LOGO EM2800E CHAPTER 1: INTRODUCTION TO BUSINESS PROCESS MANAGEMENT Dr. Tran Thi Huong Department of Business Administration School of Economics and Management (SEM) Hanoi University of Science and Technology (HUST) huong.tranthi@hust.edu.vn 1 Main content 1.1 Definition of Business Process 1.2 Components of Business Process 1.3 Concepts and Importance of Business Process Management 1.4 The Origin and Development of Business Process Management 1.5 Business Process Management Cycle 1.6 Systems related to Business Process Management 2 1.1 Definition of Business Process Traditional approach A PROCESS? v the set of value-added activities that transform inputs into outputs Inputs Process Outputs Any organization can be characterized as a process or a network of processes v Different types of transformations ¥ ¥ ¥ ¥ Physical (Ex. raw material Þ finished product) Locational (Ex. flying from Hanoi to Hue) Transactional (Ex. depositing money in a bank) Informational (Ex. accounting data Þ financial statement) 3 1.1 Definition of Business Process v A business process is a network of connected activities and buffers with well-defined boundaries and precedence relationships, which utilize resources to transform inputs into outputs with the purpose of satisfying customer requirements Resources Process Suppliers Inputs Outputs 4 Customers 1.1 Definition of Business Process Processes everywhere A business process is a chain of events, activities and decisions ...involving a number of actors and objects, É.triggered by a need and leading to an outcome that is of value to a customer v Typical processes § Order-to-Cash: customers § Quote-to-Order: customers request for quote § Procure-to-Pay: buying from suppliers § Issue/ Fault-to-Resolution: customer feedback, complaints § Application-to-Approval: apply for permit, lisence 5 ÒMy washing machine doesnÕt workÉÓ Negative outcomes (value-reducing): Positive outcomes (value-adding): " Fault not repaired in a timely manner " Fault repaired immediately with minor intervention " Fault repaired but customer pays more thanby expected " Fault repaired, covered warranty • Fault not repaired (customer withdrew request). • Fault repaired but not covered by warranty; Call Centre Insurance Company Technician Customer Customer Service Dispatch Centre fault-to-resolution process 6 VALUE Parts Store EM3300 Qu¿n trß quy tr“nh kinh doanh Your turn v Think of an organization and a process in this organization: § Is it order-to-cash, procure-to-pay, fault-to-resolutionÉ § Who is/are the customer(s)? § What value does this process deliver to its customer? § Who are the key actors of the process? § List at least 3 outcomes of the process. 7 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.1 Kh‡i nißm vß quy tr“nh kinh doanh Resources According to APICS, ÒA set of logically related tasks or activities performed to achieve outcome.Ó a defined business Suppliers Process Inputs Outputs 9 Customers EM3300 Qu¿n trß quy tr“nh kinh doanh Business processes Assets & Partners Organisation Function A Function B Function C Financial Business Process Business Process Technology Business Process Customers Human Resources Materials 10 EM3300 Qu¿n trß quy tr“nh kinh doanh deals with retailers in order to sell goods Check & PO Package confirm received products PO PO issued Load truck Obtain Schedule Unload PO delivery truck confirm. Notify Issue shipment invoice Issue delivery receipt Match Payment payment made Check Schedule Goods invoice payment arrived buy from the supplier EM3300 Qu¿n 11 trß quy Customer Greet & arrived seat Kitchen is dirty Load dishwasher Take order Bring menu Serve meal Present bill Issue Customer invoice paid Clean kitchen surfaces Brush grills Collect laundry Sweep & mop Unload Kitchen dishis clean washer EM3300 Qu¿n trß quy trình kinh doanh Ingredients of a Business Process 1.2 Components of Business Process A business process encompasses a number of events and activities A typical process includes decision points A process also involves: § Actors, including human actors, organizations, or software systems acting on behalf of human actors or organizations. Actors can be internal (participants) or external § Physical objects, such as equipment, materials, products, paper documents. § Informational objects, such as electronic documents and electronic records The execution of a process leads to one or several outcomes (negative/ positive) § § § § Who are the actors in this process? Which actors can be considered as customers in this process? What value does the process deliver to its customers? What are the possible13outcomes of this process? 1.2 Components of Business Process Inputs and Outputs Flow units Information structure Process Architecture Resources The network of activities and buffers @ Mohamed Zairi 14 1.2 Components of Business Process 15 Example 1.1 (page 3) 1. BuildIT is a construction company specialized in public works, such as roads, bridges, pipelines, tunnels and railroads. Within BuildIT, it often happens that engineers working at a construction site (called site engineers) need a piece of equipment, such as a truck, an excavator, a bulldozer, a water pump, etc. BuildIT owns very little equipment and instead it rents most of its equipment from specialized suppliers. 2. The existing business process for renting equipment goes as follows. When site engineers need to rent a piece of equipment, they fill in a form called ÒEquipment Rental RequestÓ and send this request by email to one of the clerks at the companyÕs depot. The clerk at the depot receives the request and, after consulting the catalogs of the equipment suppliers, selects the most costeffective equipment that complies with the request. Next, the clerk checks the availability of the selected equipment with the supplier via phone or email. Sometimes the selected option is not available. In these cases, the clerk has to select an alternative piece of equipment and check its availability with the corresponding supplier. 