Demographic Information:
Age:
•
Under 18
•
18-24
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25-34
•
35-44
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45-54
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55+
Location:
•
City
•
Suburb
•
Rural area
How would you describe your attitude towards social issues?
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Very concerned
•
Somewhat concerned
•
Neutral
•
Not very concerned
•
Not concerned at all
Shopping Behavior:
How often do you shop at our stores or website?
•
Daily
•
Weekly
•
Monthly
•
Rarely
•
Never
If you don't shop with us, what is the primary reason?
•
Price
•
Style
•
Quality
•
Availability
•
Other (please specify)
•
Brand Perception:
•
What three words come to mind when you think of our brand?
Brand Perception:
What three words come to mind when you think of our brand?
How would you rate your overall satisfaction with our products?
•
Very satisfied
•
Satisfied
•
Neutral
•
Dissatisfied
•
Very dissatisfied
Advertising Preferences:
How do you usually hear about our promotions and new products?
•
Social media
•
Television
•
Email
•
In-store displays
•
Other (please specify)
What type of advertisements do you find most appealing? (Select all that apply)
•
Humorous
•
Inspirational
•
Celebrity endorsements
•
Product-focused
•
Lifestyle-focused
Online Shopping Experience:
How satisfied are you with the online shopping experience on our website or app?
•
Very satisfied
•
Satisfied
•
Neutral
•
Dissatisfied
•
Very dissatisfied
What improvements would you suggest for our online platform?
•
Social Responsibility:
•
Are you aware of our brand's efforts towards social and environmental responsibility?
Social Responsibility:
Are you aware of our brand's efforts towards social and environmental responsibility?
•
Yes
•
No
How does a company's commitment to social and environmental issues influence your
purchasing decisions?
Product Preferences:
What factors influence your choice when buying sports clothing? (Select all that apply)
•
Brand reputation
•
Price
•
Style
•
Comfort
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Material quality
Customer Loyalty:
How likely are you to recommend our brand to a friend or family member?
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Very likely
•
Likely
•
Neutral
•
Unlikely
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Very unlikely
What would encourage you to become a more loyal customer?
In-Store Experience:
How would you rate your overall satisfaction with the in-store shopping experience?
•
Very satisfied
•
Satisfied
•
Neutral
•
Dissatisfied
•
Very dissatisfied
What improvements would you suggest for our physical stores? (Open-ended)
Future Preferences:
What features or products would you like to see from our brand in the future? (Open-ended)
•
How do you prefer to engage with our brand in the future? (e.g., events, social media,
email newsletters)