WOMEN THAT HAVE CHANGED THE WORLD ON BUSINESS BY: ROXANA DIAZ, MARIO BAJUELO GROUP 9 LILLIAN VERNON - LILLIAN VERNON, BORN IN LEIPZIG, GERMANY, FLED TO THE UNITED STATES TO ESCAPE THE HORRORS OF THE NAZI REGIME. - IN AMERICA, SHE TRANSFORMED HER ENTREPRENEURIAL SPIRIT INTO A THRIVING MAIL-ORDER BUSINESS, STARTING FROM HER KITCHEN TABLE. - HER JOURNEY IS NOT JUST A STORY OF BUSINESS SUCCESS BUT A TESTAMENT TO RESILIENCE IN THE FACE OF ADVERSITY. •FAMILY AND ETHNIC BACKGROUND OF LILLIAN VERNON - DAUGHTER OF HERMANN AND ERNA MENASCHE, LILLIAN GREW UP IN A FAMILY OF SUCCESSFUL ENTREPRENEURS, DEEPLY INFLUENCING HER BUSINESS ACUMEN. - THE RISE OF NATIONAL SOCIALISM IN GERMANY LED TO THE CONFISCATION OF THEIR WEALTH, FORCING THE FAMILY TO SEEK REFUGE IN THE UNITED STATES. - ADAPTING TO A NEW CULTURE AND LANGUAGE, LILLIAN'S JOURNEY IN NEW YORK BEGAN WITH HUMBLE BEGINNINGS AND A STRONG WILL TO SUCCEED. BUSINESS DEVELOPMENT OF LILLIAN VERNON - IN 1951, LILLIAN EMBARKED ON HER ENTREPRENEURIAL JOURNEY, FOUNDING A MAIL-ORDER BUSINESS WHILE PREGNANT WITH HER FIRST CHILD. - HER INNOVATIVE APPROACH INCLUDED OFFERING PERSONALIZED HANDBAGS AND BELTS, CAPITALIZING ON A UNIQUE MARKET NICHE. - STARTING WITH HER WEDDING GIFT MONEY AND SUPPORT FROM HER FATHER, SHE LAID THE FOUNDATION FOR WHAT WOULD BECOME A RENOWNED BUSINESS. LILLIAN VERNON'S BUSINESS STRATEGIES - LILLIAN'S STRATEGY REVOLVED AROUND PERSONALIZATION AND UNDERSTANDING HER CUSTOMER'S NEEDS, MAINTAINING A FOCUS ON MONOGRAMMED PRODUCTS. - SHE ADEPTLY NAVIGATED BUSINESS GROWTH, CONTINUALLY ADAPTING HER PRODUCT RANGE TO THE EVOLVING MARKET. - HER INTUITIVE UNDERSTANDING OF CONSUMER DESIRES, HER 'GOLDEN GUT,' WAS CENTRAL TO HER BUSINESS SUCCESS. CONCLUSION: LEGACY OF LILLIAN VERNON - LILLIAN VERNON'S JOURNEY FROM A SMALL MAILORDER BUSINESS TO A PUBLICLY LISTED COMPANY IS A STORY OF REMARKABLE ACHIEVEMENT. - HER LEGACY STANDS AS A BEACON FOR WOMEN IN ENTREPRENEURSHIP, DEMONSTRATING THE POWER OF RESILIENCE AND INNOVATION. - LILLIAN'S LIFE STORY CONTINUES TO INSPIRE ASPIRING ENTREPRENEURS, PARTICULARLY WOMEN AND IMMIGRANTS SEEKING TO MAKE THEIR MARK. - BORN IN CLEVELAND, OHIO, MURIEL 'MICKIE' SIEBERT WAS A VISIONARY WHO SHATTERED GLASS CEILINGS IN THE MALE-DOMINATED WORLD OF WALL STREET. - DESPITE NOT HAVING A COLLEGE DEGREE, HER DETERMINATION AND FINANCIAL ACUMEN LED HER TO BECOME THE FIRST FEMALE MEMBER OF THE NEW YORK STOCK EXCHANGE." - HER STORY IS ONE OF RELENTLESS PURSUIT OF DREAMS AND BREAKING BARRIERS IN THE FINANCE INDUSTRY. SIEBERT'S JOURNEY TO WALL STREET - SIEBERT FACED SIGNIFICANT CHALLENGES IN HER EARLY CAREER, WORKING IN A FIELD WHERE WOMEN WERE OFTEN RELEGATED TO SUPPORT ROLES. - SHE BOLDLY FABRICATED HAVING A COLLEGE DEGREE TO SECURE HER FIRST JOB IN FINANCE, SHOWCASING HER DETERMINATION TO SUCCEED. - HER JOURNEY ON WALL STREET WAS MARKED BY RESILIENCE, AS SHE NAVIGATED THROUGH WAGE DISPARITIES AND GENDER DISCRIMINATION. •MURIEL SIEBERT'S ACHIEVEMENTS - IN 1967, MURIEL MADE HISTORY BY PURCHASING A SEAT ON THE NEW YORK STOCK EXCHANGE, OVERCOMING NUMEROUS OBSTACLES AND REJECTIONS. - SHE FOUNDED MURIEL SIEBERT & COMPANY IN 1969, STANDING AS THE ONLY WOMAN AMONG OVER A THOUSAND MEN ON THE EXCHANGE FOR A DECADE. - HER PIONEERING SPIRIT AND FINANCIAL EXPERTISE NOT ONLY BROKE GENDER BARRIERS BUT ALSO SET NEW STANDARDS IN THE FINANCE INDUSTRY. - SIEBERT'S FIRM FLOURISHED, BECOMING A SYMBOL OF HER GRIT, TALENT, AND UNWAVERING COMMITMENT TO HER AMBITIONS. SIEBERT'S CONTRIBUTIONS AND LEGACY - APPOINTED AS NEW YORK'S FIRST FEMALE SUPERINTENDENT OF BANKING, SIEBERT'S IMPACT EXTENDED BEYOND THE TRADING FLOOR. - DURING HER TENURE, SHE ENSURED THE STABILITY AND INTEGRITY OF NEW YORK'S BANKING SYSTEM, WITH NO BANK CLOSURES UNDER HER WATCH. - A PASSIONATE ADVOCATE FOR WORKPLACE EQUALITY AND WOMEN'S RIGHTS, SIEBERT'S CONTRIBUTIONS REACHED FAR BEYOND FINANCE, INSPIRING FUTURE GENERATIONS. ESTÉE LAUDER •Estée Lauder, born Josephine Esther Mentzer on July 1, 1906, was an American businesswoman and the cofounder of the Estée Lauder Companies, one of the world's leading beauty and cosmetics companies. EARLY CARRIER Establishment of Estée Lauder Companies: • In 1946, Estée Lauder and her spouse, Joseph Lauder, jointly established the Estée Lauder Companies. Their venture commenced with the sale of a selection of skincare products crafted by Estée, notably the renowned "Super Rich