope with new situations. However, growing and getting better in life demands that you challenge yourself to do better than you did in the past. This often requires that you take risks and try new things. However, without good self-esteem, you will never attempt to explore new opportunities. You will be able to fulfill your potentials: You cannot know what you are truly capable of when you don't face new challenges and solve them. Fulfilling your potential depends on being able to risks and defying the odds. You must take calculated risks. However, you should not be too afraid to take risks. Taking risks is the forte of people who knows their worth and believes in themselves. They are confident that they will be able to recover again, no matter how many times they fail. You will not give up easily: If you find yourself always doing things that are easy for you, you are not ready to stretch yourself to be the best. When you want to achieve something monumental, you will have to be resilient. You will face different challenges that will seem insurmountable initially. You will make mistakes sometimes that will make you feel like quitting. However, high self-esteem will make you choose not to give up but keep fighting. You will keep learning and growing: It takes high self-esteem to agree that you don't know everything and need to keep learning. When you have value for yourself, you will not have issues with making mistakes and learning from them. You will see your mistakes as opportunities to learn and get better. You will not think that your failures are products of not being good enough. Excellent mental health: In 2017, Henriksen and his colleagues studied the role of self-esteem in the development of psychiatric problems. The result of the study showed that high self-esteem leads to having fewer symptoms of anxiety and depression. Hence, you need high self-esteem to be able to stay clear of depression and anxiety. Good Physical health: Whatever affects your mental health will eventually affect your physical health. When you are depressed, you will struggle to exercise regularly. You will also be susceptible to engaging in poor eating habits. Hence, your physical health will eventually deteriorate when you are having issues with your mental health. You need high self-esteem to keep yourself both mentally and physically healthy. Happiness: Happiness is the ultimate desire of the man. We try to get satisfaction in many ways, but they are all means to the end. The reason you want to earn good money and have healthy relationships is that you want to be happy. However, you can never enjoy true happiness if you don't have good self-esteem. You will not find meaning in your life and will be depressed most times. Why People Have Low Self-Esteem? Low self-esteem can limit a person in many ways. Your self-esteem affects the way you make decisions. Meanwhile, the quality of your life is a product of the variety of choices you make. Hence, low selfesteem will inhibit your progress and make you have bad experiences in life. Below are some of the most common reasons people have low self-esteem: Body image: Your body image is the way you perceive your body. It is easy to be unhappy with your physique in this social media proliferated age. You are constantly bombarded with the images of models that prides themselves in their body shape. The media often portray slim girls as "sexy." Hence, you can slide into depression and low self-esteem as a lady when you are not thin. It is not wrong to lose weight, but it should not be because you compare yourself to a fake or temporary idea of a perfect body. Your worth has nothing to do with your body shape. Negligent parents: The influence of parents cannot be overemphasized in the life of a child. The way a person is raised goes a long way in determining the kind of adult he or she will become. Hence, some people have low self-esteem because of the type of upbringing they have. If you have parents who did not believe in you while growing up, there is a high tendency that you will keep seeking the approval of others. Trauma: Physical, sexual, and emotional abuse can tremendously affect your self-esteem in the long run. You may end up accepting that you were abused because you deserve to be treated harshly. No one deserves to be treated like trash, and you have to realize that. People do not harm you because you are worthless, but because they are bullies and scoundrels. Hence, if you find yourself struggling with self-esteem, you need to think about your past experiences. You may be struggling because of the anxiety and depression that came due to being abused. Negative peers: Outside of your parents, your friends have one of the strongest influences on you. If you have friends who often look down on you and treat you as worthless, you can develop low selfesteem. If you have been subjected to abuses while growing up because of your background or physique in the past, you are vulnerable to suffering from low self-esteem. You tend to internalize the negative voices of your peers. It takes a lot to retain your confidence when you have been exposed to cynical peers in the early parts of your life. Social comparison: You should learn to focus on the things you can change and ignore or accept the things you cannot change. When you start comparing yourself with people you feel are better than you, you are vulnerable to suffering low self-esteem. In the social media age, it is more comfortable to be exposed to superstars who post