3. After finding a suitable and available piece of equipment, the clerk adds the details of the selected equipment to the rental request. Each rental request has to be approved by a works engineer, who also works at the depot. In some cases, the works engineer rejects the equipment rental request. Some rejections lead to the cancelation of the request, i.e., no equipment is rented at all. Other rejections are resolved by replacing the selected equipment with another equipmentÑsuch as a cheaper piece of equipment or a more appropriate piece of equipment for the job. In this latter case, the clerk needs to lodge another availability request. 16 Example 1.1 (page) cont. 4. When a works engineer approves a rental request, the clerk sends a confirmation to the supplier. This confirmation includes a Purchase Order (PO) for renting the equipment. The PO is produced by BuildITÕs financial information system using information entered by the clerk. The clerk also records the equipment rental in a spreadsheet that is used to monitor all ongoing equipment rentals. 5. In the meantime, the site engineer may decide that the equipment is no longer needed. In this case, the engineer asks the clerk to cancel the request for renting the equipment. In due time, the supplier delivers the rented equipment to the construction site. The site engineer then inspects the equipment. If everything is in order, the site engineer accepts the engagement and the equipment is put into use. In some cases, the equipment is sent back because it does not comply with the requirements of the site engineer. In this case, the site engineer has to start the rental process all over again. 6. When the rental period expires, the supplier comes to pick up the equipment. Sometimes, the site engineer asks for an extension of the rental period by contacting the supplier via email or phone 1 to 2 days before pick-up. The supplier may accept or reject this request. A few days after the equipment is picked up, the equipmentÕs supplier sends an invoice to the clerk by email. At this point, the clerk asks the site engineer to confirm that the equipment was indeed rented for the period indicated in the invoice. The clerk also checks if the rental prices indicated in the invoice are in accordance with those in the PO. After these checks, the clerk forwards the invoice to the financial department. The financial department eventually pays the invoice. 17 Example 1.1 Summary infos of the process 18 Example 1.1 19 Exercise 1.1 (page 5) 1. In order to apply for admission, students first fill in an online form. Online applications are recorded in an information system to which all staff members involved in the admissions process have access. After a student has submitted the online form, a PDF document is generated and the student is requested to download it, sign it, and send it by post together with the required documents, which include: ¥ certified copies of previous degree and academic transcripts, ¥ results of English language test, ¥ curriculum vitae, ¥ two reference letters. 2. When these documents are received by the admissions office, an officer checks the completeness of the documents. If any document is missing, an email is sent to the student. The student has to send the missing documents by post. Assuming the application is complete, the admissions office sends the certified copies of the degrees to an academic recognition agency, which checks the degrees and gives an assessment of their validity and equivalence in terms of local education standards. This agency requires that all documents be sent to it by post, and that all documents be certified copies of the originals. The agency sends back its assessment to the university by post. Assuming the degree verification is successful, the English language test results are then checked online by an officer at the admissions office. If the validity of the English language test results cannot be verified, the application is rejected (such notifications of rejection are sent by email). Exercise 1.1 (page 5) cont. 3. Once all documents of a given student have been validated, the admissions office forwards these documents by internal mail to the corresponding academic committee responsible for deciding whether to offer admission or not. The committee makes its decision based on the academic degrees and transcripts, the CV, and the reference letters. The committee meets once every three months to examine all applications that are ready for academic assessment at the time of the meeting. 4. At the end of the committee meeting, the chair of the committee notifies the admissions office of the selection outcomes. This notification includes a list of admitted and rejected candidates. A few days later, the admissions office notifies the outcome to each candidate via email. Additionally, successful candidates are sent a confirmation letter by post. § § § § § Who are the actors in this process? Which actors can be considered as customers in this process? What value does the process deliver to its customers? What (activities/ tasks) does each actor have to carry out? What are the possible outcomes of this process? 