All-Purpose Creme," initially distributing to beauty salons and hotels before expanding to department stores. Innovative Marketing and Strategies: • Estée Lauder gained recognition for her pioneering marketing approaches, which included the novel concept of distributing complimentary samples and offering gifts with purchases. Emphasizing the significance of personalized customer service, she frequently showcased her products in retail outlets. Key Products and Milestones: MILESTONES AND GLOBAL EXPANSION. • Estée Lauder achieved significant success with the introduction of the Youth-Dew fragrance in the 1950s, which became a bestseller. The company continued to expand its product lines, introducing skincare, makeup, and fragrance products. • The company's commitment to innovation and meeting diverse beauty needs led to the introduction of a comprehensive range of skincare, makeup, and fragrance products. This strategic expansion ensured that Estée Lauder catered to a broader consumer base, solidifying its position as a versatile and influential player in the beauty industry. Global Expansion: • Estée Lauder focused on global expansion, taking the company beyond the United States. Estée Lauder became synonymous with prestige, creating a global impact that resonated with consumers seeking excellence in beauty products. This commitment to quality and global reach has become a hallmark of the Estée Lauder brand. LEGACY • Estée Lauder was a trailblazer in the cosmetics industry, and her legacy continues through the Estée Lauder Companies, which encompasses multiple prestigious beauty brands. • Her influence isn't just a mark that stays the same; it actively shapes the industry. Estée Lauder didn't just make cosmetics; she changed how products are marketed and developed in a big way. • She passed away on April 24, 2004, but her influence on the beauty industry and her innovative approach to marketing and product development have left a lasting impact. MADAM C.J WALKER • Madam C.J. Walker, born Sarah Breedlove on December 23, 1867, was an African American entrepreneur, philanthropist, and one of the earliest self-made female millionaires in the United States. • EARLY CAREER • Entrepreneurial Era: • During the early 1900s, Madam C.J. Walker crafted and marketed a range of beauty and hair care items tailored for African American women. Her pivotal creation was the "Madam Walker's Wonderful Hair Grower," an innovative formula designed for scalp conditioning and healing. • Business Growth: • Madam Walker's adept business sense and sales expertise spurred the growth of her enterprise. Engaging in extensive travel, she tirelessly advocated for her products and built a sales team dubbed "Walker Agents." In 1910, she founded the Madam C.J. Walker Manufacturing Company in Indianapolis. PHILANTHROPY AND SUCCESS 1. Philanthropy and Activism: 1. Madam C.J. Walker was not only a successful entrepreneur but also a philanthropist and advocate for African American rights. 2. She contributed to various charitable causes, including education and antilynching campaigns. 2. Success and Wealth: 1. Madam C.J. Walker's business flourished, making her one of the wealthiest selfmade women of her time. 2. Her success challenged the prevailing racial and gender norms, inspiring other African American women to pursue entrepreneurship. LEGACY AND DEATH 1. Legacy: 1. Madam C.J. Walker's legacy extends beyond her business success. She is remembered for breaking barriers and empowering African American women economically. 2. Her story is often cited as an inspirational example of resilience, determination, and entrepreneurship in the face of adversity. 2. Death and Continued Impact: 1. Madam C.J. Walker passed away on May 25, 1919. 2. Her impact on the beauty industry and her contributions to the economic empowerment of African American women continue to be acknowledged and celebrated. INSPIRING JOURNEYS OF LILLIAN VERNON AND MURIEL SIEBERT. THEIR STORIES HIGHLIGHT THE POWER OF RESILIENCE, INNOVATION, AND BREAKING BARRIERS. REFERENCES:: HTTPS://WWW.IMMIGRANTENTREPRENEURSHIP.ORG/ENTRIES/LILLIAN-VERNON/ HTTPS://WWW.WOMENSHISTORY.ORG/EDUCATION-RESOURCES/BIOGRAPHIES/MURIEL-SIEBERT HTTPS://MADAMCJWALKER.COM/ABOUT/ HTTPS://WWW.INVESTOPEDIA.COM/ESTEE-LAUDER-5214358 HTTPS://WWW.ELCOMPANIES.COM/EN/WHO-WE-ARE/THE-LAUDERFAMILY/THE-ESTEE-STORY THANK YOU!
