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ENRICHMENT 7 (1)

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Lesson 7: Legal, Ethical, and Societal Issues in Media and Information
Enrichment Activity
What issues do you see on the poster?
The poster highlights a range of societal challenges that have emerged in the New Media or
Information age. These challenges pertain to online gambling, cyber bullying, predators, cyber crime,
drug dealing, and internet addiction. Social issues in the field of information technology encompass
any factors that have a detrimental impact on the physical, mental, or societal welfare of individuals or
groups, arising from the utilization or advancement of technology.
Which ones do you understand? Which ones do you not know?
The poster covers several social issues related to media and technology, and while I am familiar with
most of them, I lacked knowledge about "Avatars." Upon searching, I have gained a better
understanding of what avatars are.
An avatar refers to a visual representation of a person that is used in digital platforms such as chat
rooms, online gaming, or virtual worlds. It serves as a digital alter ego or character that individuals
create to interact with others in the digital realm. Avatars can be considered a social issue when they
are used for deceptive purposes or to misrepresent one's true identity. This phenomenon is similar to
what is commonly known as "catfishing" in today's generation. By adopting a false or misleading
avatar, individuals can engage in identity theft, online fraud, or the manipulation of others' perceptions
in online interactions.
Which of these issues has happened to you or to your friends? Why did they happen?
As media and technology continue to advance, issues within the digital realm have become prevalent
and unavoidable. Someone I know fell victim to cybercrime, specifically an online shopping scam.
Online shopping scams occur when scammers present themselves as legitimate online sellers, either
through counterfeit websites or fraudulent advertisements. In this instance, my friend tried online
shopping due to its convenience. It is worth noting that some sellers may require payment first before
shipping the purchased product or service. Unfortunately, after the money was sent, the seller became
unreachable and all attempts to contact them were futile. The incident occurred due to a failure to
verify the legitimacy of the seller, conduct thorough research, and read reviews from other buyers.
This highlights the importance of media literacy when engaging in online activities to avoid becoming
a victim of fraudulent schemes.
Lesson 7 Assessment
Encircle the letter of the term being described in each number.
1. It is anything a person creates, designs, or invents that can be treated as an asset or physical
property
A. Intellectual Property
B. Public Domain
C. Community Commons
2. It is an exclusive right that prevents others from reproducing, selling, distributing someone's
intellectual property.
A. Copyright
B. Trademark
C. Patent
3. It is a name, word, slogan symbol, that identifies as product of organization
A. Copyright
B. Trademark
C. Patent
4. It is government issued license given to IPs like inventions and industrial processes that gives the
owner exclusive rights to use, sell, or manufacture the said IPs
A. Copyright
B. Trademark
C. Patent
5. It refers to works that are not covered by IP rights to expiration or forfeiture of rights.
A. Intellectual Property
B. Public Domain
C. Community Commons
6. People who seek to use materials with this organization's license often do not need to ask explicit
permission from its owners.
A. Intellectual Property
B. Public Domain
C. Community Commons
7. Sarah downloaded a movie from her streaming service and sold it on the internet. What violation
was made?
A. Plagiarism
B. Piracy
C. Falsification D. Fabrication
8. John copied the content of his paper from a source and claimed it as his own. What violation was
made?
A. Plagiarism
B. Piracy
C. Falsification D. Fabrication
9. To make her conclusion correct, Jane omitted some data from her research. What violation was
made?
A. Plagiarism
B. Piracy
C. Falsification
D. Fabrication
10. Sean is out of time, so he decided to answer some survey questions himself. What violation was
made?
A. Plagiarism
B. Piracy
C. Falsification
D. Fabrication
Lesson 6 Assessment
Encircle the letter of the term being described in each number.
1. These are people engaged in the process of creating and putting together media content to make a
finished media product.
A. stakeholders
B. audience
C. producers
2. It is a set of technical codes and conventions to communicate information.
A. representation
B. media representation
C. media language
3. It refers to the systems of signs that are put together to create meaning.
A. codes
B. media
C. conventions
4. It is the group of consumers for whom a media message was constructed as well as anyone else is
exposed to the message.
A. producers
B. stakeholders
C. audience
5. These are ways in which materials are used to tell the story in a media, like camera angles, types of
shots and lighting.
A. conventions
B. technical codes
C. symbolic codes
6. It refers to the meaning or interpretation of people associate with an information.
A. denotation
B. connotation
C. media
7. It is the literal aspect of information or the dictionary meaning of images.
A. media
B. denotation
C. connotation
8. It is a habit or a long-accepted way of doing things, relatively on the style or content.
A. convention
B. codes
C. language
9. These are ways in which media represent information in a specific manner that oftentimes do not
represent reality.
A. media language
B. media representation C. codes
10. It comprises of objects, setting, and body language that signify things more than what is seen by
the audience.
A. technical code
B. genre
C. symbolic code
Lesson 6 - Enrichment Activity
Denotation
- Whang-Od Oggay
- Filipino
- Old woman / Female
- Known as
Mambabatok or
traditional tattooist
Denotation
- Flood
- Catastrophic event
- Father and daughter
relationship
Connotation
- Creativity
- Lifestyle
- Confidence
- Culture
- Tradition
- Profession
- Respect
- Legacy
Connotation
- Parents love
- Trauma
- Hardship
- Vulnerability
- Safety
- Unity
- Protection
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