1.3 Concepts and Importance of Business Process Management BPM v introduces a process-oriented view of the flows of materials, information and services through and across organizations. v includes concepts, methods, and techniques to support the design, administration, configuration, enactment, and analysis of business processes. v more than workflows and process modelling, it is the comprehensive practice that aims to achieve an organization's goals by understanding, improving and optimizing business processes " BPM is not about improving the way individual activities are performed, but rather, it is about managing entire chains of events, activities and decisions that ultimately add value to the organization. 22 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.3 Concepts and Importance of BPM v Six core elements of BPM 23 EM3300 Qu¿n trß quy tr“nh kinh doanh ERP modules 24 EM3300 Qu¿n trß quy tr“nh kinh doanh Supply Chain Management (SCM) solution map 25 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.3 Concepts and Importance of BPM BPM can help: v Reduce operation cost v Maintain stability of business v Good system/ processes result in good products and services v Information transparency v Reduce defects/ failures v Track and trace 26 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.3 Concepts and Importance of BPM If you had to choose between two services, you would typically choose the one that is: v FÉ Faster v CÉ Cheaper Better v BÉ 27 EM3300 Qu¿n trß quy tr“nh kinh doanh Why BPM? <The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.= Bill Gates 28 In other words& Information Technology Yields Business Value Enables Yields Process Change Index Group (1982) 29 EM3300 Qu¿n trß quy tr“nh kinh doanh Why BPM? The management Perspective 30 EM3300 Qu¿n trß quy tr“nh kinh doanh Why BPM? The management Perspective 31 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.4 The Origin and Development of BPM § The Functional Organization § The Birth of Process Thinking § The Rise and Fall of BPR @Paul Harmon 32 EM3300 Qu¿n trß quy tr“nh kinh doanh How process moved out of focus through ages Adam Smith: Processes and Division of Labour ÒTo take an example, the trade of a pin-maker: But in the way in which this business is now carried on, it is divided into a number of branches: One man draws out the wire; another straights it; a third cuts it; a fourth points it; a fifth grinds it at the top for receiving the head; to make the head requires three operations; to put it on is a peculiar business; to whiten the pins is another; to put them into the paper; and the important business of making a pin is, in this manner, divided into about eighteen distinct operations.Ó Source: Smith 1776 Picture: http://www.library.hbs.edu/hc/ collections/kress/kress_img/ada m_smith2.htm Frederick W. Taylor: Scientific Management v Meticulously studying labor activities v Work instructions for workers v Managers oversee the productivity of groups of workers v Units and their managers were structured hierarchically v Functional organization remains dominant until the end of 1980s. Source: Wikimedia Commons Birth of Process Thinking: Business Process Reengineering (BPR) Slide 37 Purchasing process at Ford at the initial stage Slide 38 Purchasing process at Ford after redesign Slide 39 Exercise: Purchasing process at Ford Consider the purchasing process at Ford. 1. Who are the actors in this process? 2. Which actors can be considered as customers in this process? 3. What value does the process deliver to its customers? 4. What are the possible outcomes of this process? Slide 40 The Rise and Fall of BPR v From 1980s to 1990s: emergence of books, white papers, and BPR teams in companies around the world. v By the late of 1990s: many companies stopped BPR project. The reasons can be as follows: 1. Concept misuse: ¥ Projects were labeled BPR, even when business processes were not the core. ¥ Many corporations initiated reductions of workforce, often packaged as process redesign projects, which triggered resentment. 2. Over-radicalism: ¥ HammerÕs early papers states: ÒDonÕt Automate, ObliterateÓ. ¥ Many situations require a much more gradual (incremental) approach. 3. Support immaturity: ¥ Necessary tools and technologies were not yet available or insufficient. ¥ Much process logic had to be hard-coded in IT applications of the time. ¥ People grew frustrated when they noted that their efforts on redesigning a process were thwarted by a rigid infrastructure. The Rise and Fall of BPR 1. Concept misuse: § Projects were labeled BPR, even when business processes were not the core. § Many corporations initiated reductions of workforce, often packaged as process redesign projects, which triggered resentment. 2. Over-radicalism: § HammerÕs early papers states: ÒDonÕt Automate, ObliterateÓ. § Many situations require a much more gradual (incremental) approach. 3. Support immaturity: § Necessary tools and technologies were not yet available or insufficient. § Much process logic had to be hard-coded in IT applications of the time. § People grew frustrated when they noted that their efforts on redesigning a process were thwarted by a rigid infrastructure. Slide 42 Reshaping Process Thinking Process Orientation is productive ERP Systems penetrate the market Slide 43 Job Functions of Process Owner Slide 44 1.5 Business Process Management Cycle Process identification Process Process architecture architecture Conformance Conformance and and performance performance insights insights Process discovery As-is As-is process process model model Process monitoring and controlling Process analysis Executable Executable process process model model Process implementation Insights Insights on on weaknesses weaknesses and and their their impact impact To-be To-be process process model model 45 Process redesign EM3300 Qu¿n trß quy tr“nh kinh doanh 1.5 Business Process Management Cycle