pictures of expensive items they procure. Hence, you may start feeling that you are worthless because you cannot afford those kinds of things. Your worth must be intrinsic and not based on what you can afford or what you cannot afford. Previous mistakes: Your past experiences play an essential role in the way you perceive yourself. You can start fidgeting and afraid to take risks because of your past experiences. However, you have to accept that things will not always go your way. You will make mistakes, and you have to learn from them. No one is a success story that didn't make mistakes. Hence, don't let that affect your selfesteem. Internal self-criticism: It is good to evaluate your actions. You cannot make progress in life if you don't take time to look at how you can improve. However, you have to be careful not to establish negative thought patterns. You should never get to the point where you start seeing yourself as worthless because you didn't handle something well. You have to keep being positive, no matter what happens. You need to cut yourself some slacks. Setting unrealistic goals: It is good to be ambitious. Ambition is a sign of high self-esteem. However, you should be careful with the way you go about setting goals. If you set unrealistic targets for yourself, you will struggle to meet them. The resultant effect of not being able to meet those targets is low self-esteem. You may have people laughing at you and writing you off. You may also end up writing off yourself. Hence, ensure you avoid setting unrealistic targets to keep your self-esteem intact. How To Have a Good Self-Esteem? You can build your self-esteem if you want to. You might have seen someone who exudes self-confidence, and you are wondering what the person's secret is. You must have access to the information you need to turn things around. Below are some ways you can improve your self-esteem: Focus on your strength: Having good self-esteem is not magical but procedural. It all begins by being able to identify your areas of strength and focusing on them. When you do things that you are not cut out for, you will struggle. Discover things you can do effortlessly and train yourself to be better in it. Get the knowledge and training you need to perform at your optimal level in your area of strength. Your excellent performances will make you happy and improve your level of confidence. Accept compliments comfortably: Seeking the approval of people is not a sign. It shows that you are bereft of confidence in yourself. However, you should not have issues when people say good things about you. You should be comfortable with accepting compliments. Hence, whenever anyone compliments you, just appreciate the kind gesture. However, you have to be careful of false flatteries. People have a way of saying positive things about you that are not true but just to make you feel happy. Mentally discard false flatteries but appreciate the gesture. Cut yourself some slacks: No one can make you feel bad about yourself unless you allow them. You cannot stop people from being foolish and misjudging you. However, you can choose how you want to respond to the way they treat you. It is expected that people will criticize you when you make mistakes. However, you should not dwell on the criticisms. You should learn your lessons and move on as soon as possible. Look at where you made a mistake and put measures in place not to repeat it. Remember your success stories: During your low times, it is like that your mind flings to every other time that you have made mistakes. This will make you depressed and further deplete your selfesteem. You should learn to remind yourself about those times when you were celebrated for performing well. You are still the same person and can even do great things again. Your successes in the past are not flukes. You have to remind and assure yourself that you will come back stronger. Speak highly of yourself: Most people don't like confrontational people. However, they admire people that have confidence in their abilities. No one wants to trust anyone who is not sure of what he or she is capable of. During interviews, interviewers want to see you exude self-confidence. Hence, you should learn to speak highly of yourself. You should not say that you are better than others, but you should always affirm that you are the best man for the job. Smile and look into people's eyes: Avoiding eye contact is not a sign of self-confidence. It is essential that you out the culture into consideration before looking into people's eyes. In some cultures, looking into the eyes of people who are your superiors is seen as being disrespectful. However, you should learn to look into people's eyes in the absence of cultural restrictions. It shows that you are confident in yourself. However, to avoid looking awkward, you should smile when looking into people's eyes. Accept your imperfections: We all have areas where we need to improve. You should have a culture of perfecting your imperfections. However, you should not see yourself as a worthless person because of your flaws. Focus on the improvements you are making and be happy with yourself. No one on earth does not have defects. Hence, don't allow anyone to make you feel bad about yourself because of areas where you need to improve. Have a culture of proper preparations: According to James Baker, "prior preparation prevents poor performance." Hence, you should have a culture of preparing well before attempting any task. Most times, you are