University Cuu Long Business English Internal Use Only -0- CONTENTS UNIT 1 - GREETINGS AND GOODBYES ................................................................................................................... - 2 UNIT 2 - TYPES OF BUSINESSES ................................................................................................................................ - 5 UNIT 3 - DEPARTMENTS ............................................................................................................................................ - 10 UNIT 4 - MANAGEMENT STYLES ............................................................................................................................ - 15 UNIT 5 - TEAM BUILDING ......................................................................................................................................... - 18 UNIT 6 - PRODUCTION ............................................................................................................................................... - 21 UNIT 7 – MARKETING ................................................................................................................................................ - 24 UNIT 8 - HUMAN RESOURCES ................................................................................................................................. - 28 UNIT 9 - COMMUNICATION SKILLS ...................................................................................................................... - 33 UNIT 10 - BUSINESS MODELS ................................................................................................................................... - 38 UNIT 11 - LEADERSHIP DEVELOPMENT .............................................................................................................. - 43 UNIT 12 - BUSINESS STRATEGY .............................................................................................................................. - 48 UNIT 13 – RISK MANAGEMENT ............................................................................................................................... - 53 UNIT 14 – BUSINESS ETHICS .................................................................................................................................... - 58 UNIT 15 – COMPANY CULTURE .............................................................................................................................. - 64 REFERENCES ................................................................................................................................................................ - 70 - -1- UNIT 1 - GREETINGS AND GOODBYES -2- -3- -4- UNIT 2 - TYPES OF BUSINESSES -5- 1. Before you read the passage, talk about these questions. 1. What are some different types of businesses? 2. What are some ownership options for businesses? 2. Read the textbook excerpt and complete the table. -6- -7- 5. -8- -9- UNIT 3 - DEPARTMENTS - 10 - 1. Before you read the passage, talk about these questions. 1. What are different departments in a business organization? 2. How are some department related to each other? 2. Read the passage and choose the correct answer. - 11 - - 12 - - 13 - - 14 - UNIT 4 - MANAGEMENT STYLES - 15 - - 16 - - 17 - UNIT 5 - TEAM BUILDING - 18 - - 19 - - 20 - UNIT 6 - PRODUCTION - 21 - - 22 - - 23 - UNIT 7 – MARKETING - 24 - 1. Before you read the passage, talk about these questions. 1. What are the best marketing strategy can you think of? What make it so good? 2. What qualities would a good marketing employee have? 2. Read the assignment instructions, mark the following statements as True or False. - 25 - - 26 - - 27 - UNIT 8 - HUMAN RESOURCES - 28 - 1. Before you read the passage, talk about these questions. 1. What is the relationship between human resources professionals and new employees? 2. How do human resources professionals work with labor unions? 2. Read the manual excerpt and mark the following statements as True or False. - 29 - 5. What are the things that a human resources professional is concerned with? Fill in the gaps. - 30 - - 31 - - 32 - UNIT 9 - COMMUNICATION SKILLS - 33 - 1. Before you read the passage, talk about these questions. 1. Why are communications skills important for BA graduates? 2. How can BA students improve their communication skills? 2. Read the passage and choose the correct answer. - 34 - - 35 - - 36 - - 37 - UNIT 10 - BUSINESS MODELS - 38 - 1. Before you read the passage, talk about the following questions. 1. What are some different types of business models? 2. What are there different kinds of business models? 2. Read the passage and choose the correct answer. - 39 - 5. What is the bait and hook model. Fill in the gaps. - 40 - - 41 - - 42 - UNIT 11 - LEADERSHIP DEVELOPMENT - 43 - 1. Before the passage, talk about these questions. 1. What are the benefits of leadership training? 2. What types of problems can be caused by self-served policies? 2. Read the textbook excerpt and choose the correct answers. - 44 - - 45 - 5. What are some good qualities of a good leader? Fill in the gaps. - 46 - - 47 - UNIT 12 - BUSINESS STRATEGY - 48 - 1. Before you read, talk about these questions. 1. What can people do to make their business more profitable? 2. What are the benefits of developing a business strategy? 2. Read the flyer and choose the correct answer. - 49 - - 50 - - 51 - - 52 - UNIT 13 – RISK MANAGEMENT - 53 - 1. Before you read the passage, talk about these questions. 1 Why is risk management important for businesses? 2 What are some common risks that businesses face? 2. Read the article. Then, choose the correct answers. - 54 - - 55 - - 56 - - 57 - UNIT 14 – BUSINESS ETHICS - 58 - 1. Before you read the passage, talk about these questions. Use the HELP button to compare your answers 1 How is social responsibility important for businesses? 2 Why might business ethics sometimes be challenging for businesses? 2. Read the report. Then, choose the correct answers. - 59 - - 60 - - 61 - - 62 - - 63 - UNIT 15 – COMPANY CULTURE - 64 - 1. Before you read the passage, talk about these questions. Use the HELP button to compare your answers. 1 What values do you think make a company successful? 2 What traits or actions can discourage customers from doing business with a company? 2. Read the employee manual. Then, mark the following statements as True or False. - 65 - - 66 - - 67 - - 68 - 9. Use the employee manual from Task 2 to fill out the intern’s notes about the company’s core values. - 69 - REFERENCES 1. John Taylor & Jeff Zeter, Business English, Express Publishing, 2016 2. Virginia Evans et al, MBA English, Express Publishing, 2016 - 70 -