Process identification steps 1. Designation step § Enumerate main processes § Determine process scope Process Architecture 2. Prioritization step (aka Process selection) Prioritize processes based on: § Importance § Health Feasibility 46 Prioritized Process Portfolio Process Enumeration v There is no Ònumber fits allÓ - it really depends on organizationÕs domain and size v Trade-off: § ensuring process scope is manageable, since § process scope determines potential impact @Marcello La Rosa. QUT Process Scoping v Processes are interdependent à Insights into interrelations required § Horizontal: upstream Ð downstream processes § Vertical: root (a.k.a. main) processes Ð sub-processes v Processes change over time § identification should be exploratory and iterative § improvement opportunities are time-constrained Process Architecture @Marcello La Rosa. QUT Process Architecture @Marcello La Rosa. QUT Architecture: high level picture of an organization Suppliers & Partners Labor Markets people General Environmental Influences: Local and global economies, government regulations, and social trends Customers & Owners information & dividends Your Organization Shareholders requests for new products Capital Markets capital sales contacts Research Community Markets marketing contacts Customers Customers orders technology products & services delivered Vendors materials support requests Competitors competitive products After Rummler and Brache (1990) @Marcello La Rosa. QUT ÒProcessÓ Architecture Value chains Suppliers & Partners people Labor Markets The US and world economies, government regulations, and social trends BPT Delivery Deliver Packages via Air & Ground capital Capital Markets Research Community technology Manage Outsourced Supply Chain Operations information & dividends Shareholders Southern US and Central America Individuals & Businesses that want on site pickup & delivery Southern US and Central America Businesses that want to Outsource Delivery Operations Finance Supply Chain Operations Vendors Customers & Owners Businesses that need transport financing materials UPS, FedEx. US & Mexican Postal Services @Marcello La Rosa. QUT competitive products Components of a Process Architecture Core Processes Customers / Owners Suppliers / Partners Management Processes Support Processes After Porter @Marcello La Rosa. QUT Example: core, support and management processes Wholesaler Core processes v Sales (lead-to-quote, quote-to-order, order-to-cash) v Purchase-to-Pay (direct procurement, e.g. supplies replenishment) vÉ Support processes v Purchase-to-pay (indirect procurement, e.g. parts replenishment, operational resources replenishmentÉ) v HR (policies update, recruitment, induction, probationÉ) vÉ Management processes v Suppliers management (suppliers planning, suppliers acquisitionÉ) v Logistics management (logistics planning, logistics controllingÉ) vÉ 1.5 Business Process Management Cycle Example: process architecture Wholesaler Strategic Management Logistics Management Suppliers Management Warehouse Management Demand Management Management processes Direct procurement Sales Distribution Marketing Service Indirect procurement IT Core processes Finance Support processes @Marcello La Rosa. QUT 54 HR Relations between core, support, mgt processes Management processes provide direction, rules and practices Establish Sourcing Procedure Core processes generate value as they are directly linked to external customers Sign Contracts Plan Vendors Process Fill Order Process Receive Order Support processes provide resources to be used by other processes Approve Order Stock Supplies Fill Order Reorder Supplies Process Receive Supplies @Marcello La Rosa. QUT Evaluate Vendors Deliver Order Order Supplies Process Architecture Example Television New Zealand @Marcello La Rosa. QUT Process Architecture Example WA Water Corporation @Marcello La Rosa. QUT Process Architecture Example An insurance company Strategic Management Corporate Development Investor Relations Management Processes Risk Assessment and Management Market Development Sales and Marketing Underwriting Management Policy Servicing Claims Management Collections and Disbursement Asset Management Core Processes Finance/ Treasury Legal/ Audit Enabling Processes @Marcello La Rosa. QUT Reinsurance IT HR Hierarchy Example: British Telecom Model structure, methodology and modelling standards Level A Business Activities Level B Process Groupings Level C Core Processes Level D Business Process Flows Level E Operational Process Flows Level F Detailed Process Flows Operations Levels Process Levels Business Levels Meta Level Defines business activities Distinguishes operational customer oriented processes from management and strategic process Logical Levels Shows groups of related business functions and standard end-to-end processes (e.g. Service Streams) Core processes that combine together to deliver Service Streams and other endto-end processes Decomposition of core processes into detailed 8success model9 business process flows Physical Levels Detailed operational process flows with error conditions and product and geographical variants (where required). Further decomposition of detailed operational where required © British Telecommunications (2006) @Marcello La Rosa. QUT Level A Business Objectives Business Activities Business Business KPIs Balanced Scorecard Level B Business Unit Objectives Process Groupings Unit KPIs Business Unit Scorecard Level C Core Processes Operational Unit Objectives Level D Business Process Flows Level E Operational Process Flows Level F Detailed Process Flows Business Process Value Streams Business Value Streams Implementation Process Layer Business Layer Strategic