Chapter 1
INTRODUCTION TO BUSINESS ANALYTICS
Chapter 1 – Intro to Business
Analytics

Decisions, decisions.
Chapter 1A – Intro to Business
Analytics

What is Business Analytics?

The use of data, information technology, statistical analysis, quantitative
methods, and mathematical or computer-based models to help
managers gain improved insight about their business operations and
make better, fact-based decisions.
Chapter 1B – Intro to Business
Analytics

What are Metrics?

are measures of quantitative assessment commonly used for assessing,
comparing, and tracking performance or production
Chapter 1B – Intro to Business
Analytics

Commonly Used Metrics

Sales vs. Targets

Current Period Sales vs. Previous Period Sales

Sales vs. Returns

Sales vs. Invoice

Truck Utilization

Customer Segmentation

Hiring Rates

Occupancy Rate

Service Level Agreement (SLA)

Lead Summary
Chapter 1C – Intro to Business
Analytics

Types of Analytics

Descriptive
Chapter 1C – Intro to Business
Analytics

Types of Analytics

Predictive
Chapter 1C – Intro to Business
Analytics

Types of Analytics

Prescriptive
Chapter 1C – Intro to Business
Analytics

Business Analytics Continuum
Chapter 1D – Intro to Business
Analytics

Data is the new Oil