University of Texas - Arlington Principles of Marketing Syllabus: MKTG 3321 Fall 2020 Instructor Information Instructor(s): Jeffrey P. Wallman Office Number: COB 625 Office Telephone Number: 817-272-6274 Email Address: jwallman@uta.edu Faculty Profile: In the field of marketing strategy, Professor Wallman has distinguished himself in a number of ways. He is an educator, researcher and speaker. He is recognized as a leader in the area of marketing strategy and innovation. Dr. Wallman's research, combining institutional economics and decision analysis, has appeared in a number of publications. He has consulted for dozens of organizations, including some of the largest companies in the world. Office Hours: By appointment. Please call, text or email to confirm a specific time. Course Information Section Information: MARK 3321 – 005 MARK 3321 – 009 Time and Place of Class Meetings: MARK 3321-005: MW 4:00 pm MARK 3321-009: MW 5:30 pm Description of Course Content: An understanding of marketing is useful for entering many different occupations. In fact, you will learn that marketing can be useful for all managers. Specific learning objectives: 1 You will learn and be assessed on basic marketing knowledge, comprehension and application. Then you will learn and be evaluated on a broader understanding of marketing based on analysis, synthesis and evaluation of marketing problems. First, in this class you will learn basic marketing principles. In terms of knowledge you learn to list, define and describe key marketing principles and concepts. Then, in terms of comprehension, you will learn how to identify, discuss, and explain these concepts. Next, you will learn how to apply these principles by demonstrating, through practice, how to solve marketing problems. Second, you will learn tools and approaches for solving marketing problems. As a learning objective, you will focus on specific analytical tools to diagnose, categorize and measure marketing phenomenon. Then, you will learn to synthesize this knowledge by managing the creation and development of solutions to marketing problems. This involves understanding frameworks for evaluating marketing problems used to assess, defend and choose among alternatives. Student Learning Outcomes: Students should be able to understand and apply analytical tools used in marketing management practice. Students should be able to develop a marketing management strategy. Students should be able to combine knowledge of marketing management practices and decisionmaking practices to make sound marketing decisions Required Textbooks and Other Course Materials: Lamb, Hair and McDaniel, MKTG 12, Cengage Learning (2019). Eighth or ninth edition also may be used. Descriptions of major assignments and examinations: Your total responsibilities for the purposes of grading include: Participating in the research experience program (REP) Participating in class discussion Taking the exams Understanding the analytical tools required for marketing management Final grades will be based on: REP Quizzes Homework Exam 1 Exam 2 % 05 15 20 30 30 Grading Information 2 Grading: Student responsibilities (S.A.I.D.) Show-up: Show-up for class, you may be called upon to contribute Actively participate: Participate in class in a meaningful way Interact to improve your learning: Interact with everyone Demonstrate your expertise: Demonstrate learning from this class. Homework grade: Homework will be assigned throughout the semester. There will be one-week notice given for each homework assignment. Canvas submission, please. Late homework will be accepted. However, because homework answers will be discussed in class at the due date, homework that is submitted late will receive a lower grade. REP grade: The REP grade is based on participation in University research projects. The assignment will be explained by the Department REP coordinator on the first day of class. RESEARCH EXPERIENCE PROGRAM (REP) The Department of Marketing requires that all students taking Principles of Marketing (MARK 3321) complete a five-unit research requirement through participation in the department’s Research Experience Program (REP). This involves participation in studies conducted by Marketing faculty and doctoral students at the University of Texas at Arlington (UTA). (These projects are approved by the UTA Human Research Review Committee.) The purpose of the REP is to provide an exposure to the process by which knowledge in Marketing is developed, and to enhance students’ appreciation of the nature and role of marketing research topics and methods. Researchers will also benefit from your involvement in the REP, as they will have increased participation in their studies, and better comprehension of important Marketing phenomena and processes. Exams: The exams will be composed of multiple choice questions, definition questions, short answer questions and essays. Material will be drawn from the reading materials, lecture notes and class discussions. To satisfy your REP requirements, you need to (1) register for REP, and (2) then complete four REP studies over the course of the semester. Registering for REP: Please follow the instructions on the documents named “REP Instructions Slides Fall 2019.pptx” and “REP Instructions for Participation Fall 2019.docx” to get registered. By registering for the program prior to Friday, August 30, 2019, you will receive one percent of your MARK 3321 semester grade. Completing REP studies: Completing REP studies is easy and fun! A typical study lasts about thirty