View Davis (2005) @Marcello La Rosa. QUT Level A Business Activities Level B Process Groupings Value Domains Business Functions End-to-End Processes Service Streams Process Service Lines Enabling Streams Level C Core Processes Level D Business Process Flows Level E Operational Process Flows Level F Detailed Process Flows Core processes Tasks Processes Steps Sub-processes Resources Operations Detailed Processes Detailed Resources Implementation Business Activities Process Layer Business Layer Process View Davis (2005) @Marcello La Rosa. QUT Level A Business Activities Business Level B Process Groupings Business Units Level C Core Processes Operational Units Level D Business Process Flows Operational Teams Level E Operational Process Flows Level F Detailed Process Flows Operational Roles Implementation Process Layer Business Layer Organisation View Davis (2005) @Marcello La Rosa. QUT Level A Business Activities Cust contact cn n Customer Inquiry 1 Level B 1 Customer budget 1 Cust 1 1 Customer Account n 1 1 Customer Offer 1 1 Process Groupings 1 1 1 1 Customer credit limit n 1 Corporate Data Model Level C Business Information Core Processes Function Data Level D Business Process Flows Process Information Level E Operational Process Function Entities System Entities Phone # department Procedural Flows Information Level F Detailed Process Flows Title Function Attributes Phone # department Title System Attributes Implementation Process Layer Business Layer Data View Davis (2005) @Marcello La Rosa. QUT Level A Business Activities Level B Process Groupings System Domains Level C Core Processes System Types Level D Business Process Flows System Types and Modules Types Systems and Modules Level E Operational Process Flows System IT Functions Level F Detailed Process Flows Screens (System Specific) Implementation Process Layer Business Layer Systems View Davis (2005) @Marcello La Rosa. QUT Hierarchy Example: QLD Shared Service Agency Level A @Marcello La Rosa. QUT Example: process architecture Management Processes Define Vision Develop Strategy Implement Strategy Manage Risk Core Processes Procure Materials Procure Products Market Products Deliver Products Manage Customer Service Support Processes Manage Personnel Manage Information Manage Assets 73 Example: process architecture Sequence Procure Materials Procure Products Decomposition Market Products Specialization Procure Products Process Parts Manage Customer Service Deliver Products Assemble Parts Handle Job Application Handle Job Application (Austria) 74 Handle Job Application (Germany) Example: process architecture of Vienna Public Transport Management Processes Manage Enterprise Communicate in and out Manage Processes Manage Quality Manage Risks and Opportunities Manage Innovation Core Processes Manage Customer Relationship Contact Customer Manage Sales Foster Relationship Operate Vehicles Plan and Buy Vehicles Maintain Vehicles Check Vehicles Transport Customer Plan Customer Transport Provide Infrastructure Plan Infrastructure Transport Customer Build Infrastructure Maintain Infrastructure Evaluate Transport Evaluate Infrastructure Support Processes Manage Personnel Manage Financials Manage Information Manage Materials 75 Manage Disruptions Provide Winter Service Example: process architecture of BuildIT 76 Exercise: classify by process type These groups of processes are typically performed at a university. Categorize each process group as core, support or management Sport services HR Strategic Management IP Management Course Management Language training Market management Indirect procurement Teaching award courses Marketing Additional services mgt Admission IT Teaching professional courses 1.5 Business Process Management Cycle Prioritization (aka Process Selection) 1. Importance Which processes have greatest impact on the organizationÔs strategic objectives? 2. Health (or Dysfunction) Which processes are in deepest trouble? 3. Feasibility Which processes are most susceptible to successful process management? Prioritized process portfolio 79 Hammer, Champy (1993) 1.5 Business Process Management Cycle Selection Criteria v Strategic Importance: § Find out which processes have the greatest impact on the strategic goals. § Consider profitability, uniqueness, or contribution to competitive advantages. § Select those processes for process management that relate to strategy. v Health: § Determine which processes are in deepest trouble. § These processes may profit the most from BPM initiatives. v Feasibility: § Determine how susceptible process is to BPM initiatives, incidentally or continuously. § Culture and politics may be obstacles. § BPM should focus on those processes where it is reasonable to achieve benefits. Slide 80 1.5 Business Process Management Cycle Further Questions: v Given all the discussed criteria, does an assessment of the importance, health, and feasibility always point us to the same processes to actively manage? v Should all processes that are unhealthy, of strategic importance, and feasible to manage be subjected to BPM? Slide 81 1.5 Business Process Management Cycle Exercise 2.8: Selection Criteria v Exercise 2.8. Consider again the procure-to-pay process of BuildIT (page 2) and the admission process of a university (page 5) as described in Chapter 1. v Discuss their strategic importance, their health, and the feasibility of a potential improvement to these processes. Slide 82 1.5 Business Process Management Cycle Process Performance Measures (Health) Performance Measures v Time v Cost v Quality v Flexibility Performance Objectives v Formulate performance objectives of the process at a high level, in the form of a desirable state that the process should