Personal Branding in the Digital Age: What You
Need to Know
People often voice their intention to create their personal brand. You’ve probably
heard of a business brand, but you probably give little thought to having your own
brand. The concept of “personal branding” is foreign to many individuals. However, in
this digital age, where things, both good and terrible, live forever on the internet,
personal branding is more essential than ever.
What is personal branding on social media?
Personal branding is how you convey yourself as a person to your target audience. It
is how you present yourself to the world, your unique combination of talents,
experience, and personality. It is the telling of your story and how it reflects your
actions, words, spoken and unspoken, and attitudes.
With most of the world’s population now using social media, these platforms are
among the finest venues to reach out to potential customers and promote yourself. A
strong personal brand on social media can help you establish yourself as an authority,
increase your credibility, broaden your circle of influence, and make a bigger impact.
Why personal branding strategy for social media is important
Increased Visibility and Better Reputation
Social media personal branding boosts your visibility and allows you to engage with a
larger network of individuals in your industry. You may establish yourself as a thought
leader in your field and attract new possibilities by sharing your skills and thoughts.
You can strengthen your reputation and credibility in your field by developing a strong
personal brand. A professional, well-maintained profile communicates that you are
serious about your career and value your own brand.
Career Opportunities and Advancement
Having a strong personal brand in today’s competitive employment market can put
you ahead of the competition. A good social media page showcases your skills,
knowledge, and achievements, helping you stand out to employers. Developing your
personal brand on social media can boost your career by showcasing your skills,
achievements, and background. By making your personal brand public, you can take
control of your career path.
8 Steps to Build Your Personal Brand on Social Media
A personal brand, like a corporate brand that represents a specific business
organization, is an embodiment of “you” on a personal level. However, not everyone
has the knack of pulling this off. If you’ve been unsure about how to brand yourself,
start with social media. Social networking is an effective tool for establishing a
personal identity, developing an image, and standing out in your industry. It serves
as a fundamental branding strategy for marketers in every industry.
Personal branding on social media is becoming significant due to the many benefits it
provides to one’s company and professional goals. However, you cannot establish
your personal brand in a single day. It takes consistent work and the correct blend of
strategies. Here are some helpful steps for understanding how to brand yourself on
social media.
1. Determine Your Branding Goals
It is a must that you outline your goals for your personal brand. You need to have a
branding goals. Once you’ve decided what you want to achieve, you can adapt your
social media branding strategy accordingly.
2. Define Your Areas of Expertise
The next big stage in social media personal branding is outlining your expertise. This
will assist you in defining your brand. Include your interests and skills in the
descriptions of all of your social media profiles. They will act as keywords, allowing
your brand to appear in relevant search results when customers seek for such
information.
3. Develop a Strong Brand Statement
A brand statement is one way of connecting with your audience in a way that short
but clearly defines you as a brand. Remember, a brand statement should reflect your
expertise, values, purpose, and vision.
4. Share Content Frequently
When it comes to personal branding on social media, having a good online presence is
essential. Having various social media outlets through which to contact your intended
audience is important. You should ideally have a personal blog and accounts on all of
the major social media platforms, including Facebook, Instagram,Twitter and LinkedIn.
If you’re going to develop video material, you should also strive to have a YouTube
channel.
5. Maintain Consistency in Your Brand’s Tone, Image, and Voice
When you are consistent in your voice and brand messaging across all social media
channels, you will establish a stronger and more attractive personal brand. When
selecting how to brand yourself on social media, you want to sell yourself in such a
way that others can easily remember your brand. A consistent logo with consistent
design elements is an example of this.
6. Build and Share Great Content
Elevate your online brand by creating and sharing top-notch content on social media.
It also improves engagement, since individuals enjoy reading and sharing useful
information. So, in addition to developing your own content, you should share content
provided by trusted sources in your industry on a regular basis.
7. Be Visible and Responsive on All Your Social Media Channels
Engaging with your audience through answering questions, discussions, comments,
replies, and so on can help you brand yourself on social media. This can help you with
building a solid relationship with your audience and ensuring the loyalty of your
followers to your brand.
8. Use Social Media Analytics to Evaluate Your Branding Strategy
Branding oneself on social media takes a lot of time and work, and you’ll want to
make sure that the results reflect that. You can use social media analytics to see if
your personal branding plan is effective. This will assist you in determining whether
you are engaging with the right audience and whether you are being heard. If so,
you’ll need to work on broadening your content approach in order to make a stronger
impression on social network users.
Tips to improve Your Personal Branding in Social Media
Be visible and easy to reach
Increase brand visibility by creating social media profiles on platforms used by your
potential clients. Be present there and continually post on social media. Allow your
fans to reach out to you and communicate with you. Ask them questions and make
them a part of your brand. Your personal brand will be stronger if you are more
visible.
Be helpful as well. Look for opportunities to mentor those who are going through
similar issues as you and offer free guidance in any manner you can to help people.
A personal brand represents trust, knowledge, assistance, competence, and a
welcoming personality.
Create your value proposition.
A value proposition is a promise to give value that makes you appealing to the
audience. Having a personal brand comes with a lot of responsibility. Pay attention to
who you associate with, what you say, how you appear online, how you speak, what
information you share and promote, and more.
Consider what makes you special and create some distinctions. There are many ways
to stand out and draw attention. Make a strong and distinct value proposition for
yourself. Use eye-catching adjectives that accurately represent you and your skills.
Maintain a contact database and make industry contacts.
It is important to keep an up-to-date list of all your contacts for future collaboration.
It will be easier to contact them and give them newsletters with useful information.
You can then import your contact list into any free email marketing service and begin
promoting your digital marketing campaigns. If you already have a list or wish to
start one, don’t forget to keep it up to date. Keep your word when you make a
commitment.
Keep up with the trends and always learn & evolve
When you decide to build a strong personal brand online, you must ensure quality
and deliver value. You can only do so if you are knowledgeable about your industry.
You can use marketing automation tools or other digital software to help you narrow
down your focus.
Need to elevate your personal brand?
With help of social media marketers and creative team, you can build your own
personal brand. Partner with JuiceBox Digital Marketing!
JuiceBox provides a holistic approach that connects, inspires, and drives
results. Elevate your personal brand with our creative digital marketing and design
team.