Pearson Edexcel
GCSE (9-1) Business
Theme 1 Retrieval Resource
1.5.2 - Technology and business
1.5.2 – technology and business
1. Which two of the following are advantages of using ecommerce for a business?
A. Attracts local customers
B. 24/7 ordering for customers
C. Higher staff turnover
D. Improved customer service
E. Increased sales revenue
60
seconds
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1.5.2 – Technology and business
1. Which two of the following are advantages of using ecommerce for a business?
A. Attracts local customers
B. 24/7 ordering for customers
C. Higher staff turnover
D. Improved customer service
E. Increased sales revenue
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3
1.5.2 – Technology and business
2. Give two ways that social media might impact on the costs
of a business.
60
seconds
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1.5.2 – Technology and business
2. Give two ways that social media might impact on the costs
of a business.
• Lower costs of promotion
• Lower recruitment costs
• Higher costs if necessary to employ social media
specialist
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1.5.2 – Technology and business
3. For each of the elements of the marketing mix, suggest one
impact of technology.
120
seconds
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1.5.2 – Technology and business
3. For each of the elements of the marketing mix, suggest one
impact of technology.
Lower prices due to price comparison tools on social
media platforms
Businesses can use technology to offer new types of
products, such as downloadable books.
Can create easy to use e-commerce sites that
increase the number of potential customers.
Targeted advertising using social media – for
example through the use of cookies.
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1.5.2 – Technology and business
4. Give one drawback for a business of using digital payment
systems.
60
seconds
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1.5.2 – Technology and business
4. Give one drawback for a business of using digital payment
systems.
• Cost of implementation
• Lost sales if the system ‘crashes’
• Need for regular updates
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