CRM INTRODUCTION Part 01 What CRM CRM can be defined as an organized approach of developing, managing, and maintaining a profitable relationship with customers. Benefits of CRM Better client relationships Ability to cross-sell Organize customer information Centralized database across your sales organization Here's how a CRM system can add value to your business today 1. MAKE IMPROVEMENTS TO YOUR BOTTOM LINE. 2. IDENTIFY AND CATEGORISE LEADS. 3. INCREASE REFERRALS FROM EXISTING CUSTOMERS. 4. OFFER BETTER CUSTOMER SUPPORT. THANK YOU