ideally reach, e.g., customers should be served in less than 30 minutes. v For each performance objective, identify the relevant performance dimension(s) and aggregation function(s), and from there, define one or more performance measures for the objective in question, e.g., the percentage of customers served in less than 30 minutes. Let us call this measure ST(30). v Define a more refined objective based on this performance measure, such as ST(30) >99%. Slide 83 1.5 Business Process Management Cycle Example: Performance measures Slide 84 1.5 Business Process Management Cycle Example 2.3: Restaurant v A restaurant has recently lost many customers due to poor customer service. The management team has decided to address this issue first of all by focusing on the delivery of meals. v The team gathered data by asking customers about how quickly they liked to receive their meals and what they considered as an acceptable wait. v The data suggested that half of the customers would prefer their meals to be served in 15 min or less. All customers agreed that a waiting time of 30 min or more is unacceptable v In this scenario, most relevant performance dimension is serving time. v One objective is to completely avoid waiting times above 30 min. v Percentage of customers served in less than 30 min should be close to 100%. v Thus, the percentage of customers served in less than 30 minutes is relevant performance measure. v Threshold mentioned in scenario is 15 min. v Choice between two performance measures: average meal delivery time or percentage of customers served in 15 min. Slide 85 1.5 Business Process Management Cycle Exercise 2.9: Travel Agency Consider the following summary of issues reported in a travel agency. v A travel agency has recently lost several medium-sized and large corporate customers due to complaints about poor customer service. The management team of the travel agency decided to appoint a team of analysts to address this problem. The team gathered data by conducting interviews and surveys with current and past corporate customers and also by gathering customer feedback data that the travel agency has recorded over time. v About 2% of customers complained about errors that had been made in their bookings. In one occasion, a customer had requested a change to a flight booking. The travel agent wrote an email to the customer suggesting that the change had been made and attached a modified travel itinerary. However, it later turned out that the modified booking had not been confirmed in the flight reservation system. As a result, the customer was not allowed to board the flight and this led to a series of severe inconveniences for the customer. Slide 86 1.5 Business Process Management Cycle Exercise 2.9: Travel Agency v Similar problems had occurred when booking a flight initially: the customer had asked for certain dates, but the flight tickets had been issued for different dates. Additionally, customers complained of the long times it took to get responses to their requests for quotes and itineraries. In most cases, employees of the travel agency replied to requests for quotes within 2-4 working hours, but in the case of some complicated itinerary requests (about 10% of the requests), it took them up to 2 days. v Finally, about 5% of customers also complained that the travel agents did not find the best flight connections and prices for them. These customers essentially stated that they had found better itineraries and prices on the Web by searching by themselves. 1. Which business processes should the travel agency select for improvement? 2. For each of the business processes you identified above, indicate which performance measure the travel agency should improve. Slide 87 Example: prioritized process portfolio Process Portfolio of an Australian Retailer Primary Focus High F Importance (priority) D E T G C I A K H B W N P J Y Z U M V X R Q L O Low Poor 0 @Marcello La Rosa. QUT Good Process Health 4 Example: prioritized process portfolio Process Portfolio of a bank @Marcello La Rosa. QUT 1.5 Business Process Management Cycle Example: prioritized process portfolio Financial institution Short-term action High Importance Loan controlling Loan decision Feasibility Rating Low Contract preparation Medium Loan market evaluation High Handling of payments Loan planning Loan application Low Poor Possible Health Strategic fit? 90 Good Exercise 2.10 (page 64) A university defined four core processes in relation to teaching. An evaluation of strategic importance, health, and feasibility using a survey among the department chairs has resulted in the following assessment: § Develop and Manage Study Programs: Importance 90%, Health 90%, Feasibility 40%. § Market Study Programs: Importance 75%, Health 80%, Feasibility 60%. § Schedule Courses: Importance 95%, Health 30%, Feasibility 50%. § Deliver Courses: Importance 95%, Health 70%, Feasibility 30%. § Manage Student Services: Importance 85%, Health 50%, Feasibility 40%. § Manage Facilities: Importance 40%, Health 35%, Feasibility 70%. Draw a process portfolio and suggest one process to be selected for process improvement. Justify your choice. 