GROUP 1
WORKBACK
• Many teenagers experience
depression and anxiety after
graduating high school due to
RESEARCH
uncertainty
• Roughly 85% of people have low
self-esteem
• It is scientifically proven that physical
activity increases self confidence
Confidence starts when you stop
focusing on others and start
thinking about yourself
INSIGHTS
Working on yourself goes beyond
just going to the gym
Working out can mean activities
that improve your mental and/or
physical well-being (painting,
dancing, riding a bike)
Self-improvement is personalized
for each individual
GenZs between the ages 18 to 21
TARGET
AUDIENCE
years old who are feeling lost and
want to feel more confident
These individuals are motivated to
reach their goals
BIG IDEA
"Working it out"
IDEATION
Gap year
Mural
App Additions
Gap Year
• Gap years allow young people to find themselves
• Often consistent of working , travelling, and other self improvment and growth activities
• Ideas for GymShark include: Sponsoring gap years or providing a gap year guide that helps
young people make the most of their time
DRAFT EXECUTIONS
DRAFT EXECUTIONS
Mural
Visual of a large Gymshark logo made up of many small images of people on their self improvment journey
The example below shows a mural for the Town of Port Carling. It is made up of many small photos of the town over
the years.
• Unites individuals that are on similar
paths to create a community that
share the goal of finding oneself
WHY IT WORKS?
• Recognizes and encourages that
everyone has different ways to
feeling their best
• The campaign encourages them to
push the boundaries and find what
is best for their journey