1a. Define what a Mission, Vision, and Values (MVV) statement is.
A MVV are statements that give the company a path, tone, and moral compass. Mission
statements establishes the tone of the company. Vision statements describe the company’s path
to the future and how to achieve their goals along the way. Values outline the company’s morals
and ethics.
1b. Research at least two organization's Mission, Vision, and Values statements.
Ritual is a direct-to-consumer health brand. Their mission is to to empower people to feel their
best by turning healthy habits into a ritual. Ritual does this by educating its consumers about
product ingredients, including where they are sourced and how they help your body. Their
company is committed to bringing together humans from different backgrounds and perspectives
to create a product that will benefit everyone.
Bloom is a premium women's supplement brand committed to supporting women’s health from
the inside out. Their vision is is to give every woman the opportunity to bloom into her best self!
1c. Find marketing campaigns of these organizations and discuss how they align with their
MVV.
In this campaign ritual is highlighting their values and mission. The company is transparent
about their ingredients and how they were sourced. Having “9 essential ingredients,” on the
advert educates the customer on their product and the word essential means these are vitamins
the human body needs. Additionally, the product itself is clear so it’s a fun play on their MVV
statements.
This is Blooms website landing page. They use influencer marketing heavily. Bloom sponsors
successful influencers on various social media platforms to target their demographic of young
women. Highlighting “Viral on TikTok for a reason,” enforces that their product is loved by
many on this social media platform.
Ritual | linkedin. (n.d.). Retrieved January 19, 2023, from
https://www.linkedin.com/company/ritual_vitamins/
Bloom | linkedin. (n.d.). Retrieved January 19, 2023, from
https://www.linkedin.com/company/bloom-nutrition-llc/
About Us. (n.d.). Retrieved January 18, 2023, from https://bloomnu.com/pages/about-us
Who we are. Ritual. (n.d.). Retrieved January 18, 2023, from https://ritual.com/approach