ESG in Phool Swing!: Exploring
Phool.co’s ESG driven business
02. ESG in Phool
Phool.co integrates ESG factors into its business model by lowering
risk and/or generating returns in the following ways:
01. Introduction
Phool.co is a flower recycling technology
startup that aims to solve the temple-waste
problem in India by collecting floral waste
from temples and mosques and upcycling it
into useful products such as incense sticks,
soap, and vegan leather goods. Phool.co was
founded in 2017 by engineering graduates
Ankit Agarwal and Prateek Kumar, who were
inspired by the sight of heaps of flowers
polluting the Ganges river. Phool.co uses its
patented 'Flowercycling' technology to
transform the floral waste into organic fertiliser
and charcoal-free incense products that are
handcrafted by women flowercyclers,
providing them with stable and healthy
livelihoods. Phool.co also produces
biodegradable packaging material and is
developing a vegan leather alternative from
the temple flowers. Phool.co is the world's
first profitable and lean solution to the
monumental temple-waste problem, creating
a new circular economy model and a positive
social and environmental impact.
03. Financial analysis
Enivironmental
50
40
30
20
10
0
Item 1
Item 2
Item 3
Social
06. Conclusion
Governance
Item 4
Item 5