91 The BPM lifecycle Process identification Process Process architecture architecture Conformance Conformance and and performance performance insights insights Process discovery As-is As-is process process model model Process monitoring and controlling Process analysis Executable Executable process process model model Process implementation Insights Insights on on weaknesses weaknesses and and their their impact impact To-be To-be process process model model 93 Process redesign 1.5 Business Process Management Cycle Business process model Invoice handling example Finance ERP Department Invoice Invoice received Enter Invoice Details Report Check Invoice Mismatches Invoice no Post Invoice mismatches Invoice posted Invoice Invoice DB Senior Finance Officer mismatch exists Block Invoice Invoice blocked "Don't forget simplicity. This is what will help humans to make sense of what you are trying to say." 94 1.5 Business Process Management Cycle Business process model Crowdsourcing Processes (Tranquillini et al. (2015)) 95 1.5 Business Process Management Cycle The BPM lifecycle Process identification Process Process architecture architecture Conformance Conformance and and performance performance insights insights Process discovery As-is As-is process process model model Process monitoring and controlling Process analysis Executable Executable process process model model Process implementation Insights Insights on on weaknesses weaknesses and and their their impact impact To-be To-be process process model model 96 Process redesign 1.5 Business Process Management Cycle Qualitative process analysis Root-cause analysis example Causal Factors Measurement Issue Material Machine Clerk selected equipment with incorrect specs The system does not keep the site engineer informed Inaccurate equipment description in provider's catalogue Equipment rejected at delivery Incomplete or inaccurate requirements from site engineer Clerk misunderstood site engineer's requirement Milieu Man Clerk is entirely responsible for equipment selection Site engineer does not validate the choice of equipment 97 Method Quantitative process analysis Process simulation example 98 1.5 Business Process Management Cycle The BPM lifecycle Process identification Process Process architecture architecture Conformance Conformance and and performance performance insights insights Process discovery As-is As-is process process model model Process monitoring and controlling Process analysis Executable Executable process process model model Process implementation Insights Insights on on weaknesses weaknesses and and their their impact impact To-be To-be process process model model 99 Process redesign 1.5 Business Process Management Cycle Process redesign TO-BE process model AS-IS process model Cost Time Flexibility Quality 100 1.5 Business Process Management Cycle The Process Redesign Orbit Slide 101 1.5 Business Process Management Cycle The BPM lifecycle Process identification Process Process architecture architecture Conformance Conformance and and performance performance insights insights Process discovery As-is As-is process process model model Process monitoring and controlling Process analysis Executable Executable process process model model Process implementation Insights Insights on on weaknesses weaknesses and and their impact their impact To-be To-be process process model model 102 Process redesign 1.5 Business Process Management Cycle Process implementation Process change management Process automation Executable process design Job redesign IT development & configuration Training Testing Performance management plan ... É. 103 1.5 Business Process Management Cycle The BPM lifecycle Process identification Process Process architecture architecture Conformance Conformance and and performance performance insights insights Process discovery As-is As-is process process model model Process monitoring and controlling Process analysis Executable Executable process process model model Process implementation Insights Insights on on weaknesses weaknesses and and their their impact impact To-be To-be process process model model 104 Process redesign 1.5 Business Process Management Cycle Process monitoring Dashboards, alerts & reports Event stream DB logs Model-based analytics 105 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.5 Business Process Management Cycle Roles in the BPM lifecycle Process identification BPM group Process Process architecture architecture Process discovery Conformance Conformance and and performance performance insights insights System Process admin/operati monitoring and ons team controlling Executable Executable process process model model Developer As-is As-is process process model model Process owner Process analysis Process participants Process implementation Insights Insights on on weaknesses weaknesses and and their their impact impact To-be To-be process process model model 106 Process redesign Analyst 1.6 Systems related to Business Process Management v Total Quality Management v Operations Management v Lean v Six Sigma 107 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.6.1 Total Quality Management § Focus on continuously improving and sustaining the quality of products and services. § TQM puts emphasis on products and services themselves, while BPM focuses on improvement of processes. § Applications of TQM are primarily in manufacturing while BPM more in service organizations. 108 1.6.2 Operations Management § Concerned with managing physical and technical functions of organization, particularly those relating to production and manufacturing. § Using probability theory, queuing theory, decision analysis, mathematical modeling, and simulation for optimizing efficiency of operations. § Such techniques are also useful in. § Often concerned with controlling an existing process, while BPM making changes to an existing process in order to improve it. 109 1.6.3 Lean § Originates from manufacturing, in particular Toyota Production System. § Eliminates waste, i.e., activities that do not add value to the customer. § BPM puts more emphasis on use of information technology as a tool to improve business processes and to make them more consistent and repeatable. 