aware of the functions you need to perform. However, you may not do what you ought to do before attempting the job due to laziness or procrastination. The inevitable result of poor preparation is poor performance. Poor performances attract criticisms, and criticisms can deplete your self-esteem. Commit to your passion: Find something you love and give it your whole self. When you are doing things you are passionate about, you will feel good about yourself. You will think that you are doing something worthwhile. If you find joy in volunteering to improve the lives of others, do it more often. If you like sport, get more involved in it as much as possible. It may not necessarily be your profession but a hobby. When it is your profession, you will find happiness in doing what you do daily. How To Transmit a Good Self-Esteem to Others? Counseling psychologists and other experts are trained to help people deal with issues such as having low self-esteem. However, you don't have to be a psychologist before you can help others build their self-confidence. Your friend or members of your family may need you at crucial points in their lives to help them develop their selfworth. Below are some tips that can help you to transmit good selfesteem to others: Be a good example: You cannot give what you don't have. Hence, you have to be an excellent example of someone who values him or herself before you can help others build their self-confidence. This is very critical if you are a parent. Your kids will automatically assume that it is good to feel bad about your life when they see you act that way. Hence, you must strive to be a good example at all times. Know the person's personality: You have learned about the different personality types. Hence, you should be able to recognize a particular personality type when you see one. You must know who you are dealing with before you can help the person. You cannot turn an introvert into an extrovert. However, you can help an introvert have confidence in him or herself, even among many people. Journey into the past: I have mentioned earlier that previous abuses can deplete a person's self-esteem. Hence, there is no harm in helping the person travel into the past to identify things that may be affecting him or her presently. Past experiences can affect a person's self-esteem subconsciously. Hence, find out whether the person has been a victim of abuse in the past to help the person. Encourage the person to forgive him or herself: If you find out that the person has been abused in the past, you should assure him or her that it was not his or her fault. Let him/her realize that the people who abused him/her were monsters who have no value for fellow humans. However, if you find out that the person has made mistakes in the past that are haunting him or her, encourage him or her to forgive him or herself. Encourage the person to trust him or herself more: After forgiving him or herself, the person should learn to trust him or herself more. One of the signs that you have forgiven yourself is to trust yourself to do better in the future. Let the person realize that no one will believe him or her when he or she does not trust him or herself. Encourage the person to use positive affirmations: You should not overrate yourself, but you have to be confident in yourself. One of the ways a person can build his or her self-esteem is by using positive affirmations. Positive affirmations involve saying positive things about yourself. Encourage the person to say more positive things about him or herself. Positive affirmations will help the person fight negative thought patterns. Encourage the person to give and accept compliments: Giving and trusting compliments are signs of self-confidence. Hence, encourage the person to give compliments consistently and deliberately. When you give compliments, people will also compliment you. Complimenting others endears you to them, and knowing that some people rate you highly improves your self-esteem. Encourage setting realistic goals: Setting unrealistic goals is one of the ways to deplete your self-confidence. Unrealistic goals will lead to disappointments, and disappointments will lead to low selfesteem. Hence, encourage the person to set achievable goals. He or she can start small and build up the ladder. Help him or her to handle criticisms: Anyone who does not know how to handle criticisms will struggle with his or her selfesteem. Hence, you need to help the person with handling objections. Let the person realize that people will criticize him or her. However, he or she must learn to accept his or her wrongs and discard destructive criticisms. Chapter Nine Body Mirroring: Enhancing Personal Connections Like most animals, humans often quickly assess whether it is safe to be with a person they are meeting for the first time. This evaluation is vital for the survival of most animals, and humans are not different. We often notice their gestures and the way they act to see if it is different from ours. This process is known as "mirroring." Mirroring can lead to creating rapport and establishing friendships after noticing that the person has similar gestures as yours. Mirroring can also lead to creating a gap between you and another person when you feel that the person is acting in ways you are not comfortable with. Body mirroring is what makes people in a stadium jubilate together when their favorite team scores a goal. Even though they are individuals, they are acting in the same way simultaneously