Search Ads 360 Certification Exam Study Guide & Test Instructions Welcome to the Search Ads 360 certification exam study guide! The Search Ads 360 certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact, and optimizing campaigns for improved performance. Review: Meet your goals with bid strategies Bid strategies can improve performance and save you lots of time by adjusting bids to account for your unique business goals. This course will show you how and in which situations bid strategies work best. Click here to learn more. Review: Gather search insights with Floodlight What’s Included In This Study Guide This study guide is for those who want to prepare for the Search Ads 360 certification exam. The materials in this study guide provide a foundation for learning however the best preparation for the exam is real-world experience using the product. After preparing, you can take the exam by following the instructions at the end of this guide. Remember, you earn your Certificate of Completion upon passing the exam. Review: Build your first search campaign Ready to dive in? Let’s walk through the process of setting up your first campaign in Search Ads 360. From creating your advertiser to uploading keywords, you can use these steps to build a powerful search campaign. Click here to learn more. Floodlight tags allow you to track what users do after seeing or clicking on your ads. In this course, we’ll show you how to create these tags so your campaign can drive the actions you want — like making a purchase or visiting a website. Click here to learn more. Review: Measure search campaign performance This course will introduce you to the reporting essentials in Search Ads 360: performance summaries and executive reporting. Use the performance dashboard for at-a-glance insights and Executive Reports for custom reports to share with your clients. Click here to learn more. Dig into the details: Save, download, or schedule a report About data exclusion events Dig into the details: Search Ads 360 overview Review: Optimize with offline conversions Manage users, advertisers, and engine accounts With so many touchpoints and journeys that begin online and end offline (or vice versa), it can be hard to capture the impact of your marketing. Here, we’ll show you some basic integrations with call-tracking services to help you bridge those gaps. Click here to learn more. Add or create an advertiser Create and manage engine accounts Currencies and time zones Data freshness and history View account history Review: Measure success across devices Measuring the the full value of a mobile campaign means accounting for all the devices a mobile customer might use. Search Ads 360 provides you with the reporting tools to discover this information, and in this course, we’ll show you how to use them. Click here to learn more. © 2018 Google LLC. All rights reserved. Search Ads 360 Certification Exam — Study Guide & Test Instructions Review: Improve your workflow with bulksheets Review: Optimize DoubleClick Search ad content When it comes to managing campaigns in bulk, spreadsheets are a powerful way to upload all necessary campaign information. This course will show you how to use bulksheets to create or edit objects more efficiently in Search Ads 360. Click here to learn more. Search Ads 360 provides a variety of ad features to help ad performance, but finding the winning combination can be difficult. Optimization is part art, part science, but there are tips to efficiently determine the best ad. Click here to learn more. Review: Optimize with holistic insights Review: Label your campaigns for success Labels in Search Ads 360 are a powerful tool for identifying key information within your campaigns, so you can remarket to users and gain control of reporting. In this course, we’ll show you how to use labels to reach your business goals. Click here to learn more. Before making changes to optimize a campaign, it’s important to review as much data as possible. We’ll review data sources, best practices for how data is handled, and how to approach analysis. Click here to learn more. Dig into the details: Create formula columns Review: Set search campaign goals Not sure how to set up a campaign to meet your goals? In this course, we’ll show you how to define campaign settings in Search Ads 360 to achieve your revenue goals and reach more people. Click here to learn more. Review: Implement bid strategy best practices When setting up your bid strategy, consider using portfolio bidding and weighted goals to dial in campaign performance that improves your key performance indicators. Click here to learn more. Review: Manage search campaigns efficiently Dig into the details: Search Ads 360 offers a variety of tools to create and edit campaigns to suit different needs. This course will show you how to make changes in bulk and automate updates, so you can spend less time on individual tasks. Click here to learn more. Search Ads 360 advanced targeting bid strategy Dig into the details: Review: Pick a Search Ads 360 attribution model Copy campaigns Generate and manage upgraded inventory campaigns Search Ads 360’s attribution models let you adjust how conversion credit is assigned across channels like social, search, and display. Review each of the models so you can pick the right one to get the insights you need. Click here to learn more. Sync changes from the engine into Search Ads 360 Dig into the details: Create and apply URL templates Create and edit URLs and parameters Edit/override a Search Ads 360 bid strategy Evaluate the health of a Search Ads 360 bid strategy Manage attribution models Review: Engage customers with targeted ads Specify an attribution model for a Search Ads 360 bid strategy Search advertising doesn’t work if you can’t get your ad in front of customers who are interested in your offer. To help you find the right folks, Search Ads 360 provides great targeting capabilities for your search ads. Click here to learn more. Take the Search Ads 360 certification exam Exam Take the Search Ads 360 certification exam Exam & Access Your Certificate of Completion Now that you’ve completed the study guide, it’s time to test your knowledge. Upon passing the Search Ads 360 certification exam Exam, you’ll receive a personalized Certificate of Completion. © 2018 Google LLC All rights reserved.