minutes and is worth one percent of your MARK 3321 semester grade. One or two studies will be launched each Monday, beginning September 9, 2019, and closed each Friday. Make sure to sign-up and complete four studies by Friday, November 22, 2019. If you participate in a study, you'll receive one credit. Check the online system to see how many credits you have accumulated. When you earn five (5) credits (1 registration credit and 4 studies) 3 you are done for the semester! Your professor will award the 5% to your grade at the end of the semester. In lieu of participating in REP studies, you may choose to write reviews of current Marketing articles. Further information can be found on the document named “REP Instructions for Reviewing Marketing Journals Fall 2019”. Regardless of how you satisfy your REP requirements, you must register in the REP program by the above-mentioned deadline. For additional information about the REP program, please go to http://wweb.uta.edu/marketing/ and click on the link for Research Experience Program on the left toolbar. Our online system has an extensive section of FAQs to help answer questions. Any other questions about the REP program should be directed to the Subject Pool Administrator (COBSubjectPool@uta.edu), not to your MARK 3321 instructor. Make-up Exams: Make-up exams are at the discretion of the instructor. Expectations for Out-of-Class Study: Beyond the time required to attend each class meeting, students enrolled in this course should expect to spend at least an additional 9 hours per week of their own time in course-related activities, including reading required materials, completing assignments, preparing for exams, etc. Course Schedule Schedule of Assignments Date Assignments: Note this is a guide, assignment dates subject to change. (Numbers indicate book chapter). August 26 First principles August 31 First principles September 2 1 Overview September 7 2 Planning September 9 3 Ethics September 14 4 Environment September 16 5 Global marketing September 21 6 Consumer behavior September 23 8 Segmentation and positioning 4 September 28 8 Segmentation and positioning September 30 9 Marketing research October 5 Exam October 7 9 Marketing research October 12 10 Product concepts October 14 12 Service and non-profit marketing October 19 12 Service and non-profit marketing October 21 14 Retailing October 26 14 Retailing October 28 15 Marketing communications November 2 15 Marketing communications November 4 16 Advertising, public relations and sales promotion November 9 16 Advertising, public relations and sales promotion November 11 17 Sales November 16 17 Sales November 18 18 Social media November 23 18 Social media November 25 18 Social media November 30 19 Pricing December 2 19 Pricing Finals week Final exam As the instructor for this course, I reserve the right to adjust this schedule in any way that serves the educational needs of the students enrolled in this course. – Jeffrey P. Wallman. 5 Institution Information UTA students are encouraged to review the below institutional policies and informational sections and reach out to the specific office with any questions. To view this institutional information, please visit the Institutional Information page (http://www.uta.edu/provost/administrative-forms/coursesyllabus/index.php) which includes the following policies among others: • Drop Policy • Disability Accommodations • Title IX Policy • Academic Integrity • Student Feedback Survey • Final Exam Schedule Additional Information Attendance: At The University of Texas at Arlington, taking attendance is not required but attendance is a critical indicator of student success. Each faculty member is free to develop his or her own methods of evaluating students’ academic performance, which includes establishing course-specific policies on attendance. However, while UT Arlington does not require instructors to take attendance in their courses, the U.S. Department of Education requires that the University have a mechanism in place to mark when Federal Student Aid recipients “begin attendance in a course.” UT Arlington instructors will report when students begin attendance in a course as part of the final grading process. Specifically, when assigning a student a grade of F, faculty report must the last date a student attended their class based on evidence such as a test, participation in a class project or presentation, or an engagement online via Canvas. This date is reported to the Department of Education for federal financial aid recipients. Emergency Exit Procedures: Should we experience an emergency event that requires evacuation of the building, students should exit the room and move toward the nearest exit, which is located at the end of the hall; as you exit the classroom to the right. When exiting the building during an emergency, do not take an elevator but use the stairwells instead. Faculty members and instructional staff will assist students in selecting the safest route for evacuation and will make arrangements to assist individuals with disabilities. Student Support Services: UT Arlington provides a variety of resources and programs designed to help students develop academic skills, deal with personal situations, and better understand concepts and information related to their courses. Resources include tutoring by appointment, drop-in tutoring, mentoring (time management, study skills, etc.), major-based learning centers, counseling, and federally funded programs. For individualized referrals, students may call the