because feeling that they share something in common. In this chapter, you will learn all you need to know about Body Mirroring and how to take advantage of it to enhance personal connections. What is Body Mirroring? Body mirroring refers to the art of copying the gestures and attitudes of others as a way of showing that we accept them. Mirroring fosters bonding, acceptance, and camaraderie among people. Interestingly, most people don't realize that they are mirroring the body language of others. Children often unconsciously and consciously react and respond the same way their parent's act and respond. Humans used mirroring as a social device in ancient times. It was used to fit in successfully with larger groups. Yawning is one of the most common forms of reflection. It is incredible to note how many people in a group would yawn after a particular person in the grown yawns. Yawning is more than just a way of oxygenating the body; it is a form of mirroring used to avoid aggression and create rapport with others. People use mirroring to tell others to look at them to see that they share the same attitudes and feel the same way. When you see someone coincidentally dressing the same style and wearing the same outfit as yours, you are naturally attracted to them. This is the force of body mirroring. Mirroring the body attitude of another person makes them feel you are the same as them and makes them want to stick with you. The force of mirroring is in place in a queue. People in a line cooperate without being told. The attitude of others to wait for one another rubs off on you, and you just comply without being told to do so. This same force is at work when fighting side by side in a war and also while waiting for a bus. This force has helped the Germans, Romans, and the British dominate the world at different points in man's history. According to Meltzoff (1990), the urge to mirror others is hardwired into the brain because it supports man's survival. Reflecting others showcases cooperation, which is vital to find more food and increasing the chances of survival. Mirroring enables people to defeat a common enemy. Generating the Right Vibes Mirroring makes others feel at ease to be around you. People who experience similar emotions are on the same wavelength and are likely to experience a rapport. Mirroring leads to mimicking others' body language and expressions, thereby leading to being in sync with one another. Mirroring began in the womb, where the heartbeat of the child matches the mother's rhythm. In the early stages of courtship, it is common to see couples exhibiting synchronous movements. Sometimes, it looks like a choreographed dance. It is not uncommon to find the woman putting food into her mouth at the same time as the man. The man can finish a sentence she began. Mirroring can be so exciting when seen in a romantic relationship. It makes the man and woman feel as though their hearts are united. This effect wanes among them sometimes over time. You can intentionally take advantage of mirroring to look appealing to someone. It is fun to see someone mimicking your gestures. Creating the right vibe makes people feel right when they around you. Sometimes, you feel at home whenever you are with a person, and you don't even know why. If you pay attention, you will realize that you have a lot of things in common with the person. People who are intimate friends often have common gestures. I had a friend in my college days people often call my twin brother. Sincerely, we don't look alike physically. He is taller and chubbier than me. However, we often talk and act in similar ways. I unconsciously copied some of his slangs and pattern of walking. I noticed that I was acting like him in many ways, and people often say that. In a romantic relationship, you can mirror your spouse by ordering the same thing she orders when at a restaurant together. Playing a song you both like also helps to create moments when you sing and tap along. You need all the positive energy you can generate to create a functional camaraderie between you and your loved ones. Gender Differences in Body Mirroring Mirroring is not the same for both males and females. Gergely and Watson (1996) discovered that men are four times less likely to mirror another man than a woman will imitate another woman. The study also revealed that men are often reluctant to reflect a woman's gesture unless during courtship. Women can notice more when someone in a group does not agree with the decision of the group. They don't need to hear the person say that he or she is not in agreement before they find out. They can see the disagreement by noticing the body language of the person. They notify people whose body language does not match that of the group. Men often wonder how women find it easier to discover when a person is lying or feeling hurt. The reason is located in the biology of women. Unlike men, women's brains are better equipped to read the fine details of others' body language. Hence, they can spot when there is a mirror discrepancy and detect the emotions of a person. The brains of men and women are not programmed to express emotions through body language and facial expressions the same way. A woman can use up to six primary facial expressions with ten seconds of listening to a speaker. She can mirror the speaker's emotions so that it will look to an onlooker as though the event being discussed happened to both the speaker and the listener. Women typically read the meaning of what