110 EM3300 Qu¿n trß quy tr“nh kinh doanh 1.6.4 Six Sigma § Originates from manufacturing, in particular from production practices at Motorola. § Focuses on minimization of defects (errors). § Strong emphasis on measuring output of processes, especially in terms of quality. § Popular approach to blend Lean with Six Sigma, leading to Lean Six Sigma. 111 EM3300 Qu¿n trß quy tr“nh kinh doanh Quiz Question 1: Which of the following is NOT a task? A. Check insurance policy details B. Insurance policy does not cover the damage (Your Answer) C. Calculate settlement amount D. Determine if customer is liable for damage § Answer § "Insurance policy does not cover the damage" is not a task. It is a condition that may hold true or false and is likely to be part of a decision point in an insurance claims handling process. 112 Quiz Question 2: Which of the following is NOT an event? A. Purchase order received B. Claim withdrawn by customer C. Notify settlement decision to customer D. Payment delay expired Answer § "Notify settlement decision to customer" is a task. One can see this because the label starts with a verb in active form ("to notify"). Someone has to contact the customer to notify the customer. 113 Quiz Question 3: Which of the following statements refer to a critical (core) process of a company? A. Human resource management B. Accounts payable C. Order-to-cash D. Customer relationship management Answer § Order-to-cash is a process that is found in virtually every private organization. Human resource management and Customer relationship management are "function" that an organization needs to have. In any reasonably large company, there will be managers and workers specialized in these functions. These managers are workers will be involved in several processes, like for example recruitment processes, complaint-to-resolution processes, etc. Accounts payable is also a function (typically performed by a dedicated team or a department) which consists mainly in producing invoices and collecting payments. The accounts payable department is typically for the final part of the order-to-cash process. 114 Quiz Question 4: A water utility company provides drinking water to residents and businesses in a city of one million inhabitants, as well wastewater treatment services to the city council. Which processes are likely to be core processes of this company? A. Bill-to-cash B. Procure-to-pay C. Issue-to-resolution D. Infrastructure inspection E. Debt collection Answer A+C+D. The bill-to-cash process is likely to be a core process in a water utility company because it is the process that ultimately assures the cash flow of the company. Issue-toresolution is also critical (core) since issues with water supply are very critical for the company's customers - not handling them in a timely and effective manner is likely to generate bad reputation for the company and possibly also formal complaints and court cases that may be costly to the company. Infrastructure inspection is critical to a water company since infrastructure is the core asset of the organization, and poorly maintained infrastructure results in customer issues and complaints. Procure-to-pay is clearly not core. Debt collection is to some extent important, especially if a large number of customers are defaulting with their payment. But debt collection can in some cases be outsourced to a debt collection agency, or isolated 115 from the rest of the company in such a way that it does not interfere with the core processes. Quiz Question 5: The measurement-to-cash process of an electricity company is the process that starts when the electricity meter of a customer is read at the end of a month and ends (successfully) when the customer pays the electricity bill for that month. In this process, which of the following performance measures are directly related to costs? A. Average electricity consumption per customer B. Cycle time C. Percentage of under-billing errors D. Percentage of over-billing errors E. Price per kilowatt-hour (KWh) Answer B+C+D. Cycle time leads to costs since if cash is not collected promptly the company loses in interest rates payment. Billing errors cause costs, obviously in the case of under-billing errors, but also in the case of over-billing errors since these latter would typically entail customer complaints which then entail costs to be resolved 116 EM3300 Qu¿n trß quy tr“nh kinh doanh Quiz Question 6: In a process-oriented organization, who is directly accountable for poor performance of a process? A. The process participants B. The executive management team C. The process owner D. The process analyst E. The BPM group Answer C. First of all, that all of the above actors are concerned by poor performance of a process (in the case of process participants at least for those processes they participate in). However, the process participants are not directly accountable for poor process performance. They share responsibility for the process, but are not ultimately answerable for poor performance of the whole process. The executive management team is responsible for overseeing the entire organization, including all its processes, but not directly accountable for poor performance of a process. This accountability is delegated to a manager as close as possible to the process, which is the process owner. Process analysts and the BPM group support the process owner(s) in their work, but are not directly accountable for poor process performance. 117 Exercises of week 1+2 § Exercise 1.6,1.7, Dumas, Marlon, et al. (2018) Fundamentals of business process management. Heidelberg: Springer. § Establish process architecture of ¥ Hanoi University of Science and Technology ¥ Highland Coffee 118