Maverick Resource Hotline at 817-272-6107, send a message to resources@uta.edu, or view the information at Resource Hotline (http://www.uta.edu/studentsuccess/success-programs/programs/resource-hotline.php). IDEAS Center: 6 The IDEAS Center (https://www.uta.edu/ideas/) (2nd Floor of Central Library) offers FREE tutoring and mentoring to all students with a focus on transfer students, sophomores, veterans and others undergoing a transition to UT Arlington. Students can drop in or check the schedule of available peer tutors at www.uta.edu/IDEAS, or call (817) 272-6593. The English Writing Center (411LIBR): The Writing Center offers FREE tutoring in 15-, 30-, 45-, and 60-minute face-to-face and online sessions to all UTA students on any phase of their UTA coursework. Register and make appointments online at the Writing Center (https://uta.mywconline.com). Classroom visits, workshops, and specialized services for graduate students and faculty are also available. Please see Writing Center: OWL for detailed information on all our programs and services. The Library’s 2nd floor Academic Plaza (http://library.uta.edu/academic-plaza) offers students a central hub of support services, including IDEAS Center, University Advising Services, Transfer UTA and various college/school advising hours. Services are available during the library’s hours of operation. Librarian to Contact: Each academic unit has access to Librarians by Academic Subject that can assist students with research projects, tutorials on plagiarism and citation references as well as support with databases and course reserves. Emergency Phone Numbers In case of an on-campus emergency, call the UT Arlington Police Department at 817-272-3003 (noncampus phone), 2-3003 (campus phone). You may also dial 911. Non-emergency number 817-2723381 Library Information Research or General Library Help Ask for Help • Academic Plaza Consultation Services (library.uta.edu/academic-plaza) • Ask Us (ask.uta.edu/) • Research Coaches (http://libguides.uta.edu/researchcoach) Resources • Library Tutorials (library.uta.edu/how-to) • Subject and Course Research Guides (libguides.uta.edu) • Librarians by Subject (library.uta.edu/subject-librarians) • A to Z List of Library Databases (libguides.uta.edu/az.php) • Course Reserves (https://uta.summon.serialssolutions.com/#!/course_reserves) • Study Room Reservations (openroom.uta.edu/) REP program information: Participating in Research Sessions 7 • • • • • • • • • Below are detailed instructions for students who wish to satisfy their REP requirements by participating in research studies. Get registered by Friday, August 30, 2019. To register, please go to: http://UTACOBSubjectPool.sona-systems.com On the home page you will see a “Department of Marketing--UTA Research Experience Program” message. Click on the “Request Account” link to request a participant account. When you register, it is important to accurately enter your name, user ID (which is your UTA email prefix, NOT your NetID), student ID number, and select your course section number. Your course section number can be found on your class schedule on MyMav. Please make sure that you select the right course section number in order to successfully claim your credits at the end of the semester. Once you have registered, you will receive an email immediately with your login information. Log in the above website with the login information provided, and you will be able to view studies that are currently available. One or two studies will be launched each Monday, beginning September 9, 2019, and closed each Friday. Make sure to sign-up and complete four studies by Friday, November 22, 2019. Please note that if you wait until the end of the semester to sign-up for studies, you may have trouble finding studies in which to participate. Students should regularly check the above website to learn about available studies. You will see the date, location (i.e., lab or online), and a description of each study. You must sign-up for a study on this website. Availability is on a first-come, first-serve basis. Do not email your MARK 3321 instructor to sign up for a study. Studies may be Internet-based or laboratory-based. For Internet-based studies, you can participate online following the instructions that are provided. For laboratory-based sessions, you have to show up at the announced location on the designated date and time. Please note the time and place of a session. If you do not show up for your session, the researcher may not allow you to schedule a second session. Please note how you can reach the researcher should you need to cancel a session, and do so at least 24 hours before the scheduled session. Make sure you sign the sign-in sheet at your research session if it takes place in a laboratory setting. This will enable the researcher to assign you credit for participating in the research session. Please note that your responses will remain strictly confidential and will not be retained in any file by your name. Further, all analyses reported will involve only summaries of anonymous responses. All studies in the REP have been reviewed for compliance with the UTA Human Research Review Committee before you can participate in them. This review assures that there are no unethical research protocols and that the outcomes of the research benefit you and the general public. Any questions about the REP or concerns about a particular study or researcher should be brought to the attention of the REP Manager (COBSubjectPool@uta.edu), not your MAR ####### 8