a person is saying by paying attention to the body language and voice tone of the speaker. When a man can replicate the mirroring attributes of women, women find such a man as caring and attractive. Men often hold expressionless faces, especially when they are in public. Men do this to conform to societal expectations of them to be in charge of their emotions. Hence, some men can appear like statues when listening. Men experience emotions when listening but often appear emotionless. It is only a mask that society makes them wear. Resemblance It is common to see people looking like one another after living with one another for a long time. This phenomenon is common among couples who have healthy relationships. What happens is that they often mirror the facial expression of one another. Over time, these facial expressions build in the same areas of their faces. Hence, don't be surprised to see couples looking alike when they share the same smile in a photograph. If you pay careful attention, you will notice that there are times when a particular couple does not share a physical resemblance. However, the differences will fade off when the force of mirroring is in play. It will look as if they are physically alike because they are imitating their facial expressions. This rubs off on the attitude and behavior of couples. In most cases, the response of couples who have lived with themselves over a long time is very similar. Dr. John Gottman, a psychologist at the University of Washington, Seattle, studied this phenomenon alongside his colleagues. The study results revealed that marriages, where the couples do not mirror the expressions of one another, are likely to crumble. Feelings of contempt for one another will only make the marriage unstable and stressful for the couple. The smiling partner will eventually get affected by the actions of his or her partner, which can ultimately lead to unhappiness and divorce. Mirroring also affects the way people choose their pets. We often unconsciously pick pets that have some physical semblance with us. Some people even select pets that mirror their attitudes. However, it is imperative to point out that dogs' body language does not have the same interpretation as that of humans. In other words, a dog and a human may display the same facial expression, but that does not mean they are expressing the same emotion. There are many body languages of men that are found in other animals. However, the interpretation of these body languages does not often mean the same. Hence, an assumption will not be helpful. Copying Gestures During Interactions It is common to see people copying the gestures of others during social interactions. Mirroring is a way of showing to the other person that you agree with his or her attitudes and ideas. Without saying anything, the person is saying that he or she agrees with the other person. Usually, it is the person of superior status that makes a move first while others copy. When the person changes his body posture, there is a high probability that others will do the same unconsciously. The others are indirectly demonstrating that they are in tandem with the person of superior status. People do this playfully sometimes to amuse the person they are mirroring, but it is done most times unconsciously. Mirroring also takes place among friends and peer groups. People of the same status also mirror their gestures, such as married couples. They stand, move, and sit in identical ways. Strangers often avoid mirroring the gestures of people they don't know. Mirroring demonstrates aligning with others. Hence, people usually take their time to study and observe new people before they mirror their gestures. Mirroring shows that the person is beginning to get comfortable with the other person. Matching Voices The process of mirroring can also affect intonation, speed of speaking, voice inflection, and the accents of people. This establishes mutual attitudes and builds rapport. The synchronizing of the tone and cadences of people is called 'pacing.' This phenomenon is expressed when two people are singing in tandem. As relationships continue to grow, people will start mirroring the leading body positions of one another. People in healthy relationships will be able to anticipate the attitude of one another over time. Eventually, vocal pacing with the other person serves as a means of maintaining rapport and maintaining the same pace while speaking demonstrates harmony in a relationship. You should avoid speaking faster than others in an interaction. Some people feel pressurized when you are speaking at a faster rate than them. You should deliberately talk at the same speed or slower than the other person during a conversation. This is a way of mirroring the person's intonation and inflection. Pacing is essential when you can only communicate with your voices, such as in a phone call. You can make the person speaking to you feel comfortable by mirroring his or her speed of speaking. Creating Rapport Deliberately Mirroring is one of the most important things you need to understand because it can help you detect when people agree or otherwise with you. You can also use it to let someone know that you are in sync with him or her by mirroring his or her body language. As a boss, you can create a relaxed atmosphere with a nervous employee by mirroring his or her body language. Copying a person's posture will do enough to calm him or her down. In the same way, you can copy your boss's posture as an employee