Topic 1: Introduction to Hospitality Marketing concept
• The Marketing Concept
• Marketing Era
• Adoption of Marketing Concept
• Definition of Marketing
• Hospitality Marketing Mix
• Organising and Managing the Marketing Function
Topic 2: The Characteristics of Hospitality Services Marketing
• Characteristics of Hospitality Services Marketing
• Supply and Demand
• Creating Product Differentiation
• Managing Service Quality
• Customer Satisfaction
Topic 8: Personal Selling, Public relations and Publicity
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Introduction & definition of personal selling
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Importance & advantages of personal selling in the hospitality tourism industry
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Building personal relationships
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Customized communication and selling approach
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Introduction & definition of public relations
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Role & benefits of public relations in the hospitality tourism industry
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Enhancing brand image and reputation
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Building positive relationships with stakeholders
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Introduction & definition to publicity
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Importance of publicity in the hospitality tourism industry