to be on the same page with him or her. You can do this deliberately when your boss is giving an opinion to showcase your agreement with the idea. Something as simple as mirroring the gesture of your boss can earn you his or her approval. You can influence others to keep them relaxed by copying their positive gestures. However, you have to be careful not to mirror a negative gesture because that will be interpreted as mockery. You should not reflect a posture that is related to the physical challenge of a person. Doing this is disrespectful because it is a form of parody. You should also examine the relationship you have with a person before you mirror his or her body language. You should also consider the context before you reflect a posture. Imagine that you want to discuss with your boss to increase your salary. You cannot go into his office and mirror his Catapult with a Figure-Four posture. If you do this, you can be sure that you are not likely to get a positive response. This posture is a dominant posture, and it will not be appropriate to use it when discussing it with your superior. This posture reflects confidence; however, it may not be deemed necessary by your boss. Hence, you should avoid mirroring that kind of position in that situation. What if you speak like a typical employee while assuming the Catapult with a Figure-Four posture? Your posture will most likely still ruin your chances of getting a favorable response. Your boss may feel insulted by your body language and turn down your request. The effect of your actions can affect your subsequent chances of getting a raise or promotion. It may even influence your job security in that company. Your boss may feel that you are self-conceited and proud and kick you out later. However, mirroring can be useful in distracting someone or forcing them to change a position. Lawyers, accountants, and managers are notorious for using dominant postures when they are around people they consider inferior. By mirroring their pose, they will intimidate them and force them to change their stance on a matter. However, you should not try this with people that are superior to you. Mirroring is fantastic when you want to present as a team. Assuming the same posture and gestures often add more "color" to a team presentation. The team has to decide who should be the spokesperson before the performance. He or she will make a gesture that the other members of the team will mirror. This gives the team a great appearance and also intimidates competitors. Your competitors will feel that you are up to something they are not ready to face. If you have to present a new idea to a couple, watch who starts a gesture and who mirrors it. The person whose gestures are mirrored has a more substantial influence between the two of them. Hence, concentrate more on convincing the person, and you will find out that the other person will follow suit. You may notice that the woman crossed her legs first before the husband did the same. Focus on her to get a joint decision from both of them. When people are unanimously in surprise that a particular person did something wrong, they usually rub both eyes simultaneously. Though they are rubbing their eyes, in reality, they are trying to wipe off the thought from their minds. This gesture is also frequent when people are trying to recall an experience. Mirroring in a Group Mirroring in a group can be so beautiful. It happens in a stadium where people support their favorite teams. Out of nowhere, you can find over 40,000 people displaying the same gesture or singing the same song. The truth is that someone began the gesture, and others mirrored it. Each one of those fans is mirroring the actions of the remaining 39,999 fans. Being in a crowd can be pleasurable or intimidating. When you are part of the crowd acting in tandem, it feels great. You feel empowered, and the feeling can be thrilling. However, if you are at the receiving end of an opposing crowd's actions, you can perceive intimidation. Fans can go crazy and obsessed with that same force of mirroring the gestures of one another. You may end up wishing you didn't act that way later, but the allure at that moment is so strong. There is nothing new about the Coliseum-like stadia we have today that host American football games or soccer around the globe. The Romans built such structures in ancient times, where the crowd cheers their favorite gladiators. That enthralling thrill of acting in tandem with a group of people has a massive influence on people's behaviors. Humans often do not want to feel different. People love to be a part of what is in vogue. We like to wear the kind of clothes that people consider fashionable. We are more impressionable than we realize. Even when you claim that you are not impressionable, you are still mirroring someone who claimed that he or she is not impressionable. We are all products of influence, and the faster we realize that the better for us. People can mirror your gestures to unsettle you and make you make the wrong decisions that will favor them. You always have to ensure that you are still in charge. The end… almost! Reviews are not easy to come by. As an independent author, I rely on readers, like you, to leave a short review on Amazon. Even if it’s just a sentence or two! So if you enjoyed the book, please… >> Click here to leave a brief review on Amazon << I am very appreciative for your review as it truly makes a difference. Thank you from the bottom of my heart for purchasing this book and reading it to the end. Conclusion Wow! What a journey! The length of a book does not matter as long as it offers value. I am convinced that you find this lecture educative and enlightening. However, it will be a waste of time if you cannot use this book's content to improve your life. You will not be different from people who never read this manual if you don't apply the things you have learned to improve your experiences. One of the most important lessons you should have picked from this book is that people are unique. People have different personalities, and you have to take advantage of this knowledge. You can tag along with anyone when you understand the person. Understanding people takes commitment and interest. You have to be ready to take your time to study a person and follow his or her personality. Once you understand the person's personality, you will be able to predict the person to a terrific extent. Sometimes, the reason we find it difficult to live in harmony with one another is that we don't understand ourselves. When you know the personality of a person, you will appreciate the person's strengths and limitations. You will know when and how to approach the person without scuffles. We also explored various body languages. We were able to see that people have multiple ways of using their bodies to consciously or subconsciously tell you what they want. Your bid to understand and analyze people will fall flat if you are not conversant with body language and their interpretations. Thankfully, you have been exposed to this knowledge, and you should take advantage of it. Your kids, spouse, friends, and loved ones will find you caring and amiable when you can spot their emotions. People often like it when someone understands what they want without them having to say anything. You have been equipped with this knowledge. Hence, you should be able to handle your relationships with a higher level of efficiency now. Let the people around you see that there is a marked difference in your understanding and response to their emotions. We looked at self-esteem, its meaning, importance, and how you can improve it. We also looked at how you can help people around you improve their self-confidence. It is almost impossible to separate self-worth from self-efficacy even though they are not the same. Your self-efficacy refers to the level of assurance of success you have before attempting a task. However, self-esteem refers to your value of yourself. It is possible to have high self-esteem but not have a high selfefficacy over a particular task. You may have low self-efficacy because you have not prepared well, but that does not mean that you see yourself as worthless. However, it is almost impossible to have high self-efficacy without corresponding high self-esteem. Hence, your chances of success in life generally hang on the confidence you have in yourself. We were able to see you can have good self-esteem and also help others have confidence in themselves. I was able to give you tips on improving your self-esteem and that of others. You can be a ray of hope for the people around you and exude confidence. Also, it’s important to influence people around you. Now you have the information you need. Hence, go ahead and turn your life around while helping others change theirs. You have been exposed to many important concepts in this book. However, you must never stop learning. The knowledge you have received from this book will go a long way in helping you improve your experiences in life. The information you have at your disposal can improve your mental health and your relationship with the people around you. You can move from being mediocre to being a master when it comes to handling connections. However, this book contains only a fraction of the knowledge you need to succeed in life. Hence, you must keep learning. You have to maintain the attitude of a learner to excel in life. You should pick up any other material that can help your life is another aspect not covered by this book. No book in the world covers every aspect of life. Some books will improve your skills in your career. There are books written to improve your mastery over a particular language. Some books are written about principles that will enable you to succeed as an entrepreneur. Hence, you should endeavor to keep reading and learning. You should have an insatiable desire for knowledge. It is important to note that you should not seek knowledge for the sake of it. Don't be someone who can talk about many books he has read but does not apply what he is learning. Some people can tell you ten principles that will enable you to succeed as an entrepreneur, but they are not willing to invest in any business. You will become a laughing stock when all you do is talk. People want to see you back up your claims with practical proofs. Hence, beyond reading books, ensure that you are practicing what you are learning. You have read this book, and this is good. However, go back to your jottings and think about ways you can put what you have learned to practice. Use the information in this book to add more value to your life. There are many rooms for improvement, and you have to keep growing. Don't be afraid to live your life on your terms. Contribute meaningfully to the lives of the people around you. Keep growing and let the people around you also grow along with you. Keep being yourself; stay happy, and stay safe. Resources Daskal, L. 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